Apollo Tyres Introduces Vredestein Brand In India
- By Gaurav Nandi
- February 18, 2022

Apollo Tyres has introduced the Vredestein brand for luxury car and super bike segment in India. With the Vredestein brand, the company aims at strengthening its position in the passenger vehicle and two-wheeler segments in the country. Initially, Apollo Tyres targets to sell 10,000 Vredestein tyres per month in the PV segment and capture a 20 percent market share in the super biking segment, said Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd.
To cement its position in India’s luxury car and super bike segment, Apollo Tyres recently introduced its premium brand – Vredestein. The Indian major acquired the Netherlands-based tyre manufacturer in 2009. The Vredestein tyres will be manufactured the company’s state-of-the-art facility in India
Elaborating the company’s strategy to introduce the Vredestein brand for the two segments, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said, “The introduction of Vredestein brand has definitely strengthened our offering in the passenger vehicle and two-wheeler segments in India. The import restrictions on tyres imposed by the Indian government recently made a strong business case for us to bring this brand of tyres into India for high-end cars and motorcycles. Our research and development teams have customised these tyres to provide the best safety and driving experience for the Indian conditions.”
In the passenger car segment, the company, which is recognised for its designer and high-quality tyres, entered India with tyre sizes ranging from 15 to 20 inches. Vredestein UltracVorti will cater to premium luxury sedans such as Mercedes-Benz, BMW, Audi, Land Rover and Volvo, whereas Vredestein Ultrac will cater to premium hatchbacks and sedans such as the Honda City, Maruti Suzuki Ciaz and Baleno. Vredestein’s Centauro NS and ST two-wheeler tyres will fit BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha’s whole sport touring super sports line of motorcycles.
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