Discount Tire is launching complimentary tyre safety inspections across its network of more than 1,275 US locations in observance of National Tire Safety Week, scheduled from 29 June through 4 July 2026. The initiative comes just ahead of the busy Independence Day travel period, aiming to equip motorists with essential vehicle care before summer road trips.

Citing data from the National Highway Traffic Safety Administration, proper inflation can improve fuel efficiency by as much as 11 cents per gallon and add nearly 5,000 miles to a tire’s usable life. To support safe driving, the company advises monthly pressure checks, particularly before extended journeys, since temperature fluctuations affect PSI levels and can compromise handling or cause irregular wear. A simple penny test – with Lincoln’s head fully visible indicating worn tread – along with rotations every 6,000 miles and verification of the tyre’s age via its DOT sidewall number, are among the key recommendations. Drivers seeking personalised options can utilise the Treadwell tool for tailored selections.

In partnership with the U.S. Tire Manufacturers Association, Discount Tire reinforces its year-round educational commitment, offering free tread, pressure and rotation services at both Discount Tire and America’s Tire stores. For those needing replacements, an instant savings promotion of up to USD 80 on select tyres and wheels runs from 30 June to 9 July. Appointments are available for all complimentary checks throughout the year.

Tom Williams, Chief Experience Officer, Discount Tire, said, "With household budgets under increasing pressure from rising costs, maintaining your tires is a practical way to save money while prioritizing safety,". "Whether families are traveling to a local event or embarking on a road trip to celebrate the 250th anniversary of Independence Day, our technicians are committed to helping them prepare for safe, reliable journeys."

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Goodyear has expanded its presence in Norwood with a new Goodyear Auto Service store at 981 Boston Providence Hwy., situated in the Automile area just off Route 1. The store marked its arrival with a grand opening ribbon-cutting ceremony on 30 September, giving local drivers fresh access to professional tyre and automotive care.

Motorists visiting the location can choose from Goodyear and Cooper tyre lines, which cater to a range of vehicles, budgets and driving preferences. Among the Goodyear offerings are the Eagle F1 All Season for year-round capability, the Wrangler Steadfast HT for dependable comfort, the Assurance WeatherReady 2 for all-weather conditions and the ElectricDrive 2 for electric vehicle performance.

Beyond tyre sales and installation, the Norwood team provides oil changes, alignments, brake service, battery replacement, air conditioning service and preventive maintenance. With heavy commuter traffic along Route 1 wearing down tyres and colder weather elevating the need for proper care, the store invites drivers to receive a complimentary tyre air pressure check or consultation. Tyre rotation, wheel balancing and TPMS inspections are also available.

Several promotional offers are currently available. Through 30 November, customers who purchase and install select Goodyear or Cooper tyres with the Goodyear Credit Card can receive up to USD 200 back, while a full-synthetic oil change is priced at USD 69.99 through 1 December at participating locations. Qualifying oil changes and services also earn up to USD 20 in Valvoline rebates through 31 December. The store operates Monday through Saturday from 7:30 a.m. to 6 p.m.

Marsha Nelson, Store Manager, said, “Backed by more than 125 years of expertise, our Goodyear team is ready to help customers choose the right tyres and provide the service their vehicles need to get them where they’re going with confidence. We’re committed to exceptional customer service and top-quality products, and we look forward to building lasting relationships with Norwood-area drivers and their vehicles.”

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Maxxis International will display its Victra RC-1 tyres on Nissan's Project NAT2 SCCA Touring 2³ car at the SEMA Show 2026, scheduled for 3–6 November at the Las Vegas Convention Center, continuing a partnership with the Nissan Acceleration Team (NAT) that dates to 2020. NAT is an all-volunteer motorsports group staffed by Nissan employees, and the Victra RC-1 has become a popular choice among club racers and enthusiasts for its grip, handling and heat cycle performance.

Project NAT2 is a Nissan Z fitted with upgraded engine, suspension and braking systems for the SCCA T2 road-racing class, which balances performance across production-based sports cars and sedans through rules on eligibility, modifications, weight and tyres. The car will run on 100TW Victra RC-1s in 275/35ZR18, retaining much of its production character while being prepared for serious wheel-to-wheel competition with safety, handling, braking and reliability upgrades.

Visitors can see the Project NAT2 Z and its Victra RC-1 tyres at Nissan's Booth #21521 in Central Hall at the Las Vegas Convention Center. Additional Maxxis tyres are on display at the outdoor booth #82002 in the Silver Lot and the indoor booth #41086 in South Hall Lower near the Bronze Lot.

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Hankook Tire held its 2026 Design Innovation Day on 30 October at Hankook Technodome, the company’s advanced research and development centre in Yuseong-gu, Daejeon, South Korea. The event, themed ‘Shaping Identity, Sculpting Performance’, gave employees a chance to learn about the tyre maker’s design strategies and major accomplishments.

A central highlight was the company’s first public presentation of a unified product design identity framework covering its principal brands: iON, the world’s first full-lineup tyre brand dedicated to electric vehicles; Ventus, its flagship line and Dynapro, its SUV-focused brand. Hankook Tire also introduced a next-generation product design language for the first time and explained how it will be applied to future products, clarifying each brand’s design direction and creating a consistent approach across the portfolio.

The programme featured three sessions. One addressed design strategies for conveying product performance while preserving brand identity and introduced guidelines for turning ‘invisible performance’ developed during R&D into design elements consumers can recognise, with approaches tailored to different product characteristics. Another session presented the next-generation design language for iON, Ventus and Dynapro, translating each brand’s core values into distinctive design elements. Hankook Tire further shared a framework for collaboration among R&D, product planning, marketing and design teams so they can develop products under unified design standards.

Through the event, Hankook Tire seeks to align design strategies and direction across the organisation, improve product development efficiency and speed decision-making while strengthening global brand recognition and its premium image. The company also aims to bolster design competitiveness in original equipment collaborations with global automakers and in product development for global markets. Hankook Tire continues to earn international design recognition, including three Product Design awards at the 2026 Red Dot Design Awards for Ventus evo, iON AT and Laufenn S FIT2, plus six Design Concept awards comprising two Best of the Best honours and four Red Dot awards.

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Lassa Tyres has introduced the Wintus 3, a new winter tyre engineered for light commercial vehicle operators who depend on reliable, durable performance in harsh cold-weather conditions. The company designed the pattern to address the varied demands of business users whose vehicles are central to their operations.

The Wintus 3 features a new-generation tread pattern, advanced construction and innovative compound technologies, delivering gains over its predecessor that include up to 60 percent longer wear life and a 27 percent reduction in rolling resistance for improved efficiency and more sustainable mobility. It also improves wet braking, snow and ice performance, wet handling and dry braking.

The tyre carries the TÜV SÜD Performance Mark, with independent benchmark testing showing measurable advantages over the competitor average in snow acceleration, snow braking, wet braking, wet cornering, dry braking and fuel and energy efficiency, including improvements exceeding 10 percent in dry braking, wet braking and fuel efficiency.

Offered in 22 sizes spanning 14 to 16 inches, the Wintus 3 will be available in Lassa markets during the 2026 winter season, with size availability varying by market.

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