The European tyre and rubber industry has welcomed the European Parliament’s vote on the EU Deforestation Regulation (EUDR), describing it as a step towards greater clarity in sustainability efforts.

The sector has been actively addressing the Regulation’s objectives even before its formal proposal, notably through its involvement in the Global Platform for Sustainable Natural Rubber (GPSNR).

“Clear timelines and practical guidance are essential for our industry to comply effectively with the EUDR,” said Adam McCarthy, Secretary General of ETRMA. “We are eager to continue working with EU policymakers to find solutions that benefit the entire supply chain.”

In light of the extended implementation timeline, the industry plans to enhance its systems to ensure compliance. Key measures include expanding the mapping of smallholder farmers to cover a broader supply base, providing them with necessary support, and refining Annex I of the Regulation to avoid any unintended impact on circular economy practices.

The European Tyre and Rubber Manufacturers’ Association (ETRMA) reaffirmed its commitment to embedding sustainable practices across the natural rubber supply chain. The association also pledged to support the sector’s competitiveness while ensuring a smooth transition to meet the Regulation’s requirements.

This initiative underscores the industry’s long-term dedication to promoting sustainability while aligning with the EU’s environmental goals.

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Bridgestone has extended its market leadership in Thailand’s automotive sector by securing the ‘Marketeer No.1 Brand Thailand 2026’ award in the car tyre category, marking its 15th consecutive year of top consumer preference. The accolade, determined through a nationwide opinion poll, underscores the brand’s enduring resonance with Thai motorists. Yusuke Kosami, Division Manager of Business Planning at Bridgestone Sales (Thailand) Co., Ltd., formally accepted the trophy from Marketeer Magazine’s Editor and Founder, Permpol Popermhem, during a ceremony held at the Chadra Ballroom of Siam Kempinski Hotel in Bangkok.

The annual recognition programme, organised by Marketeer magazine, derives its findings from extensive research conducted by Marketing Move Co., Ltd., a specialised research and consultancy firm. This year’s survey assessed consumer sentiment across 123 distinct product categories, drawing on responses from over 6,500 participants located throughout the country. The comprehensive methodology was designed to pinpoint the most favoured brands among Thai consumers for the calendar year 2026.

With this latest honour, Bridgestone reaffirms its dominant position in Thailand’s competitive tyre industry, demonstrating consistent brand strength and consumer trust over more than a decade. The award not only highlights the company’s product quality but also reflects its successful long-term engagement with local customers, as validated by independent market research.

Kosami said, "Winning the Marketeer No.1 Brand Thailand Award for the 15th consecutive year is a reflection of the trust that Thai consumers have placed in Bridgestone over many years. We sincerely thank our customers, business partners, employees and all stakeholders for their continued trust and support. For nearly six decades, Bridgestone has been proud to grow together with Thailand. Guided by our mission of 'Serving Society with Superior Quality’, we will continue to deliver high-quality products and trusted services that meet the evolving needs of Thai consumers.

“Recently, we introduced the new BRIDGESTONE POTENZA SPORT EVO, our latest premium sports tyre designed for both ultra-high-performance vehicles and electric vehicles (EV Ready). The launch reflects our commitment to providing advanced mobility solutions that combine safety, outstanding performance and driving confidence. Beyond our products, we will continue to enhance customer experiences through our nationwide COCKPIT service network, providing reliable and comprehensive automotive services across Thailand. This prestigious recognition inspires us to continue creating greater value for Thai consumers while contributing to a safer and more sustainable mobility society for future generations. Every journey begins with trust, and we look forward to continuing that journey together with Thai consumers for many years to come."

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Michelin reported a resilient performance in the first half of 2026 despite unfavourable exchange rates and continued weakness in original equipment (OE) tyre markets, as strong demand for premium replacement tyres and lower raw material costs supported profitability. The French tyre maker also reaffirmed its full-year guidance, expressing confidence in its ability to navigate geopolitical uncertainty and competitive pressures.

Group revenue stood at EURO 12.69 billion, down 2.6 percent from a year earlier on a reported basis. However, at constant exchange rates, revenue grew 0.5 percent, with a stronger euro reducing reported sales by 3.1 percent.

Michelin's core operating performance improved during the period. Segment operating income stood at EURO 1.45 billion, with the operating margin improving to 11.4 percent  from 11.1 percent  a year earlier. Excluding currency movements and changes in business scope, operating income rose 7 percent , driven by premium product sales, better pricing and lower raw material costs.

Cash generation also strengthened significantly. Free cash flow before mergers and acquisitions improved to EURO 282 million, compared with a negative EURO 102 million in the first half of 2025, while gearing remained at 26 percent , reflecting a net debt position of EURO 4.55 billion.

Premium replacement demand offsets OE weakness

Michelin said sales of MICHELIN-branded replacement tyres increased 5 percent, supported by premium products and larger rim-size tyres. The company said higher sales of premium tyres and the acquisitions of Cooley Group and Flexitallic helped offset weaker OE demand and lower volumes in Tier-2 and Tier-3 brands.

Lower raw material costs also boosted profitability, offsetting higher manufacturing, logistics and tariff-related expenses. However, net income declined to EURO 766 million from EURO 840 million due mainly to a lower contribution from equity-accounted companies.

Consumer business leads performance

The Consumer segment remained Michelin's largest earnings contributor, reporting revenue of EURO 6.93 billion and an operating margin of 12.5 percent , supported by strong replacement demand, particularly for the MICHELIN Primacy 5 Energy and Pilot Sport 5 Energy ranges.

The Transportation division improved its operating margin to 5.9 percent  despite continued weakness in North America's truck OE market, while the Specialty segment maintained a 14.1 percent  operating margin as strong mining and aircraft tyre demand offset weakness in agricultural OE markets.

The Polymer Composite Solutions business delivered the fastest revenue growth, rising 14 percent  to EURO 728 million, largely due to acquisitions, although margins were affected by weaker demand for conveyor products.

Regional tyre markets remain mixed

Michelin said global passenger car and light truck OE demand declined 3 percent, while the replacement market grew 1 percent during the first half.

Europe

• OE demand declined 1 percent
• Replacement demand fell 2 percent

North and Central America

• OE demand declined 1 percent
• Replacement demand fell 4 percent

China

• OE demand contracted 7 percent
• Replacement demand increased 9 percent

The company attributed China's OE weakness to lower government subsidies for new vehicles, while Europe experienced slower economic activity and North America was affected by tariff-driven vehicle price increases and weaker EV incentives. In Europe, replacement demand was also influenced by dealers building inventories ahead of anti-dumping duties on Chinese tyre imports.

In truck tyres, the global market excluding China grew only 1 percent , with sharp regional differences:

• Europe: OE +4 percent , Replacement +9 percent
• North & Central America: OE -12 percent , Replacement -13 percent
• South America: OE -11 percent , Replacement +32 percent

Michelin said North American demand remained subdued as fleet operators delayed purchases, while South America's replacement market expanded rapidly due to increased low-cost tyre imports.

Acquisitions and innovation

Michelin completed three acquisitions during the first half, including Tex Tech Industries, following earlier purchases of Cooley Group and Flexitallic, strengthening its Polymer Composite Solutions portfolio in higher-value industrial markets.

The company also unveiled a universal AI-powered digital tyre twin capable of predicting tyre behaviour using real-time vehicle data and introduced new tyres containing up to 75 percent  renewable and recycled materials.

Workforce restructuring continues

Michelin plans to adapt its workforce in France through voluntary measures, with up to 1,500 positions potentially affected over the next three years.

In the United States, the company will progressively wind down production at its BFGoodrich plant in Tuscaloosa, Alabama, consolidating production at Fort Wayne, Indiana, resulting in approximately EURO 220 million in non-recurring charges during 2026.

Outlook

Michelin maintained its full-year guidance and continues to expect growth in segment operating income at constant exchange rates and business scope, while targeting more than EURO 1.6 billion in free cash flow before M&A during 2026.

Florent Menegaux, Michelin's Managing Chairman, said the company's improved sales momentum reflected continued innovation, stronger brand appeal and disciplined execution despite a challenging geopolitical and competitive environment.a

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Tegeta Green Planet contributed to a recent youth initiative in Bakuriani by partnering with the Georgian Institute of Public Affairs for its annual summer camp. The collaboration featured a targeted environmental workshop designed to instil stronger ecological values and sustainable habits among the student participants.

A central figure in the proceedings was Tamar Dolidze, Head of the Occupational Safety and Environmental Protection Department at Tegeta Holding. Her address to the attendees covered the mounting pressures of climate change, the finite nature of key resources and the collective duty of citizens to mitigate environmental harm.

Beyond the lecture, the organisation’s team delved into forward-thinking approaches to waste reduction, the operational logic of circular economic models and the regulatory significance of producer responsibility schemes. An open forum followed, enabling the young audience to pose questions and exchange viewpoints, while a subsequent interactive contest added a lighter touch and was accompanied by small prizes.

Long-term engagement with educational spheres remains a cornerstone of Tegeta Green Planet’s outreach, encompassing schools, universities, and seasonal camps. The enterprise views such programmes as vital for bridging theoretical instruction with real-world behavioural change, reinforcing that environmental literacy and enthusiastic youth involvement are fundamental drivers of a more resilient and resource-conscious future.

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TyreSafe has entered into a new collaborative agreement with the Rail Safety and Standards Board (RSSB), marking a unified effort to mitigate occupational road risks and enhance vehicle safety standards within United Kingdom's rail sector. This strategic alliance will see TyreSafe integrating its expertise with the RSSB’s Road Risk Group (RRG) to bolster safety protocols for rail employees, contractors and all personnel traveling on industry business.

The core objective of this partnership is to embed tyre safety education, awareness and best practices into the rail industry's operational framework. By doing so, the collaboration directly targets the hazards associated with work-related driving. This initiative comes as data reveals that road traffic collisions were responsible for 3 out of 10 workforce fatalities in the rail industry over the five-year period leading up to 2024, underscoring the critical need for enhanced risk management.

In response, the Road Risk Group is spearheading sector-wide improvements by fostering collaboration, sharing safety methodologies and refining safety reporting and analysis. The group is also championing behavioural and cultural shifts within organisations while actively promoting the Occupational Road Risk Management Charter. This partnership recognises that effective risk management encompasses not only driver conduct but also vehicle maintenance and overarching safety culture.

Through joint educational campaigns and resources, TyreSafe and RSSB will encourage rail organisations to prioritise tyre condition as a fundamental component of their road safety strategies. This initiative directly supports the broader objectives of the Rail Health and Safety Strategy, which has identified occupational road risk management as a key priority for safeguarding the industry's workforce.

Lucy Powell, Strategy Manager at RSSB, who approved the partnership, said, “Road risk continues to be one of the most significant safety challenges facing the rail industry beyond the railway boundary. Partnering with TyreSafe enables us to strengthen awareness of one of the most critical elements of vehicle safety. Through education, collaboration and the sharing of best practice, we can help organisations better manage occupational road risk and support our industry’s commitment to protecting everyone who drives for work.”

Caitriona O’Brien, Workforce Health and Safety Manager at Network Rail and Chair of the RSSB Road Risk Group, said, “The Road Risk Group is committed to championing a stronger focus on managing occupational road risk across the rail industry. Working with TyreSafe brings valuable expertise that complements our strategic objectives, helping organisations place greater emphasis on vehicle safety as part of a wider culture of safe driving. By working together, we can continue to reduce preventable incidents and improve outcomes for everyone travelling on work-related journeys.”

Stuart Lovatt, Chair of TyreSafe, said, “We are delighted to become an official partner of RSSB and to support the important work of the Road Risk Group. Tyres are the only point of contact between a vehicle and the road, yet they are often overlooked in fleet safety programmes. By working with RSSB, we can help embed tyre safety into occupational road risk management across the rail sector, ensuring that employees and contractors understand the vital role that properly maintained tyres play in preventing incidents and saving lives.”

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