TVS Srichakra Ltd, India’s leading manufacturer of two-wheeler, three-wheeler and off-highway tyres, has reaffirmed its position as the Technical Partner for the 2025 PETRONAS TVS India One Make Championship, marking its seventh consecutive year in this role. All race-tuned motorcycles in the championship will be equipped with Eurogrip Tyres, showcasing the strong synergy between Eurogrip and the TVS Apache series.

The event, scheduled across multiple rounds from 6 June to 5 October 2025, will feature Eurogrip’s premium products, including Protorq Extreme (zero-degree steel-belted radials) and Remora, on the high-performance TVS Apache RR 310 and TVS Apache RTR 200 bikes, further cementing Eurogrip’s reputation for durability, grip and track-ready precision. This long-standing association underscores TVS Srichakra’s expertise in delivering high-performance tyres engineered for the rigors of competitive racing.

The PETRONAS TVS India One Make Championship serves as a key platform for emerging racing talent while highlighting cutting-edge automotive technology. TVS Srichakra’s continued involvement reinforces its commitment to motorsports and innovation in tyre performance.

T K Ravi, COO, TVS Srichakra Ltd, said, “Eurogrip Tyres are certainly the racers’ favourite. As a bike tyre specialist, we look forward to seeing our products excel on the track and are keen to receiving feedback from the racers. Seven years in row as technical partner is certainly a matter of pride for us and the partnership with PETRONAS TVS India One Make Championship is getting stronger year-on-year, standing testimony to our technological acumen.”

V Sivaramakrishnan, Dy COO and Chief Technology Officer, TVS Srichakra Ltd, said, “Eurogrip Tyres is glad to be a part of the PETRONAS TVS India One Make Championship that’s been a great platform for racing enthusiasts. It is a matter of great pride for us to see the performance of our tyres on motorcycles that are tuned specifically for racing. Racers opting for our high-speed tyres year-on-year echoes the trust they have on the brand. Our R&D teams keep curating the product performance parameters to enhance the riding experience on the track.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “At TVS Racing, we are committed to engineering excellence and pushing the boundaries of track performance. Our long-standing collaboration with Eurogrip Tyres is built on mutual innovation, precision and an unwavering passion for racing. This year holds even greater significance as we celebrate two decades of our flagship performance brand – the TVS Apache – a true embodiment of our ‘Track to Road’ philosophy. The PETRONAS TVS India One Make Championship continues to serve as a powerful testbed for both performance and innovation. The synergy between our race-tuned machines and tyres specially engineered by Eurogrip for competitive racing has not only enhanced rider performance but also instilled greater confidence on the track. As we charge into the new season, we aim not just to race, but to raise the bar for motorsports in India once again.”

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Trinseo has won the prestigious ARN Award at the 2025 ARN Relatiedag in the Netherlands for its leadership in advancing sustainability within the end-of-life vehicle sector. Johan Koopmans, Sustainable Feedstock Sourcing Manager of SBS, accepted the award on the company's behalf.

This accolade was earned through several key collaborative initiatives with ARN, driven by Koopmans and Ben Porter, Sustainability Business Development Manager of SBS. Their work included supporting projects to dismantle automotive lighting, which enabled the recovery of valuable materials like polycarbonate and polymethyl methacrylate. The company also conducted advanced recycling trials to improve the separation and processing of complex plastic mixtures.

Further initiatives involved exploring potential recovery methods for scooter and motorcycle windshields, and actively contributing to policy discussions by sharing expertise on the proposed revisions to the European End-of-Life Vehicle directive. The ARN Award ultimately underscores Trinseo's dedicated role in fostering innovation and promoting a more circular future for materials used in mobility.

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Hankook Tire is embarking on a new venture as the inaugural Official Tire and Founding Partner of the U.S.-based simulation golf league Tomorrow’s Golf League (TGL), beginning with its second season. This alliance is built upon a common dedication to cutting-edge technology, a principle that defines both organisations. The league itself, a brainchild of sports executive Mike McCarley and golf icons Tiger Woods and Rory McIlroy, represents a forward-thinking approach to the sport. It utilises a custom-built, tech-centric arena to fuse simulator golf, live action and data-driven insights, creating a fast-paced and accessible format that is rapidly attracting a global audience.

This partnership will see Hankook Tire’s global branding integrated across multiple platforms to enhance its premium status. The company will achieve this through prominent LED signage within the SoFi Center, targeted television commercials and extensive visibility during the live broadcasts of TGL Season 2. The objective is to deliver a distinctive brand experience that bridges the gap between mobility and sports, engaging golf enthusiasts of all ages across North America and international markets.

The sporting action will commence with TGL Season 2 on 28 December, running through March 2026 for a total of 15 rounds. The league will feature six teams: Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club. These teams, staffed by 24 active PGA Tour golfers, will compete in an intense race for the championship title.

Sanghoon Lee, Co-CEO, Hankook Tire, said, “We are delighted to join TGL Season 2 as a global partner. Through our partnership with TGL, which is reshaping the landscape of sports entertainment, Hankook Tire will further enhance its innovative technology and premium brand value, solidifying its position as a global leader in the mobility industry.”

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Bridgestone Retail Operations (BSRO), a part of Bridgestone Americas, has achieved a significant milestone with the full accreditation of its technician training curriculum by the National Institute for Automotive Service Excellence (ASE). This distinction, which places BSRO among a select few automotive service providers, confirms that its internal training programmes meet the institute's rigorous standards for educational quality and effectiveness.

The accreditation process was both extensive and intensive. To qualify, BSRO embarked on a four-year internal assessment and invested USD 3 million to revitalise its company training centres with the latest technology and equipment. This preparation culminated in an 18-month evaluation by ASE, which scrutinised 53 distinct training activities and involved more than 3,500 employees. The review thoroughly assessed all aspects of the programme, including the curriculum, training facilities, instructional equipment, instructor qualifications and, crucially, student outcomes.

This achievement has direct and meaningful implications for both technicians and customers. For the technicians working across more than 2,200 Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works stores, this accredited curriculum provides a seamless pathway to earning individual ASE certifications. These certifications are widely recognised as a gold standard in the industry and are linked to greater career longevity and higher wage potential. For customers, this structured, high-quality training ensures that BSRO stores can consistently maintain and enhance the rigorous standards of trusted service they expect.

Marko Ibrahim, President, Bridgestone Retail Operations, said, “Achieving ASE accreditation positions BSRO as an industry leader in automotive training and education. This significant milestone reflects our unwavering commitment to excellence, elevating the quality and consistency of our training programme and empowering our technicians with industry-recognised credentials. The impact is already clear, and I could not be prouder of our team for their dedication to building a better skilled, more reliable workforce.”

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The European Tyre and Rubber Manufacturers’ Association (ETRMA) has officially rebranded as Tyres Europe. This new identity establishes a clear, dedicated focus on representing the European tyre manufacturing industry. The association aims to champion a competitive and innovative sector that advances safe, smart and sustainable mobility.

This strategic name change is designed to immediately clarify the organisation's mandate for all EU stakeholders, especially within a new political cycle and evolving market. Tyres Europe will engage in constructive, evidence-based policy discussions, advocating for the industry on key legislation including the EUDR, ESPR, Euro 7 and substance regulations. It will also push for an active industrial policy to bolster the competitiveness of Europe's tyre manufacturing base.

The association has elected Livio Magni of Pirelli as its new President and Paolo Pompei of Nokian Tyres as Vice-President for a two-year term. An official launch event is scheduled for 18 November in Brussels, featuring a strategic update from leadership and keynote speeches from high-level representatives of the European Commission and Parliament on Europe's mobility value chain.

Livio Magni, Tyres Europe President & Pirelli CEO Region Europe, said, “The tyre industry is a strategic pillar for Europe’s mobility, prosperity and safety. Through Tyres Europe, we will continue to work closely with policymakers and key stakeholders to ensure a predictable business environment that enables manufacturers to invest, innovate and compete in Europe. As an industry, we remain committed to driving innovation to deliver products that are increasingly safe and environmentally responsible.”

Paolo Pompei, Tyres Europe Vice-President and President & Nokian Tyres CEO, said, “Our sector is investing in capacity, efficiency and R&D to serve European mobility, reliably. Tyres Europe is committed to advocating for industrial policies that empower manufacturers to deliver greater value to society and to be recognised for their performance.”

Adam McCarthy, Tyres Europe Secretary General, said, “Tyres are as essential to vehicle performance as batteries and semiconductors and face multiple cross-cutting challenges that reflect the broader industrial transition. Tyres Europe will keep engaging with EU institutions to build coherent, workable rules that deliver real-world outcomes across competitiveness, circularity and innovation.”

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