By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

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Hankook Tire has launched its new e-Vantra FlexClimate all-season tyre as original equipment for the popular Volkswagen Crafter van. Supplied in the size 205/75 R16C 113/111R, this development marks a significant expansion of the company's portfolio within the light commercial vehicle sector. While debuting on the Crafter with conventional drive technology, the tyre was engineered to address the specific demands of both electric and internal combustion engine vans. A release on the replacement market is also planned for the near future.

The tyre’s design prioritises core commercial vehicle requirements, including high load capacity, exceptional durability and resistance to wear. A key feature is its reinforced sidewall, which is constructed to reliably absorb high transverse forces and ensure stable and safe handling, even when the vehicle is fully loaded. This structural integrity is further enhanced by a multi-reinforced bead structure and an optimised bead filler height, providing outstanding stability across diverse driving conditions.

Performance is augmented by a tread compound with a high silica content, functionalised polymers and special resins. This combination is engineered to deliver excellent wet braking performance, high durability and reduced rolling resistance. The tread pattern itself incorporates advanced 3D sipe technology to improve block rigidity, promote a uniform wear pattern and ensure reliable traction. An innovative zigzag sipe pattern provides added grip on snow and mud. Consequently, the Hankook e-Vantra FlexClimate carries the Three-Peak Mountain Snowflake (3PMSF) certification, confirming its suitability for use in severe winter conditions.

Jongho Park, President and COO, Hankook Tire Europe, said, “With our appointment as an original equipment manufacturer for the VW Crafter, we are underlining our commitment to continuing to expand our product portfolio in the van segment and to offering innovative solutions to meet the diverse requirements of our commercial customers. The Hankook e-Vantra FlexClimate combines numerous characteristics that make it ideal for demanding everyday use. This product focuses on state-of-the-art technologies that enhance efficiency and safety, ensuring it is well equipped to meet changes in the sector.”

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Bridgestone, a global leader in high-performance tyres and sustainable mobility solutions, has been selected as the sole tyre supplier for Lamborghini’s new Fenomeno supercar. This exclusive partnership reinforces Bridgestone’s role as Lamborghini’s Official Technical Partner, a collaboration spanning five years and covering the entire Lamborghini lineup, including the Huracán STO, Revuelto and now the ultra-exclusive Fenomeno.

Limited to just 29 units, the Fenomeno commemorates two decades of Lamborghini’s in-house design excellence. Powered by a record-breaking 1080 CV V12 engine, it accelerates from 0-100 kmph in 2.4 seconds and 0-200 kmph in 6.7 seconds, making it the fastest Lamborghini ever. To match this performance, Bridgestone developed custom Potenza Sport tyres, engineered for ultra-high-speed stability, precise handling and optimal grip. Available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes, these tyres also feature Run Flat Technology, allowing drivers to travel up to 80 km at 80 kmph even after a puncture.

For enthusiasts seeking track-level performance on public roads, Bridgestone offers a semi-slick variant, homologated for street use while delivering race-inspired grip. Both tyre options were developed using Bridgestone’s Virtual Tyre Development (VTD) technology, which enhances sustainability by reducing prototype waste, cutting testing time by 50 percent and lowering CO2 emissions by up to 60 percent during production.

Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA, said, “Our longstanding partnership with Lamborghini is rooted in a shared passion for innovation, excellence and top performance. With the Fenomeno, our team had the challenge of unleashing the full potential of Lamborghini’s most powerful V12 ever – and they’ve delivered. The custom-engineered Bridgestone Potenza tyres offer the control, grip and precision needed to enhance this car’s exceptional capabilities – on both the road and track.”

Christian Mastro, Lamborghini’s Marketing Director, said, “At Lamborghini, design and performance go hand in hand – and with Bridgestone, we have a partner who understands both. Tyres are a vital part of how a supercar performs: outside of technical updates, 70 percent of the improvements in these cars today come from advances in the tyres they sit on. Bridgestone’s bespoke Potenza line-up ensures that every drive in the Fenomeno can deliver against this vehicle’s stunning speed and power.”

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Bridgestone participated in the global launch of the Lamborghini Temerario in Estoril, Portugal, as the Official Technical Partner of Automobili Lamborghini S.p.A., reinforcing their exclusive collaboration. As the sole tyre supplier for the new model, Bridgestone developed a tailored tyre range to enhance the Temerario’s capabilities, featuring the Potenza Sport and Potenza Race for summer road and track performance, alongside the Blizzak LM005 winter variant.

During the event, approximately 400 attendees experienced firsthand the synergy between the Temerario and its custom Bridgestone tyres, testing their performance on the track. Guests also visited the Bridgestone Corner, where they interacted with the engineers behind the tyre development and gained insights into the technology powering these high-performance solutions. The occasion showcased the pinnacle of innovation and partnership, highlighting Bridgestone’s commitment to delivering excellence for Lamborghini’s latest supercar.

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Nexen Tire has strengthened its position in the European original equipment (OE) market through a new partnership with Stellantis, supplying high-performance tyres for the Citroën C5 and C5 Aircross SUVs. The agreement highlights Nexen’s growing influence among global automakers.

The approved tyre, the N'FERA Sport (size 225/60R18 104V XL), is a summer tyre designed for superior high-speed stability, wet grip and braking performance – qualities that complement the Citroën C5 series’ dynamic driving experience. Produced at Nexen’s Czech Republic facility, the tyres meet stringent OE standards for quality, sustainability and supply chain efficiency.

The N'FERA Sport has earned widespread acclaim, securing top ratings in 2025 tests by leading European automotive organisations. Germany’s ADAC and AutoBild Sportscars awarded it a ‘Good’ rating, while Switzerland’s TCS deemed it ‘Very recommendable’. Austria’s ÖAMTC also recognised its strong performance, reinforcing its reputation as a premium summer tyre.

This collaboration reflects Nexen Tire’s strategic push to expand its OE business with top-tier automakers, further solidifying its global footprint in the competitive tire industry.

Edwin van der Stad, Vice President Europe Original Equipment at Nexen Tire, said, “We are proud to strengthen our partnership with Stellantis by being selected as an OE supplier for the Citroën C5/C5 Aircross. This collaboration highlights our technological capabilities and commitment to delivering high-performance, reliable tyres to global automakers.”

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