Sumitomo Rubber Singapore, a natural rubber procurement company for the Sumitomo Rubber Group, recently participated in ‘Project Tree,’ an initiative led by Itochu Corporation to improve the sustainability of the natural rubber industry. 

Through participation in this project, the company aims to improve the traceability and sustainability of the natural rubber supply chain.

Natural rubber is a natural resource that is vital in modern society, with about 70 percent of global natural rubber consumption going towards the production of tyres. However, approximately 85 percent of global production relies on smallholders, mainly in Southeast Asia such as Thailand and Indonesia. The existing agricultural practices used by smallholders have limitations and there is also concerns about illegal logging, human rights issues and traditional farming techniques among others.

As part of its responsibility, the Sumitomo Rubber Group states it has been actively engaged in various efforts to improve the sustainability of its business activities. One of the most important of these efforts is working toward achieving sustainable natural rubber, which is the primary raw material in its main product: tyres. 

The Group says it promotes initiatives including carrying out risk assessment/reduction activities using application software that enables the mapping of natural rubber supply chains.

By participating in Project Tree, it expects to further drive initiatives that will help improve traceability and sustainability of the supply chain. Through this project, it aims to promote activities to support smallholder farmers, such as activities to identify/mitigate smallholder farmers’ risks associated with sustainability and their capacity building for yield increase. In addition, it will also strive to comply with the EU Deforestation Regulation by using blockchain technology and through the ‘Tree + (plus) rubber’ procurement, which provides excellent traceability.

It was in March 2023, Sumitomo Rubber unveiled its unique circular economy concept for the tyre industry called ‘TOWANOWA’. The Towanowa features a two-ring structure, with a ‘Sustainable Ring’ consisting of five processes in the value chain and a ‘Data Ring’ linking big data collected from each process. The aim is to provide new value by sharing/using data between the two rings.

Furthermore, it targets sustainable raw material procurement for natural rubber in the ‘Material Development & Procurement’ process of Towanowa. 

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Zeon Corporation and Visolis Inc. have formalised their partnership by signing a binding term sheet, marking a pivotal advancement in the commercialisation of bio-based isoprene monomer and sustainable aviation fuel (SAF).

This collaboration, which now moves from technology verification towards project implementation, is built upon the progress made since their initial memorandum of understanding in March 2024 and the subsequent joint feasibility study announced in April 2025. Bio-based isoprene monomer serves as an essential component in the production of synthetic rubbers and various other materials, while SAF is increasingly recognised as a critical next-generation fuel for reducing carbon emissions within the aviation industry.

The newly established term sheet outlines a foundational agreement on the key elements required for a final investment decision. These include defining the business structure and the respective roles of each company, establishing technology and development strategies and advancing detailed engineering for the proposed production facility. Furthermore, the agreement covers the evaluation of potential sites, the process for engaging with suppliers, securing necessary regulatory approvals and planning the financing pathway.

The envisioned facility is set to commence commercial-scale output after successfully demonstrating mass production capabilities for biomass-based isoprene and SAF, utilising Visolis’ proprietary technology. Both companies are now committed to expediting the path to full-scale production and ensuring a steady supply of these sustainable products to the global market.

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Zeon Corporation has deepened its commitment to digital chemistry through a strategic investment and partnership with Chemify Limited, secured via its corporate venture arm Zeon Ventures Inc. Chemify, a growth-stage UK enterprise, is reshaping molecular research by integrating digital tools with automated laboratory systems. Its proprietary Chemputation technology translates molecular targets into executable chemical code, which operates directly on robotic platforms to complete integrated Design–Make–Test–Analyze cycles without manual intervention. This closed-loop automation allows Chemify to explore previously inaccessible areas of chemical space while reducing the timeline from concept to synthesized compound by up to tenfold.

A cornerstone of Chemify’s capability is its recently inaugurated Chemifarm in Glasgow – one of the most sophisticated automated facilities in the world for molecular design and construction. The facility enables accelerated iteration and autonomous synthesis of novel small molecules, converting chemical code into tangible compounds with unprecedented efficiency. These advances are critical for developing functional, synthesisable molecules that can contribute solutions to urgent global issues spanning public health, energy efficiency and environmental protection.

Zeon has been at the forefront of adopting digital methodologies in chemical R&D, recognising their transformative potential from an early stage. This investment is positioned to strengthen Zeon’s internal digital chemistry efforts and catalyse the invention of novel materials capable of addressing complex societal needs. The move aligns with Zeon’s STAGE30 corporate strategy, which targets a rise in revenue contribution from four key growth sectors – Mobility, Healthcare and Life Sciences, Telecommunications and Green Transformation – to 48 percent by fiscal 2028. By backing pioneering enterprises and cultivating advanced materials, Zeon continues to advance its dual vision of a sustainable planet and a secure, progressive society.

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The Rubber Board of India has announced the opening of an application window for financial aid for sulphur dusting to combat powdery mildew disease in rubber plantations for the year 2026. The scheme is open to all Rubber Producers’ Societies (RPS) operating in both traditional and non-traditional growing regions.

From 10 to 20 February 2026, eligible societies must submit their applications online through the 'ServicePlus' portal on the official Rubber Board website. Societies requiring help with the submission process are advised to contact their nearest Rubber Board regional office or field station, or to consult the board's website for further guidance.

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Pyrum Innovations AG has welcomed the official recognition by French authorities on 17 January 2026, which classifies tyre pyrolysis oil (TPO) as a legitimate raw material for the chemical sector. This pivotal regulatory milestone for pyrolysis oil derived from end-of-life tyres substantially enhances the product’s integration into established chemical value chains. It also provides greater predictability for future purchase and partnership frameworks, thereby accelerating the development of industrial material cycles.

For Pyrum, which processes scrap tyres through pyrolysis to recover pyrolysis oil, industrial carbon black and steel, this decision underscores the critical need for standardised and reliable regulatory conditions. Such clarity is fundamental for scaling investments, production volumes and supply chains, particularly as the chemical industry and circular economy converge. The establishment of clear product categories is essential to ramp up the market for high-quality recycled raw materials.

The company remains committed to tracking further developments in France and the wider European dialogue regarding the classification and application of recycled feedstocks. Pyrum’s overarching objective is to expand industrial-scale recycling solutions for scrap tyres. This regulatory progress directly supports the company’s mission to secure long-term, quality-assured supply agreements with partners across the chemical industry, thereby advancing a more sustainable and circular economic model.

Pascal Klein, CEO, Pyrum Innovations AG, said, “The decision in France is an important step for the industrial use of pyrolysis oil from waste tyres. It supports a trend that we are seeing in many markets, where the chemical industry is seeking reliable, technologically robust and clearly classified alternative raw materials.”

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