The European tyre and rubber industry has welcomed the European Parliament’s vote on the EU Deforestation Regulation (EUDR), describing it as a step towards greater clarity in sustainability efforts.

The sector has been actively addressing the Regulation’s objectives even before its formal proposal, notably through its involvement in the Global Platform for Sustainable Natural Rubber (GPSNR).

“Clear timelines and practical guidance are essential for our industry to comply effectively with the EUDR,” said Adam McCarthy, Secretary General of ETRMA. “We are eager to continue working with EU policymakers to find solutions that benefit the entire supply chain.”

In light of the extended implementation timeline, the industry plans to enhance its systems to ensure compliance. Key measures include expanding the mapping of smallholder farmers to cover a broader supply base, providing them with necessary support, and refining Annex I of the Regulation to avoid any unintended impact on circular economy practices.

The European Tyre and Rubber Manufacturers’ Association (ETRMA) reaffirmed its commitment to embedding sustainable practices across the natural rubber supply chain. The association also pledged to support the sector’s competitiveness while ensuring a smooth transition to meet the Regulation’s requirements.

This initiative underscores the industry’s long-term dedication to promoting sustainability while aligning with the EU’s environmental goals.

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Webfleet, the fleet management division of Bridgestone, has secured three industry accolades in Italy and Poland, underscoring its advancements in artificial intelligence and road safety technology. The recognition highlights the company’s growing influence across European transportation sectors.

During the sixth IoMobility Awards 2026 in Italy, held alongside the Next Mobility Exhibition and Transpotec Logitec, Webfleet placed among the top three in the Fleet Management Software & Services category. An additional AI NOW Award was bestowed by Digital Voice for the firm’s application of artificial intelligence within logistics. Industry judges praised the organisation as a European frontrunner in digital fleet transformation, citing its integration of innovation with environmental accountability.

In Poland, Webfleet Video clinched the Technologies Enhancing Road Safety category at Fleet Derby 2026, marking its third victory in that segment and extending a six-year streak of awards for the brand. This nationwide online poll sees fleet professionals vote for leading sector solutions. The winning system utilises connected cameras and AI to identify imminent driving hazards, delivering real-time alerts to drivers while providing operators with critical data to promote safer fleet operations.

Jan Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “These awards demonstrate how connected data and AI empower fleet managers and drivers to operate more safely and make better decisions every day. Recognition in Italy and Poland reflects the strength of our teams and underlines Webfleet’s commitment to acting as a trusted advisor to fleets, making complex technology easy to use, and enabling fleets to take informed decisions for safer, more efficient and sustainable operations across Europe.”

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Hankook Tire has secured the Gold Award at the ‘A' Design Award & Competition’ 2026, one of the world's most recognised international design contests. The competition draws tens of thousands of submissions annually from over 100 countries across categories such as product design, architecture, fashion and graphic design. Hankook's entry, the Bladder Upcycling Series, earned a place in the top three percent of all participants, a distinction reserved exclusively for Gold Award recipients.

The winning collection is part of Hankook Tire's flagship ESG upcycling initiative, re:move, which repurposes bladders – inflatable moulds used during tyre curing – into valuable new resources through creative upcycling methods. By collaborating with partners across diverse industries, the project explores novel pathways for resource circulation while deepening expertise in material science and sustainable design.

Developed in partnership with Seoul National University's DISCO Lab (Design Innovation for Sustainable Circularity Lab), the Bladder Upcycling Series includes 3D-printed furniture that emphasises the bladder's distinctive layered texture, upcycled bricks that employ recycled tyre moulds to produce dynamic kinetic wall installations and handcrafted keyrings designed as lifestyle accessories. The collection debuted at the Seoul Design Festival 2025 and has drawn considerable praise from judges for its inventive approach to circular design and resource conservation.

This marks Hankook Tire's first-ever entry into the A' Design Award, resulting in a Gold Award on its initial attempt. The winning works will be permanently housed at the Museo del Design in Como, Italy. The re:move project has previously earned a Red Dot Design Award 2024 in Singapore and a 2025 Green GOOD DESIGN Sustainability Award in United States. Looking ahead, Hankook Tire intends to broaden its reuse and recycling efforts for various unused materials, reinforcing its position as a global brand shaping the future of mobility.

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Continental has expanded its ContiTread product line by introducing the HDL 5 EP, a new long-haul drive retread engineered to meet the rigorous demands of modern fleet operations. This next-generation offering is designed to deliver consistent performance while simultaneously improving fuel economy and reducing the overall cost per kilometre for commercial carriers.

The retread incorporates a five-rib tread architecture that ensures reliable traction across extended highway routes. Its specially optimised contact patch, working in conjunction with V-shaped grooves, promotes uniform rubber wear, thereby prolonging the service life of the tread and enhancing the return on investment for each retreading cycle. The tyre is currently produced in sizes 220, 230 and 240, all featuring a uniform tread depth of 21/32.

By focusing on increased durability and operational uptime, Continental positions the HDL 5 EP as a sustainable and intelligent choice within its broader ContiTread portfolio. The tyre aims to provide a practical solution for fleets seeking to balance high performance with long-term efficiency in challenging over-the-road environments.

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Galaxy, a leading global brand of construction, earthmoving and material handling tyres, has announced its entry into the rapidly expanding UTV and ATV market. The company is launching two flagship product lines, the Hulk PSX and the Everest PSX, which build upon the firm’s century-long heritage in engineering high-performance tyre solutions.

The new tyres are specifically engineered for off-road and utility applications, promising superior durability, extended service life and enhanced traction on challenging surfaces. Both ranges also prioritise puncture resistance, stability and ride comfort, catering to a diverse array of recreational and operational needs.

The Hulk PSX is positioned for off-road enthusiasts, featuring a durable compound for longevity, tough sidewalls to resist cutting and a radial construction that supports high-speed performance. Its design includes shoulder blocks for improved cornering, a deep tread for traction, and a high tread-to-void ratio for stability, with various sizes available for 12- and 14-inch rims.

Conversely, the Everest PSX targets utility-focused users, offering resistance to cuts and abrasions, reduced vibration through pattern continuity and strong wet-surface grip. It includes rim protection and puncture-resistant features to ensure durability and is offered in multiple sizes for 12-, 14- and 15-inch rims to suit a wide range of UTV configurations.

Dyutiman Chattopadhyay, Chief Technology Officer, Yokohama-ATG, said, “Building on its 100+ years legacy, Galaxy’s entry into the UTV/ATV category is a strategic step in strengthening its presence globally. These tyres are designed to meet the evolving needs of customers seeking performance, reliability and durability in extreme conditions.”

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