• TYRESYSTEM Enhances AZuR's Value Chain With Digital TPMS Expertise

    April 10, 2026

    TYRESYSTEM, functioning as the digital arm of AZuR partner RSU, has made Tyre Pressure Monitoring System (TPMS) its central pillar of expertise. This unit moves beyond simple product sales by offering specialised training focused on tyre pressure monitori

  • BKT Launches High-Energy 'Jurrat' Campaign For India's Riders

    April 09, 2026

    Balkrishna Industries Ltd. (BKT), a well-established global player in the Off-Highway tyre market, has now entered India’s consumer segment with a determined move into the two-wheeler space. The company unveiled a new campaign called Jurrat, which signa

  • Ironman Tires Debuts Next-Gen iMOVE Sport G2 All-Season UHP Tyre

    April 08, 2026

    Ironman Tires, a brand owned by Hercules Tire and Rubber Company (HTR), a wholly owned subsidiary of American Tire Distributors, has unveiled the iMOVE Sport G2, a next generation all season ultra-high-performance tyre crafted for modern sport sedans, per

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