The European tyre and rubber industry has welcomed the European Parliament’s vote on the EU Deforestation Regulation (EUDR), describing it as a step towards greater clarity in sustainability efforts.

The sector has been actively addressing the Regulation’s objectives even before its formal proposal, notably through its involvement in the Global Platform for Sustainable Natural Rubber (GPSNR).

“Clear timelines and practical guidance are essential for our industry to comply effectively with the EUDR,” said Adam McCarthy, Secretary General of ETRMA. “We are eager to continue working with EU policymakers to find solutions that benefit the entire supply chain.”

In light of the extended implementation timeline, the industry plans to enhance its systems to ensure compliance. Key measures include expanding the mapping of smallholder farmers to cover a broader supply base, providing them with necessary support, and refining Annex I of the Regulation to avoid any unintended impact on circular economy practices.

The European Tyre and Rubber Manufacturers’ Association (ETRMA) reaffirmed its commitment to embedding sustainable practices across the natural rubber supply chain. The association also pledged to support the sector’s competitiveness while ensuring a smooth transition to meet the Regulation’s requirements.

This initiative underscores the industry’s long-term dedication to promoting sustainability while aligning with the EU’s environmental goals.

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The seventh Apollo Tyres Global Partners’ Summit brought together a diverse group of leaders, innovators and longstanding collaborators for a day dedicated to strategic dialogue and forward-looking alignment. Conversations focused on key areas such as business strategy, product innovation, manufacturing excellence and sustainability, reinforcing the idea that enduring success is built on strong, collaborative relationships. A major highlight was a guided tour of Apollo Tyres’ advanced manufacturing facility in Andhra Pradesh, where partners gained direct insight into the scale, cutting-edge technology and operational precision that are shaping the company’s future growth.

The summit featured two significant panel discussions. The first – Doing Business in Uncertain Times – brought together global leaders to explore challenges and opportunities in a shifting landscape. The second – Building Sustainability into Manufacturing Operations – addressed integrating sustainability into manufacturing, with experts discussing decarbonisation, ethical sourcing and digital transformation. Both sessions emphasised the growing responsibilities of modern enterprises and the need for cross-border cooperation to build resilient supply chains and drive meaningful change.

Concluding the event was an awards ceremony celebrating partners whose exceptional performance, innovation and dedication continue to elevate industry standards. These honours acknowledged not just measurable outcomes, but the trust and shared accountability that form the foundation of lasting partnerships.

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JK Tyre & Industries  is investing INR 11.3 billion to expand production capacity across truck and bus radial, passenger car radial and off-the-road tyre segments, as strong demand pushes utilisation levels close to full.

The programme will raise overall capacity by about seven percent through projects at its Banmore, Laksar and Mysuru plants. Passenger car radial expansion at Banmore has been completed and is ramping up, with full capacity expected by July 2026. Truck and bus radial capacity at Laksar is due to come on stream by April 2026, while the off-highway expansion at Mysuru is already complete.

The investment forms part of the company’s broader INR 50 billion capital-expenditure plan over five years, focused on premium passenger tyres and radial technologies. Management said the share of larger-rim passenger tyres in its mix had risen to about 31 per cent from 27 per cent a year earlier, underpinning the need for additional capacity.

Indian operations are running at more than 90 percent utilisation, with radial tyre capacity above 95 per cent and consolidated utilisation above 85 percent. The expansion is intended to support continued growth in domestic replacement and original-equipment demand, as well as exports.

Separately, JK Tyre has completed the merger of subsidiary Cavendish Industries Ltd., after improving its utilisation from roughly 30 per cent to more than 95 per cent. The integration is expected to deliver operational synergies and strengthen capacity availability across product lines.

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Falken Tyre Europe GmbH is reshaping its summer tyre portfolio in response to shifting automotive trends on the continent, with a significant expansion planned for 2026. The updated lineup directly addresses the growing dominance of SUVs – which now represent 54 percent of new car registrations – and the accelerating shift towards electrification, with battery-electric vehicles holding a 17.5 percent market share in the first half of 2025. These developments have created heightened demand for larger tyre sizes and increased load capacities to accommodate heavier vehicle weights and the instant torque delivery of electric powertrains, all while preserving ride comfort and safety.

A key element of this enhanced portfolio is the AZENIS FK520, which now encompasses a broader array of larger rim diameters and wider footprints to suit both premium SUVs and high-performance automobiles. Its construction continues to emphasise a balance of strength and weight efficiency, incorporating reinforcement materials that support stability during demanding cornering and braking manoeuvres on dry tarmac. This approach ensures that drivers of heavier, more powerful vehicles can still experience precise handling characteristics.

For the rapidly expanding segment of battery-electric and hybrid vehicles, the e. ZIEX line has been developed to address their unique operational requirements. New size additions cater directly to popular electric models, while original equipment approval for Audi Q6 e-tron underscores its suitability for modern EV platforms. The tyre’s engineering focuses on extending range and durability through a carefully designed tread structure that promotes uniform pressure distribution, thereby reducing internal resistance and slowing the rate of wear across the contact patch.

At the pinnacle of the range, the AZENIS RS820 draws directly from Falken’s involvement in endurance motorsport to deliver ultra-high-performance capabilities for exotic sports cars and supercars. Its compound formulation and shoulder architecture are optimized for lateral stiffness on dry circuits and reliable grip in wet conditions, a combination that has led to its selection as original equipment on a premium performance sedan. Complementing these specialist products, the ZIEX ZE320 offers a broadly accessible option for everyday passenger cars, incorporating features that reduce interior noise and improve fuel economy through a lighter, more efficient casing structure.

Marcus Schulz, Product Manager, Falken, said, “Consumer demand for EVs and SUVs is reshaping Europe’s automotive landscape and Falken is ready to meet that challenge. Our 2026 summer range has grown in the areas where we are noticing this growth, ensuring more of Europe’s drivers can rely on Falken’s safe, efficient and performant range – always backed by our five-year guarantee.”

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Maxxis tyres demonstrated their competitive edge during the 2026 King of the Hammers (KOH) off-road racing event, where affiliated athletes achieved notable success across several demanding vehicle classes. The most significant victory came in the premier 4900 UTV Hammers Championship, where competitor Jeff Martin secured the overall win. Martin, driving for the Blais Motorsports team in the Open UTV category, navigated the notoriously difficult Johnson Valley landscape on Maxxis Roxxzilla tyres. His performance was characterised by strategic driving and steady control, which allowed him to outpace the competition and claim the top position.

Further highlighting the capability of the Roxxzilla tyre, legendary motocross figure Jeremy McGrath turned in a remarkable performance by finishing ninth overall. This achievement was particularly impressive given that McGrath was competing in the Pro Stock NA class against a field largely composed of more powerful turbocharged vehicles. His top-ten result served as a testament to both his driving expertise and the reliability of his Maxxis rubber. The UTV Pro Modified class also saw Maxxis-supported athletes dominate the podium, with Scott Lesage taking first place and Tommy Thompson securing second.

The punishing nature of the event was evident in the experience of Can-Am driver Hunter Miller. After contending near the front of the 4900 race, Miller’s bid for victory was derailed by a steering malfunction. Despite sustaining significant damage to his vehicle, he demonstrated considerable resilience by continuing to fight through the field and ultimately finishing eighth in the Open UTV class. Before the main events, Maxxis athletes had already established a strong foundation during the earlier Desert Challenge, with Dustin Jones and Todd Zuccone each earning podium finishes in their respective classes. The collective results throughout the week’s racing reaffirmed the brand’s reputation for providing durable, high-performing and consistent tyres capable of handling the extreme and varied conditions that define the King of the Hammers.

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