Atturo Tires and TMV Group have won three international awards at the 2025 Internet Advertising Competition (IAC) for their ‘Atturo Andy' campaign.

The campaign featured a fictional tyre salesman and was launched nationally across digital channels. It went on to win top honours in three major categories: Best Automotive Online Video Campaign, Best B2B Online Video Campaign and Best Mobile Online Video Campaign. The campaign – with its focus on driving brand recognition through humour, humanity and a distinct visual style – resulted in 140 percent increase in web traffic, 100 percent growth in ‘Where to Buy’ dealer inquiries and +35 percent lift in unit sales, according to Atturo.

Michael Mathis, President, Atturo Tires, said, “These awards recognise what we already knew: Atturo Andy isn’t just a character – he’s a force. We set out to create something that stood apart from industry clichés, and thanks to TMV Group’s creativity and deep category insight, we delivered work that was not only different but effective.”

Joe Morden, Managing Partner at TMV Group, said, “Creative only works when it’s backed by brave clients. Atturo trusted us to go big – to build something that was smart, strategic and completely unexpected. That trust turned into three international awards.”

Comments (0)

ADD COMMENT

Link Copied!

Sri Lanka has secured a pivotal USD 171 million investment from CEAT OHT Lanka, marking a major advancement for its manufacturing and export sector. This substantial commitment, formalised through an agreement with the Board of Investment of Sri Lanka, stands as one of the most significant recent Indian investments in the country and is set to position Sri Lanka as a premier global hub for off-highway tyre (OHT) production.

A cornerstone of the agreement is a tripartite commitment to workforce stability. A memorandum of understanding between CEAT OHT Lanka, Michelin Lanka and the Inter-Company Employees Union guarantees job security for all 1,483 existing employees. This ensures the full retention of their seniority, salaries and benefits, explicitly ruling out any retrenchments and providing seamless continuity throughout the operational transition.

The project follows CEAT's strategic acquisition of Michelin's Construction Compact Line Business, which includes key manufacturing plants in Midigama and Kotugoda. This move grants CEAT complete global ownership of the Camso brand, cementing its role as a leading international player in this high-value industrial segment.

Arjuna Herath, Chairman, BOI, said, “We welcome CEAT’s significant investment into Sri Lanka, which is among the largest investments from India in recent times. This approval underlines our confidence in CEAT’s vision and will further elevate Sri Lanka’s position as a global manufacturing and export hub.”

Amit Tolani, Chief Executive, CEAT Specialty, said, “BOI’s approval for CEAT OHT Lanka marks a new chapter in our partnership with Sri Lanka. With CEAT’s vision of expanding our global off-highway tyre business, we have great plans for this country. This investment will bring exciting new opportunities for Sri Lanka while playing a central role in our future growth.”

Kumar Subbiah, Chief Financial Officer, CEAT Ltd, said, “Our immediate priority is ensuring a seamless transition while safeguarding jobs and strengthening our operations in Sri Lanka. This investment reaffirms CEAT’s long-term commitment to our employees and to building Sri Lanka as a world-class hub for OHT manufacturing and exports.”

Comments (0)

ADD COMMENT

Link Copied!

In a move to promote rubber cultivation, the Rubber Board of India has announced a new financial aid scheme for 2025. Growers in non-traditional regions are now eligible to apply for subsidies supporting both new planting and re-planting initiatives. The application process is exclusively online through the ‘service plus’ portal on the Board’s official website, with a submission deadline of 31 October 2025.

To complete their application, growers must provide digital copies of essential documents. These include land ownership certificates, a rough sketch of the planted area, a copy of their Aadhaar-linked bank passbook and proof of purchasing planting materials from recognised nurseries. Successful applicants will receive financial assistance of INR 50,000 per hectare. For additional information, growers are advised to consult the Rubber Board’s website or contact their nearest regional office, field station, or the Board’s call centre.

Comments (0)

ADD COMMENT

Link Copied!

The global tyre recycling market is forecast to grow to USD 8.92 billion by 2029 from USD 7.44 billion in 2024, driven by mounting volumes of end-of-life tyres (ELTs), tighter environmental regulations and rising demand for sustainable materials, according to research firm MarketsandMarkets.

The market is projected to expand at a compound annual growth rate (CAGR) of 3.7 percent over the period, the report said.

According to the World Business Council for Sustainable Development, one passenger tyre per person is discarded annually in the developed world, contributing to about 1 billion ELTs globally each year. A 2022 study in ScienceDirect estimated some 4 billion ELTs are already stockpiled worldwide, a figure expected to reach 5 billion by 2030.

“The mass piling of 1 billion ELTs per year to be expected to reach 5 billion by 2030 calls for an ever-increasing process of recycling tyes in a more sustainable means of waste management,” the report noted.

MarketsandMarkets said demand is being spurred by both environmental concerns and industry adoption of new recycling technologies aimed at reducing landfill volumes while maximising material reuse.

Rubber is set to remain the most dominant recycled by-product, with applications in crumb rubber, rubberised asphalt, playground surfaces and sports fields. Mechanical shredding, described as the most cost-effective and scalable method, will continue to lead recycling processes due to its wide applicability in construction, energy and automotive sectors.

Construction is expected to be the largest end-use industry, as recycled materials such as crumb rubber are increasingly used in road building and green infrastructure projects.

Asia-Pacific is projected to remain the biggest consumer of recycled tye products during the forecast period.

Key players in the sector include Liberty Tye Recycling (US), GENAN HOLDING A/S (Denmark), ResourceCo (Australia), GRP Ltd (India), Lehigh Technologies (US), Entech Inc (US), Emanuel Tye (US), BDS Tye Recycling (US), Contec (Poland) and CRM (US).

Comments (0)

ADD COMMENT

Link Copied!

The global market for Tyre Pressure Monitoring Systems (TPMS) is projected to grow modestly over the next five years, with volumes rising from an estimated 68.9 million units in 2025 to 71.4 million units by 2030, according to a report published.

The “Sector Innovation Report: Tyres and Wheels Q2 2025”, released by Research and Markets, forecasts a compound annual growth rate (CAGR) of 0.7 percent for the TPMS market.

The study synthesises data from multiple sources and provides an overview of the tyres and wheels sector, highlighting recent developments, patent activity, job trends and regional growth prospects.

The report identifies opportunities for auto manufacturers and suppliers to refine sales and marketing strategies, noting growing demand for detailed, region-specific data.

Key sections include an analysis of patent filings by region and country, sector forecasts across five geographies – Asia-Pacific, Europe, the Middle East and Africa, North America and South America – as well as profiles of leading component suppliers.

The report also tracks job listings and advertising activity in the sector, broken down by geography, occupational category and level of seniority.

Companies covered in the report include Bridgestone, Continental, Goodyear, Michelin and Hankook.

Comments (0)

ADD COMMENT

Link Copied!