Europe’s tyre industry stands at a crossroads as mounting regulatory pressure, resource constraints and circular economy targets reshape the end-of-life tyre landscape. Despite Germany achieving one of the world’s highest recycling rates, an estimated 100,000 tonnes of used tyres continue to leave the country annually, undermining domestic recovery efforts. In conversation with Tyre Trends, AZuR Network Coordinator Anna-Maria Guth outlines the policy reforms, recycling technologies, retreading opportunities and cross-border collaboration needed to keep valuable raw materials in circulation and build a fully circular European tyre ecosystem.

What gaps in the traditional tyre value chain led to the establishment of the AZuR network?

In Germany, we have a very high recycling rate for end-of-life tyres. However, following a merger of certified tyre disposal companies that collect and sort tyres, it became clear that we needed to bring all stakeholders together to really make progress. The excellent response to the AZuR network shows that this is the right approach.

The European tyre industry is under increasing pressure regarding emissions, waste management and the circular economy. What policy measures are still needed to accelerate the widespread adoption of tyre recycling?

Couple of policy implementations must be achieved in order to reach this goal. The first is a strict ban on the export of ELTs and rigorous enforcement of this regulation. Secondly, clear, predictable and statutory regulations regarding the use of ELT granulate. Lastly, consistent implementation of circular economy strategies.

What role can recovered carbon black (rCB) play in reducing Europe’s dependence on primary fossil raw materials?

The pyrolysis companies in the AZuR network are making great strides in improving the quality of rCB. We are optimistic that in the foreseeable future, we will be able to produce a grade that allows the material to be incorporated into new tyres in larger quantities. That would be a major breakthrough and would create real added value as it would keep the raw materials within the circular economy.

How does AZuR distinguish between mechanical recycling, devulcanisation and pyrolysis in terms of sustainability and scalability?

Within the network, we adhere to the European waste hierarchy viz-a-viz prevention, reuse, recycle including mechanical and chemical and, finally, thermal recycling.

We are open to all technologies when it comes to processes. However, it is clear that in the interests of the circular economy, we want to minimise thermal recovery. And this also applies to pyrolysis oil provided it is not used for the production of new products but as a secondary fuel.

How close is the tyre industry to establishing tyres made with recycled materials without compromising on performance?

Some manufacturers are already field-testing tyres containing over 70 percent recycled and bio-based raw materials. The industry is very active in this area. However, we would like to see a more nuanced approach to recycled materials and bio-based materials.

Bio-based materials cannot be the solution in the medium term and the EUDR is already restricting the use of bio-based materials in Europe. Our focus must be more on recycled materials and their qualities so that raw materials can be kept in the cycle.

More than 500,000 tonnes of end-of-life tyres are generated in Germany every year. What are currently the biggest bottlenecks in the infrastructure for collection, sorting and processing?

At present, the SME sector in Germany is structured in such a way that all tyres generated can be collected, sorted and processed. Our biggest challenge is that the material is currently being exported rather than ending up with responsible companies in the circular economy. We estimate that around 100,000 tonnes are exported annually without proper regulation.

How will the network influence future EU regulations on the circular economy?

We are delighted to be engaging in growing dialogue with EU bodies, which enables us to raise the profile of the circular economy, which is dominated by small and medium-sized enterprises. Our aim is to set the right course at European level as quickly as possible so that companies can work successfully with the materials and keep as many raw materials as possible in the cycle.

Which groundbreaking technologies or business models are currently attracting the most attention?

There are quite a few, and to name just a few, we have companies in the network working on AI-driven solutions for tyre sorting as well as start-ups producing devulcanised materials for the new tyre industry or AI-assisted machines for the professional regrooving of truck tyres.

How important is cross-border cooperation in establishing a sustainable circular economy for tyres across Europe, rather than in isolated national markets?

AZuR started as a German network, but we can now safely say that we have become a European network. We have partners from Italy, the Netherlands, Austria, Ukraine, Estonia and Poland. All these countries face similar challenges as the relevant legislation is often decided at European level and we can achieve very little at national level. We can only take the big steps together in Europe.

How difficult is it to reconcile economic interests within such a diverse ecosystem?

All AZuR partners are united by a shared vision of 100 percent recycling of end-of-life tyres generated in Europe. We know that this is economically viable. However, we also know that we can only tackle the hurdles that are currently preventing us from reaching our goal by working together.

Our target of 100 percent recycling of end-of-life tyres is very realistic and, in our view, can be achieved in the short term with the right measures.

How do you respond to the market’s ongoing concerns regarding the safety, quality and performance of retreaded tyres?

The retreaders currently operating in Germany are industrial retreaders whose quality standards are in no way inferior to those of new tyre manufacturers. Real-world use shows that there are no quality limitations with retreaded tyres. When retreaded, the casings from premium manufacturers offer a quality comparable to that of the original new tyre.

Incidentally, the safety of the technology is demonstrated by retreaders of aircraft tyres as such tyres are retreaded 12 to 14 times and are highly relevant to safety. And retreading is the ideal solution for recycling as it allows the tyre to be used a second and third time as a tyre.

Why has retreading uptake in the passenger car sector remained relatively limited compared to that in the commercial vehicle sector?

One of the major challenges facing retreading in the passenger car sector is the vast variety of sizes, which makes retreading economically unviable. We are constantly seeking dialogue with vehicle manufacturers on this issue.

Furthermore, passenger car tyres are often in use for longer because they are driven less frequently, meaning fewer casings are available for retreading. However, we believe in passenger car tyre retreading, particularly given the growing share of electric vehicles, and are delighted that a retreader in Germany will be relaunching operations in this segment this year.

How important will AI, predictive analytics and sensor-based tyre management become over the next decade?

Smart tyre management is both an economic factor for haulage companies and an environmental one. We know that how a tyre is used has a significant impact on its service life. And at the top of the waste hierarchy is waste prevention. Here, both the new tyre industry and users are called upon to make optimal use of tyres so that they can remain in service for as long as possible.

What would success look like for AZuR in the next five years?

We would have reason to celebrate if we were to achieve the following key objectives in the coming years. The objectives include 40 percent market share for retreaded lorry tyres in Europe, 10 percent market share for retreaded passenger car tyres in Europe, 100 percent recycling of end-of-life tyres in Europe and clear legal regulations governing the use of recycled ELTs.   

Comments (0)

ADD COMMENT

Link Copied!

The Association of Natural Rubber Producing Countries (ANRPC) has published its Monthly Natural Rubber Statistical Report for September 2026, a month marked by broad-based price gains. Firm fundamentals, constrained supply and steady downstream demand combined with geopolitical and macroeconomic uncertainty to lift prices. Renewed Middle East conflict and disruptions to major shipping routes weighed on sentiment, while energy markets were especially affected by the closure of the Strait of Hormuz and attacks on transiting vessels, which raised risks to global energy supplies and strengthened the crude oil risk premium.

According to the report, physical prices for most major grades advanced. SMR-20 in Kuala Lumpur averaged USD 2.50/kg, up 7.96 percent month-on-month, and STR-20 in Bangkok rose 5.80 percent to USD 2.53/kg. RSS-3 in Bangkok slipped 0.30 percent to USD 2.79/kg, while RSS-4 in Kottayam eased 1.39 percent to USD 2.88/kg. Latex-in-bulk in Malaysia gained 3.60 percent to average USD 1.79/kg. Cautious tyre-manufacturer purchasing, limited to immediate needs after earlier increases, weighed on the RSS market. Latex drew support from tight supply, as persistent rainfall disrupted tapping and limited fresh and concentrated latex availability, while glove, healthcare and industrial demand held stable.

Trade flows diverged. China's imports grew 2.56 percent month-on-month, India's 11.36 percent and Malaysia's 17.85 percent, whereas Viet Nam's fell 3.40 percent. Exports rose 3.07 percent in Thailand, 7.30 percent in Malaysia and 1.91 percent in Cambodia, while Indonesia edged down 1.40 percent and Viet Nam recorded the steepest decline at 9.72 percent.

Global production is projected at 15.039 million tonnes in 2026, up 0.6 percent from 14.953 million tonnes in 2025, with September output estimated at 1.4 million tonnes. Uneven rainfall and elevated temperatures slowed supply recovery across Southeast Asia. Global demand is forecast to rise 0.4 percent to 15.356 million tonnes from 15.301 million tonnes, with the largest volume increases among ANRPC member countries. Prospects depend on vehicle sales, tyre production, shipping conditions and weather-related disruptions, while expanding electric-vehicle markets in China, India and Europe support modest growth.

The ringgit traded between RM4.04 and RM4.10 per US dollar, and the baht between THB 32.89 and 33.55. The SHFE January 2027 contract averaged CNY 19,070/tonne, up 5.3 percent month-on-month, and the SGX December 2026 contract averaged USD 2.41/kg, up 7.6 percent. Brent crude averaged USD 114.16 per barrel, a 25.3 percent monthly increase driven by geopolitical risks and shipping disruptions through the Strait of Hormuz.

Comments (0)

ADD COMMENT

Link Copied!

Birla Carbon, a leading global supplier of carbon materials, will exhibit at the International Rubber Conference (IRC) 2026, scheduled for 2–6 November in Nagoya, Japan, at Booth B. The company aims to address application-specific demands arising from the shift towards electric mobility, which places greater emphasis on tyre wear and energy efficiency while requiring automotive rubber components to balance durability with ride comfort.

A Very High Structure (VHS) lineup awaits manufacturers of passenger car, light truck, truck and bus tyres. These grades were engineered to meet electrification requirements and tightening standards such as Euro 7, delivering gains in tread wear, energy efficiency and tyre longevity.

Sustainability also features prominently. The company's Continua Sustainable Carbonaceous Materials (SCM) and Sustainable Carbon Blacks (SCB) lines, which contain higher levels of recycled or bio-based material, are intended to help tyre makers pursue circularity targets. Their dependable quality and ability to be supplied at scale in large volumes make them viable for production use, and the Continua range carries ISCC PLUS certification.

Mechanical rubber goods round out the display. Grades aimed at bushings enhance mixing and dispersion, contributing to fatigue life and component durability, while formulations for mounts pair low hysteresis and low stiffness with reinforcement so that durable parts can be produced without sacrificing ride comfort. Drop-in grades for extrusion reduce defects, scrap and screen-pack changes while raising throughput and extending service life. Simulation and technical expertise help customers assess materials, and global production plus Asian capacity growth support long-term supply.

Amit Kumar, President – Asia, Birla Carbon, said, “Asia’s tyre and rubber manufacturers are shaping the next phase of mobility, and their material requirements are becoming increasingly stringent. As the clear leader in our industry, Birla Carbon aims to grow alongside our customers, combining application-focused innovation with dependable local supply. We see performance and circularity as priorities that must progress together. By expanding our capabilities in Asia and strengthening customer partnerships, we aim to help manufacturers meet evolving market needs and build greater long-term competitiveness.”

Comments (0)

ADD COMMENT

Link Copied!

Zeon Corporation broke ground on a multi-product research and prototyping complex at the Kawasaki Innovation Frontier Port in Kawasaki City, Kanagawa Prefecture, on 16 October with a ceremony held beforehand to seek safety during construction. The company expects the complex to shorten the path from laboratory work to mass production for established and emerging businesses alike, making it central to its long-term growth strategy.

Set inside an existing building within the port's Research & Development Center area, the complex is slated to begin operating in January 2028. Its design aims to move products past the laboratory stage and into medium-scale sample output more quickly, clearing a bottleneck on the route to full-scale manufacturing.

Zeon's core production methods – polymerisation, hydrogenation, coagulation and drying – will be built into the complex, which is engineered to handle diverse manufacturing conditions and operating approaches. Beyond serving established and new businesses, the polymer design company envisions the site as a centre for technology development and a platform for rolling out new processes and operational, analytical, and measurement technologies within and beyond the company. It will eventually host development and prototyping work across a wide range of technologies, including contract prototypes commissioned by outside parties.

The Kawasaki Innovation Frontier Port is the umbrella name for the site combining the neighbouring Kawasaki Plant and Research & Development Center. The label underscores the location's role in breaking new ground by merging innovation, research and development and production and casts the Kawasaki waterfront as a port that propels innovation. Once a co-creative innovation facility begins operating in December 2026, the two sites will function as one continuous operation, turning out ever more sophisticated products and production methods and reinforcing their standing as a launchpad for technology.

Comments (0)

ADD COMMENT

Link Copied!

Vipal Rubber has launched the VT290, a tread designed for truck drive axles used on motorways and paved roads, targeting regional and long-distance transport operations in Europe.

The product is available in widths of 240mm, 250mm, 260mm, 270mm and 280mm. It is designed to provide traction and stability on dry and wet roads, as well as in demanding conditions involving snow.

Frederico Schmidt, General Manager of Vipal EMEA, said, “The launch of the VT290 reinforces Vipal’s ongoing commitment to offering technologically advanced solutions suited to the specific characteristics of European roads and climate.” “We want to further consolidate our presence in the region, delivering a high value-added product that combines innovation, operational efficiency and safety,” he added.

The VT290 carries the M+S marking and 3PMSF certification. Its design includes side sipes and grooves intended to help remove snow and mud from the tread, improving grip on slippery surfaces.

The tread pattern is also designed to distribute engine torque more evenly, helping to reduce uneven wear. Tie bars between the tread blocks add structural stability, supporting vehicle control during driving.

Fabrício Nedeff, Commercial Manager of Vipal EMEA, said, “With the VT290, weare responding directly to the real needs of fleet operators and truck drivers, combining performance, adherence and efficiency in different driving conditions. [RS2.1]In addition to expanding options for our customers, the product strengthens business opportunities for our partners in the region,”

Vipal said the launch would expand its offering for retreaders, distributors and fleet operators in the European market.

Comments (0)

ADD COMMENT

Link Copied!