As the title sponsor of the 2025 Bridgestone World Solar Challenge (BWSC), Bridgestone Corporation introduced a new standard in sustainable motorsport by equipping teams with tyres composed of over 65 percent recycled and renewable materials. This initiative, centred on the company's ENLITEN technology, represented a comprehensive evolution of its sustainability efforts across the entire tyre lifecycle, from material sourcing to end-of-life recycling. The performance of these tyres was proven on the track, with victorious teams in both the Challenger and Cruiser classes utilising them.

The advanced materials were developed through strategic partnerships. In collaboration with ENEOS Corporation, Bridgestone employed precise pyrolysis technology to recover carbon black from end-of-life tyres, which was then used in BWSC tyres for the first time. Similarly, recycled steel was produced from scrap tyres and processed into bead wire with partners Sanyo Special Steel and Nippon Steel, marking another debut application for the race.

Beyond materials, the ENLITEN technology was fundamental to the tyre design, enabling crucial performance characteristics for solar vehicles such as ultra-low rolling resistance, reduced weight and superior wear resistance. This engineering allowed the tyres to withstand the event's 3,000-kilometre extreme conditions while maximising vehicle efficiency. The incorporation of Teijin Aramid's new Twaron Next material further enhanced the product's circular content.

Bridgestone also addressed the environmental impact of logistics by partnering with DHL and its GoGreen Plus solution. The shipment of tyres to Australia utilised sustainable marine fuel, achieving up to an 85 percent reduction in well-to-wake CO₂ emissions. Furthermore, the enhanced durability of the tyres meant each team required significantly fewer sets, reducing the total number supplied. After the event, a partnership with Australian company RubberGem will ensure the used tyres are recycled into high-quality rubber flooring.

This victory marks the third consecutive win in the Challenger class and the fourth in the Cruiser class for teams on Bridgestone tyres. By supporting this premier innovation challenge, Bridgestone reinforces its commitment to accelerating sustainable mobility and nurturing the next generation of engineers.

Challenger Class winner Elias Wawoe, Brunel Solar Team (Delft University of Technology), said, “The last time we won the BWSC was eight years ago, and since then, we have been working towards becoming world champion again. The Bridgestone tyres performed exceptionally well, especially in terms of wear resistance, supporting our journey to victory. The BWSC tyres were a great example of accelerating sustainability in the tyres; through the event, these efforts were showcased. What we try to show is the combination of innovation and striving for a sustainable future.”

Cruiser Class winner Kelvin To, VTC Solar Car Team (Hong Kong Institute of Vocational Education), said, “We have been working on the BWSC for more than 10 years, and winning this competition means a lot to us. Our students from engineering and design put classroom skills into the real-life 3,000-km project of the BWSC. We take part to showcase the latest technology in renewable energy and be part of the force that drives into a sustainable future. Bridgestone tyres were very reliable—no punctures over sand, pebbles and potholes—and they helped us save a lot of energy throughout the trip.”

Bridgestone E8 Commitment Award winner Joel Pitts, Iron Lions Solar Car Team (Greenville High School), said, “We are truly humbled to receive the Bridgestone E8 Commitment Award. Our students and teachers set a goal to build a world class solar car that would qualify and compete in the Challenger Class. This recognition affirms our commitment and drive to become world-class solar teams.”

Hiroshi Imai, Vice President and Senior Officer – Global Motorsports, Bridgestone Corporation, said, “I would like to express my heartfelt gratitude to all the teams, team staff, families, organisers and the many volunteers who contributed to the success of the BWSC. It was truly inspiring to witness the passion of everyone involved come together to create such a remarkable event. We are proud that our tyres equipped with ENLITEN technology supported not only the winning teams but many others throughout the challenge. As both a tyre supplier and the title sponsor, Bridgestone remains committed to supporting the realization of sustainable mobility and the development of future engineers and leaders through the BWSC. With passion, we continue to challenge the limits together with the teams and aim to apply the innovations born in this ‘mobile laboratory’ to future sustainable global motorsports activities.”

Comments (0)

ADD COMMENT

Link Copied!

Nokian Tyres has launched its 2026 Virtual Green Tire Giveaway, an annual campaign tied to the company's partnerships with leading mountain resorts across US and Canada. The programme, which debuted in 2023, continues to connect drivers with winter destinations, resort partners and the Nokian Tyres brand through an interactive digital scavenger hunt offering weekly tyre prizes and a grand-prize mountain getaway.

Running through 22 November, the campaign invites participants to follow clues posted on Nokian Tyres' social media channels and those of participating mountain resorts to find a virtual green tyre hidden on an interactive map. A new resort destination and fresh set of clues are unveiled each week, with weekly winners earning a free set of tyres and runners-up receiving resort lift ticket vouchers.

On 23 November, one grand prize winner will be randomly selected to receive a three-night mountain getaway. Further information on featured resorts and clues is available through Nokian Tyres' North America Facebook and Instagram channels, while complete details and participation options can be found online, with a dedicated page offered for French-speaking Canadians.

Hans Dyhrman, Director of Marketing, Nokian Tyres, said, "Our resort partnerships help us connect with consumers who embrace winter and seek adventure. The Virtual Green Tire Giveaway is an engaging way for Nokian Tyres to reach drivers as they prepare for the winter season while highlighting the confidence and peace of mind our tyres provide."

Comments (0)

ADD COMMENT

Link Copied!

Pirelli's medium and soft compounds shaped the Mexico City Grand Prix, where Max Verstappen took victory for Red Bull and Kimi Antonelli secured the Formula 1 World Championship with a third-place finish. Lewis Hamilton completed the podium in second for Ferrari at the circuit named after the Rodríguez brothers.

Verstappen triumphed through a two-stop strategy, beginning on mediums before switching to softs on lap 27. After 18 laps on the C5 compound, a red flag stopped the race, and the Dutchman used the pause to fit another set of softs, then resisted Hamilton's challenge to the finish. Hamilton had started on softs, moved to mediums and took another set of softs during the Safety Car that preceded the red flag, later choosing a previously run soft set at the restart while setting fastest laps on both compounds.

Antonelli, at 20, becomes Formula 1's youngest World Champion, breaking Sebastian Vettel's record of 23. The Italian started on softs, switched to mediums on lap 43 and used the red flag to fit another used set of softs, a strategy that delivered third place and the title. The podium contained only World Champions, with Verstappen on four titles, Hamilton on seven and Antonelli on his first.

Antonelli is the third Italian driver to claim the championship. His predecessors also won exclusively on Pirelli tyres, with Giuseppe Farina taking the inaugural 1950 title across six races and Alberto Ascari securing his second consecutive crown in 1953 by winning all eight Grands Prix he entered.

Dario Marrafuschi, Pirelli Motorsport Director, said, “Congratulations to Kimi Antonelli on winning the World Championship. It is a thoroughly deserved success, built on the consistency he has demonstrated throughout the season and sealed today with another outstanding performance, culminating in a podium finish in a race packed with drama alongside two World Champions. Without the neutralisations, a one-stop strategy would have been the most competitive option for this Grand Prix. Both the Soft and Medium compounds proved capable of covering around half the race distance, making it possible to complete the event with a single tyre change. The C5 once again confirmed itself as the benchmark compound in terms of grip and driver confidence, although the performance gap to the C4 was very small, with both compounds showing similar levels of degradation. It was therefore no surprise that every driver chose the Soft for the final stint after the Safety Car, despite also having the Hard compound available.

“From a technical perspective, tyre behaviour was very positive. We recorded no significant graining, and degradation remained within expected levels, proving lower than what had been observed on Friday. A lock-up by Leclerc at the restart following the red flag also provided further evidence of the robustness of Formula 1 tyres. The tyre sliding across the asphalt caused particularly severe localised wear on the front-left tyre, bringing it very close to the internal structural layers. This is certainly not a routine occurrence, but it is one that is consistently taken into account throughout Pirelli’s development and validation processes, including through rigorous indoor testing programmes. The ultimate objective is to ensure that the tyre maintains an appropriate level of integrity even under extreme conditions, allowing drivers to continue racing in complete safety.

“The performance of the Soft compound was particularly interesting, as demonstrated by Antonelli’s lengthy stint. He completed 43 laps while maintaining very limited degradation and a competitive pace right through to the closing stages of the race. The C3, meanwhile, was not considered by the teams because, under race conditions, it did not offer any performance advantage over the two softer compounds. Overall, the data collected confirmed a very clear picture, fully consistent with the simulations carried out before the event, both in terms of degradation and the competitiveness of the various strategic options.”

Comments (0)

ADD COMMENT

Link Copied!

Goodyear has expanded its presence in Norwood with a new Goodyear Auto Service store at 981 Boston Providence Hwy., situated in the Automile area just off Route 1. The store marked its arrival with a grand opening ribbon-cutting ceremony on 30 September, giving local drivers fresh access to professional tyre and automotive care.

Motorists visiting the location can choose from Goodyear and Cooper tyre lines, which cater to a range of vehicles, budgets and driving preferences. Among the Goodyear offerings are the Eagle F1 All Season for year-round capability, the Wrangler Steadfast HT for dependable comfort, the Assurance WeatherReady 2 for all-weather conditions and the ElectricDrive 2 for electric vehicle performance.

Beyond tyre sales and installation, the Norwood team provides oil changes, alignments, brake service, battery replacement, air conditioning service and preventive maintenance. With heavy commuter traffic along Route 1 wearing down tyres and colder weather elevating the need for proper care, the store invites drivers to receive a complimentary tyre air pressure check or consultation. Tyre rotation, wheel balancing and TPMS inspections are also available.

Several promotional offers are currently available. Through 30 November, customers who purchase and install select Goodyear or Cooper tyres with the Goodyear Credit Card can receive up to USD 200 back, while a full-synthetic oil change is priced at USD 69.99 through 1 December at participating locations. Qualifying oil changes and services also earn up to USD 20 in Valvoline rebates through 31 December. The store operates Monday through Saturday from 7:30 a.m. to 6 p.m.

Marsha Nelson, Store Manager, said, “Backed by more than 125 years of expertise, our Goodyear team is ready to help customers choose the right tyres and provide the service their vehicles need to get them where they’re going with confidence. We’re committed to exceptional customer service and top-quality products, and we look forward to building lasting relationships with Norwood-area drivers and their vehicles.”

Comments (0)

ADD COMMENT

Link Copied!

Maxxis International will display its Victra RC-1 tyres on Nissan's Project NAT2 SCCA Touring 2³ car at the SEMA Show 2026, scheduled for 3–6 November at the Las Vegas Convention Center, continuing a partnership with the Nissan Acceleration Team (NAT) that dates to 2020. NAT is an all-volunteer motorsports group staffed by Nissan employees, and the Victra RC-1 has become a popular choice among club racers and enthusiasts for its grip, handling and heat cycle performance.

Project NAT2 is a Nissan Z fitted with upgraded engine, suspension and braking systems for the SCCA T2 road-racing class, which balances performance across production-based sports cars and sedans through rules on eligibility, modifications, weight and tyres. The car will run on 100TW Victra RC-1s in 275/35ZR18, retaining much of its production character while being prepared for serious wheel-to-wheel competition with safety, handling, braking and reliability upgrades.

Visitors can see the Project NAT2 Z and its Victra RC-1 tyres at Nissan's Booth #21521 in Central Hall at the Las Vegas Convention Center. Additional Maxxis tyres are on display at the outdoor booth #82002 in the Silver Lot and the indoor booth #41086 in South Hall Lower near the Bronze Lot.

Comments (0)

ADD COMMENT

Link Copied!