Bridgestone Americas (Bridgestone) is all set to unveil the 27.00R49 V-Steel Rock Deep Ultra (VRDU) aggregate tyre at the upcoming Aggregate Academy & Expo (AGG1) in St. Louis, Mo., scheduled to be held from 25 to 27 March.

As the first aggregate tyre designed using the company's revolutionary MASTERCORE technology, the VRDU offers the sector the product lineup's tested performance and tyre life. Rock surfaces are the target application for the Bridgestone MASTERCORE VRDU. It will be available in four cutting-edge formulations designed to provide performance according to each quarry operation's requirements. Suitable for dump trucks, the new tyre has a number of unique characteristics, such as a 35 percent deeper tread depth, a 26 percent longer tyre life than the Bridgestone VRLS2 and a 10 percent higher load capacity than Bridgestone's standard tyres and major rivals. To meet the increasing industry demand in the US and Canada, the tyre will be produced in the company's OTR factory in Aiken County. It will be available later this year.

The Bridgestone stand at AGG1 will also highlight its cutting-edge digital products that make use of the most recent Bridgestone OTR technology, as well as its extensive Engineering Solutions services. This technology was developed to assist fleets move more with less and to provide value to aggregation operations. On 25 and 26 March from 9 a.m. to 5 p.m. and 27 March from 9 a.m. to 2 p.m., Bridgestone will be at AGG1 booth #2313.

Rob Seibert, President, Off-the-Road, Bridgestone Americas, said, “Bridgestone’s MASTERCORE technology epitomises how our company helps customers move more with less. With the new 27.00R49 MASTERCORE VRDU, we’re adapting our proven technology from the mining segment to the aggregate industry, offering enhanced durability, performance and value across a wider range of applications.”

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Tyres Europe has responded to the European Commission’s recently presented Automotive Simplification Package. While acknowledging the proposal as an initial positive step towards reducing regulatory complexity, the association identifies a significant omission: the failure to address the regulatory regime governing tyres. According to the association, tyres are a fundamental component influencing vehicle safety, energy efficiency, noise and emissions, making their inclusion in any regulatory simplification effort essential.

The association welcomes the Package’s move away from redundant laboratory testing, noting this sensible approach recognises that proliferating tests increases cost without necessarily improving environmental or safety outcomes. However, it argues this logic must be applied consistently across all vehicle components, including tyres. A specific and immediate opportunity for simplification is highlighted concerning the Implementing Act on In-Service Verification for heavy-duty vehicle emissions. The association points out that new original-equipment tyres used in this testing are already rigorously certified under separate, existing tyre legislation. The new act imposes stricter tolerances, creating a scenario where tyres fully compliant with their specific regulations could fail the in-service test. This constitutes a disproportionate double regulation that undermines legal certainty for manufacturers. The association contends that the objectives of in-service verification could be met more effectively through reinforced market surveillance instead of creating a parallel regulatory regime.

Looking forward, Tyres Europe calls for a coherent regulatory framework that properly acknowledges the tyre’s essential role. This framework should formally recognise tyres as core safety components, introduce new requirements with clarity and predictability, base decisions on reliable data and support innovation, circularity and European manufacturing. The association concludes that significant industry investment in safer and more sustainable products depends on regulatory confidence. For Europe to maintain a resilient and competitive automotive industry, tyre policy must be fully integrated into regulatory design, ensuring tyres are visible in policy discussions and recognised for their critical contribution to sustainable mobility.

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Doublestar Tire secured two major honours at the 2025 World Executive Summit in Hong Kong, an event organised by the World Brand Lab. The company was celebrated as the premier brand in its field, receiving the Chinese Brand of the Year award for the tyre category.

This accolade was complemented by a separate recognition, as Doublestar Tire was also ranked among China’s Top 10 Most Influential Brands for the same category in the 2025 edition of the annual listing.

These awards, announced during the summit, highlight the brand's leading reputation and substantial impact within the competitive Chinese market.

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The Yokohama Rubber Co., Ltd.'s global flagship ADVAN tyres are prominently featured in the latest high-octane instalment of the Gymkhana film series, ‘Gymkhana: Aussie Shred’. Released by Hoonigan Media Machine, the video rapidly surpassed 5.3 million views within its first week. This marks the third consecutive film in the popular stunt-driving series to showcase Yokohama’s tyre technology, following previous episodes released in 2020 and 2022 which have collectively amassed tens of millions of views online.

The film stars action sports icon and Yokohama brand ambassador Travis Pastrana, who performs a series of extreme manoeuvres across Australian terrain. His vehicle is a custom-built, 670-horsepower Subaru ‘Brataroo’, a modern re-engineering of a classic 1978 model specifically designed for Gymkhana stunts. Pastrana’s daring feats include high-speed drifts and a breathtaking 50-metre canyon jump, all captured in the new production.

Supporting these demanding performances, the Brataroo is equipped with Yokohama’s 18-inch ADVAN A052 street sports tyres and ADVAN APEX V601 high-performance tyres. Engineered to deliver an optimal blend of grip and structural integrity, these tyres provided critical stability across varied and punishing surfaces, from race circuits to loose gravel. This technological partnership enabled Pastrana to successfully execute the film's next-level stunts, demonstrating the ADVAN line's capabilities under extreme driving conditions and reinforcing Yokohama’s association with premier motorsport entertainment.

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American electric vehicle manufacturer Rivian has selected the Nokian Hakkapeliitta R5 SUV as the recommended winter tyre for its R1T and R1S models in North America. This partnership marks a first for Nokian Tyres in the region, where the Finnish company markets a full range of all-season, all-weather and winter product. The non-studded tyre is now available for direct purchase through Rivian Gear Shop and can be installed at the brand’s service centres.

Designed specifically for large, powerful vehicles, this latest-generation tyre addresses the particular demands of electric vehicles, including increased weight and instant torque. It incorporates features such as Aramid-reinforced sidewalls for added durability and puncture resistance, alongside a low-rolling-resistance compound to help preserve driving range. The tread utilises Arctic Grip Crystals to enhance grip on ice, and the Green Trace compound integrates recycled and renewable materials.

The Hakkapeliitta R5 SUV carries important safety and suitability certifications. It bears the Three-Peak Mountain Snowflake symbol and the Ice Grip Symbol, confirming its performance in severe winter conditions. Furthermore, it has received Nokian’s Electric Fit designation, indicating it was specially developed and tested for electric vehicles. Together, these elements provide Rivian owners with a winter tyre option engineered for optimised stability, load management and overall safety in cold weather.

Tyler Scott, Nokian Tyres Key Accounts Manager, said, “We are thrilled to partner with Rivian to offer our flagship non-studded winter tyre to drivers who demand the very best from their vehicles. Our groundbreaking tyre technology, rooted in our 90-year tradition of safety, will help Rivian drivers follow through on the company’s quest to Keep the World Adventurous, even in the toughest winter conditions."   

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