Hankook Tire strengthens its digital transformation in partnership with Rescale, a high-performance computing (HPC) cloud simulation platform.

HPC refers to processing complex calculations at high speeds and takes a huge role in R&D because it is an enormous part of engineering simulation. On top of R&D being the backbone of the automotive and mobility sectors, data-driven simulation is particularly essential for tire development due to the tyre's complex structure and characteristics.

For this reason, some best-in-class tire companies develop simulation software programs that fulfil a specific need instead of commercial software in the market. Also, Hankook Tire has been using its own tire analysis and simulation software for ten years. Hankook was the first tyre company in Korea, where the company was founded, to have developed the programme.

The partnership with Rescale will upgrade Hankook's simulation software to perform even better. Rescale can accelerate digital twins in the HPC cloud platform and optimize operational efficiency. A digital twin is a digital representation or virtual prototype of a real-world, physical asset. Numerical real-like simulation is made possible with digital twin technology, and such simulation capability is critical in gaining leadership in the new mobility sector.

The mobility sector is driven by four keywords identified as CASE – connectivity, autonomous driving, sharing mobility and electrification. Aligned with the shift, Hankook Tire will leverage the cooperation to boost its digital transformation, grow a competitive advantage, and accelerate innovation in tire technology for tomorrow's sustainable vehicles, including electric vehicles and self-driving cars.

Bonhee Ku, Executive Vice President and CTO of Hankook Tire, adds, "The partnership with Rescale will take Hankook Tire's global transformation to the next level. Hankook Tire will continue challenging ourselves to enhance our competence and lead the mobility market in the future."

Rescale helps companies run HPC infrastructure through a corporate system or cloud and use computer design software. Rescale's computing resources are scalable, and its platform can improve R&D workflows based on multi-cloud. Rescale is leading digital R&D globally with its solutions used by 7 of the top 10 global automobile manufacturers and by 200 companies of the top Fortune 500 companies in the U.S.

Jonghyun Hwang, President of Rescale APAC, comments, "We are happy to join Hankook Tire's journey of technological innovation. Our solutions will assist Hankook Tire to accelerate the development of new technologies and lead the future mobility era."

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Premium tyre manufacturer Hankook has earned significant recognition at the prestigious 2025 WhatTyre Awards for the fifth consecutive year. The UK-based tyre news and product comparison website, which uses a detailed algorithm to evaluate and compare tyres, placed multiple Hankook products on its winners' podium across several key categories.

Hankook’s flagship Ventus evo was awarded the Performance Tyre of the Year, commended for its innovative AI-assisted mixing process that precisely distributes silica for superior wet grip. The tyre also features a reinforced structure for shorter braking distances and is engineered for low rolling resistance, which enhances fuel efficiency and tread longevity. This model recently proved its high performance by achieving a joint fourth-place finish in a major 2025 summer tyre test against 52 competitors.

The company also secured the Electric Tyre of the Year title for its Hankook iON evo, marking the second year in a row this product has won the award. This accolade underscores Hankook's dedicated focus on the electric vehicle market, where its iON range is specifically engineered to meet the unique demands of EVs, such as handling instant torque and supporting heavy battery weight.

Beyond these two category wins, Hankook’s expertise was acknowledged in several other areas. The Ventus Prime 3 X received a Highly Recommended distinction in the SUV category for its balanced all-weather handling and responsive steering. Furthermore, the brand was named a finalist in three additional categories: Winter Tyre of the Year for the Winter i*cept evo 3 and both All-Season Car and SUV Tyre of the Year for the versatile Kinergy 4S 2 line. This breadth of recognition highlights Hankook’s consistent commitment to innovation and quality across its entire product portfolio.

Andrew Bogie, editor at Tyrepress and WhatTyre, said, “WhatTyre wants above all to raise the level of conversation about tyres. Too often, this highly technical product, the subject of huge research and development operations, which has a massive influence on automotive performance, the sustainability of mobility and road safety, is underrated as a distress purchase made in haste.”

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As the title sponsor of the 2025 Bridgestone World Solar Challenge (BWSC), Bridgestone Corporation introduced a new standard in sustainable motorsport by equipping teams with tyres composed of over 65 percent recycled and renewable materials. This initiative, centred on the company's ENLITEN technology, represented a comprehensive evolution of its sustainability efforts across the entire tyre lifecycle, from material sourcing to end-of-life recycling. The performance of these tyres was proven on the track, with victorious teams in both the Challenger and Cruiser classes utilising them.

The advanced materials were developed through strategic partnerships. In collaboration with ENEOS Corporation, Bridgestone employed precise pyrolysis technology to recover carbon black from end-of-life tyres, which was then used in BWSC tyres for the first time. Similarly, recycled steel was produced from scrap tyres and processed into bead wire with partners Sanyo Special Steel and Nippon Steel, marking another debut application for the race.

Beyond materials, the ENLITEN technology was fundamental to the tyre design, enabling crucial performance characteristics for solar vehicles such as ultra-low rolling resistance, reduced weight and superior wear resistance. This engineering allowed the tyres to withstand the event's 3,000-kilometre extreme conditions while maximising vehicle efficiency. The incorporation of Teijin Aramid's new Twaron Next material further enhanced the product's circular content.

Bridgestone also addressed the environmental impact of logistics by partnering with DHL and its GoGreen Plus solution. The shipment of tyres to Australia utilised sustainable marine fuel, achieving up to an 85 percent reduction in well-to-wake CO₂ emissions. Furthermore, the enhanced durability of the tyres meant each team required significantly fewer sets, reducing the total number supplied. After the event, a partnership with Australian company RubberGem will ensure the used tyres are recycled into high-quality rubber flooring.

This victory marks the third consecutive win in the Challenger class and the fourth in the Cruiser class for teams on Bridgestone tyres. By supporting this premier innovation challenge, Bridgestone reinforces its commitment to accelerating sustainable mobility and nurturing the next generation of engineers.

Challenger Class winner Elias Wawoe, Brunel Solar Team (Delft University of Technology), said, “The last time we won the BWSC was eight years ago, and since then, we have been working towards becoming world champion again. The Bridgestone tyres performed exceptionally well, especially in terms of wear resistance, supporting our journey to victory. The BWSC tyres were a great example of accelerating sustainability in the tyres; through the event, these efforts were showcased. What we try to show is the combination of innovation and striving for a sustainable future.”

Cruiser Class winner Kelvin To, VTC Solar Car Team (Hong Kong Institute of Vocational Education), said, “We have been working on the BWSC for more than 10 years, and winning this competition means a lot to us. Our students from engineering and design put classroom skills into the real-life 3,000-km project of the BWSC. We take part to showcase the latest technology in renewable energy and be part of the force that drives into a sustainable future. Bridgestone tyres were very reliable—no punctures over sand, pebbles and potholes—and they helped us save a lot of energy throughout the trip.”

Bridgestone E8 Commitment Award winner Joel Pitts, Iron Lions Solar Car Team (Greenville High School), said, “We are truly humbled to receive the Bridgestone E8 Commitment Award. Our students and teachers set a goal to build a world class solar car that would qualify and compete in the Challenger Class. This recognition affirms our commitment and drive to become world-class solar teams.”

Hiroshi Imai, Vice President and Senior Officer – Global Motorsports, Bridgestone Corporation, said, “I would like to express my heartfelt gratitude to all the teams, team staff, families, organisers and the many volunteers who contributed to the success of the BWSC. It was truly inspiring to witness the passion of everyone involved come together to create such a remarkable event. We are proud that our tyres equipped with ENLITEN technology supported not only the winning teams but many others throughout the challenge. As both a tyre supplier and the title sponsor, Bridgestone remains committed to supporting the realization of sustainable mobility and the development of future engineers and leaders through the BWSC. With passion, we continue to challenge the limits together with the teams and aim to apply the innovations born in this ‘mobile laboratory’ to future sustainable global motorsports activities.”

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Chinese tyre manufacturer Linglong Tire has won its first quality award from Germany’s Automobile Club (AvD), marking a breakthrough for Chinese brands in European automotive testing as the industry faces mounting competition.

The company’s Sport Master 4S tyre claimed victory in the price-performance category of AvD's 2025 all-season tyre test, scoring 4.1 out of 5 points in the 205/45 R17 size category. The result saw Linglong beat eight models from established manufacturers in the value-for-money assessment.

“This test victory proves the high quality of our products, confirms our excellent development work in Europe and China, and underlines that high quality and an attractive price are very compatible,” said Wolf Fuder, head of marketing at Linglong in Europe.

The victory represents a significant milestone for Linglong, currently ranked 14th globally amongst tyre manufacturers. The AvD noted that the result demonstrates how “Chinese manufacturers are quickly catching up in terms of quality -- not only in the automotive sector, but also in the tyre sector.”

Linglong has been expanding its European presence through its Serbian manufacturing facility in Zrenjanin, which produces over 14 million tyres annually. The plant forms part of the company’s strategy to serve

The Sport Master 4S tyre underwent development at Linglong’s European development centre in Hanover and testing in Spain, China and Finland. The company said the tyre features a directional V-shaped tread pattern designed for enhanced grip on wet and snowy surfaces, whilst an innovative silica compound aims to reduce rolling resistance and noise.

Linglong’s European operations have been central to its global expansion strategy as Chinese tyre manufacturers seek to establish credibility in developed markets.

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JK Tyre & Industries has promoted a senior finance executive to commercial director and reshuffled management responsibilities as part of organisational changes.

The Indian tyre manufacturer said Sanjiv Saxena, previously senior vice president for corporate accounts, has been elevated to commercial director with immediate effect. Saxena will join the company’s senior management team and oversee supply chain operations, material procurement and liaison activities.

Saxena, a fellow member of the Institute of Chartered Accountants of India, brings more than 38 years of experience in finance, corporate accounts and direct and indirect taxation to his new role. He has participated in various leadership and management programmes at academic institutions.

The company also announced that Ashish Pandey, currently senior vice president for materials, has been redesignated as senior vice president for off-highway tyres (OHT) and outsourcing. Pandey will remain part of the senior management team and will now be responsible for all highway tyres business, outsourcing operations and coordination for the company’s Mexico operations.

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