JK Tyre’s Innovative Services For Fleet Operators

JK Tyre’s Innovative Services For Fleet Operators

JK Tyre was the first tyre company that introduced radial technology in India, and it has been a leading tyre manufacturer in the truck and bus radial segment. For the truck and bus fleet operators, the company is running two successful programmes – Mobility Solution and Fleet Management – to offer lower cost per kilometre (CPKM) and better turnaround time with enhanced fuel efficiency and safety. In an interview, Srinivasu Allappan, Director – Sales & Marketing at JK Tyre, said that for its mobility solution and fleet management services, the company targets INR two billion and INR 20 billion, respectively, in the next three years. He also added that the JK Tyre mobility solution business will gain further traction on growing GCCs in India.

JK Tyre intends to maintain its leading position in the commercial tyre space with its fleet operator-oriented services – mobility solution and fleet management. 

Today, the commercial vehicle segment is under severe pressure owing to rising fuel costs and slackening overall business. After fuel, tyres are one of fleet operators’ main cost occurring components. With its mobility solution and fleet management services, JK takes all the responsibility for taking care of tyres with guaranteed savings.

The company started its mobility solution, wherein fleet operators have to pay per kilometre, in 2015, aiming to lower the cost per kilometre (CPKM) and offer better turnaround time, enhanced fuel efficiency and safety, and hassle-free trucking in the market. 

“Being a market leader in the CV space, we wanted to offer to differentiate to the trucking and bus operators. We started this initiative around seven years ago, even before anybody could think of it in India. Today, we have reached a point where we have taken the mobility solution business to new levels, with IoT supporting us in the digital space with the cloud. It has been good learning that we have carried forward. With confidence, I can say that JK Tyre is now high tech and comparable to any tyre service provider in the world,” said Srinivasu Allappan, Director – Sales & Marketing at JK Tyre.

Today, the company provides its mobility solution services to 25 large fleet operators in India. In the last fiscal, JK Tyre’s mobility solution generated a revenue of INR 500 million, and for FY22, it expects to have a 50 percent surge in the revenue, taking it to INR 750 million. “As per our strategic plan, we are looking at a revenue of INR two billion by 2025 for our mobility solution business. I wouldn’t be surprised if we even surpassed this number,” added Allappan.

JK Tyre charges per kilometre, whereby the fleet operators pay only for the distance the tyre has been used.

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