• ATMA Seeks Government Support To Counter West Asia Crisis Fallout

    March 13, 2026

    The ongoing conflict in West Asia presents serious challenges for India’s tyre industry, according to the Automotive Tyre Manufacturers Association (ATMA), which has called on the government to introduce policy measures to ease the emerging pressures. I

  • Falken Confirms 2026 ‘Falken Says Fill Up’ Campaign

    March 12, 2026

    Falken Tyre has announced the return of its popular ‘Falken says fill up’ campaign, scheduled to run from 15 March to 31 May 2026 across 20 European markets. The initiative is designed to pair a strong product offering with an appealing customer incen

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