Bridgestone's new flagship sports tyre Potenza Sport has been named winner of AutoBild sportscars’ 2021 sports tyre test. Scoring ahead of tyres from eight other manufacturers, the high-performance tyre was tested on a Ford Mustang 5.0 in the size 265/35 ZR 20.

Bridgestone’s performance tyre proved to have the shortest braking distance in the dry of all profiles and was deemed to be in the test’s top two performers for dry handling.

In the wet, Bridgestone Potenza Sport again had the shortest braking distance and was awarded best in wet handling and excellent wet weather performance on a circular track.

The flagship sports tyre was also awarded a strong aquaplaning performance to contribute to what AutoBild sportscars described as “a completely new benchmark” for wet handling.

The “exemplary” Potenza Sport receives the overall best score in the wet and top ratings on dry roads. This is the premium tyre’s first participation in a test conducted by an independent car magazine.

Apart from the above accolade, TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, awarded Bridgestone Potenza Sport the best performance in both dry braking and cornering and straight-line stability versus competitors in the premium segment upon the tyre’s launch.

TÜV SÜD also deemed Bridgestone Potenza Sport, which has an EU label A-grade in wet grip across its full line-up, the best performer in wet cornering and handling.

Developed and manufactured in Europe, Bridgestone Potenza Sport is available in 96 sizes – from 17’’ to 22”, covering a wide range of passenger cars and on-road SUVs, ranging from premium sedans and SUVs to luxury and prestige cars.

“This is fantastic recognition for what we already knew to be market-leading performance from Bridgestone Potenza Sport,” said Daniel Giroud, Chief Sales Officer at Bridgestone EMIA. “To be named overall test winner by such a prestigious publication, in such a high quality field, is testament to the capabilities of our new flagship sports tyre. After recent landmark test results for our other premium tyre products, such as the Bridgestone Turanza T005 summer tyre and Bridgestone Blizzak LM005 winter tyre, our long-term ambition to pioneer premium high-value tyres that top the test magazine podiums is stronger than ever.” 

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has been selected as the official tyre supplier for the groundbreaking FIA Extreme H World Cup, the world's first hydrogen-powered motorsport series. The company will supply its GEOLANDAR brand of tyres for the championship, which is scheduled to commence next month in Saudi Arabia. The company will also continue to supply GEOLANDAR tyres for the Extreme E off-road electric vehicle series, which holds its final event on 4–5 October in Saudi Arabia.

Central to both the Extreme H and Extreme E series is a shared mission to advance sustainability and equality. The championships serve as dynamic platforms to promote environmental awareness and demonstrate cutting-edge technologies while also enforcing a strict mandate for gender parity by requiring each team to field one male and one female driver. The Extreme H series will feature eight international teams operating the Pioneer 25, a cutting-edge hydrogen fuel cell vehicle capable of generating 550 horsepower and accelerating from 0 to 100 kmph in 4.5 seconds. The global significance of this new championship is expected to draw a worldwide television audience across multiple continents.

As the predecessor to Extreme H, the Extreme E series utilised the high-performance all-electric Odyssey 21 vehicle. All teams competing in the new hydrogen series will also participate in this final Extreme E event, marking the conclusion of the electric championship as it transitions towards a hydrogen future.

In alignment with the environmental principles of these series, Yokohama Rubber will provide a specially developed prototype tyre based on its GEOLANDAR X-AT model. This tyre has been engineered with a significantly increased ratio of sustainable materials, comprising 38 percent renewable and recycled content. It has also been fortified with enhanced durability characteristics to withstand the unique demands of heavy hydrogen-powered and electric off-road racing vehicles.

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire is advancing its future mobility leadership through strategic open innovation and collaborative design projects. This effort was showcased at the company’s recent Design Innovation Day 2025, held at its Pangyo Technoplex headquarters. The event serves as a platform to present new solutions integrating sustainability, innovation and design while reinforcing partnerships with global technology leaders.

A major focus was the unveiling of two key outcomes from Hankook’s ongoing Design Innovation Project. The first was ‘Sustainable Concept Tyre’, an embodiment of the company’s ESG vision. Developed using advanced 3D printing technology, it is constructed from renewable and recycled materials. Its distinctive organic design was realised in collaboration with Harvestance using specialised engineering software.

The second reveal was the WheelBot 2, a multi-directional mobility platform developed with robotics startup CALMANTECH. This advanced robotic wheel system, equipped with tri-axial spherical tyres, demonstrates new possibilities for movement. Its potential was illustrated through a live demonstration of the PathCruizer, a two-seater pod concept powered by the WheelBot technology.

Beyond product reveals, the event highlighted Hankook’s commitment to knowledge sharing, featuring a presentation on 3D printing advancements from LG Electronics. These collaborations are central to Hankook’s strategy of strengthening its technology leadership. Since 2012, the company has partnered with world-renowned design universities and technology firms, consistently earning prestigious international design awards and solidifying the premium stature of its global brand.

Comments (0)

ADD COMMENT

Link Copied!

Indian tyre maker to pass full benefit of tax cuts to customers from 22 September

CEAT Limited said on Thursday it would reduce prices across its entire tyre range following the Indian government’s decision to cut goods and services tax (GST) rates on tyres, with the full benefit being passed on to customers.

The Mumbai-based tyre manufacturer said new prices would take effect from 22 September, covering commercial, agricultural, passenger vehicle and two-wheeler segments.

India’s 56th GST Council meeting approved significant reductions in tax rates for the tyre industry. GST on new pneumatic tyres was cut to 18% from 28%, whilst tractor tyres and tubes will attract a reduced rate of 5%.

“We thank the Government of India and the GST Council for their timely and progressive decision to rationalise tax rates in the tyre sector,” said Arnab Banerjee, Managing Director & CEO of CEAT Limited.

“The reduced GST slabs will greatly benefit the tyre industry and consumers alike. Not only will it lower the cost of owning and operating a vehicle for customers across various segments, but by making tyres more affordable to replace, it will also make our roads safer.”

Banerjee added the move would “spur formalisation and greater compliance, while also fostering sustainable growth in the sector.”

The GST rate cuts represent a significant policy shift for India’s automotive sector, where high taxation has been a longstanding concern for manufacturers and consumers.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.

Comments (0)

ADD COMMENT

Link Copied!