By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

Comments (0)

ADD COMMENT

Link Copied!

Continental has been named the original equipment tyre supplier for the all-new smart #5, a premium midsize electric SUV jointly developed by Mercedes-Benz and Geely. As the largest model in the smart lineup to date, the vehicle will come equipped with Continental’s EcoContact 7 tyres as standard, available in two sizes – 255/45 R20 and 255/40 R21. Both versions are high-performance summer tyres rated for speeds of up to 240 kmph and carry the XL designation, indicating they are built to support higher load capacities.

The EcoContact 7 is engineered to deliver both efficiency and durability. Its design draws inspiration from the dimpled surface of a golf ball to enhance aerodynamics. A special sidewall structure helps reduce air turbulence behind the tyre, allowing the vehicle to maintain momentum with less energy. Inside, advanced materials in the carcass and inner layers reduce internal friction, contributing to lower rolling resistance. The tyre’s rubber compound is also optimised to support energy efficiency, making it particularly suitable for electric vehicles.

Noise reduction is another key feature. The tyre incorporates a silent pattern tread design aimed at minimising rolling noise, especially in urban settings where frequencies around 50 kmph are common. This combination of low energy loss, long mileage and quiet operation positions the EcoContact 7 as a well-suited option for electric mobility.

The new smart #5 will feature these tyres across multiple markets, with approved specifications including 255/45 R20 105 V XL FR and 255/40 R21 102 V XL FR.

Comments (0)

ADD COMMENT

Link Copied!

Dunlop (company name: Sumitomo Rubber Industries, Ltd.) has commenced the supply of its DUNLOP GRANDTREK PT20 tyres as original equipment for the all-new 2025 US-spec Subaru Outback, which launched in the American market in April. This collaboration equips the latest iteration of the popular SUV, a vehicle designed to blend refined daily usability with a spirit of adventure.

To complement the new Outback’s capabilities, the GRANDTREK PT20 features a newly developed tread compound. This advanced formulation is engineered to deliver a high level of steering precision and reliable performance on wet surfaces. Furthermore, the tyre achieves notable gains in fuel efficiency and wear resistance, successfully balancing dynamic driving characteristics with environmental responsibility.

Since 2026, the company has unified its consumer communication under the DUNLOP brand. This brand identity is built upon three core principles: dependable support, the delivery of surpassing experiences and a commitment to exceeding limits. The overarching brand statement, ‘TAKING YOU BEYOND’, encapsulates the company’s mission to expand possibilities for those who embrace new challenges, a philosophy now extended to drivers of the new Outback.

Comments (0)

ADD COMMENT

Link Copied!

NEXEN TIRE has commenced original equipment tyre supply for the latest generation Kia Seltos in South Korea. The redesigned model features a larger body than its predecessor and introduces a hybrid powertrain alongside the existing gasoline option. With this expanded trim lineup, wheel size offerings have grown beyond the previous 16- and 18-inch specifications to now include a new 19-inch option.

For the 16- and 18-inch wheels, NEXEN TIRE supplies its N’PRIZ S high-efficiency all-season tyres. These are engineered to perform across electric, hybrid and internal combustion vehicles alike. Their optimised block design promotes excellent fuel mileage while ensuring quiet, comfortable ride quality. Enhanced snow traction compared to earlier versions supports reliable driving throughout Korea’s varied seasonal conditions.

The new 19-inch wheels, reflecting growing consumer preference for larger diameters, receive the premium N’FERA AU7 tyres. Specifically developed for high-inch applications, these deliver stable high-speed performance and a smooth driving experience. A reinforced structure and refined tread pattern ensure consistent handling, while the integrated Noise Reduction System reduces interior noise by absorbing cavity resonance. Internal testing indicates this technology lowers driving noise by approximately ten percent compared to conventional tyres.

This latest OE agreement strengthens NEXEN TIRE’s presence in the high-inch SUV segment. The company continues expanding its original equipment portfolio, now supplying tyres for diverse SUVs and pickup trucks including the KGM Musso, Hyundai Palisade, ELEXIO electric SUV, Kia EV5, Tasman pickup and Škoda Karoq.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “As demand for SUVs continues to grow globally, we are supplying OE tyres for more and more vehicles equipped with high-inch wheels. We will continue to strengthen partnerships with global automakers and expand our supply of SUV and high-inch tyres based on our proven technology and product competitiveness.”

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber has commenced original equipment deliveries of its BluEarth-Van RY55 tyres to Daihatsu Motor. These tyres are fitted on Daihatsu’s newly launched commercial mini-BEV models, the e-Hijet Cargo and e-Atrai, which debuted in Japan in February 2026. The specific size supplied for these electric vehicles is 145/80R12 86/84N LT.

Designed specifically for vans under Yokohama's eco-conscious BluEarth branding, these tyres deliver both longevity and reliable wet traction. To accommodate the distinct requirements of battery-powered vehicles, the supplied tyres have been engineered with particular attention to load capacity. A specially formulated compound reduces rolling resistance while resisting wear, and the tread configuration has been refined to preserve ride quality and wet-weather capability even under the stress of heavy battery packs.

Daihatsu's inaugural mass-produced battery electric vehicles incorporate the e-SMART ELECTRIC system developed specifically for smaller vehicles. This architecture allows for a sizeable battery without intruding on interior room. Both the e-Hijet Cargo and e-Atrai record a WLTC-certified driving range of 257 kilometres on a single charge according to transport ministry figures.

Yokohama continues to advance its BluEarth technology across its product range, with these tyres joining those already supplied as factory equipment on numerous conventional, hybrid and electric passenger vehicles currently in production.

Comments (0)

ADD COMMENT

Link Copied!