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NEXEN TIRE Launches Multi-Platform US Marketing Campaign
April 22, 2026
NEXEN TIRE has unveiled a major marketing push across United States designed to lift brand visibility among everyday drivers and sports fans alike. The initiative merges high-profile sports arena placements with hands-on retail strategies, aiming to reach
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DUNLOP Named Title Partner Of International Auto Film Festa
April 22, 2026
Dunlop Tire Corporation (DUNLOP) has entered a strategic partnership with the International Auto Film Festa (IAFF), now in its fourth year as a global hub for automotive cinema. All future references to the event from 2026 onward will carry the title ‘I
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Pirelli Intros New Moto2 Development Tyre For European Season Opener In Jerez
April 22, 2026
Pirelli has announced a technical update for the Moto2 class ahead of the World Championship’s European season opener this weekend in Jerez de la Frontera, Spain. The Italian tyre manufacturer will supply riders with a new rear development tyre designat
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TRA Issues Stark Warning Over 1.3% Compliance Rate For Waste Tyre Shipments
April 21, 2026
The Tyre Recovery Association (TRA) has warned that UK’s circular economy goal will remain out of reach if waste tyre processing continues to move abroad. Environment Agency data shows enhanced verification measures introduced last October have a compli
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Pirelli P Zero Trofeo RS Crowned World’s Fastest Tyre By Tyre Reviews
April 21, 2026
Pirelli has claimed the top position in a recent ranking of the world’s fastest road-legal track tyres, according to the Tyre Reviews platform. The comparison, which evaluated four products available in Europe and North America, crowned the P Zero Trofe
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Sun Auto Continues Midwest Growth With Plaza Tire Opening And Checkpoint Acquisition
April 21, 2026
Sun Auto Network has expanded its footprint in the Midwest through two strategic moves: the opening of a new Plaza Tire Service in Owensboro, Kentucky, and the acquisition of two Checkpoint Tire & Service locations in Illinois. The Kentucky addition ma
