Yokohama To Supply Tyres For Toyota’s Electric C-HR
- By TT News
- March 24, 2026
Yokohama Rubber has begun supplying its Geolandar X-CV tyres as original equipment for Toyota Motor Corporation’s new battery electric C-HR SUV, launched in North America this month.
The vehicle is being fitted with 235/50R20 100V size tyres. Part of a new generation of highway terrain equipment, the Geolandar X-CV is designed to balance high-speed performance and drivability with safety, comfort and fuel efficiency.
The tyres supplied for the C-HR feature Yokohama’s "E+" mark, indicating technology tailored to the specific requirements of electrified vehicles, such as increased durability and reduced road noise.
Development was conducted through HAICoLab, the company’s proprietary artificial intelligence framework. The system aims to merge human creativity with data processing to accelerate digital innovation in tire design.
The Geolandar X-CV is already used across several models in Toyota’s electric lineup, including the Lexus RZ and the bZ in North America.
Yokohama Supplies GEOLANDAR A/T G94 Tyres For New Toyota Land Cruiser FJ
- By TT News
- June 03, 2026
The Yokohama Rubber Co., Ltd. has confirmed its GEOLANDAR A/T G94 tyres will serve as original equipment for Toyota Motor Corporation’s newly launched Land Cruiser FJ SUV. This latest model in the Land Cruiser series debuted worldwide, with the tyres fitted to vehicles sold across Asia, the Middle East, Latin America and Africa. Japanese-market FJ models will not receive this tyre.
Designed as an all-terrain SUV tyre, the GEOLANDAR A/T G94 balances fuel efficiency, comfort, safety and utility performance on varied road surfaces. The GEOLANDAR brand has a proven record on several Toyota SUVs, including the recent supply of the A/T G31 for the Land Cruiser 250 series and the 4Runner.
Under its Yokohama Transformation 2026 medium-term plan (2024–2026), Yokohama Rubber’s consumer tyre division aims to raise sales ratios of high-value-added products. A key initiative includes promoting flagship ADVAN and GEOLANDAR brand tyres for SUVs and pickup trucks as original equipment on new vehicles.
NEXEN TIRE Expands Kia Seltos OE Tyre Supply To North America And Europe
- By TT News
- May 29, 2026
NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.
For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.
This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."
Yokohama’s Sporty ADVAN FLEVA V701 Tyres Chosen As OE For Honda’s New Super-ONE EV
- By TT News
- May 28, 2026
The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.
Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in UK.
Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.
Yokohama Rubber Supplies OE Tyres For Subaru Trailseeker BEV
- By TT News
- May 26, 2026
Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.
The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.
Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.
The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.
The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.
Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.
Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.
The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.
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