Mickey Thompson Tires & Wheels has signed on as the official tyre and wheel sponsor of Jeep Jamboree USA and Jeep Adventure Academy, the off-road tyre brand.

The partnership will see Mickey Thompson products, including its Baja Boss and Baja Legend lines, featured at Jeep Jamboree events aimed at both novice and experienced off-road enthusiasts.

"We're thrilled to welcome Mickey Thompson as the official tire and wheel of Jeep Jamboree USA & Jeep Adventure Academy," said Pearse Umlauf, President of Jeep Jamboree USA. "Mickey Thompson's legacy in off-road performance and commitment to the enthusiast community makes them a perfect fit for our events, which are all about education, exploration and building lifelong connections through off-roading adventures."

The Stow, Ohio-based company offers tyres ranging from 37 to 44 inches designed for off-road use. Event participants will have opportunities to test the products across various terrains and vehicle configurations.

"Jeepers are at the heart of Mickey Thompson," said Matt Arko, general manager, Marketing & Product at Mickey Thompson. "Whether they've just purchased their first Jeep or have been wheeling for years, we want to help them push their limits and discover what their vehicles are capable of. This partnership is about empowering off-roaders to do amazing things – and make lasting memories – with their Jeeps, and we couldn't be more excited to be part of this community."

Founded in 1963 by Mickey Thompson and Gene McMannis, the company markets performance, racing and off-road tyres globally.

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The Yokohama Rubber Co., Ltd. has initiated original equipment supply of its GEOLANDAR X-CV tyres for Subaru’s new Uncharted (US model) SUV-type battery electric vehicle (BEV), which was launched in North America in December 2025. The specified tyre size for this application is 235/50R20 100V.

The GEOLANDAR X-CV is engineered as a modern highway terrain tyre with M+S certification, prioritising responsive drivability and high-speed capability. Its design seeks an integrated balance of safety, comfort, durability and fuel efficiency. Tailored for electrified vehicles, these tyres bear Yokohama’s proprietary ‘E+’ sidewall engraving, signifying enhanced attributes in durability, quietness and energy conservation. This development was facilitated by the company’s HAICoLab framework, an AI-driven platform that combines human creativity with advanced data processing to accelerate digital innovation.

This supply agreement aligns with the strategic goals outlined in Yokohama Transformation 2026, the company’s medium-term management plan running through 2026. A core initiative of this strategy is to increase the proportion of high-value-added tyre sales by expanding original equipment placement for key global brands. This includes actively promoting both the flagship ADVAN line and the GEOLANDAR series for SUVs and pickup trucks on new vehicles worldwide.

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NEXEN TIRE has been selected to supply original equipment tyres for the Renault FILANTE, a crossover model from Renault Korea that merges sedan comfort with SUV practicality. The chosen tyre is the ROADIAN GTX, an all-season model engineered for SUVs and crossover utility vehicles, fitted in a 19-inch specification. Its zigzag tread pattern across a wide contact patch promotes even pressure distribution for stable handling, while a precision load distribution structure boosts road grip. Additionally, a low noise optimised block arrangement delivers the quiet ride that electrified vehicles require.

Hybrid vehicles like the FILANTE, which features Renault Korea’s latest hybrid powertrain, place high technical demands on tyres due to the combined use of an electric motor and an internal combustion engine. NEXEN TIRE’s selection proves its ability to provide solutions for various powertrain types. The supply covers not only domestic Korean sales but also export models heading to Latin America and the Middle East.

This collaboration builds on a growing partnership with Renault Korea, following OE fitment for the Grand Koleos midsize SUV launched in 2024. Since entering the overseas OE market in 2012, NEXEN TIRE has become a key supplier to global automakers. From 2016 onward, the company has continued to demonstrate its technological strengths by partnering with numerous premium global brands across Europe and beyond.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "We are continuously advancing our tyre technology to keep pace with the next generation of mobility, where electrification and artificial intelligence are converging. We will further strengthen our strategic partnerships with global automakers to solidify our presence in international markets and enhance the company's overall value."

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Yokohama Rubber  has begun supplying its Geolandar X-CV tyres as original equipment for Toyota Motor Corporation’s new battery electric C-HR SUV, launched in North America this month.

The vehicle is being fitted with 235/50R20 100V size tyres. Part of a new generation of highway terrain equipment, the Geolandar X-CV is designed to balance high-speed performance and drivability with safety, comfort and fuel efficiency.

The tyres supplied for the C-HR feature Yokohama’s "E+" mark, indicating technology tailored to the specific requirements of electrified vehicles, such as increased durability and reduced road noise.

Development was conducted through HAICoLab, the company’s proprietary artificial intelligence framework. The system aims to merge human creativity with data processing to accelerate digital innovation in tire design.

The Geolandar X-CV is already used across several models in Toyota’s electric lineup, including the Lexus RZ and the bZ in North America.

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Yokohama Rubber has commenced the supply of its ADVAN V61 tyres as original equipment for the new WILDLANDER SUV launched by GAC Toyota Motor Co., Ltd. in China in November 2025. The tyres, sized 235/60R18 103H, are fitted to both gasoline and hybrid versions of the model.

This tyre model represents a premium summer option within Yokohama’s flagship ADVAN family and is specifically designed to meet the demands of larger SUVs. It aims to deliver the refined driving experience associated with the brand while ensuring a strong equilibrium between energy consumption, responsive handling and a quiet cabin environment. The design supports both everyday city commuting and extended highway journeys. A distinct ‘E+’ marking on the tyre’s sidewall signifies the integration of technology tailored for electrified vehicles, such as the hybrid version of the WILDLANDER. Beyond its role as factory equipment, this particular size has been part of a wider replacement market availability since 2025, building on the model's established presence as original equipment on numerous premium SUVs.

The engineering behind the ADVAN V61 was supported by Yokohama’s HAICoLab (Humans and AI ColLaborate), a development concept that merges human creativity with the extensive analytical power of artificial intelligence (AI). This framework facilitates innovation by combining human intuition with rapid data processing to refine product characteristics.

The latest WILDLANDER itself has been positioned as an innovative smart SUV, undergoing significant updates to its powertrain, interior technology and styling. It features an efficient smart hybrid engine and a next-generation smart cockpit designed specifically for Chinese consumers, all wrapped in a more pronounced exterior design. The selection of the ADVAN V61 tyres aligns with these advancements, contributing to the vehicle's overall performance profile.

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