Hankook Announces Continued Partnership As Official Tyre Partner For Supercar Fest 2025

Hankook Announces Continued Partnership As Official Tyre Partner For Supercar Fest 2025

Hankook Tyre UK has announced its continued partnership as the official tyre partner for Supercar Fest for the sixth consecutive year. The renowned ‘Supercar Fest The Runway’ will take place at Sywell Aerodrome in Northamptonshire on 17–18 May. Also, riding on the popularity of the previous year's addition, ‘Supercar Fest The Track’ will be held at  Mallory Park in Leicestershire on 26 July.

Attendees at ‘The Runway’ event may see the fastest speeds ever recorded along the 1-m straight, coupled with an amazing display of hypercars that makes for some eye-catching pictures, whereas an exhilarating one-day adventure with supercar track action on the legendary circuit is provided by ‘The Track’. With a wide selection of stalls for people of all ages, lifestyle shopping options, a choice of food trucks from local suppliers and live music, both events promise to be an unforgettable family-friendly day out. The Lamborghini Huracán Super Trofeo EVO2, which runs on Hankook Ventus Race tyres, will be on display for visitors to the Hankook exhibit. These tyres were created especially for the Lamborghini Super Trofeo, a prominent event in which Hankook is honoured to be the exclusive tyre supplier.

Hankook will display its iON line of electric vehicle (EV) tyres, which includes the high-performance summer iON evo, the all-weather iON FlexClimate, the high-mileage iON ST AS,and the iON GT, which is particularly made for small EVs. All these tyres are also tailored for SUVs. Hankook will also present the official Formula E iON racing tyre as the ABB FIA Formula E World Championship's only technical partner and tyre supplier. Additionally on exhibit will be Hankook's all-season tyre Kinergy 4S 2, ultra-ultra-high-performance (UHP) tyre Ventus S1 evo Z and ultra-high-performance (UHP) tyre Ventus S1 evo 3.

Chang Yool Han, Managing Director, Hankook Tyre UK, said, “We are thrilled to continue our collaboration with Supercar Fest, a renowned supercar event. Motoring enthusiasts and supercar owners will have the chance to explore Hankook’s world-class tyres, showcased alongside the Lamborghini Huracán Super Trofeo EVO2, which will be racing on the renowned Mallory Park Circuit.”

Bridgestone India Launches Women-Led Orchard Project In Madhya Pradesh

Bridgestone India Launches Women-Led Orchard Project In Madhya Pradesh

Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

JK Tyre & Industries Appoints Sylvain Sagot As New Director For Quality

Sylvian Sagot

JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

Nynas Leads In Sustainability As Independent Study Rates Its Products Highly

Nynas Leads In Sustainability As Independent Study Rates Its Products Highly

Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

Westlake Performance Tyres Becomes Official Tyre Partner Of Red Bull Driftbrothers

Westlake Performance Tyres Becomes Official Tyre Partner Of Red Bull Driftbrothers

Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”