Continental launched the fifth-generation Conti Eco tyre line for freight transport, addressing the needs of haulage companies facing rising costs, stricter regulations, and a growing focus on sustainability. The new tyres in the EMEA region are designed to significantly reduce fuel consumption, CO2 emissions, and overall operating costs.

Continental achieved a breakthrough by optimising rolling resistance and mileage, previously conflicting goals in tyre development. The Conti Eco HS 5 for steer axles and Conti Eco HD 5 for drive axles utilise a two-layer tread construction and innovative compounds to deliver high mileage, robustness, and lower rolling resistance.

“We are in no doubt that we are offering our customers the right tyre at the right time,” says Ferdinand Hoyos, Head of Continental’s Business Area Replacement Tires EMEA. “Sustainability and cost efficiency have long gone hand in hand at Continental,” explains Hoyos. “And interest in this area is now growing across the market, which lends extra weight to our strategy.” A recent study by Boston Consulting for CLEPA confirms that cost remains the top decision factor, but sustainability is gaining importance.

“Our new tyre builds on its successful predecessors, the Conti EcoPlus Gen3+ for long-distance haulage and the Conti EcoRegional Gen3+ for regional transport,” explains Hinnerk Kaiser, who is responsible for the development of truck and bus tyres at Continental. “The new Conti Eco brings together the best qualities of the Conti EcoPlus and Conti EcoRegional and elevates them to a new level.”

Continental is streamlining its product portfolio by consolidating tyre lines with the new Conti Eco. Optimised rolling resistance and higher mileage allow for a “mileage-neutral” approach to reducing rolling resistance across all tyre components, including the casing construction, treads, and overall contour design.

Technical improvements in the Conti Eco HS 5 and HD 5 deliver clear benefits. A thicker under-tread in the steer axle version reduces rolling resistance, enabling mileage-focused compounds. The drive axle version features an optimised shoulder design for even wear, further improving mileage. New casing components and bead geometry further contribute to the overall performance.

The combined effect is a significant reduction in rolling resistance (up to 12 percent) and an increase in mileage (up to 10 percent) compared to previous models. This translates to environmental and economic benefits for fleet operators, particularly those facing EU emissions-based tolls. Switching a 100-vehicle fleet (80,000 km annual mileage) from the EcoRegional HS 3+/HD 3+ to the Conti Eco HS 5/HD 5 could save up to €69,000 and reduce CO2 emissions by 120 metric tonnes per year.

“In the past, if a tyre ran particularly smoothly and therefore needed less drive energy, that might come at the expense of robustness and durability,” points out Kaiser.

 Beyond fuel efficiency, the Conti Eco tyres offer excellent grip and handling in various weather conditions and outstanding traction throughout their lifespan. Additionally, they can be factory-equipped with the latest-generation sensors to facilitate fleet digitalization and real-time monitoring via the ContiConnect 2.0 tyre management solution. This, combined with Continental’s retreading solutions (up to 70 percent recycled materials, 40 percent cost savings), further reduces operating costs.

“If our product increases the fuel efficiency of a truck and lasts longer, the result is lower CO2 emissions,” says Kaiser.

The new Conti Eco tyres will be available in numerous sizes, starting with the following:

315/70 R 22.5 Conti Eco HS 5

315/80 R 22.5 Conti Eco HS 5

385/55 R 22.5 Conti Eco HS 5

385/65 R 22.5 Conti Eco HS 5

315/70 R 22.5 Conti Eco HD 5

315/80 R 22.5 Conti Eco HD 5

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NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.

For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.

This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."

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The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.

Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in  UK.

Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.

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Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.

The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.

Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.

The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.

The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.

Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.

Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.

The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.

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The Yokohama Rubber Co., Ltd., has been selected to supply two distinct tyre models as original equipment for Mazda Motor Corporation’s new crossover SUV, the MAZDA CX-5. The vehicle launched in North America in March 2026. Yokohama’s GEOLANDAR X-CV tyres, in size 225/65R17 102H, are designated for the North American market, while the ADVAN V61 tyres are fitted on CX-5 units sold in Japan, Europe and other regions.

The GEOLANDAR X-CV is a next-generation highway terrain tyre that meets mud and snow standards, emphasising high-speed performance and drivability alongside safety, comfort, durability and fuel efficiency. Development relied on Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework that merges human creativity with massive data processing to drive digital innovation and new discoveries.

The ADVAN V61, part of Yokohama’s flagship ADVAN range for premium SUVs, delivers high-level balance in fuel efficiency, handling stability and quietness. Suited for both city driving and long-distance touring in heavy SUVs, this tyre is already original equipment on many premium models. Yokohama began offering a broad range of replacement-market sizes for the ADVAN V61 in 2025.

As Mazda’s current best-selling model, the third-generation MAZDA CX-5 evolves the Soul of Motion design and Jinba-Ittai driving experience. Enhancements to interior space, usability, ride comfort and quietness support a comfortable drive across diverse conditions, reinforcing the vehicle’s emotional and tactile appeal.

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