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Pirelli Begins Title Defence As FIA ERC Season Kicks Off With Rally Sierra Morena
April 17, 2026
Pirelli enters the 2026 FIA European Rally Championship (ERC) season as the defending Tyres Manufacturer champion, with the opening round taking place from 17 to 19 April on the demanding asphalt roads of Rally Sierra Morena in Andalusia. A total of 62 cr
Featured News
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Tercelo Tire Group Enters India’s Mining Segment
April 17, 2026
At a time when global tyre markets are being reshaped by regulation, geopolitics and intense pricing pressure, China’s Tercelo Tire Group is pursuing a strategy that favours clarity over scale. Rather than chasing volumes across crowded segments, the co
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The King Maker
April 13, 2026
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AI Integrates Into Tyre Manufacturing
April 10, 2026
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Retreading Reimagined
April 08, 2026
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The Rubber Whisperer
April 06, 2026
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Opinion / Columns
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Knowledge Acquisition: Personal Glimpses
December 09, 2025
Going down the memory lane of the past 57 years of knowledge acquisition in the rubber industry might turn out to be an exhaustive exercise. However, it is my sincere hope that some of my experiential insights might help the modern-day managers to seek ar
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Service: The Profit Protection Loop
December 08, 2025
Navigating life’s challenges becomes considerably more complex when a flat tyre comes into play....
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Driving Forward Through Uncertainty
September 04, 2025
In the last one month alone, three developments have highlighted the strength, adaptability and...
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Engineering Giants: OTR Tyres… The Science Behind Extreme Performance
August 15, 2025
Thirty to 40 years ago, tyre sizes for 50-80-tonne haulers were around 36.00-51 or smaller. Today,...
