The European tyre and rubber industry has welcomed the European Parliament’s vote on the EU Deforestation Regulation (EUDR), describing it as a step towards greater clarity in sustainability efforts.

The sector has been actively addressing the Regulation’s objectives even before its formal proposal, notably through its involvement in the Global Platform for Sustainable Natural Rubber (GPSNR).

“Clear timelines and practical guidance are essential for our industry to comply effectively with the EUDR,” said Adam McCarthy, Secretary General of ETRMA. “We are eager to continue working with EU policymakers to find solutions that benefit the entire supply chain.”

In light of the extended implementation timeline, the industry plans to enhance its systems to ensure compliance. Key measures include expanding the mapping of smallholder farmers to cover a broader supply base, providing them with necessary support, and refining Annex I of the Regulation to avoid any unintended impact on circular economy practices.

The European Tyre and Rubber Manufacturers’ Association (ETRMA) reaffirmed its commitment to embedding sustainable practices across the natural rubber supply chain. The association also pledged to support the sector’s competitiveness while ensuring a smooth transition to meet the Regulation’s requirements.

This initiative underscores the industry’s long-term dedication to promoting sustainability while aligning with the EU’s environmental goals.

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Toyo Tire U.S.A. Corp. (Toyo Tires) has introduced the Proxes G-Tour, a new grand touring all-season tyre engineered for premium CUVs, SUVs and passenger cars. Positioned as an ideal original equipment replacement, the tyre features a contemporary design that prioritises fuel and range efficiency across gasoline, hybrid and electric vehicles. Compared to ultra-high performance or standard touring alternatives, it delivers superior driving comfort through reduced road noise and low rolling resistance.

The tyre’s asymmetrical tread design and five-variable pitch pattern work in concert to minimise pattern noise while ensuring dependable traction on wet, dry and light-snow surfaces throughout its lifespan. Bevelled tread blocks enhance water evacuation to maximise road contact, while high-stiffness centre ribs and outside blocks, paired with an advanced compound and multi-wave sipes, balance ride comfort with robust wet and dry handling. These elements also provide firm grip and cornering stability, with the compound further promoting even wear and extended tread life.

Optimised for long-distance travel, the Proxes G-Tour offers a quiet, comfortable ride and is tailored for maximum fuel and range economy. The multi-wave sipes not only reduce irregular wear for increased durability but also contribute to a smooth, silent performance in diverse weather conditions. The tyre will be manufactured in more than 70 sizes and load/speed combinations, accommodating 16- to 22-inch wheel diameters with speed ratings of T, H, V and W.

Initial sizes are slated for September availability, with additional fitments rolling out through the end of the year. Key applications include vehicles from Audi, BMW, Lexus, Tesla, Toyota, Honda, Ford and Volkswagen. The Proxes G-Tour carries a 65,000-mile treadwear warranty for T/H-rated versions and a 55,000-mile warranty for V/W-rated models, alongside the Toyo Tires No Regrets 45-Day or 500-Mile Trial Offer.

Cameron Parsons, Technical Field Manager and Business Development, Toyo Tire U.S.A. Corp., said, "The Proxes G-Tour is an exciting addition to the Toyo Tires lineup and a new benchmark in our grand touring all-season category. Through our latest innovations in tyre construction and compound technology, the Proxes G-Tour delivers long tread life with confident wet and dry performance for everyday driving."

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Yokohama Tire has reinforced its commitment to adaptive motorsports by extending its partnership with the High Fives Foundation for a fourth straight year. Through this collaboration, the company supplies its GEOLANDAR truck and CUV/SUV tyres to the Return to Dirt programme, which empowers individuals with mobility impairments to navigate off-road environments using specialised vehicles and instruction.

The Return to Dirt initiative organises driving excursions across diverse landscapes, ranging from icy lakes to wooded trails. Participants manoeuvre modified Polaris RZRs equipped with hand controls and outfitted with Yokohama’s GEOLANDAR M/T G003 SxS tyres, ensuring reliable traction in challenging conditions.

Professional off-road racer and Team Yokohama member Kristen Matlock attended a recent Return to Dirt gathering and described a profound personal impact. She arrived intending to motivate the adaptive athletes but left feeling transformed by their resilience and unwavering positivity. Matlock observed that the participants confronted obstacles with determination and authentic happiness, reshaping her understanding of strength and personal limitations.

Beyond outfitting the programme’s vehicle fleet, Yokohama supplies tyres for the foundation’s towing trucks and actively contributes to fundraising initiatives. The company involves its sales teams and customers in local High Fives events nationwide, broadening its support for the nonprofit’s mission.

Melissa Aguirre, Manager – Brand Marketing, Yokohama, said, “Yokohama fully supports and aligns with High Fives Foundation’s vision of creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. We’re pleased to be a part of High Five’s athletes’ on- and off-road experiences through their Return to Dirt programme.”

Roy Tuscany, CEO and Founder, High Fives, said, “We value partnerships with like-minded brands and Yokohama is a brand that totally aligns with our core values. Yokohama supports the entire mission of the organisation and helps us achieve the vision of being the safety net of the outdoor sports community.”

Tim Burr, Program Manager, Return to Dirt, said, “Having Yokohama on-board lets us deliver experiences to our adaptive drivers that are unprecedented. We drive on ice with studs, access high mountain terrain in dirt and share desert experiences on rocks all thanks to Yokohama.”

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Tyres Europe has formalised cooperation agreements with Assogomma, the Consorcio Nacional de Industriales del Caucho (Consorcio) and elanova, officially incorporating the Italian, Spanish and French National Associations as members. These bodies will now represent their respective domestic tyre industry interests within the European umbrella organisation.

The pacts, inked during a Brussels ceremony, establish a structured platform for enhanced policy coordination, merging national expertise with Tyres Europe’s continental advocacy efforts. This strategic alliance aims to foster a unified dialogue regarding the manufacturing sector’s competitiveness and the essential conditions for investment, innovation and local production. The signing ceremony was attended by the associations’ delegates, alongside Tyres Europe’s President Livio Magni, Vice President Paolo Pompei and Secretary General Adam McCarthy.

Livio Magni, President, Tyres Europe, said, “With Assogomma, Consorcio and elanova joining Tyres Europe as Association Members, we are taking an important step towards a stronger and more representative voice for Europe’s tyre industry. At a time of profound industrial transformation, closer alignment between national and European perspectives is essential to foster investment and innovation and support a competitive and resilient manufacturing base in Europe.”

Roberto Forresu, President, Assogomma, said, “Assogomma and its member companies have always believed in the value of European integration and cooperation. By joining Tyres Europe, Italy is ready to place its expertise at the service of a stronger and more coordinated representation of the tyre sector at both European and national level. We are confident this is in the interests of tyre companies and, more broadly, of all our member companies.”

Julio Fernandez, President, Consorcio Nacional de Industriales del Caucho, said, “Joining Tyres Europe represents a strategic opportunity for Consorcio Nacional de Industriales del Caucho. It will strengthen our European policy and regulatory discussions while facilitating the exchange of expertise and best practices with peer associations across Europe. All of this contributes to increasing the visibility, representativeness and influence of the association and its members, strengthening their competitiveness in an increasingly globalised environment”.

William Cazzoli, President, elanova, said, “The adhesion of Elanova, together with its counterparts Assogomma and Consorcio, to Tyres Europe confirms our common ambition to strengthen our contribution to the European debates and to raise the industrial challenges of our members within the framework of the co-construction of European policies for the development of our industries in Europe. Combining our expertise, capitalising on our specificities and jointly promoting the common needs of our companies are essential to win the battle for competitiveness and sovereignty in the face of international competition.”

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ZC Rubber presented its comprehensive tyre portfolio at the China International Tire Expo (CITEXPO) 2026 in Shanghai, featuring an integrated display of its five core brands: WESTLAKE, GOODRIDE, TRAZANO, CHAOYANG and TIANLI. The exhibition booth was organised to cover a wide range of applications, including passenger car, commercial vehicle, agricultural and off-highway segments. Prominently featured were large-format TIANLI agricultural tyres alongside commercial vehicle offerings, effectively illustrating the extensive scope of the manufacturer’s production capabilities.

Beyond product displays, the company utilised the event to emphasise its expanding global footprint. Attendees were given insights into ZC Rubber’s international business network, strategic brand partnerships and ongoing initiatives in sustainable manufacturing practices. Throughout the expo, the company engaged in extensive dialogues with customers and industry stakeholders from diverse markets, addressing specific product inquiries, regional market demands and potential avenues for future collaboration.

The expo participation underscored ZC Rubber’s commitment to strengthening its worldwide presence across multiple dimensions, from manufacturing and branding to market development. Moving forward, the company reaffirmed its dedication to collaborating with international partners to adapt to changing global market requirements and to pursue emerging business opportunities.

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