Bhopal has become the latest location for the exclusive Vredestein brand outlets. Apollo Tyres Ltd recently inaugurated the second branded retail outlet for Vredestein tyres in India, located at Arihant Tyres just outside DB City Mall. The inauguration ceremony was led by Rajesh Dahiya, Vice President of Sales and Services at Apollo Tyres Ltd, alongside Ashok Jain Pitalia, Proprietor of Arihant Tyres. The event drew car and bike enthusiasts from the region.

On the occasion, Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd, said, “Bhopal is fast emerging as a premium tyre market with consumers preferring high-performance tyres for their premium cars and superbikes. Arihant Tyres, with its rich experience of two decades, along with its enviable clientele at its four outlets across the city, is the perfect fit for the Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility will be a win-win situation for both Arihant Tyres and us.”

This specialised Vredestein outlet adopts a modern and up-market retail format, offering customers an appealing visual experience, comfort, and convenience. It also allows customers to learn about the product’s applications and performance before making a final purchase. This approach bridges the gap between tyres, traditionally viewed as a low-involvement product category, and the need for expert guidance to help customers select the right tyres for their vehicle, driving style, and usage.

Apollo Tyres utilises its extensive network of business partners, particularly premium tier I counters, to promote and sell the Vredestein brand. Following the opening in Bengaluru, the Bhopal outlet is only the second specialist counter for Vredestein tyres.

Vredestein, a premium European brand, is manufactured at Apollo Tyres’ cutting-edge facilities in India. It caters to the premium and luxury segments in passenger cars, with its two-wheeler tyres targeting the burgeoning superbike segment in India. The Vredestein brand is renowned for its premium styling and exceptional performance, two critical factors that owners of luxury cars and superbikes consider.

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber Co., Ltd. said it has begun supplying its BluEarth-Es ES32 tyres as original equipment to Suzuki Motor Corporation for the Wagon R mini-vehicle, following the model’s launch in Japan in December 2025 after a minor update.

The Wagon R is fitted with 165/55R15 75V tyres.

BluEarth-Es ES32 is a standard tyre under the BluEarth YOKOHAMA global tyre brand, developed around the concept of being “environmentally, human, and socially friendly”. The tyre combines fuel efficiency with extended service life by reducing uneven wear. For the Wagon R, Yokohama Rubber said the tyres use tread patterns and compounds designed to deliver both lower rolling resistance and improved wear resistance.

Suzuki’s updated Wagon R incorporates additional safety features, including the Dual Sensor Brake Support II collision-mitigation braking system. The vehicle is also designed to offer a quiet and comfortable ride, stable steering and a refined exterior.

Yokohama Rubber said it continues to develop tyres using its BluEarth technology, with a growing number of these products being factory-fitted on petrol-powered vehicles, hybrid models and electric vehicles across a range of segments.

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber Co., Ltd. said it has begun supplying its ADVAN Sport ZPS tyres as original equipment to Toyota Motor Corporation for the new GR Yaris, following the model’s launch in the Middle East in December 2025.

The tyre supplied is sized 225/40RF18 88Y.

ADVAN Sport ZPS is derived from the ADVAN Sport, the high-performance tyre in Yokohama Rubber’s global flagship ADVAN brand. It is a run-flat tyre with reinforced sidewalls designed to support the vehicle even in a zero-pressure condition, such as after a puncture. The company said the tyre balances ultra-high-speed handling with wet performance, quietness and comfort.

Yokohama Rubber tyres are already fitted to several models in Toyota’s GR sports car range. In recent years, the company has supplied ADVAN APEX V601 tyres for the GR Corolla and ADVAN FLEVA V701 tyres for the Corolla Cross GR Sport.

The supply forms part of Yokohama Rubber’s three-year medium-term management plan, Yokohama Transformation 2026, covering 2024 to 2026. Under the plan, the consumer tyre business is seeking to increase the proportion of high value-added products, with a focus on expanding original equipment supply of ADVAN tyres and GEOLANDAR tyres for SUVs and pick-up trucks.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has been selected by Toyota to provide its ADVAN V61 tyres as original equipment for the newly launched global hybrid SUV, the RAV4. The tyres, fitted specifically to the Z and ADVENTURE trim levels, come in the sizes 235/65R17 and 235/60R18. This partnership follows the worldwide introduction of the ADVAN V61 in March 2025, a premium summer tyre designed for sport utility vehicles that is now available in all markets except North America.

As part of Yokohama’s flagship ADVAN line, the V61 is engineered to deliver the brand’s signature high performance. It achieves a careful balance between fuel efficiency, stable handling and reduced noise, aiming to provide comfort for both daily urban use and extended journeys in heavier SUVs. The model is already supplied as original equipment on several premium vehicles and is offered in a broad selection of sizes for the aftermarket.

The development of these tyres was supported by Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework. This system combines human innovation with the extensive data-processing power of AI to accelerate discovery and foster digital advancements in tyre technology.

Comments (0)

ADD COMMENT

Link Copied!

NEXEN TIRE is expanding its original equipment presence in the strategic Chinese electric vehicle market by becoming a tyre supplier for Beijing Hyundai's newly launched ELEXIO, an electric SUV developed specifically for China. This vehicle is the first electric-dedicated model from Beijing Hyundai, utilising the Hyundai Motor Group's Electric-Global Modular Platform (E-GMP). For this application, NEXEN TIRE is providing two of its ultra-high-performance tyre models.

The supplied tyres include the N’FERA Supreme S, a flagship all-season tyre designed for both electric and internal combustion engine vehicles. It incorporates an AI-optimised tread pattern to reduce noise and a structure that improves load distribution, enhancing stability for heavier EVs and SUVs. Technologies to maintain performance over time and an aerodynamic sidewall for better energy efficiency are also key features. The second model, the N’FERA Primus QX EV, is a summer tyre engineered specifically for electric vehicles. Its design focuses on improving cornering stability, lateral grip and water evacuation, with a reinforced shoulder and tie-bar technology to provide responsive handling.

This supply agreement marks a significant step in NEXEN TIRE's strategy to grow its original equipment brand in China, a critical market leading global EV adoption. The company has built a strong foundation as a supplier to global automakers since 2012, including providing tyres for other Hyundai and Kia electric models. As original equipment products hold considerable prestige in China, this partnership with Hyundai is anticipated to substantially boost NEXEN TIRE's brand recognition and influence within the local automotive industry.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Supplying OE tyres for the ELEXIO marks an important milestone in demonstrating our electrification capabilities in the strategically important Chinese market. We will continue to expand our global OE partnerships by delivering products optimized for both EVs and ICE vehicles, as well as for other mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!