• A Chinese Tyre Maker’s European Powerplay

    December 10, 2025

    From securing OE fitments with Stellantis, Volkswagen, Renault Group to launching a high-tech plant in Serbia, Linglong is leveraging smart manufacturing, targeted dealer engagement and sports sponsorships to elevate its brand. While most view OE as a br

  • The Magic Of Industry 4.0

    December 09, 2025

    The tyre manufacturing industry is constantly evolving. Machines are becoming increasingly automated, more precise and data-driven. Recent advances based on the principles of Industry 4.0 include the aforementioned IoT, AI (artificial intelligence), robot

  • Global Tyre Standards

    December 08, 2025

    From pioneering micro-plastic emission measurement to strengthening wet-grip requirements and updating studded and retreaded tyre rules, Rodriguez emphasised UNECE’s role in shaping a harmonised global framework that balances consumer safety with envir

  • Trelleborg Tires Retains Crown As Brazil's Best Agriculture Tyre

    December 07, 2025

    For the second consecutive year, Trelleborg Tires has earned the prestigious title of Best Agriculture Tyre at the 22nd Visão Agro Brazil Awards. This 2025 accolade, presented during a ceremony in Ribeirão Preto, highlights the company’s dedicated rol

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