Kumho Tire USA recently hosted a national Ride & Drive event at Evergreen Speedway in Monroe, Washington, where over 70 dealers, media professionals and content creators tested the company’s newest tyre models. The gathering served as a key component of Kumho’s broader 2026 regional tour, which has already engaged more than 600 participants across five American cities. Attendees evaluated the newly launched Road Venture HT and Crugen GT Pro tyres through demanding, real-world driving scenarios.

The testing programme featured controlled modules, including a wet handling course, an autocross track for braking and stability assessment and high-speed freeway driving to measure ride comfort. These exercises allowed participants to directly compare the all-season Highway-Terrain Road Venture HT, intended for light trucks and SUVs, against the Crugen GT Pro, a touring tyre built for modern crossovers and larger SUVs. Kumho’s engineers also conducted an educational forum detailing the technological development of both tyres while collecting direct feedback from attendees.

The Road Venture HT, launched earlier this year, offers enhanced wet and snow traction, extended tread life and a quiet ride, and is compatible with electric vehicles. The Crugen GT Pro is engineered for heavier crossover and SUV applications, delivering premium comfort and all-weather capability with one of the highest treadwear warranties in its segment. Available in 85 sizes covering over 85 percent of the current crossover and SUV market, the Crugen GT Pro is backed by a 75,000-mile warranty for H- and V-speed ratings and a 65,000-mile warranty for W-speed models.

Kumho will conclude its 2026 Ride & Drive series with final regional events in Detroit and St. Louis later this month. The company has confirmed plans to extend the programme into 2027 and beyond, ensuring dealers and partners continue to benefit from hands-on product evaluations, technical training and direct access to Kumho’s engineering expertise.

Chris Corwin, Director of Procurement at Discount Tire & Service Centers, said, "A spec sheet has never sold a tyre to a customer standing at our counter. That is why the Kumho Tire Ride & Drive in Seattle was worth every minute. We got real seat time, instead of a sales pitch, running the all-new Crugen GT Pro and Road Venture HT back-to-back in real world scenarios. Having a seat at that table means a lot to me, and it says something about how seriously they take dealer input."

Ed Cho, CEO, Kumho Tire USA, said, “You can read all about a tyre, but nothing compares to driving it yourself, which is why KUMHO has made a significant investment in Ride & Drive events in 2026. These events give our dealers, wholesale partners and retail partners the opportunity to experience firsthand how our latest tyres perform in real-world driving situations. Whether they are evaluating braking, handling, ride comfort or overall performance, attendees can experience the differences for themselves, giving them greater confidence when recommending our products to their customers.”

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Kumho Tire USA has announced that its driver Jack Shanahan finished third overall in the 2026 Formula DRIFT PRO Championship, concluding a strong second season with a runner-up result at Round 8, the Shoreline Showdown, held in Long Beach, California. Competing on KUMHO Ecsta V730 tyres, Shanahan entered the season finale as the top qualifier and recorded his fourth podium of the year in his E82 BMW.

After securing first place in qualifying, Shanahan collected four championship points and received a bye through the Top 32 round. He then won three head-to-head battles to reach the Finals, where he met five-time PRO Champion James Deane in a tightly fought contest. While attempting to stay close to Deane’s Mustang, Shanahan spun in Zone 6 and ultimately took second place at the Shoreline Showdown.

The KUMHO Ecsta V730 is an extreme-performance summer tyre designed to deliver exceptional grip, responsiveness and consistency in demanding track conditions, making it well suited to competitive motorsports and driving enthusiasts.

Ed Cho, CEO, Kumho Tire USA, said, “Jack has delivered an outstanding season, and we couldn’t be prouder of what he’s accomplished in just his second year competing in Formula DRIFT. His four podium finishes and third-place championship standing are a testament not only to his talent and determination but also the reliable performance of our Ecsta V730 tyres. We’re proud to support Jack as he continues to establish himself among the sport’s top competitors.”

Shanahan said, “What an incredible year it’s been for our small but mighty team. To finish second at the final round and third overall in the championship exceeded all our expectations heading into the 2026 season. Having the grip, consistency and reliability of the KUMHO Ecsta V730 tyres gave me the confidence to push my limits every round and I couldn’t be prouder of what we’ve achieved together.”

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The all-new Vredestein Quatrac Pro 2 premium ultra-high-performance all-season tyre has had its class-leading capabilities confirmed through independent testing in Spain and Finland. The tyre established new benchmarks for wet braking and recorded the fastest snow handling lap times against four leading all-season rivals.

Testing in Finland at the UTAC winter facility used a sensor-equipped BMW 5 Series to measure speed and lap times, with all tyres subjected to identical procedures. The Quatrac Pro 2 achieved the quickest snow handling lap, showing exceptional grip, balance and controllability, which testers praised for excellent response and stability in all circumstances. Its snow performance is aided by 3D interlocking sipes at the shoulder, whose zig-zagged inner faces in horizontal and vertical planes limit tread block movement.

In Spain, Applus+ IDIADA assessed dry and wet handling and braking on certified asphalt with defined water depth. The tyre outperformed key competitors in wet conditions, delivering a 7 percent wet-braking advantage over one long-established segment rival, and separate testing confirmed an A wet-grip rating across the entire size range, unique in the UHP all-season segment. Four longitudinal grooves in every size, also unique in the category, plus directional lateral grooves, support water evacuation and aquaplaning resistance.

Compared with its predecessor, abrasion resistance has improved by 8 percent to maximise tyre life, while rolling resistance is reduced by 10 percent to boost driving range, underlining suitability for electric vehicles. The Quatrac Pro 2 is available now for wheel diameters from 17 to 24 inches, with section widths up to 355 mm for powerful passenger vehicles.

Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “Vredestein has long been recognised for its premium all-season tyres, and these independent tests reinforce that reputation. The Quatrac Pro 2 delivered exceptional grip and traction against other premium competitors while also improving efficiency and longevity compared with its predecessor.”

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Sri Trang Group secured dual honours at the SET Awards 2026, hosted by the Stock Exchange of Thailand, reinforcing its sustainability credentials. Sri Trang Agro-Industry Public Company Limited (STA) took home the Highly Commended Supply Chain Management Award. Its affiliate, Sri Trang Gloves (Thailand) Public Company Limited (STGT), earned a Sustainability Recognition within the Sustainability Excellence category. Together, the accolades signal the Group's push to elevate business standards and generate lasting value across its entire value chain.

The awards were presented on 29 October 2026 at the Stock Exchange of Thailand building. STA Executive Director Vitchaphol Sincharoenkul collected the supply chain honour from Professor Kitipong Urapeepatanapong, Chairperson of the Stock Exchange of Thailand. STGT Chairman of the Executive Committee Vitanath Sincharoenkul accepted the sustainability certificate from Dr. Chaiyawat Wibulswasdi, Chairman of the SET Panel of Experts.

STA's award recognises supply chain management that is efficient, transparent and traceable at every stage, from raw material sourcing and production through transportation to final customer delivery. The company also collaborates with farmers and business partners via the Sri Trang Friends platform, sharpening operational efficiency and bolstering local economies while meeting international environmental and responsible sourcing requirements. STGT operates under the Clean World Clean Gloves concept, weaving sustainability through its value chain by manufacturing to established quality standards, using resources wisely, safeguarding employee health and safety, respecting human rights and maintaining transparent risk management and governance, thereby building confidence among customers, partners, investors and staff.

The Group continues to embed environmental, social and governance principles in its strategies, deepening collaboration with value chain stakeholders to produce measurable sustainability results. Recognition at the SET Awards 2026 affirms this direction, spurs greater competitiveness and strengthens Sri Trang Group's role in steering the natural rubber and rubber gloves industries toward stable and sustainable growth.

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Toyo Tire Corporation has announced its sponsorship of EXPO 2027 Belgrade, scheduled for 15 May to 15 August 2027 in Serbia's capital. The company will also support the Japan Pavilion at the exposition, which will be the first event of its scale ever held in the Western Balkans.

With more than 140 international participants from countries and regions worldwide, the exposition is expected to foster international exchange and showcase initiatives for future generations. As a Gold Partner, Toyo Tire will provide 41 electric carts for on-site transport, including 4- and 14-seater models, wheelchair-accessible vehicles and emergency vehicles.

The carts will feature a wrap design blending Toyo Tire's signature corporate blue with the event's concept colours, enlivening the venue and creating a festive sense of unity. The company will also host TOYO TIRE WEEK at the Japan Pavilion, presenting an exhibit reflecting its interpretation of the Pavilion's theme, ‘Play and Connect, Together Playful Spirit of Japan’.

Toyo Tire established its first European tyre production base in Indjija, near Belgrade, in 2022, added a sales subsidiary there in 2025 and plans a new European R&D Centre at the Serbia Plant site in 2027. Positioning Serbia as a key strategic base for European expansion, the company aims to contribute to Serbia's development, promote exchanges between Serbia and Japan and other countries and help make the event a resounding success.

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