Mickey Thompson Tires & Wheels has signed on as the official tyre and wheel sponsor of Jeep Jamboree USA and Jeep Adventure Academy, the off-road tyre brand.

The partnership will see Mickey Thompson products, including its Baja Boss and Baja Legend lines, featured at Jeep Jamboree events aimed at both novice and experienced off-road enthusiasts.

"We're thrilled to welcome Mickey Thompson as the official tire and wheel of Jeep Jamboree USA & Jeep Adventure Academy," said Pearse Umlauf, President of Jeep Jamboree USA. "Mickey Thompson's legacy in off-road performance and commitment to the enthusiast community makes them a perfect fit for our events, which are all about education, exploration and building lifelong connections through off-roading adventures."

The Stow, Ohio-based company offers tyres ranging from 37 to 44 inches designed for off-road use. Event participants will have opportunities to test the products across various terrains and vehicle configurations.

"Jeepers are at the heart of Mickey Thompson," said Matt Arko, general manager, Marketing & Product at Mickey Thompson. "Whether they've just purchased their first Jeep or have been wheeling for years, we want to help them push their limits and discover what their vehicles are capable of. This partnership is about empowering off-roaders to do amazing things – and make lasting memories – with their Jeeps, and we couldn't be more excited to be part of this community."

Founded in 1963 by Mickey Thompson and Gene McMannis, the company markets performance, racing and off-road tyres globally.

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Toyo Tires has announced that its Proxes CR1 tyre has been selected as the official Original Equipment fitment for the all-new Perodua Traz. This partnership begins with the vehicle's 1.5 (X/H) variant, which rolls off the line equipped with 215/60R17 Proxes CR1 tyres in Malaysia, engineered to perfectly match the vehicle's comfort-driven character.

Through the application of Toyo Tires’ advanced T-Mode and Nano Balance Technology, the Proxes CR1 delivers on its promise of refined comfort and confident performance from the first drive. The optimised tread design ensures smooth responsiveness and reassuring stability while actively reducing road noise. Drivers benefit from reliable grip and stable handling across both wet and dry conditions, contributing to an efficient and secure journey.

As a leader in the market, Toyo Tires offers the Proxes CR1 and CR1 SUV as its most comprehensive range in Malaysia, catering to a wide variety of passenger cars and SUVs with sizes available from 14 to 20 inches.

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Dunlop (company name: Sumitomo Rubber Industries, Ltd.) has commenced supply of its Dunlop SP SPORT MAXX 060 and e. SPORT MAXX tyres as original equipment for Toyota Motor Corporation’s new C-HR+, an all-electric vehicle launched in Europe in December 2025. This BEV model combines a stylish design with an expansive cabin and achieves a greater driving range than previous versions through enhancements including modified battery cells.

The supplied tyres contribute directly to this improved range by utilising a new tread rubber compound that lowers rolling resistance. They also provide a quieter ride, a benefit of their optimised tread pattern design. In addition to delivering strong steering stability and wet grip performance, the tyres feature the proprietary Nano Black technology. This technique produces a deeper, richer black on the sidewalls, enhancing the visibility of the Dunlop branding and lending a more premium aesthetic to the vehicle.

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The Yokohama Rubber Co., Ltd. has expanded its established partnership with Mitsubishi Motors Corporation through the selection of its GEOLANDAR SUV tyre as original equipment for the newly launched 2026 Delica D:5 minivan. This latest generation of the vehicle, which debuted in Japan in January, features the tyre in size 255/55R18 98H. The collaboration builds upon a proven history, as the GEOLANDAR SUV was also fitted to the previous Delica D:5 model. For this new application, Yokohama engineers focused on refining the tyre’s performance, achieving enhancements in fuel economy and a reduction in external noise compared to the already well-regarded predecessor.

The GEOLANDAR SUV line is engineered primarily for modern minivans and on-road-focused SUVs, balancing the demand for everyday comfort and safety with versatile utility across diverse surfaces. Yokohama’s relationship with Mitsubishi extends beyond this single model, with the GEOLANDAR brand appearing on several vehicles in the automaker’s portfolio. Notably, the GEOLANDAR G94 model has been supplied in recent years for the Triton and Pajero Sport, underscoring a continued mutual confidence between the two companies.

This tyre supply agreement aligns with the comprehensive updates characterising the new Delica D:5. Mitsubishi has introduced refreshed exterior and interior styling while incorporating sophisticated all-wheel control technology and advanced driver-assistance systems. These improvements collectively elevate the distinctive dynamic character and driving capabilities for which the model is known, with Yokohama’s tyres contributing directly to its on-road performance and efficiency.

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The Yokohama Rubber Co., Ltd. has initiated original equipment supply of its GEOLANDAR X-CV tyres for Subaru’s new 2026 Solterra SUV-type battery electric vehicle (BEV), in North America, size 235/50R20 100V. For the Japanese market Solterra, the company continues to provide the ADVAN V61 model. This new GEOLANDAR X-CV is engineered as a modern highway terrain tyre that meets the M+S standard, emphasising high-speed capability and drivability alongside a balanced performance in safety, comfort, durability and fuel efficiency.

Developed through Yokohama’s AI-powered HAICoLab framework, which blends human creativity with artificial intelligence for advanced data processing, the tyre incorporates specific technologies for electric vehicles. This is signified by an ‘E+’ mark on the sidewall, indicating enhancements in durability, quietness and energy efficiency tailored to electrified vehicles.

This supply agreement aligns with the strategic goals outlined in Yokohama Transformation 2026, the company’s medium-term management plan running through 2026. A core initiative of this strategy is to increase the proportion of high-value-added tyre sales by expanding original equipment placement for key global brands. This includes actively promoting both the flagship ADVAN line and the GEOLANDAR series for SUVs and pickup trucks on new vehicles worldwide.

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