Pirelli has announced the introduction of two new motorcycle tyres in 2025: the DIABLO POWERCRUISER and the SCORPION MX32 MID SOFT. These additions will further expand the company’s diverse range of motorcycle tyres.
DIABLO POWERCRUISER: A new custom-touring tyre
The DIABLO POWERCRUISER represents a new chapter in Pirelli’s Custom-Touring range, explicitly tailored for high-performance sport Cruiser and Bagger motorcycles. Designed for bikes with powerful torque and sharp handling, it targets owners who seek a blend of aesthetic appeal and superior performance.
Part of the DIABLO family, which embodies Pirelli’s sporting DNA, the DIABLO POWERCRUISER combines the brand’s performance heritage with the free-spirited ethos of the custom bike community. The tyre delivers exceptional grip, stability, and handling across various conditions, including wet surfaces, while offering durability in line with its segment.
Key features include a slick shoulder for enhanced dry performance and a central tread pattern showcasing Pirelli’s iconic Flash design. The tyre will be available from March 2025 in popular sizes for American Cruisers and Baggers.
SCORPION MX32 MID SOFT: Built for champions
The SCORPION MX32 MID SOFT, successor to Pirelli’s highly successful motocross tyre, builds on the brand’s dominance in the FIM Motocross World Championship, where it has secured 82 titles since 1980.
Developed with insights from decades of top-level competition, the new SCORPION MX32 MID SOFT offers enhanced braking performance and cornering for the front tyre, while the rear provides improved traction for quicker starts and corner exits. It is also more versatile on medium-hard terrain.
The tyre will debut in the next Motocross World Championship, equipping bikes ridden by top competitors. Like all Pirelli racing tyres, it will also be available for purchase by motocross enthusiasts.
Advanced technology
Both new tyres feature high-contrast sidewall lettering for improved readability. Additionally, the SCORPION MX32 MID SOFT includes a distinctive yellow Pirelli label for easy identification at the track.
With these innovations, Pirelli aims to strengthen its position across both custom-touring and motocross markets, ensuring riders benefit from the latest advancements in tyre technology.
- Hyundai Motor Company
- NEXEN TIRE
- N’FERA Supreme S
- Hydrogen SUV
- Fuel Cell Electric Vehicles
- Hyundai NEXO
The All-New NEXO Hydrogen SUV To Run On NEXEN TIRE’s N’FERA Supreme S Tyres
- By TT News
- July 10, 2025
Hyundai Motor Company has selected NEXEN TIRE’s premium comfort tyre N’FERA Supreme S as original equipment (OE) for the all-new NEXO, a next-generation hydrogen fuel cell electric vehicle (FCEV).
The all-new NEXO represents its first complete redesign in seven years, featuring groundbreaking hydrogen technology that delivers an impressive 700+ km range while maintaining whisper-quiet operation. This next-generation SUV showcases a sustainability-focused design inside and out. To match these advanced capabilities, Hyundai selected the innovative N'FERA Supreme S tyres, specifically engineered for hydrogen-powered vehicles.
These high-performance tyres feature an AI-optimised structure that ensures exceptional durability and handling stability, crucial for supporting the NEXO's weight. Their advanced Level Keeping Technology maintains consistent performance throughout the tyre's lifespan, while the aerodynamic tread design enhances efficiency without compromising braking or control.
Perfectly complementing the NEXO's silent hydrogen powertrain, the tyres incorporate multiple noise-reduction technologies. These include built-in sound-absorbing materials and an AI-developed tread pattern that minimises road noise in all driving conditions. Together, these features create a harmonious blend of eco-friendly innovation and driving performance, making the new NEXO a true leader in sustainable mobility.
John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE, said, “This latest supply agreement highlights NEXEN TIRE’s technological leadership in the next generation of eco-friendly mobility. We will continue to broaden our global OE partnerships by delivering optimised tyre solutions for all powertrains – hydrogen fuel cell, electric, hybrid and internal combustion alike.”
Giti Tire has teamed up with Volkswagen Commercial Vehicles (VWCV) to support Challenge4’s ambitious Guinness World Record attempt – visiting the most countries in a zero-emission vehicle using the fully electric VW ID. Buzz.
Spearheading the challenge is Rainer Zietlow, founder of Challenge4 GmbH and an eight-time Guinness World Record holder, known for his focus on endurance, efficiency and sustainable mobility. The journey kicks off on 1 July at Volkswagen Commercial Vehicles’ headquarters in Hannover, Germany, with the first leg covering major European cities. Throughout the expedition, the team will engage with the VW community, media, fans and Giti’s global distributor network. The epic journey will span over 80,000 kilometres across approximately 75 countries in Europe, Central Asia, Oceania, Asia and the Americas, lasting more than eight months.
The ID. Buzz will be equipped with GitiSynergyH2 tyres (235/60 R18 front, 255/55 R18 rear), following Giti’s Original Equipment (OE) agreement with VWCV that began in September 2023. This marks Giti’s first EV tyre nomination in Europe, and the record attempt will serve as a real-world showcase of the company’s advanced EV tyre technology, emphasising durability, safety and sustainability. The AAA-rated GitiSynergyH2 tyres feature an innovative tread compound designed to minimise rolling resistance without sacrificing wear performance or critical safety attributes like wet and dry braking.
Zietlow said, “This is going to be a great adventure and one in which I’m proud to have Giti as my tyre partner of choice.”
Stefan Brohs, Marketing Director – Europe, Giti Tire, said, “This marks the first joint global EV record tour for Rainer which is supported by Giti Tire and Volkswagen Commercial Vehicles, reinforcing both brands' commitment to innovation and sustainability. This magnificent opportunity allows us to reinforce Giti's leadership in EV tyre technology and amplify our global brand visibility via high-impact storytelling and brand content across global regions. It also strengthens our OE credentials through visible support in a common project, which in turn will help deepen engagement with distributors, dealers and partners around the globe.”
Nexen Tire Opens Flagship Store in Bangkok as Part of Southeast Asia Expansion Drive
- By TT News
- June 25, 2025
South Korean tyre manufacturer Nexen Tire has opened a new flagship brand shop in Bangkok, marking a key milestone in the company’s strategic expansion across Southeast Asia’s rapidly growing automotive market.
The newly renovated store was developed in partnership with a leading Thai tyre distributor that has maintained a decade-long relationship with Nexen Tire and operates more than 800 retail outlets throughout Thailand. The flagship location features a modernised environment designed to showcase Nexen Tire’s global brand identity, with every aspect from layout to customer service aligned with the company’s visual standards and brand philosophy.
The move comes as Southeast Asia’s tyre market shows robust growth potential, with annual demand reaching approximately 90 million units for passenger car radial (PCR) and light truck radial (LTR) tyres and projected annual growth of 3.7%.
Nexen Tire is responding to this opportunity by accelerating its regional investment, particularly in high-growth markets such as Thailand, Malaysia, and Vietnam. The company plans to renew over 80 key retail locations across Southeast Asia by the end of 2025, creating a unified brand presence to support localised sales campaigns.
Recognising the region’s high digital engagement levels, Nexen Tire is also utilising influencer partnerships and digital media to reach younger, mobile-first consumers.
The company’s regional product strategy emphasises high-performance summer tyres and all-terrain models specifically designed for Southeast Asia’s hot, humid, and challenging driving conditions. Key products, including the N’FERA SU4 and ROADIAN ATX, are gaining traction among local motorists seeking durability and performance.
“Our expansion in Southeast Asia represents a pivotal step in NEXEN TIRE’s global growth journey,” said John Bosco (Hyeon Suk) Kim, chief executive of Nexen Tire. “While we’ve followed a carefully phased strategy aligned with production capacity and long-term vision, we are now entering a phase of acceleration. Our goal is to solidify our premium brand position not only in Europe and North America but across Southeast Asia, the Middle East, Latin America, and Australia through strong local partnerships and a unified brand experience.”
The investment demonstrates Nexen Tire’s long-term confidence in Southeast Asia as the company works towards becoming one of the world’s most recognised and trusted tyre brands.
Pirelli Marks 40 Years of P Zero with Limited-Edition Reissue for Lancia Delta S4
- By TT News
- June 19, 2025
Pirelli has unveiled a limited-edition reissue of its first-ever P Zero tyre to commemorate the 40th anniversary of the iconic brand. Originally launched in 1985 for the Lancia Delta S4 Stradale, the tyre has now been faithfully recreated in a run of just 40 sets.
The re-edition mirrors the original 205/55 R16 specification developed for the road-going version of the Group B rally car. It forms part of the Pirelli Collezione line, which caters to classic vehicles from 1930 to 2000. While the tyre retains its period-correct design, it incorporates modern materials and technology to enhance safety and performance.
Derived from Pirelli’s motorsport expertise, the original P Zero was notable for its asymmetric tread pattern—a distinctive mix of features for wet, dry, and mixed conditions. “The inner shoulder, with grooves like wet-weather tyres, ensured grip on wet roads. The outer shoulder, inspired by slick tyres, provided traction in dry conditions. The central part of the tread adopted some of the hallmarks of intermediate tyres, balancing the two extremes,” Pirelli noted.
In parallel with the anniversary edition, Pirelli also highlighted the launch of the fifth-generation P Zero, tailored to meet the demands of modern high-performance and electric vehicles. Developed using artificial intelligence and virtual modelling, the latest iteration boasts improved handling and shorter braking distances.
Available in sizes ranging from 18 to 23 inches, the fifth-generation P Zero already includes over 50 variants and continues to serve as a benchmark across the premium and prestige automotive segments.
The P Zero brand has evolved into a cornerstone of Pirelli’s high-performance offering over the past four decades, adapting to key industry trends including electrification and digital integration, while maintaining its commitment to performance and safety.
Comments (0)
ADD COMMENT