By Lennard Kwek
Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.
As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).
Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS).
EV tyres
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].
Run-Flat Technology
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics.
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.
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Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry.
REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
[2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
[3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto
Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.
Nexen Tire will supply its N'FERA Sport tyres as original equipment (OE) for the newly launched Audi A6 premium sedan, expanding its partnership with the German carmaker.
The tyres will be supplied in 18-inch and 19-inch sizes for the latest generation of the Audi A6, the company's flagship premium sedan.
The N'FERA Sport is an ultra-high-performance (UHP) tyre designed for high-performance vehicles. According to Nexen Tire, the tyre uses high-strength internal materials to distribute contact pressure and load evenly, supporting handling and braking performance in both dry and wet conditions.
The tyre received a "Good" rating in the summer tyre test conducted by German automotive publication Auto Bild, with strong scores in dry and wet braking, rolling resistance, pass-by noise and mileage. It also achieved a "Good" rating in the 2025 summer tyre test conducted by ADAC, where it performed well in driving safety and comfort.
Nexen Tire began supplying OE tyres to an overseas vehicle manufacturer in 2012 and has since expanded its customer base to include several global automotive groups, including Volkswagen Group. The company previously supplied OE tyres for the Audi A3 and the eighth-generation Audi A6.
The latest agreement extends that relationship to the redesigned Audi A6 and is expected to support future replacement tyre demand as vehicles enter the aftermarket.
"The supply for the all-new Audi A6 demonstrates that NEXEN TIRE's technology and quality continue to be recognized by the world's most demanding premium brands," said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. "We will continue to strengthen our partnerships with global premium automakers and expand our OE supply capabilities moving forward."
Continental Secures OE Approval For Škoda Elroq With Aerodynamic EcoContact 7 Tyre
- By TT News
- July 30, 2026
Continental has secured original equipment approval for its EcoContact 7 summer tyre on the all-electric Škoda Elroq. The German automotive supplier will supply the SUV with specific front and rear fitments, namely size 235/50 R20 for the front axle and 255/45 R20 for the rear, both designed for 20-inch rims. Each tyre includes the FR marking, signifying an integrated rim protection rib that reinforces the sidewall to guard against curb damage.
To enhance the vehicle's efficiency, Continental incorporated a distinctive aerodynamic feature inspired by golf ball dimples. Small indentations on the tyre surface, branded as the ‘Aerodimple’ structure, are engineered to reduce air turbulence around the sidewalls. This design principle, which mirrors the dimples on a golf ball that minimise drag, helps lower energy consumption by requiring less force to maintain forward motion.
Beyond rolling resistance and aerodynamics, the tyre development focused on acoustic comfort. The tread pattern benefits from optimised block spacing and angles specifically tuned to mitigate noise frequencies generated during low-speed urban driving. This acoustic engineering results in a quieter ride environment for both the vehicle occupants and the surrounding community.
Continental has finalised the tyre lineup for the Škoda Elroq with the EcoContact 7 in specifications 235/50 R20 100H FR and 255/45 R20 101H FR. The summer tyre is also formulated with a specialised rubber compound and construction to deliver low rolling resistance, high mileage and reduced noise levels, contributing to the overall efficiency and refinement of the electric SUV across numerous global markets.
Yokohama Supplies ADVAN dB V552 Tyres For SAIC Motor's New MG7 Sedan
- By TT News
- July 29, 2026
Yokohama Rubber Co., Ltd. has begun supplying its ADVAN dB V552 tyres as original equipment (OE) for SAIC Motor Corporation Limited's new MG7 sports sedan, which was launched in China in January 2026.
The OE tyre is supplied in size 245/40R19 98W.
The ADVAN dB V552 is a premium comfort tyre in Yokohama Rubber's global flagship ADVAN range. The company said the tyre combines low noise levels with strong wet grip and fuel efficiency, aiming to deliver ride comfort alongside stable handling.
The latest MG7 is a coupe-style mid-size sedan powered by a turbocharged engine. The updated model features a three-stage electric rear wing and dual twin exhausts as standard across all variants. SAIC Motor has also enhanced the vehicle's smart cockpit and other intelligent features.
Yokohama Rubber To Supply ADVAN Sport V107 Tyres For Updated Mazda MX-5
- By TT News
- July 28, 2026
Yokohama Rubber Co., Ltd. has begun supplying its ADVAN Sport V107 tyres as original equipment (OE) for the updated Mazda MX-5, which went on sale in Japan and Europe in June 2026.
The two-seater lightweight convertible sports car is fitted with 195/50R16 84V ADVAN Sport V107 tyres. Yokohama Rubber said it has supplied original equipment tyres for every generation of the Mazda MX-5 since the model was first introduced.
The ADVAN Sport V107 is an ultra-high-performance tyre within Yokohama's global flagship ADVAN brand. According to the company, the tyre combines handling stability and wet-weather performance with low noise, ride comfort and reduced rolling resistance.
The Mazda MX-5, first launched in 1989, has recorded cumulative global sales of more than 1.26m units, according to Mazda.
As part of the latest update, Mazda has introduced a special edition of the MX-5 alongside a new exterior colour. The company said the changes are intended to enhance driving performance while complying with external noise regulations.
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