Firestone, a subsidiary of Bridgestone Americas (Bridgestone), has launched the Firestone Affinity AS tyre, its latest touring tyre designed for mainstream sedans.

The Firestone Affinity AS tyre features a tread compound that safeguards against uneven and premature wear and comes with a limited warranty of up to 65,000 miles (approx. 104,607 km). It also helps limit road noise and vibration, while the unique tread pattern with diagonal and lateral sipes is designed to improve wet-weather traction and handling. Noise-silencing grooves in the tread pattern further help reduce noise and harshness while enhancing drivability.

An important addition to the Firestone touring collection, the Affinity AS tyre is positioned between the Firestone WeatherGrip and the entry-level all-season tyres. With no winter-specific certification, the Affinity AS tyre adds to Firestone's lineup and gives drivers who value consistent all-season performance another choice. Popular automobiles with rim widths ranging from 15 to 19 inches are designed to fit the Affinity AS tyre. At launch, there are nine fitments available. Throughout 2025, the 28 total fitments will be made available in a phased rollout. The Toyota Camry, Honda Accord, Nissan Altima, Hyundai Elantra, Ford Focus and Chevrolet Impala SEL are among the vehicles whose Affinity AS tyres fit the best.

Brad Robison, Director – Consumer Product Strategy, Bridgestone Americas, said, "Our new touring offering, the Affinity AS tyre, is designed to deliver confident handling, a quiet ride and long wear life for mainstream sedans. With impressive wet-weather grip and longevity, the Affinity AS tyre is built for the drivers who appreciate strong performance and good value.”

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Pirelli has introduced two new versions of its P Zero tyre for the latest Porsche 911 GT3, extending its supply across the entire 911 range. The P Zero R and the P Zero Trofeo RS have been developed to meet specific performance needs, using experience gained from tyres created for the Porsche 911 GT3 RS.

The P Zero R is designed for daily use on high-performance cars. Its compound, developed for the new GT3, is intended to deliver strong grip on varied surfaces, including in wet conditions. Pirelli says the tyre operates across a wide temperature range and maintains performance even in less favourable situations. The structure differs between the front and rear tyres to balance steering precision, sensitivity and control, especially under high loads.

The P Zero Trofeo RS sits at the top of the P Zero range and targets track driving. The tyre is designed to sustain grip and precision over long sessions, even under demanding conditions. Pirelli reports that expertise from its work on the Trofeo RS for the 911 GT3 RS has been applied to the version now created for the latest 911 GT3.

Tailor-made versions of the Trofeo RS have also been produced for other models, including the Porsche Taycan Turbo GT. Both new tyres for the GT3 feature Pirelli’s Perfect Fit strategy, which focuses on bespoke development for each vehicle model. Each tyre carries an “N” marking on the sidewall to reflect its dedicated development for the 911 GT3.

Development took place using virtual techniques at Pirelli’s research centres in Milan and Breuberg, reducing both development time and the number of physical prototypes by 30 per cent.

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The new Renault Clio will feature Continental's EcoContact 7 tyre as original equipment for its global launch. Approved in numerous countries, the compact car will be fitted with this model in two specific sizes: 195/60 R16 and 205/45 R18. Both variants have earned the highest possible ratings on the EU tyre label for fuel efficiency and low rolling noise, underscoring their performance credentials.

This high performance stems from several integrated technological advancements. A newly formulated rubber compound works in concert with Continental’s Smart Energy Casing, which employs innovative materials in the tyre’s internal structure to minimise friction and rolling resistance. Further efficiency gains are achieved through an aerodynamically refined sidewall. This design incorporates a dimpled texture, inspired by the surface of a golf ball, to smooth airflow and reduce the energy required to keep the tyre in motion.

Alongside its energy-saving properties, the tyre is engineered for refined acoustics. A specifically designed Silent Pattern tread layout alters the arrangement and angles of the tread blocks to target and dampen the frequency of noise typically produced during low-speed urban driving. This focus results in a reduction of rolling noise, enhancing comfort for those inside the vehicle and contributing to a quieter environment for pedestrians and city residents alike.

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Giti Tire has expanded its AdvanZtech EV Ready line with the launch of the GitiWinterW2, its first winter tyre designed for electric, hybrid and conventional vehicles. The company said the new model is now available for ordering for the 2025/26 winter season.

The GitiWinterW2 will be offered in 17 sizes ranging from 15- to 20-inch rims. All products carry the AdvanZtech EV Ready sidewall mark, indicating suitability for internal combustion vehicles as well as mild hybrid, plug-in hybrid and battery-electric models.

The range is intended to cover a wide span of the European car parc, from small cars such as the Fiat 500e to larger vehicles including the Tesla Model 3, Volkswagen Tiguan and Volvo XC60 PHEV. Giti said each tyre has been tuned for EV-specific demands such as torque management, while maintaining low rolling resistance and strong performance on snow and wet roads.

The manufacturer highlighted three core attributes for the GitiWinterW2: a quiet and comfortable ride, strong safety characteristics and precise control in winter conditions.

The winter tyre joins the GitiSportS2 and GitiSynergyH2 summer patterns in the EV Ready strategy first announced in August 2024. All three products were developed using Giti’s AdvanZtech R&D framework at its European Research & Development Centre in Hannover, Germany.

Fabio Pecci-Boriani, Deputy General Manager for Product Planning PCR and LTR at Giti Tire’s European R&D Centre, said the company aimed to give both drivers and dealers greater clarity as electrification reshapes the market. “The Giti brand was among the first in the mid-market to introduce an EV ready concept, ensuring maximum flexibility and product clarity for dealers and peace of mind for drivers.”

He added that winter conditions pose specific challenges for electrified cars. “As is proven winter can have an impact on the performance of part-electric and electric vehicles with lower temperatures reducing battery range and immediate torque levels being tricky on slippery roads, the Giti AdvanZtech EV ready GitiWinterW2 goes a long way to addressing these issues.”

Giti said its EV Ready strategy remains a central pillar of its European product plans as the shift towards hybrid and battery-electric vehicles accelerates.

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Yokohama Rubber Co. has started supplying its BluEarth-FE AE30 tyres as original equipment for Nissan Motor’s new Roox mini-vehicle, marking the latest step in the Japanese tyre maker’s push to expand its presence in the small-car market.

The Roox, launched this year, will use the BluEarth-FE AE30 in the 155/65R14 75S size on selected grades. The model is part of Yokohama’s broader BluEarth range, which the company says is built around the idea of being “environmentally, human, and socially friendly”.

Yokohama said the tyre delivers strong fuel efficiency along with balanced performance in areas such as noise reduction, ride comfort and durability—factors that remain key for carmakers looking to improve efficiency while meeting consumer expectations.

Nissan has positioned the new Roox as a safer and more comfortable mini-vehicle, equipped with features including the Intelligent Around View Monitor, which offers moving-object detection and a 3D view to help drivers navigate tight spaces with confidence.

For Yokohama, the latest supply deal adds to a growing list of fitments across petrol, hybrid and electric models. The company has been extending its BluEarth technology across sedans, SUVs, sports cars and compact cars as part of its strategy to strengthen ties with global automakers.

Yokohama said it will continue to expand development of tyres using its BluEarth technology as it pursues stronger factory-fit relationships in Japan and overseas.

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