Leading data and analytics company GlobalData has predicted substantial ripples across the global automotive industry owing to US Government’s announcement of 25 percent tariff on all foreign automobiles and automotive parts entering the country. Though President Donald Trump has since announced a 90-day suspension on the new tariff implementation to allow trade negotiations with partner trading countries, the report says that the situation still poses a significant challenge for the global automotive industry.

According to Madhuchhanda Palit, Automotive Analyst at GlobalData: “The economic repercussions of these tariffs are particularly pronounced for Japan, where the automotive industry is a vital economic pillar. According to the Japan Automobile Manufacturers Association (JAMA), over 30 percent of Japanese car exports were directed to the US in 2023, solidifying its status as the largest single-country export market. Projections from Japan’s Ministry of Finance indicate that automotive sales accounted for approximately 30 percent of Japan's total exports to the US, valued at around JPY 6 trillion (USD 40 billion) in 2024. The looming tariffs threaten to disrupt this critical trade, compelling the Japanese government to act swiftly to negotiate favourable terms with US officials.”

South Korea too has implemented emergency steps to offset the expected financial impact of US tariffs. With plans to increase policy financing support to local manufacturers to KRW 15 trillion (roughly USD 10.09 billion) by 2025, the South Korean trade ministry has unveiled a multibillion-dollar support package that includes tax breaks, subsidies and increased financial backing for regional automakers. India is positioned to be impacted by the new tariff laws as a major supplier of automobile components to the United States. The 90-day negotiating pause is an important window of time for APAC nations to adjust to the changing nature of trade, notes the report.

The report adds that German manufacturers are expected to suffer the most as a result of the US tariffs on exports from the EU automobile sector. Prominent companies like Mercedes, Audi, BMW and Volkswagen now have to make difficult choices about whether to stop shipments or pay the additional expenses associated with tariffs. As a result of US tariffs on EU steel and aluminium, the EU has responded by levying a 25 percent duty on a variety of US commodities worth about EUR 22 billion. However, the EU has also halted its retaliatory tariffs until the conclusion of ongoing trade talks, in response to the US president's declaration of a 90-day postponement of tariff rises.

The report notes that this tit-for-tat strategy highlights the brittleness of global trade relationships and that a protracted trade war may lead to a negative cycle of tariffs that would hurt both economies. As a result, a solution must be found to promote a more stable environment in the automotive industry. “The US president's decision to suspend tariff increases for 90 days while negotiations unfold presents a critical opportunity for all stakeholders involved. Larger manufacturers may adapt through strategic pricing and production shifts, but smaller suppliers may face a more precarious future amid these changes. As the automotive sector increasingly focuses on domestic production to mitigate tariff impacts, the evolving landscape presents both immediate challenges and potential long-term opportunities for growth and investment,” concluded Palit.

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Nokian Tyres has launched the Nokian Tyres Snowproof 3P, a new premium winter tyre engineered for predictable and high-performance driving across a variety of Central European conditions. This new product integrates the company’s Nordic expertise into a tyre designed to perform reliably on snow, slush, wet and dry roads. It has been awarded the Premium TÜV SÜD Tyre Mark, an independent certification that verifies its outstanding quality and performance against rigorous benchmark standards, complementing the manufacturer's own extensive internal testing.

The tyre is intended for drivers of high-performance vehicles, sedans and SUVs who require dependable performance for daily commuting, mountain driving, long journeys and high-speed travel. The initial launch includes 50 products ranging from 17 to 21 inches, with the majority classified as XL for heavy loads, and the range is planned to expand to 98 SKUs covering 16 to 22 inches. Reflecting a commitment to sustainability, up to 40 percent of the tyre’s raw materials are renewable, recycled or ISCC PLUS certified. This advancement supports the company’s broader goal of increasing that proportion to 50 percent by 2030. Production takes place at the company's new facility in Oradea, Romania, recognised as the world's first full-scale tyre factory to operate with zero CO2 emissions in scopes 1 and 2, with select sizes also manufactured at the factory in Nokia, Finland.

The tyre’s performance capabilities were validated through extensive testing in both controlled and real-world environments. Winter testing was conducted at the Ivalo Test Center in Finnish Lapland to ensure high standards on snow and ice, while high-speed and wet performance evaluations took place at the Hakka Ring in Spain and the test track in Nokia, Finland. The Nokian Tyres Snowproof 3P becomes the flagship winter offering for Central and Southern European consumers, joining the Seasonproof 2 for all-season and the Powerproof 2 for summer in the company's latest product lineup.

The tyre features a Triple Zone Tread designed to enhance safety and control. This includes an Arctic Zone with 3D siping for improved snow grip, an Aqua Zone with a blade groove design to increase groove volume and resist aquaplaning and a Performance Zone with optimised geometry for enhanced directional stability and cornering precision. The Alpine Grip Compound incorporates a new generation of polymers and renewable resins, alongside the highest proportion of silica ever used by the company in a winter tyre for this market. This high silica content ensures responsiveness in cold temperatures, supports wet grip and contributes to lower rolling resistance for improved efficiency. The Power Lock Core utilises Performance Bead Rings to enhance stability and handling during sudden, high-speed manoeuvres.

Durability is addressed through the inclusion of Aramid Strong Sidewalls on all sizes 17 inches and above. These sidewalls embed lightweight aramid fibres, a material also used in defence and aerospace industries, to reinforce the tyre against impacts from potholes and road hazards and reduce the risk of punctures. A large rim protector is also incorporated to shield wheels from curb damage. The tyre is designed to seamlessly fit both internal combustion engine vehicles and electric vehicles, carrying the Electric Fit emblem to signify it has been developed and tested to meet the specific demands of EVs regarding weight, noise, torque and range. It also features SilentDrive Technology, which uses a layer of acoustic foam attached to the inner liner to dampen bothersome frequencies and provide a quieter, more comfortable cabin experience.

Tommi Alhola, Senior Vice President – Central Europe, Nokian Tyres, said, “As electric vehicles and SUVs become more popular in Europe, larger rim sizes and heavier loads are more prevalent than ever. The diverse size options and outstanding safety and performance properties of the Nokian Tyres Snowproof 3P meet the needs of Central and Southern European winter drivers as their vehicle choices evolve.”

Martin Dražík, Product Manager, Nokian Tyres, said, “We developed the Nokian Tyres Snowproof 3P to balance ultimate confidence with exciting performance. Central European consumers demand a product that keeps them safe in a wide array of winter conditions without sacrificing an enjoyable driving experience. We spent years preparing the Snowproof 3P to blend Nordic winter know-how with the unique properties needed to thrive in unpredictable winter conditions.”

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Bridgestone will continue as a tyre supplier to the FIM Endurance World Championship (EWC) in 2026, extending its partnership with the series which began in 2017. The company will increase its involvement by equipping seven teams with its premium BATTLAX motorcycle tyres, a rise from the five teams supported the previous year. The seven teams are AutoRace Ube Racing Team, BMW Motorrad World Endurance Team, F.C.C. TSR Honda France, Kawasaki Webike Trickstar, KM99 Yamaha, Yamalube YART Yamaha EWC Official Team and Yoshimura SERT Motul.

This expanded role follows a highly successful 2025 season where a Bridgestone-equipped team, Yamalube YART Yamaha, claimed the EWC title. This victory marked the sixth championship win for a team using Bridgestone tyres and the fifth consecutive year of such dominance, with five of the top six overall positions occupied by Bridgestone-supported teams.

The BATTLAX racing tyres are the result of advanced engineering, utilising sophisticated materials and construction methods to provide superior grip, consistent performance and lasting durability. These qualities are essential for the demanding nature of endurance racing, which features events lasting up to a full day. Engineered to perform reliably in diverse weather and track conditions, the tyres give riders the confidence to maintain a competitive pace throughout each stint.

Bridgestone views the racetrack as a crucial development environment, using the extreme conditions of the EWC to rigorously test and refine its technology. With races ranging from 8 to 24 hours, the series places continuous, intense stress on tyres, offering a perfect setting to advance compound chemistry and construction techniques. This knowledge is then applied to consumer products under the company’s From Circuit to Street philosophy. The latest proof of this process is found in new additions to the BATTLAX family, including the track-only RACING BATTLAX V03 slick tyre and the road-legal BATTLAX RACING STREET RS12, both of which feature technology honed in the crucible of endurance competition.

Nico Thuy, Director Motorcycle, Bridgestone EMEA, said, “The FIM Endurance World Championship represents the ultimate proving ground for tyre performance, durability and innovation. The 2025 season once again demonstrated the consistency and capability of Bridgestone tyres under the toughest racing conditions. Following this success, we are proud to offer our expertise and top-performing tyres to seven teams for 2026.”

The 2026 EWC season schedule is as follows:

• 18 April: 24 Heures Motos, Le Mans, France
• 6 June: 8 Hours of Spa Motos, Circuit de Spa-Francorchamps, Belgium
• 5 July: Cuca-Cola Suzuka 8 Hours, Suzuka race track, Japan
• 19 September: the Bol d'Or, Circuit Paul Ricard, France

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The Yokohama Rubber Co., Ltd. has unveiled its comprehensive motorsports activity plan for the 2026 season. The company views its participation in global motorsports as essential for advancing tyre technology and reinforcing the ADVAN and GEOLANDAR brands. Its strategy encompasses a diverse range of events, from top-tier championships to grassroots competitions worldwide.

Key championships and series

• SUPER FORMULA: Yokohama Rubber has renewed its exclusive agreement as Official Tyre Partner and control tyre supplier for Japan's premier racing series, a partnership dating back to 2016. The new contract extends through the 2030 season. For 2026, the company will supply ADVAN racing tyres featuring a high renewable and recycled raw material ratio of approximately 46%. The series will also introduce the SUPER POLE QUALIFYING Supported by YOKOHAMA TYRE, a three-stage knockout format.
• SUPER GT: Yokohama will supply ADVAN racing tyres to one car in the GT500 class and 17 cars in the GT300 class, aiming for victories and a championship title in the latter.
• Nürburgring 24-Hour Race: Yokohama will supply ADVAN racing tyres to three teams: Haupt Racing Team, KONDO RACING with Rinaldi, and BMW M Motorsport. This marks the first collaboration with BMW M Motorsport in nearly 40 years, with ADVAN tyres fitted to two BMW cars entered by Schubert Motorsport and a special fan-focused BMW entry. Tyres will also be supplied for the Nürburgring Langstrecken-Serie (NLS).
• Porsche Sprint & Endurance Challenges: For the sixth consecutive year, ADVAN racing tyres will serve as the control tyre for the Porsche Sprint Challenge North America and Porsche Sprint Challenge USA West. It will also be the control tyre for the Porsche Endurance Challenge North America for the third straight year.
• Ford Mustang Cup: Yokohama will again supply ADVAN racing tyres as the control tyre for this one-make series, which features the Ford Mustang Dark Horse R.
• American Off-Road Racing Championship (AORC): Yokohama has become a supporting sponsor of this newly launched premier desert racing series. The company will supply GEOLANDAR tyres to top teams competing in the championship, which includes renowned races like Best in the Desert and The Mint 400.

Other major events and disciplines

• Hill Climb: At the Pikes Peak International Hill Climb, Yokohama will supply ADVAN racing tyres to top drivers and continue sponsoring and providing the control tyre for the Pikes Peak GT4 Trophy by Yokohama.
• Off-Road Races: Yokohama will seek a second consecutive overall win at the Asia Cross Country Rally (AXCR) using GEOLANDAR M/T G003 tyres. In North America, the company will support the King of the Hammers (as title sponsor of the Every Man Challenge), the Championship Off-Road series (with GEOLANDAR X-AT and A/T4 tyres), and the TrophyLite Series (supplying GEOLANDAR M/T G003 as the official specification tyre for the eighth year). They will also supply tyres for the XCR Sprint Cup Series in Japan.
• Rally: In the Japanese Rally Championship (JRCA), ADVAN rally tyres will be supplied to top JN-1 class teams, including the NUTAHARA Rally Team (with an ADVAN-coloured car) and SUBARU Team ARAI. Yokohama will also support the TOYOTA GAZOO Racing Rally Challenge for a second year.
• Drift: For FORMULA DRIFT JAPAN (FDJ), Yokohama will supply ADVAN NEOVA AD09 tyres to teams in the top FDJ class and provide control tyres (ADVAN NEOVA AD09 for FDJ2, ADVAN APEX V601 for FDJ3). The company will also supply ADVAN tyres to a team competing in the D1 GRAND PRIX.
• Speed Competitions: In Japan, Yokohama will supply ADVAN A052 and A050 tyres for the All Japan Gymkhana Championship and a range of ADVAN tyres for various surfaces in the All Japan Dirt Trial Championship.

Participatory & Grassroots: Yokohama will support grassroots events globally, including supplying ADVAN dB V553 tyres as the control tyre for the new CATERHAM CUP JAPAN. The company also announced its Yokohama Motorsports Scholarship 2026 programme to support participants in Japanese rally, gymkhana and dirt trial competitions.

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Hankook Tire is set to showcase its advanced commercial tyre portfolio at the inaugural Road Transport Expo (RTX) Ireland, scheduled for 15 and 16 April 2026 at the Eikon Exhibition Centre in Lisburn. Hankook will display the pioneering e-SMART City AU56 EV bus tyre, the new Smart Work AM11+ for regional distribution, the versatile SmartFlex range for long-haul applications and value-focused Laufenn commercial tyres. Organised by the team behind the successful RTX Stoneleigh and RTX Scotland events, RTX Ireland 2026 brings a dedicated truck focus to Northern Ireland. With over 50 exhibitors and an expected attendance of more than 7,000 visitors, the event serves as a crucial hub for the Irish road transport sector to network and discover industry-shaping innovations. Attendees can find Hankook alongside its exclusive distributor, TyreCall and Tractamotors, at Stand C15.

Among the featured innovations is Hankook’s pioneering e-SMART City AU56, the brand’s first electric bus tyre introduced in 2024. Engineered for the unique demands of electric urban transport, this tyre offers low rolling resistance for extended range, reduced noise for enhanced passenger comfort and robust durability to manage the high torque and heavier loads of electric vehicles. Also on show will be the recently launched Smart Work AM11+, a tyre specifically developed for the rigours of regional and local distribution. Its design provides strong resilience against the wear and tear of stop-start operations, making it ideal for demanding sectors like waste management, with reinforced sidewalls for extra protection.

For fleets covering regional and long-haul routes, Hankook will present its SmartFlex range. The SmartFlex AL51 for steer axles and DL51 for drive axles are engineered for consistent performance throughout their lifespan. Reflecting Hankook’s commitment to sustainability and cost-efficiency, these tyres are both regroovable and retreadable. Complementing the Hankook portfolio, visitors can also explore the Laufenn brand, including the Laufenn365 initiative. The Laufenn commercial range, featuring the LF95+ trailer tyre, LF22 all-position tyre and LZ22 drive tyre, leverages Hankook’s advanced technology to deliver strong value, full retreadability and a reduced environmental footprint, catering to budget-conscious operators. This participation underscores Hankook’s growing leadership in the UK truck tyre replacement market, driven by continuous innovation and tailored solutions for an evolving industry.

Jon Cottrell, Truck and Bus Sales Manager, Hankook Tyre UK, said, “We are looking forward to the first Road Transport Expo in Northern Ireland – it’s a fantastic opportunity to build meaningful connections and stay informed on the latest developments shaping the industry. 2026 marks the inaugural RTX Ireland and our first time exhibiting in Northern Ireland, which makes it particularly exciting. We’re proud to be attending alongside our exclusive distributors, TyreCall and sister company, Tractamotors, who we have had a strong partnership with for the last 40 years. We look forward to welcoming both existing and prospective customers to our stand while gaining valuable insight into the Irish truck tyre market.”

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