Sustainability has become critical for the tyre industry due to its heavy reliance on fossil-based raw materials, significant carbon footprint across the product lifecycle and the massive volume of end-of-life tyres generated annually. Shifting towards renewable, bio-based and recycled materials helps reduce greenhouse gas emissions, conserve resources, minimise microplastic pollution from tyre wear and address regulatory and consumer demands for greener mobility solutions. Without accelerated innovation, the industry risks falling short of global climate targets while facing supply chain vulnerabilities and reputational challenges.

The global tyre market is valued at around USD 290 billion in 2025 and is estimated to reach USD 299 billion in 2026 as per MarkNtel. It is projected to attain USD 387 billion by 2032, registering a CAGR of 4.39 percent during 2026–2032. Interestingly, the Passenger Car segment leads the global tyre market with approximately 42 percent of total demand. Radial tyres dominate the global tyre market with around 88 percent share. Furthermore, Asia-Pacific holds the largest regional share at approximately 37 percent.

In an exclusive interaction with Tyre Trends, C Harimohan, Head of Corporate R&D (Materials and Compounding) at Yokohama Off-Highway Tires (YOHT), shares his views on the tyre industry’s push towards true sustainability. He highlights the technical, economic and regulatory hurdles that lie ahead as the sector targets ambitious 2050 goals.

THE SUSTAINABILITY IMPERATIVE

It is no secret that the tyre industry is undergoing a profound shift, be it managing raw material supply chain, sustainability targets and geopolitical challenges, among others.

“See, I think we are undergoing a very special kind of scenario now,” Harimohan observes. While the core manufacturing process and raw material mixes have remained relatively stable, sustainability has moved from a ‘fashion word’ of a decade ago to a serious business priority.

“In the last two to three years, or let us say three to five years, we have started taking it more seriously because almost all the companies have declared that by 2050, 100 percent of the raw materials would be either renewable or recycled,” he says.

This target, however, comes with limited current visibility on delivery. Today, roughly 65 to 70 percent of tyre raw materials are derived from fossil sources, primarily crude oil.

“Around 30 percent only comes from the natural rubber; the remaining major part becomes a synthetic rubber, carbon black and almost all the chemicals which are derived from crude,” he explains. The central challenge is transforming these fossil-dependent components into renewable or recycled alternatives.

Recycling, though not new, presents its own limitations. “When you devulcanise the rubber, the kind of strength it has got originally, it is dropping drastically,” Harimohan notes.

“So it is not a 100 percent one-to-one substitution of the original compound or raw materials what you have. So you cannot go beyond a level,” he shares. This creates an inherent performance compromise that undermines the very idea of sustainability if safety and durability suffer.

BALANCING PERFORMANCE, QUALITY AND PRICE

The trade-off between sustainability, performance and cost emerges as one of the industry’s most pressing dilemmas. Harimohan poses the critical question, “What about trade-off between performance, quality as well as price? Because you could have the best recycled tyre, but if it does not perform as per consumer expectations or as per what is expected from its non-sustainable tyre or what people are used to, what are the challenges that have taken place?”

Even a near-100 percent sustainable tyre remains commercially unviable at present. “I can conceptually make a close to 100 percent, if not 100 percent, you can say a sustainable tyre which is produced from only renewable or recycled materials. But then it has to be at least three to four times the cost or the price would be three to four times what it is today. But then there has to be somebody who will pay for it,” he says.

Harimohan further explains that without external pressure, market adoption will be slow. “Unless and until it is enforced by a regulatory or by government, I do not think it is going to happen.”

He believes, “Even if we can market it as sustainable tyre, unless and until there is somebody who can pay for it, I think it is not going to happen.” Nevertheless, he remains optimistic about ongoing innovation.

“Most of us, almost all the R&Ds across the world are working towards it, how to make it more and more towards that 100 percent level, but at the same time without having a damage to the performance and almost at the same price you should be able to sell it,” says the executive. He anticipates meaningful progress over the next decade or two.

SUPPLY CHAIN PRESSURES AND THE ROAD AHEAD

Geopolitical tensions have added further complexity to an already intricate global supply chain. A single tyre incorporates ‘at least 60 to 70 different raw materials’ sourced from around the world. “All the geopolitical situations are affecting significantly on all the procurement, the supply chains are getting affected and it is affecting the whole production, supply of the tyre,” Harimohan confirms. “Tyre is no different. It is getting affected.”

On the question of segment-wise adoption, he sees OEM-driven momentum leading the way. “This is happening in almost across the segments, but I feel this is a bit more driven by the OEMs. So I think it may be the PCR segment which should be moving a little far ahead of others or even the two-wheeler would be going a little ahead of other segments,” he says, noting slower progress expected in off-highway and OTR applications.

Responding to a query on new trends in the industry, Harimohan acknowledges there lies huge potential for disruptive technologies. “I feel something will come to gradually replace the tyres. Like airless tyre could be one of the examples, there can be flat tracks coming,” he remarks.

Despite the industry’s traditional inertia, he believes change is inevitable, “Even though tyre is more of like a traditional and there is a lot of inertia to change, but I think going forward, there should be or there would be something which could potentially replace tyre all together. I mean, I think we should hope for that.”

The path to a fully sustainable tyre industry is neither simple nor short, but Harimohan’s insights reveal a sector actively confronting difficult trade-offs.

With continued R&D focus and potential regulatory support, the promise of high-performance, affordable and truly green tyres is still some decades away from becoming a reality.

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The Association of Natural Rubber Producing Countries (ANRPC) published its Monthly Natural Rubber Statistical Report for August 2026, noting firmer prices in several markets. Supply constraints, stable downstream demand and persistent geopolitical and macroeconomic uncertainty shaped the month. Renewed conflict and disruptions to major shipping routes added further pressure.

Physical prices for major grades moved in different directions. SMR-20 in Kuala Lumpur averaged USD 2.31 per kg, up 4.25 percent from July, while STR-20 in Bangkok rose 1.40 percent to USD 2.39 per kg. RSS-3 dropped 4.18 percent to USD 2.80 per kg, but RSS-4 in Kottayam gained 0.57 percent to USD 2.92 per kg. Latex-in-bulk fell 4.73 percent to USD 1.73 per kg. Brent crude averaged USD 91.08 per barrel, driven by concerns over possible restrictions on oil shipments through the Strait of Hormuz and wider Middle East instability, which raised energy supply risks and strengthened the oil market risk premium.

On trade, China's imports climbed 3.39 percent month-on-month, while India fell 10.18 percent and Malaysia dropped 8.24 percent; Viet Nam rose 5.08 percent. Exports advanced 5.63 percent in Viet Nam but declined in Thailand (-5.24 percent), Indonesia (-5.36 percent), Malaysia (-1.48 percent) and Cambodia (-1.88 percent).

Global production is projected to rise 0.6 percent to 15.039 million tons in 2026 from 14.952 million tonnes in 2025, after revisions to Thailand's 2025 output and updated 2026 estimates for Thailand, Malaysia and Indonesia. Weather, including erratic rainfall and drier Southeast Asian conditions, affected output. August 2026 production was estimated at 1.396 million tonnes, down 4.51 percent from 1.462 million tonnes a year earlier. Demand is forecast to grow 0.4 percent to 15.356 million tonnes in 2026 from 15.301 million tonnes, with the largest consumption gains expected in China, Malaysia and Cambodia. Prospects depend on vehicle sales, tyre production, shipping conditions and weather-related supply disruptions, while steady EV-linked demand supported modest growth led by China and India. The ringgit traded between RM4.02 per USD and RM4.09 per USD, and the baht between 32.68 and 33.34. The SHFE January 2027 contract averaged 18,109 CNY per tonne, up 7.78 percent month-on-month, while the SGX November 2026 contract averaged USD 2.24 per kg, up 4.32 percent.

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HS HYOSUNG has formalised a memorandum of understanding (MoU) with the State Government of San Luis Potosí, with the signing taking place at the World Trade Center Mexico City. The event formed part of the Korea-Mexico Business Forum, held alongside the Korean economic delegation's visit to Mexico.

Attending officials included Marcelo Ebrard, Mexico's Secretary of Economy, and Mario García Valdez, Secretary of Economic Development of San Luis Potosí. The two sides confirmed their shared resolve to back the company's local investment and regional growth. Separately, HS HYOSUNG's leadership met bilaterally with Secretary Ebrard to elaborate on its strategic vision and investment plans.

The agreement sets out a phased expansion of HS HYOSUNG's investments in San Luis Potosí beginning in 2027, with the goal of creating a major advanced materials production hub that bolsters supply for North American and wider global markets. The company's advanced materials span tyre cord, a flagship world-leading product, along with mobility, energy, aerospace and defence applications. Its North American operations, spanning Mexico and the United States, turn out tyre cord, airbag materials and mobility interior components for global leaders such as General Motors and Goodyear, underpinned by a highly dependable global supply chain.

Nak-yang Sung, CEO, HS HYOSUNG ADVANCED MATERIALS, said, “This investment goes beyond establishing a simple manufacturing base – it reflects our strategy to turn Mexico into a pivotal hub connecting North America with global supply networks. We are also committed to strengthening local supply chains and creating high-quality jobs to contribute directly to the region's industrial ecosystem.”

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Kumho Petrochemical Group is steering its business towards research-driven, higher-value outputs as oversupply and soft demand continue to weigh on the worldwide petrochemical sector. The Seoul-based group outlined plans to boost spending on speciality chemicals, sustainable materials and novel production methods, a push intended to lift profits while building a foundation for future expansion.

Underlying the move is a deliberate evolution in the group's identity, from a bulk materials vendor to a provider of technology-backed solutions that address shifting customer requirements and stricter environmental rules. A central element of that effort involves widening the speciality lineup, exemplified by added capacity for solution styrene butadiene rubber, a synthetic rubber that enhances durability, rolling resistance and tread wear in high-performance electric vehicle tyres.

Environmental initiatives form another pillar. Facilities built by the company can trap approximately 76,000 metric tonnes of carbon dioxide each year, while separately developed technology turns recycled acrylonitrile butadiene styrene sourced from scrapped household appliances into automotive-grade interior components that satisfy performance standards and generate fewer emissions than conventional methods. The group has also joined forces with POSCO Future M and BEI on anode-free lithium-metal battery development.

Parallel technology-focused programmes are underway at affiliated units. Kumho P&B Chemicals is formulating water-based epoxy resins that curb volatile organic compound releases while incorporating more bio-based inputs to reduce carbon intensity. Kumho Mitsui Chemicals is advancing bio-based polyurethane systems and electric vehicle materials, alongside debottlenecking work to add 100,000 tonnes of annual methylene diphenyl diisocyanate capacity. Kumho Polychem, meanwhile, is targeting ethylene propylene diene monomer through low-temperature polymerisation paired with energy-efficiency improvements.

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Birla Carbon has confirmed a price increase of up to 15 percent for its Speciality Materials products across Asia, scheduled to take effect on 1 October 2026. The company pointed to significant and sustained rises in feedstock costs, driven partly by ongoing geopolitical instability and disruptions in global feedstock markets, as the reason behind the adjustment.

Although Birla Carbon pursued operational efficiencies, supply chain optimisation and disciplined cost management to soften the impact, the scale and persistence of the cost escalation left a price adjustment unavoidable. The company's sales teams will engage customers directly to explain the details and help them navigate the transition.

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