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Pirelli Sets New Benchmark With 27 Podiums And Pioneer Cyber Tyre Tech In 2025
January 17, 2026
Pirelli’s 2025 was defined by exceptional innovation and acclaim across its product lines and pioneering technologies, earning numerous independent awards and test victories. The company’s flagship families – P Zero, Cinturato and Scorpion – colle
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Cemex Relies On Continental For Fleet Efficiency
January 17, 2026
For over a decade, Continental has served as the exclusive tyre supplier to Cemex in the UK, providing comprehensive solutions for the building materials leader's entire fleet. This partnership, initiated in 2011, began when Cemex selected retreaded tyres
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Firestone Launches Next-Gen Firehawk INDY 500 V2 UHP Summer Tyre
January 17, 2026
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), has launched the next generation of its ultra-high-performance summer tyre, the Firehawk INDY 500 V2. This tyre builds upon its predecessor's legacy by incorporating advanced ENLITEN technolog
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DUNLOP Launches Dominant European Media Campaign For Australian Open 2026
January 17, 2026
Capitalising on its role as the official ball of the Australian Open, Dunlop Tyres is launching a major pan-European campaign to align its tyre brand with the tournament’s elite sporting values. This new initiative will unfold across Warner Bros. Discov
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Maxam Tyre Europe Collaborates With Farming Influencer Tom Pemberton
January 16, 2026
Maxam Tyre Europe, a division of the globally ranked Sailun Group, has entered a strategic partnership with farming influencer Tom Pemberton, known for his popular Tom Pemberton Farm Life digital channels. This collaboration was unveiled at the prominent
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BKT Debuts With Strong CDP Ratings For Climate And Water
January 15, 2026
BKT Tires has achieved a noteworthy initial rating from the international environmental watchdog, CDP. The company’s inaugural disclosure for the 2025 fiscal year resulted in a ‘B’ score for its climate change management and a ‘B-’ in water secu
