Michelin has been named the Official Tyre Partner of the newly formed Apex One Endurance Series. This alliance will see the tyre manufacturer supply its race-proven technology to all competitors throughout the championship. The collaboration highlights Michelin's deep-rooted dedication to endurance racing, a discipline where tyre durability, efficiency and consistent performance are fundamental to team strategy and on-track success.

The series itself is a joint venture between American testing and racing event organiser Apex One and Creventic, a Dutch promoter renowned for its European endurance events. The competition will adhere to Creventic's FIA-approved 24H Series regulations and use a circuit-specific balance of performance. A diverse multi-class field will include various categories such as homologated GT3 cars, a class for the Porsche GT3 Cup 992 and a TC4 class for production-based racecars. The series will also feature a TCE class for touring cars and other specified models.

The series will debut with a two-round winter schedule, commencing at Florida’s Sebring International Raceway with the Sebring 10H from 20–23 November 2025. The second event, the COTA 12H, is scheduled for 5–8 February 2026 at the Circuit of the Americas in Austin, Texas. This round will feature a unique split format, with seven hours of racing on Saturday followed by a further five hours on Sunday. Designed as a launching platform, the Apex One Endurance Series aims to provide a competitive proving ground for both amateur drivers and emerging young professionals.

Raymond Cotton, Motorsports Director, Michelin North America, Inc, said, “Endurance racing pushes vehicles and tyres to their absolute limits, making it the ultimate stage to showcase Michelin’s technology, innovation and pursuit of sustainable mobility. This new partnership with Apex One reflects that dedication and compliments Michelin’s existing global racing initiatives.”

Daniel Bloom, President, APEX One, said, “Having Michelin as our Official Tyre Partner elevates the Apex One Endurance Series to new heights. Michelin’s track record in endurance racing is unmatched, and their expertise ensures our teams and drivers will experience the highest standard of competition and performance.”

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Pirelli has expanded its premium Cross Country mountain bike tyre line with the introduction of the SCORPION XC RH. This new model, entirely manufactured in Italy at the company's Milan-Bollate facility using FSC-certified natural rubber, is engineered for the highest levels of competitive racing where minimizing rolling resistance is the paramount concern.

Designed for hardpack and compact terrain, the SCORPION XC RH aims to deliver record-level rolling efficiency without sacrificing control. Its performance stems from a synergistic combination of a specialised tread design and a bespoke RACE XC compound. The tread pattern features a wide, continuous central band with low-profile, tightly spaced knobs to maximize speed and smoothness. For confident cornering, a key weakness in many fast-rolling tyres, the RH incorporates aggressive shoulder knobs directly derived from the SCORPION XC RC model. This differentiated profile ensures stability on straightaways and provides exceptional traction through technical turns.

The custom-formulated RACE XC compound is the product of Pirelli’s technical expertise, bridging motorsport and cycling. Developed specifically for the RH model, this compound is calibrated to offer ultra-fast rolling performance coupled with essential chemical grip, which is critical for maintaining control on mixed surfaces and when riding at the limit. Internal laboratory testing confirms that the SCORPION XC RH is the fastest model in Pirelli's entire Made-in-Italy cross-country range, demonstrating a more than forty percent improvement in rolling speed over the previous RC model.

This new Racing Hardpack tyre has already been proven under race conditions by Pirelli’s partner teams, including Alpecin-Deceuninck and Trek Factory Racing, in events such as the Les Gets World Cup and the World Championships. Notably, Samuele Porro of the Klimatiza Orbea team rode the SCORPION XC RH to a Vice World Champion title at the 2025 Marathon World Championships.

The SCORPION XC RH is available to consumers in a 29x2.4 size, offering a choice between the standard LITE casing and the redesigned ProWALL casing, which features reinforced sidewalls for enhanced protection and stability. The tyres are now available at leading bicycle retailers and online, complete with graphics in both standard and Team Edition versions.

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J&B Importers, starting with an initial selection of popular models.

A major expansion of the tyre lineup is scheduled for 1 January 2026, which will introduce a comprehensive portfolio. This collaboration is designed for a seamless integration, providing efficient access to Michelin's premium range. The 2026 expansion will include a wide array of new SKUs, encompassing tyres for road, mountain, gravel and city cycling to meet diverse market demands.

Justin Brock, Vice President – Sales, Recreational Products, Michelin North America, Inc., said, “Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tyre technologies. This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

Phil Sweet, General Manager, J&B Importers, Inc., said, “We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance. This partnership allows us to offer our dealers access to premium bicycle tyres backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”

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