Bridgestone Americas has announced a minority investment in tyre sensor and data management company Tyrata, Inc. Using an automated and drive-over solution that measures tyre tread, Tyrata collects tyre wear data and provides actionable, cloud-based analytics, the company said in a release. This strategic investment accelerates Bridgestone’s efforts to deploy advanced mobility solutions that improve fleet safety, efficiency and sustainability, it added.
Brian Goldstine, Pesident of Mobility Solutions, Bridgestone Americas, said, “With Tyrata’s unique technology, more fleets will have the opportunity to optimise their tyre programmes, enhancing safety and reducing environmental footprint. Our partnership with Tyrata will allow us to strengthen and expand our portfolio of tyre management solutions to fleets of all sizes as we work toward a safer, more efficient and more sustainable mobility future.”
Tyrata IntelliTread technology replaces manual yard-checks with an easy-to-install drive-over system that features weather- and dirt-resistant sensors for more consistent and accurate tire tread depth measurements, the release pointed out. The system also has the ability to detect irregular wear patterns for fleets to optimise the life of each tyre ultimately lowering operating costs and ensuring safer operations.
Bridgestone will leverage data and insights provided by the IntelliTread Tyrata.io platform to help fleets maximise the service life of all tyre assets, reduce tyre-related downtime and promote sustainable tyre performance best practices.
Jesko von Windheim, CEO, Tyrata, said, “The Bridgestone investment represents a very significant milestone in the validation of Tyrata’s technology and business model. We are thrilled to be working with the Bridgestone team and to now have access to one of the largest fleet channels in the world.”
Tyrata technology will complement Bridgestone’s existing portfolio of tyre and fleet management solutions, including IntelliTire, a commercial truck tyre pressure monitoring system; REACH, a cloud-connected platform that manages fleet service events; and Azuga, a fleet management software system featuring GPS tracking, video telematics and driver behaviour management, the release added. (TT)
Ryan Reed Joins Goodyear Tire & Rubber Company As VP For Investor Relations
- By TT News
- July 10, 2025
USA-based the Goodyear Tire & Rubber Company has further strengthened its management team with the appointment Ryan Reed as the new Vice-President, Investor Relations.
In his new role, Reed will report to Christina Zamarro, Executive Vice-President and Chief Financial Officer (CFO).
He brings over 15 years of experience in investor relations, corporate development, financial planning and analysis. Reed, till recently, served as the Vice-President, Corporate Development, Investor Relations and FP&A at Wabash National.
Reed holds a bachelor’s in economics from Baldwin Wallace University and a master’s in economics & finance from the University of Leeds. The executive has also worked at Parker Hannifin as Director of Investor Relations and Corporate Economist. He formally begins his innings at Goodyear on 14 July 2025.
"Ryan brings a deep understanding of financial markets, strong leadership and communications skills. I look forward to his contributions in this key role," said Zamarro.
Webfleet Receives Three European Fleet Awards
- By TT News
- July 09, 2025
Webfleet, Bridgestone’s globally trusted fleet management solution, has earned three prestigious awards across Europe this month. In Germany, its AI-powered tool Fleet Advisor was recognised as the ‘Rising Star’ at the Baugewerbe Produkt des Jahres 2025 awards. Meanwhile, in Poland, Fleet Advisor – which leverages generative AI to deliver swift, insightful answers to critical fleet-related queries – secured the ‘Fleet Derby 2025’ award in the Digital/AI Innovation in Management category.
Additionally, in Spain, Webfleet received the ‘Award for Excellence in the Road Transport Industry’ from Cadena de Suministro, a leading logistics publication, honouring its 25-year legacy of innovation and transformative contributions to the mobility sector. These accolades highlight Webfleet’s continued leadership and technological advancement in fleet management.
Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said, “Together, these awards highlight the strength of Webfleet’s dual commitment to cutting-edge innovation and customer-driven progress.”
Passenger Vehicle Forum To Be Held On 2nd September In Pune
- By TT News
- July 09, 2025
The 3rd Edition of the Passenger Vehicle Forum (PVF), a leading forum focussing on the passenger vehicle segment, is scheduled to take place on 3 September 2025, at Hyatt Regency, Pune.
This 2025 edition of PVF will focus on a wide area of topics such as – software-defined vehicles (SDVs) and E/E architecture transformation, electrification, hybridisation & future powertrains, connected, autonomous & smart mobility technologies, sustainability, alternative fuel, customer behaviour, retail transformation and aftermarket innovation.
The idea is to understand the present and future trends reshaping the passenger vehicle industry.
The event is expected to bring together over 300 senior decision-makers, more than 60 speakers and over 40 solution providers to debate, discuss and plan the way forward.
Since its debut, the Passenger Vehicle Forum is amongst one of the key platforms that brings together various stakeholders – OEMs, auto component manufacturers, mobility providers and policy influencers, all under one roof.
Linglong Tire Gets Recognition By HKUST, Harvard Business Review And Deloitte China
- By TT News
- July 09, 2025
Chinese tyre major Linglong Tire was recently recognised as one of the Best Managed Companies in China in an event joint held by Deloitte China, the Hong Kong University of Science and Technology (HKUST) Business School and the Harvard Business Review.
The tyre maker was recognised for its capabilities in the areas of strategic leadership, operational efficiency, integrated management and sustainable growth at the annual event.
Linglong Tire stated that the Best Managed Companies program is a globally recognised initiative under the guidance of Deloitte is said to be the only international award in China for the comprehensive evaluation of enterprise management systems.
The award in its 7th year saw potential companies evaluated on the bases of complex management questions, executive interviews and neutral expert assessments based on Deloitte’s global program. The companies were assessed on four criteria – strategy, expertise, commitment and financial strength.
Comments (0)
ADD COMMENT