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Bridgestone And Kwik Fit Renew Live Arena And Supercar Paddock Sponsorship For The British Motor Show 2026
February 12, 2026
Bridgestone and Kwik Fit are renewing their presence at The British Motor Show for 2026, stepping in as official sponsors of the Live Arena and Supercar Paddock. Their involvement marks the fifth year these two companies have powered some of the event’s
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Hankook Tire Gears Up For Rally Sweden
February 11, 2026
Rally Sweden, the only event on the FIA World Rally Championship (WRC) calendar contested entirely on snow and ice, returns to the wintry forests surrounding Umeå from 12 to 15 February. As Round 2 of the 2026 season, it marks the first true winter chall
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Tyres Europe Supports Development Of Enforceable Tyre Abrasion Limits At UNECE
February 11, 2026
Tyres Europe is actively participating in the UNECE (United Nations Economic Commission for Europe) Working Party on Noise and Tyres (GRBP), where efforts are underway to establish viable tyre abrasion limits. The organisation is contributing to the UNECE
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ATMA Chair Joins Prime Minister’s Malaysia Delegation
February 11, 2026
Arun Mammen, Chairman of the Automotive Tyre Manufacturers Association, joined the prime minister’s delegation to Malaysia, where industry leaders discussed collaboration in sustainability, technical textiles, defence components and advanced manufacturi
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From Old Tyres To New Products: Green Week 2026 Exhibits Sustainable Recycling Solutions
February 11, 2026
At the Green Week 2026 in Berlin, AZuR initiative’s partner NEW LIFE reached an audience of 350,000 by showcasing the environmental potential of mechanically recycling tyres into high-quality raw materials and end products. Operating under the banner
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MAXAM Tire Launches MSV01 PRO Crane Tyre
February 11, 2026
MAXAM Tire has launched the MSV01 PRO, a versatile crane tyre engineered for demanding dual-environment use, merging highway efficiency with off-road resilience. Its robust TBR-style casing and closed-shoulder tread configuration are central to its extend
