The company is betting that a polymer manufactured from end-of-life truck tyres can disrupt the market for petroleum-based styrene-butadiene-styrene (SBS), a widely used road-binding additive whose pricing and availability are tied to global oil markets. After completing a live road trial with Road Science and Auckland Transport in New Zealand, the company is preparing to use the results as a springboard for expansion into Australia and Sub-Saharan Africa, positioning the recycled material as a lower-cost, lower-carbon alternative to virgin polymers.

New Zealand-based Revyre Global Limited is positioning a polymer manufactured from end-of-life truck tyres as a lower-cost alternative to petroleum-based styrene-butadiene-styrene (SBS) after completing a live road trial with Road Science and Auckland Transport in New Zealand.

The company has spent several years developing the product as a direct replacement for SBS. Unlike conventional tyre-derived asphalt, which relies on crumb rubber, the company’s Chief Executive Officer Shaun Zukor told Tyre Trends that its proprietary thermomechanical process produces a remanufactured polymer with blending characteristics similar to SBS, allowing it to be used in existing asphalt infrastructure.

“Our primary objective was to develop a drop-in replacement for SBS, which is a petroleum-derived synthetic polymer,” Zukor said. “SBS is expensive, made from virgin materials and is widely used to improve road durability, fatigue resistance and overall pavement performance.”

The company began engaging Road Science, a division of Downer, and Auckland Transport after completing laboratory validation with engineering consultancy WSP in New Zealand.

Before approaching customers, it invested around 18 months in laboratory testing to validate the material’s performance.

Following successful laboratory trials, Road Science carried out its own evaluations before, together with Auckland Transport, deciding to trial the material on Blockhouse Bay Road, one of Auckland’s busiest roads.

The project then underwent another lengthy approval process involving Auckland Council and scientific advisers.

“It took another year to a year and a half to obtain all the necessary approvals from the council and its scientific advisors,” Zukor said. “They wanted to verify that all the claims in our technical literature were accurate.”

Construction of the trial road took place over three days in March and the company expects to receive the first performance data around September. Those results are expected to support commercialisation in overseas markets.

“Our business is focused only on New Zealand at the moment because we’re using it as a proof of concept,” Zukor said. “Once those results are available, we’ll publish them. That will place us in a much stronger position to take the product into Australia and Sub-Saharan Africa.”

The company estimates that entering Australia would take another 12 to 18 months after trial results are available and a planned New Zealand manufacturing facility becomes operational.

Although the current road project used only a small quantity of material because it is a demonstration, Zukor said the commercial opportunity could expand significantly.

“We used a relatively small amount of material for this particular project, but if the opportunity grows as expected, supplying the Auckland Transport network alone could eventually consume between 40–50 percent of our production capacity,” he noted.

MATERIAL ECONOMICS

The company currently manufactures the material primarily from truck and bus radial (TBR) tyres and earthmover tyres because of the higher natural rubber content.

While the SBS substitute represents the company’s immediate focus, it has divided its broader product portfolio into three categories. Revpol A, manufactured mainly from passenger and light truck tyres is intended for lower-performance rubber products such as rubber tiles, shoe soles and conveyor belts.

Revpol B targets asphalt applications and new tyre manufacturing, while Revpol C, produced largely from earthmover tyres, is designed for higher-performance applications.

The company is not currently manufacturing at its own facility but plans a new production unit in New Zealand. Until that facility is operational, product for trials is being supplied by its Canadian partner.

The technology relies primarily on a thermomechanical recycling process rather than chemical recycling. Whole tyres are broken down with steel separated from the rubber before the rubber is processed to a 30-mesh particle size and passed through Revyre’s proprietary thermomechanical process.

Zukor said only a very small amount of non-toxic, FDA-approved chemicals are used and that the process is driven primarily by operating parameters rather than chemical reactions.

He added that one of the key advantages of the technology is that it can be incorporated into existing SBS blending infrastructure with minimal changes as most development work focused on determining the optimum blending ratio rather than overcoming technical limitations.

“The primary technical challenges relate to the blending ratio,” he said, adding, “The higher the percentage of Revpol you add, the higher the temperatures and shear forces required in the bitumen blending terminals.”

Although the company has successfully blended as much as 20 percent Revpol into bitumen during development, Zukor said performance gains diminish beyond a certain point.

It has identified an optimum blend of between 5 percent and 10 percent depending on the application, ranging from conventional roads to heavy-duty pavements and airport runways.

“Any facility that currently blends SBS using its existing infrastructure can also blend our product using that same infrastructure,” he said.

CATALYST FOR SAVINGS

Zukor believes the material can reduce both costs and environmental impacts while improving pavement performance.

“We want to create a product that is environmentally sustainable, has an abundant raw material supply and is 20–40 percent cheaper than virgin materials while also having a significantly lower carbon footprint,” he stated.

Laboratory testing has produced encouraging results. According to Zukor, New Zealand’s wheel-tracking standard requires materials to withstand 800,000 load cycles, while Revyre’s product continued to perform until testing was halted at two million cycles.

“Our product achieved nearly two to three times the required wheel-tracking performance compared with standard bitumen,” he noted.

He also added that the objective is to produce road surfaces that are less expensive, more durable and environmentally sustainable while simultaneously addressing the challenge of managing end-of-life tyres.

“We believe this product ticks all of those boxes and have obtained a patent for it,” he said.

MANUFACTURING SCALABILITY

Although the company is currently relying on manufacturing capacity in Canada, Zukor said its modular production model could support significant expansion once commercial demand develops.

“We can currently produce up to 10,000 tonnes of this product, but because our production facilities are modular, capacity can easily be scaled anywhere from 1,000 tonnes to 50,000 tonnes, depending on market demand and the requirements of a particular region,” said Zukor.

Once the planned New Zealand facility becomes operational, Zukor expects its tyre feedstock to be supplied through Tirewise, the country’s extended producer responsibility (EPR) scheme for end-of-life tyres.

Under the programme, every imported tyre attracts a levy that funds incentives for registered collectors, processors and end users to move tyres through the approved recycling chain. Zukor said Revyre intends to register again as a processor after commissioning its new plant.

GOING PAST HURDLES

Zukor acknowledged that customer adoption remains the biggest hurdle. Road contractors also need to validate new formulations through laboratory testing before incorporating them into their pavement designs. Hence, Revyre is focusing on multinational contractors already operating in New Zealand to accelerate adoption, believing successful validation locally could support deployment elsewhere within those organisations.

He also believes global dependence on petroleum-derived SBS strengthens the case for tyre-derived alternatives.

“If you look at SBS, it’s already a product that’s in very high demand globally. Because it’s petroleum-based, its availability and pricing are heavily influenced by global macro-economic and geopolitical events,” Zukor said.

He said the company’s commercial proposition rests on three principles viz-a-viz consistent quality, supply and pricing.

According to Zukor, replacing virgin SBS with tyre-derived polymers could help localise supply chains, reduce exposure to petroleum price volatility and improve environmental outcomes while lowering costs for road owners.

Beyond New Zealand, Revyre is also evaluating opportunities in North America through its Canadian partner and is exploring future markets for tyre-derived materials.

The Association of Natural Rubber Producing Countries (ANRPC) has published its Monthly Natural Rubber Statistical Report for September 2026, a month marked by broad-based price gains. Firm fundamentals, constrained supply and steady downstream demand combined with geopolitical and macroeconomic uncertainty to lift prices. Renewed Middle East conflict and disruptions to major shipping routes weighed on sentiment, while energy markets were especially affected by the closure of the Strait of Hormuz and attacks on transiting vessels, which raised risks to global energy supplies and strengthened the crude oil risk premium.

According to the report, physical prices for most major grades advanced. SMR-20 in Kuala Lumpur averaged USD 2.50/kg, up 7.96 percent month-on-month, and STR-20 in Bangkok rose 5.80 percent to USD 2.53/kg. RSS-3 in Bangkok slipped 0.30 percent to USD 2.79/kg, while RSS-4 in Kottayam eased 1.39 percent to USD 2.88/kg. Latex-in-bulk in Malaysia gained 3.60 percent to average USD 1.79/kg. Cautious tyre-manufacturer purchasing, limited to immediate needs after earlier increases, weighed on the RSS market. Latex drew support from tight supply, as persistent rainfall disrupted tapping and limited fresh and concentrated latex availability, while glove, healthcare and industrial demand held stable.

Trade flows diverged. China's imports grew 2.56 percent month-on-month, India's 11.36 percent and Malaysia's 17.85 percent, whereas Viet Nam's fell 3.40 percent. Exports rose 3.07 percent in Thailand, 7.30 percent in Malaysia and 1.91 percent in Cambodia, while Indonesia edged down 1.40 percent and Viet Nam recorded the steepest decline at 9.72 percent.

Global production is projected at 15.039 million tonnes in 2026, up 0.6 percent from 14.953 million tonnes in 2025, with September output estimated at 1.4 million tonnes. Uneven rainfall and elevated temperatures slowed supply recovery across Southeast Asia. Global demand is forecast to rise 0.4 percent to 15.356 million tonnes from 15.301 million tonnes, with the largest volume increases among ANRPC member countries. Prospects depend on vehicle sales, tyre production, shipping conditions and weather-related disruptions, while expanding electric-vehicle markets in China, India and Europe support modest growth.

The ringgit traded between RM4.04 and RM4.10 per US dollar, and the baht between THB 32.89 and 33.55. The SHFE January 2027 contract averaged CNY 19,070/tonne, up 5.3 percent month-on-month, and the SGX December 2026 contract averaged USD 2.41/kg, up 7.6 percent. Brent crude averaged USD 114.16 per barrel, a 25.3 percent monthly increase driven by geopolitical risks and shipping disruptions through the Strait of Hormuz.

Birla Carbon, a leading global supplier of carbon materials, will exhibit at the International Rubber Conference (IRC) 2026, scheduled for 2–6 November in Nagoya, Japan, at Booth B. The company aims to address application-specific demands arising from the shift towards electric mobility, which places greater emphasis on tyre wear and energy efficiency while requiring automotive rubber components to balance durability with ride comfort.

A Very High Structure (VHS) lineup awaits manufacturers of passenger car, light truck, truck and bus tyres. These grades were engineered to meet electrification requirements and tightening standards such as Euro 7, delivering gains in tread wear, energy efficiency and tyre longevity.

Sustainability also features prominently. The company's Continua Sustainable Carbonaceous Materials (SCM) and Sustainable Carbon Blacks (SCB) lines, which contain higher levels of recycled or bio-based material, are intended to help tyre makers pursue circularity targets. Their dependable quality and ability to be supplied at scale in large volumes make them viable for production use, and the Continua range carries ISCC PLUS certification.

Mechanical rubber goods round out the display. Grades aimed at bushings enhance mixing and dispersion, contributing to fatigue life and component durability, while formulations for mounts pair low hysteresis and low stiffness with reinforcement so that durable parts can be produced without sacrificing ride comfort. Drop-in grades for extrusion reduce defects, scrap and screen-pack changes while raising throughput and extending service life. Simulation and technical expertise help customers assess materials, and global production plus Asian capacity growth support long-term supply.

Amit Kumar, President – Asia, Birla Carbon, said, “Asia’s tyre and rubber manufacturers are shaping the next phase of mobility, and their material requirements are becoming increasingly stringent. As the clear leader in our industry, Birla Carbon aims to grow alongside our customers, combining application-focused innovation with dependable local supply. We see performance and circularity as priorities that must progress together. By expanding our capabilities in Asia and strengthening customer partnerships, we aim to help manufacturers meet evolving market needs and build greater long-term competitiveness.”

Zeon Corporation broke ground on a multi-product research and prototyping complex at the Kawasaki Innovation Frontier Port in Kawasaki City, Kanagawa Prefecture, on 16 October with a ceremony held beforehand to seek safety during construction. The company expects the complex to shorten the path from laboratory work to mass production for established and emerging businesses alike, making it central to its long-term growth strategy.

Set inside an existing building within the port's Research & Development Center area, the complex is slated to begin operating in January 2028. Its design aims to move products past the laboratory stage and into medium-scale sample output more quickly, clearing a bottleneck on the route to full-scale manufacturing.

Zeon's core production methods – polymerisation, hydrogenation, coagulation and drying – will be built into the complex, which is engineered to handle diverse manufacturing conditions and operating approaches. Beyond serving established and new businesses, the polymer design company envisions the site as a centre for technology development and a platform for rolling out new processes and operational, analytical, and measurement technologies within and beyond the company. It will eventually host development and prototyping work across a wide range of technologies, including contract prototypes commissioned by outside parties.

The Kawasaki Innovation Frontier Port is the umbrella name for the site combining the neighbouring Kawasaki Plant and Research & Development Center. The label underscores the location's role in breaking new ground by merging innovation, research and development and production and casts the Kawasaki waterfront as a port that propels innovation. Once a co-creative innovation facility begins operating in December 2026, the two sites will function as one continuous operation, turning out ever more sophisticated products and production methods and reinforcing their standing as a launchpad for technology.

Vipal Rubber has launched the VT290, a tread designed for truck drive axles used on motorways and paved roads, targeting regional and long-distance transport operations in Europe.

The product is available in widths of 240mm, 250mm, 260mm, 270mm and 280mm. It is designed to provide traction and stability on dry and wet roads, as well as in demanding conditions involving snow.

Frederico Schmidt, General Manager of Vipal EMEA, said, “The launch of the VT290 reinforces Vipal’s ongoing commitment to offering technologically advanced solutions suited to the specific characteristics of European roads and climate.” “We want to further consolidate our presence in the region, delivering a high value-added product that combines innovation, operational efficiency and safety,” he added.

The VT290 carries the M+S marking and 3PMSF certification. Its design includes side sipes and grooves intended to help remove snow and mud from the tread, improving grip on slippery surfaces.

The tread pattern is also designed to distribute engine torque more evenly, helping to reduce uneven wear. Tie bars between the tread blocks add structural stability, supporting vehicle control during driving.

Fabrício Nedeff, Commercial Manager of Vipal EMEA, said, “With the VT290, weare responding directly to the real needs of fleet operators and truck drivers, combining performance, adherence and efficiency in different driving conditions. [RS2.1]In addition to expanding options for our customers, the product strengthens business opportunities for our partners in the region,”

Vipal said the launch would expand its offering for retreaders, distributors and fleet operators in the European market.