Tyre sales data for Europe published by the European Tyre and Rubber Manufacturers’ Association (ETRMA) for the third quarter of 2021 indicates largely flat sales figures.

As per the figures, consumer and truck tyres segments are flat. The agricultural sector has registered a 16 percent drop while the consumer segment recorded a 20 percent increase in all-season tyres and an 11 percent decrease in the summer car tyres. Winter tyre sales, however, remained virtually unchanged.

Bouncing back from the worldwide standstill, replacement truck tyres – assisted by a healing economy – recorded an increase of two percent compared to 2019. However comparing Q3 2021 data to Q3 2020, there is a 1 percent drop in the numbers.

Fazilet Cinaralp, Secretary General, ETRMA, said, “Like in 2020, the main story in 2021 remains strong growth in the all-season segment, despite the overall decline in the market. The data also shows that this beginning of recovery is not yet consolidated for our sector. We hope that the upcoming months will show a more positive trend.” (TT)

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Michelin, a leading tyre technology company, has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. The facility spread across 25,000 sqft is located in Adgaon on the Mumbai-Agra highway, Nashik and is Michelin’s largest store in the country.

It is designed not only to provide a premium experience, but also showcases the company’s global legacy through the Michelin Wall. Customers will also be to experience the Heritage Wall that visualise the heritage of both Michelin and its local dealership partner.

The Michelin Experience Store also has a Display Zone that showcases Michelin’s innovations in electric mobility, materials science and environmental responsibility.

The dealership also includes service areas for cars and trucks, PPF coating, precision wheel alignment, advanced balancing services, innovative puncture repair solutions, professional car detailing and a wide array of car accessories. 

Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”

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Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

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Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”

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The Tire Industry Association (TIA) has officially opened voting for its 2025–2026 Board of Directors election, with five seats available – four carrying a standard three-year term and one two-year term to fill a vacancy. Nine candidates, including two current board members, are vying for these positions.

The nominees include industry leaders from across the tyre sector: Stephen Callahan of Liberty Tire Recycling (Pittsburgh, PA); Jeff Campbell from Tire Discounters Inc. (Cincinnati, OH); John Evankovich representing Sam’s Club Tire and Battery Centers (Bentonville, AR); Darrel Jackson of Big O Tires (Kernersville, NC); Michael Jacobsen from Purcell Tire Company (Potosi, MO); Al Klinge of Klinge Group (Sherwood, Australia); Brian Laughlin with Technical Rubber Company (Johnstown, OH); Seth Murphree from Travel Centers of America (Anderson, SC) and Jason Rook of Independent Tire Dealers Group (Wimberley, TX).

All TIA members in good standing are eligible to vote either by mail-in ballot or online at the association’s election portal. The voting period runs from 9 July through 1 September 2025, with election materials distributed to primary contacts at qualifying member companies.

Results will be announced in mid-September, and the newly elected directors will be formally installed during TIA’s Annual Membership Meeting on 3 November 2025, in Las Vegas, held in conjunction with the Global Tire Expo/SEMA Show. This election marks a key opportunity for members to shape the association’s leadership and strategic direction for the coming years.

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