GRI Tires, on Tuesday, announced the launch of its GREEN XLR EARTH 65+ radial agriculture tyre at the SIMA 2022 exhibition in Paris, France. This was in line with its agenda to drive sustainability lead innovation in specialty agriculture tyres.

According to GRI, incorporating an innovative tread design that creates a virtual rib, the GREEN XLR EARTH 65+ subscribes to the GREEN XLR EARTH Series, which is developed to protect and nurture the earth. The industrial tyres manufacturer claims that it is produced with 37.5 percent sustainable materials, while delivering on superior functional properties to drive high performance and productivity for tractors across global markets.

The GREEN XLR EARTH 65+ also includes bio-sourced, sustainable and recycled materials. GRI claims that the tyre, which is also of the earthy green colour, is built with pure natural rubber, highly dispersible silica, recycled carbon black and reclaimed rubber from used tyres. Natural soybean oil, which is a sustainable material, has also been used instead of petroleum-based oil. Moreover, the carbon footprint has been reduced, as it is produced using bio-sourced and recycled materials, according to the tyre manufacturer.

Furthermore, GRI states that the feature of the virtual rib sets this latest tyre apart from other 65 series radial agriculture tyres. It provides enhanced driving comfort, both on as well as off-road, and improves steering precision and guidance for tractors at higher speeds. Plus, the innovative curve of the lug angle at the centre has been designed for improved fuel efficiency and greater off-road traction to enhance tyre life span, as per GRI.

Sharing his thoughts, Prabhash Subasinghe, Managing Director of GRI, said, “The ambition to innovate aggressively in the space of sustainability-led specialty tyres continues to grow within GRI, owing to its significant positive impact on the environment, the farming community and society at large. The feedback received so far by farmers who are currently testing the tyres on the field has further encouraged us to continue this trend of innovation. More and more, the future of specialty tyres will depend on the incorporation of earth-friendly value propositions to help reduce the carbon footprint further. We are happy to have already begun this journey well ahead of the game.”

Adding to this, Dr Mahesha Ranasoma, Chief Executive Officer at GRI, said, “The innovative tread design of the GREEN XLR EARTH 65+ is borne out of extensive R&D and the virtual rib created as a result, is proving extremely beneficial in tests relating to performance and comfort for tractors used on farms. More importantly, it protects not just the soil, but also the future of generations to come. We are proud to be leading this mission in producing one of the world’s first and most earth-friendly agriculture tyres, and we look forward to continuing to sustain this momentum we have created.”

The GREEN XLR EARTH 65+ will be commercially ready for launch in early 2023.

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Continental has launched an educational initiative highlighting how rolling resistance-optimised tyres can enhance efficiency and sustainability in commercial vehicle fleets. The campaign, anchored by a dedicated website, provides fleets with interactive tools, videos and data-driven insights to demonstrate how strategic tyre selection impacts total operating costs.

While many fleet operators traditionally prioritise mileage-optimised tyres for their longer tread life, Continental emphasises that rolling resistance plays an increasingly critical role – especially with tightening EU emissions standards and the logistics sector’s shift towards greener transport. Tyres influence not just direct costs (around two percent of fleet expenses) but also fuel consumption, toll fees and CO₂ emissions, affecting up to 31 percent of total operating expenses.

The campaign compares Continental’s fifth-generation tyre lines – Conti Eco, Conti Hybrid and Conti EfficientPro – in various applications, showing how low rolling resistance can reduce fuel use by up to 2,105 litres per vehicle annually. For a 150-truck fleet, proper tyre selection can yield over EUR 300,000 in yearly savings. Continental’s calculations, based on VECTO and its proprietary LODC (Lowest Overall Driving Costs) tool, illustrate these benefits for long-haul and regional transport scenarios.

Beyond tyres, Continental integrates digital solutions like ContiConnect and retreading services (ContiLifeCycle) to further optimise fleet efficiency. Customers like Remondis, a German waste management firm, report tangible benefits, including lower fuel consumption, extended tyre life and proactive maintenance through digital monitoring.

With this initiative, Continental aims to help fleets balance economic and environmental goals, proving that rolling resistance-optimised tyres are not just a compliance measure but a strategic tool for cost savings and emissions reduction in modern logistics.

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The Tire Industry Association (TIA) has published its updated 2025 Legislative Position Papers, reinforcing its dedication to shaping federal policies that benefit the tyre sector.

Prepared by TIA’s Government Affairs Committee and ratified by the Board of Directors, these documents outline the association’s priorities on key legislative and regulatory matters, including proposed bill language where applicable. The papers provide critical context on industry challenges, present TIA’s policy recommendations and mobilise stakeholders to take action. By advocating for favourable legislation and opposing harmful regulations, TIA ensures the tyre industry’s perspective is heard in Washington.

The 2025 positions have already been shared with lawmakers, manufacturers, TIA members and the press, serving as a foundation for the association’s advocacy efforts this year. As new legislative developments arise, TIA will revise the documents to address emerging industry needs. This initiative underscores TIA’s proactive role in influencing policy to support tyre businesses nationwide.

Roy Littlefield IV, TIA’s Vice President of Government Affairs, said, “These documents are more than just policy statements – they’re advocacy tools. They help educate lawmakers, federal agencies and other stakeholders about how federal actions directly impact tyre dealers, manufacturers and service providers across the country.”

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A decade after pioneering the first winter-approved summer tyre, Michelin pushes boundaries again with its groundbreaking MICHELIN CrossClimate 3 Sport. Designed specifically for high-performance sports cars, this innovative tyre merges the dynamic handling of summer sport tyres with certified winter capability – a first for the market.

Engineered for powerful gas and electric vehicles, the CrossClimate 3 Sport delivers year-round confidence with exceptional wet grip (rated ‘A’ on the EU label) and durability. Its advanced materials and motorsport-derived technologies achieve what was once deemed impossible: combining summer tyre responsiveness with Three Peak Mountain Snowflake (3PMSF) winter certification.

Available since 1 July in 29 sizes (205/40R18 to 315/35R20), with 30 additional variants coming in 2026, the tyre has already secured its first OEM partnership. The new Alpine A390 will feature a custom A39-marked version, optimised for the model’s sporty agility in 245/45 R20 sizing. Alpine selected the CrossClimate 3 Sport from three contenders, valuing its all-season precision and winter-ready 3PMSF performance.

Industry recognition followed swiftly, with Michelin winning the 2025 ‘Ze Award for Technological Innovation’ on 3 July. Judged by automotive experts and journalists, the accolade underscores Michelin’s leadership in the booming all-season segment, now representing 37 percent of the market. By redefining performance boundaries, the CrossClimate 3 Sport reaffirms Michelin’s commitment to innovation that meets evolving driver needs.

Serge Lafon Director of the Original Equipment Business Line, said, “When designing this tyre for Alpine, we paid close attention to the vehicle’s specific characteristics. Developed for the largest and most powerful Alpine ever built, this tyre combines winter performance, energy efficiency, optimal grip and sporty responsiveness. It delivers consistent performance, so drivers can count on the tyre throughout its lifespan. Alpine is the first auto manufacturer to select the brand-new MICHELIN CrossClimate 3 Sport.  We are confident that this tyre meets the vehicle's demands and the expectations of consumers seeking long-term safety, simplicity and sportiness. We’re very proud of Alpine’s trust in us.”

Dominique Stempfel President of the French Tyre Manufacturers Association (Syndicat du Pneu), said, “The jury chose to honour the MICHELIN CrossClimate 3 Sport for pioneering a new segment: an all-season tyre designed specifically for sports car drivers seeking the year-round advantages of an all-season tyre without compromising on performance or safety.”

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Continental has received the 43rd KS Energy and Environment Award in the vehicle technology category from Germany's Automobilclub KS e.V., recognising its leadership in sustainable mobility. The honour highlights Continental's UltraContact NXT, its most eco-friendly series tyre to date, which contains up to 65 percent renewable, recycled and ISCC PLUS-certified materials.

As part of the award, Automobilclub KS e.V. is donating EUR 10,000 to Kleine Herzen Hanover, a charity supporting paediatric heart care at Hanover Medical School since 2006. The funds will aid therapies and facility improvements for young patients.

The UltraContact NXT combines sustainability with performance: up to 32 percent renewable content, five percent recycled materials and 28 percent ISCC PLUS-certified bio-based and circular-sourced components. All available sizes achieve the EU tyre label's top 'A' rating for efficiency, wet grip and noise reduction.

Established in 1981, the KS Energy and Environment Award has long promoted emissions-reducing innovations in transport. Under the patronage of Germany's Federal Ministry for Economic Affairs and Climate Protection since 2022, the award underscores Continental's alignment with national sustainability goals through cutting-edge tyre technology.

Kristina Kumme, Continental Tires' Strategic Program Manager, EMEA, said, "With the UltraContact NXT, we have taken a significant step forward by combining maximum sustainability with excellent performance. We are pleased that the KS Energy and Environment Award jury recognised this innovative development, and we are honoured to support a significant charitable organisation with a EUR-10,000 donation through this award.”

Prof Dr-Ing. Dieter Anselm, a member of the expert jury, said, "For us, this volume tire is clear proof that Continental is working hard to promote innovative technologies and sustainable solutions throughout the entire value chain. Given that every car, regardless of its drive type, needs tyres today and will continue to need them in the future, this innovation has a significant impact.”

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