Hankook Tire will launch iON, designed for premium electric vehicles, in May 2022. The company said it wants to make a mobility transition towards zero-emission vehicles.Hankook Tire will launch iON, designed for premium electric vehicles, in May 2022. The company said it wants to make a mobility transition towards zero-emission vehicles.
Characteristics of the new iON tyre development include further reduced rolling resistance, notably lower rolling-noise characteristics and high resilience, the company said in a statement.
It claimed that the new Hankook iON products are particularly designed for the instant high torques produced by powerful electric vehicles.
The iON products will initially be available in three designs at the market launch, in sizes between 18 and 22 inches: in Europe from May 2022 as the Hankook Ventus iON S summer tyre pattern, and from September 2022 for the winter as the Hankook Winter i*cept iON. The Hankook Ventus iON A tyre will be available as an all-season version for the North American market.
Sooil Lee, CEO and President, Hankook Tire & Technology, said, “With the introduction of this new iON tyre family, our company is increasingly considering the rapidly growing demand for electric vehicles and the associated need for suitable tyres, also in terms of the need for replacements. With an improved range per battery charge, this new generation of tyres will help to further optimize the efficiency of electric vehicles in everyday use.”
According to forecasts by the information service IHS Markit, the global share of battery-powered electric automobiles in total vehicle sales will increase by 36.6 percent annually, from the current 6.4 percent market share to 29.5 percent by 2028.
The company said its new iON tyres meet the demanding everyday requirements for EV tyres thanks to an extensive set of technical measures. In particular, Hankook has countered the higher vehicle mass of electric vehicles – caused by the considerable weight of the drive batteries – with a higher load capacity. Among other things, ultra-resistant aramid fibers effectively counteract the deformation forces caused by the especially high torque in electric vehicles. The tread compound, which features a high proportion of natural resin, also ensures exemplary durability and reduced wear. Another special feature of the new compound is its high proportion of natural oils. This not only makes the iON products more sustainable overall, but also has a positive effect on the mileage of the tyres, it pointed out.
Another development goal was to make tyres that would operate as quietly as possible. The Hankook Sound absorber in combination with the specific pattern design integrated into the company’s iON products reduces the interior noise significantly, it claimed.
Bonhee Ku, Executive Vice President and CTO, Hankook Tire, said, “We are particularly proud that the new Hankook iON summer tire, for example, has achieved an A/A/A rating on the EU tire label. This corresponds to the highest performance in terms of rolling resistance, wet grip and tire noise.” (TT)
NEXEN TIRE Expands Kia Seltos OE Tyre Supply To North America And Europe
- By TT News
- May 29, 2026
NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.
For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.
This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."
Yokohama’s Sporty ADVAN FLEVA V701 Tyres Chosen As OE For Honda’s New Super-ONE EV
- By TT News
- May 28, 2026
The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.
Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in UK.
Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.
Yokohama Rubber Supplies OE Tyres For Subaru Trailseeker BEV
- By TT News
- May 26, 2026
Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.
The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.
Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.
The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.
The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.
Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.
Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.
The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.
- Yokohama Rubber
- Yokohama GEOLANDAR X-CV
- Yokohama ADVAN V61
- Mazda Motor Corporation
- MAZDA CX-5
- Original Equipment
Yokohama Rubber Supplies Two Tyre Lines As OE On New Mazda CX-5 Across Global Markets
- By TT News
- May 26, 2026
The Yokohama Rubber Co., Ltd., has been selected to supply two distinct tyre models as original equipment for Mazda Motor Corporation’s new crossover SUV, the MAZDA CX-5. The vehicle launched in North America in March 2026. Yokohama’s GEOLANDAR X-CV tyres, in size 225/65R17 102H, are designated for the North American market, while the ADVAN V61 tyres are fitted on CX-5 units sold in Japan, Europe and other regions.
The GEOLANDAR X-CV is a next-generation highway terrain tyre that meets mud and snow standards, emphasising high-speed performance and drivability alongside safety, comfort, durability and fuel efficiency. Development relied on Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework that merges human creativity with massive data processing to drive digital innovation and new discoveries.
The ADVAN V61, part of Yokohama’s flagship ADVAN range for premium SUVs, delivers high-level balance in fuel efficiency, handling stability and quietness. Suited for both city driving and long-distance touring in heavy SUVs, this tyre is already original equipment on many premium models. Yokohama began offering a broad range of replacement-market sizes for the ADVAN V61 in 2025.
As Mazda’s current best-selling model, the third-generation MAZDA CX-5 evolves the Soul of Motion design and Jinba-Ittai driving experience. Enhancements to interior space, usability, ride comfort and quietness support a comfortable drive across diverse conditions, reinforcing the vehicle’s emotional and tactile appeal.
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