By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

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The Fédération Internationale de l’Automobile (FIA) has confirmed that Pirelli will serve as the exclusive tyre supplier for all FIA-certified Formula Regional championships from 2026, aligning the series under a unified technical and sporting framework as it introduces a new generation of race cars.

Already the sole tyre supplier for Formula 1, Formula 2, and Formula 3, Pirelli’s expanded remit underscores its pivotal role across the FIA’s global single-seater development ladder. The Italian tyre manufacturer will also provide tyres for both the Formula Regional and the inaugural Formula 4 World Cups at the 2025 Macau Grand Prix, further cementing its presence in top-tier motorsport events.

“We are delighted to have been appointed sole tyre supplier for the FIA-certified Formula Regional championships,” said Mario Isola, Pirelli’s Motorsport Director. “It is a significant endorsement of the worth of our technology, and the quality and reliability of our tyres... It recognises our ability to deliver specific products for every level of driver development.”

Pirelli has supplied Formula Regional tyres since the series debut in 2019. The competition evolved into the Formula Regional European Championship by Alpine (FRECA) following a merger with Formula Renault in 2021. From 2026, the championship will see a significant transformation with the introduction of a new car featuring bespoke 15-inch tyres developed by Pirelli to ensure improved performance and parity across all global championships.

“With Pirelli on board as an exclusive tyre partner, Formula Regional is set to thrive and deliver incredible racing and greater sporting parity across our different championships so that we offer young drivers an equal opportunity to show their skill,” said FIA President Mohammed Ben Sulayem. “This next phase... reflects our ambition to create a truly modern, competitive, and accessible platform for developing drivers.”

At the 2025 Macau Grand Prix, Pirelli will also supply tyres to the FIA GT World Cup, continuing a long-standing relationship with the prestigious street circuit event, which has served as a proving ground for numerous future Formula 1 stars.

Pirelli’s commitment to developing tailored products for all levels of single-seater racing reinforces its role as a key stakeholder in shaping the future of global motorsport.

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Michelin North America has introduced its latest commercial all-weather tyre, the Agilis CrossClimate 2, designed to meet the increasing demands of working fleets facing rising maintenance costs and challenging road conditions.

The new tyre aims to deliver enhanced reliability, durability, and all-season performance for commercial light trucks, which are essential to keeping goods and services moving across the country. Michelin said it will launch the tyre in 18 sizes, covering more than 90% of the market segment, with additional sizes to follow in October.

“Michelin recognises the dedication of the workforce that keeps life in motion, and we’ve created a tyre that works just as hard,” said Pierluigi Cumo, Vice President of B2B Marketing at Michelin North America, Inc. “To deliver every job on schedule, customers need a tyre forged with the same strength and resolve as the dedicated individuals whose drive fuels the community they serve. They are the few who drive the many.”

The Agilis CrossClimate 2 features Michelin’s proprietary CurbGard technology, which offers 70 percent more sidewall rubber than the FirestoneTransforce HT2 to resist curb damage. The tyre also promises up to 35 percent more mileage than the Firestone Transforce HT3 and 35 percent better snow traction compared with the Goodyear Wrangler Workhorse HT, according to Michelin internal testing.

Additional performance comes from Michelin’s SipeLock technology, which includes hundreds of biting edges to enhance traction in difficult conditions. The tyre is backed by a 20 percent longer mileage guarantee and a 60-day satisfaction warranty.

“The Michelin Agilis CrossClimate 2 tyre is the equivalent of rolling up your sleeves and powering through a job. It doesn’t take breaks, and it doesn’t back down,” Cumo said. “From the job site to the highway, this tyre doesn’t flinch. The Agilis CrossClimate 2 tyre approaches every task with the precision and pride of a master craftsman.”

Michelin has positioned the Agilis CrossClimate 2 as a strategic product launch for commercial vehicle operators striving to maximise uptime, manage costs, and enhance driver safety in all weather conditions.

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Kia has selected NEXEN TIRE’s all-season ROADIAN HTX2 tyre as original equipment for its new global pickup truck model, the Tasman. Specifically designed for SUVs and pickup trucks, these tyres will be fitted on vehicles exported to Latin America, offering a balanced combination of on-road comfort and off-road performance.

The ROADIAN HTX2 incorporates NEXEN TIRE's latest proprietary technologies to meet the diverse demands of modern pickup trucks. The tyre features an innovative 3D Kerf pattern that significantly enhances traction and snow performance, along with a specialised heat-dissipating structure engineered for high-load durability at sustained speeds. A specially formulated compound provides exceptional strength, driving stability and wear resistance, specifically optimised for pickup truck dynamics.

To ensure real-world reliability, the ROADIAN HTX2 underwent rigorous testing protocols. The tyre successfully completed cross-validation wear tests conducted in both North America and Korea, demonstrating its long-lasting performance. Additionally, it passed demanding off-road evaluations including navigation through 200 mm-deep surface irregularities and climbing 20 percent inclines, proving its capability in extreme conditions.

These comprehensive tests validate the tyre's exceptional durability and adaptability to Latin America's challenging driving environments, which include mountainous terrain, desert landscapes and winter road conditions. The successful testing results highlight the tyre's strong mileage potential and all-terrain versatility.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “We are seeing tangible results in the SUV and pickup segment thanks to our continued investment in R&D and world-class product quality. By strengthening strategic partnerships with global carmakers, we will continue to bring premium tyre experiences to customers worldwide.”

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The Yokohama Rubber Co., Ltd. has started the delivery of its ADVAN FLEVA V701 high-performance tyres in size 225/45R19 92W to be used as original equipment for Toyota Motor Corporation’s new Corolla Cross GR SPORT, a sport-oriented version of the compact SUV. The vehicle is set to go on sale in Japan, Europe, Australia and other regions starting August 2025.

The ADVAN FLEVA V701 is designed to deliver sharp handling and driving enjoyment, a core concept of Yokohama’s ADVAN brand. It is engineered for dynamic performance across various driving conditions, including city streets, winding roads and highways. Yokohama has a strong partnership with Toyota’s GR sports car lineup, having previously supplied the ADVAN APEX V601 for the GR Corolla and the ADVAN A052 for the GRMN Yaris.

This initiative aligns with Yokohama Rubber’s medium-term management plan, YX2026 (2024–2026), which focuses on increasing sales of high-value-added tyres. A key part of this strategy involves expanding the use of flagship products like the ADVAN series for performance vehicles and the GEOLANDAR range for SUVs and pickup trucks as original equipment in new cars. The collaboration with Toyota’s GR models underscores Yokohama’s commitment to enhancing its presence in the sporty and premium tyre segments.

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