Madison, UK’s leading distributor of bicycle parts and accessories, has solidified its relationship with global tyre manufacturer Maxxis through a new exclusive agreement. Effective from the start of 2026, Madison has become the sole distributor of Maxxis bicycle tyres across the United Kingdom and Ireland. This move expands upon a partnership that began in 2017 and signifies a deepened, long-term commitment to growing the brand’s footprint in the region.

The decision to grant exclusivity underscores a mutual belief in the potential for further market development. Maxxis, an established leader in the premium tyre sector, will benefit from Madison’s extensive experience in cultivating cycling brands within the UK market. The distributor plans to implement a cohesive strategy for retail partners, focusing on consistent pricing, coordinated marketing and strengthened in-store support.

To bolster the brand’s visibility, Madison will channel additional investment into targeted marketing campaigns, retail activations and ambassador programmes. These efforts will be supported by the company’s in-house marketing resources, which encompass digital commerce, content production, public relations and social media management. Retailers can also expect tailored support through merchandising solutions and point-of-sale materials designed to enhance consumer engagement.

Operational stability and product availability for retailers of all sizes are set to be prioritised, leveraging Madison’s established logistics network. The existing roster of UK athletes and teams representing Maxxis will continue as a core component of the broader promotional strategy, supported by dedicated content creation.

Dom Langan, CEO, Madison, said, “We are delighted to strengthen our partnership with Maxxis. An exclusive approach allows us to work with clarity and purpose, offering consistent support for retailers and ensuring that Maxxis continues to thrive in the UK and Ireland. By aligning our strategy, resources and long-term ambitions, we are confident that we can drive meaningful, sustainable growth for the brand.”

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Nokian Tyres has earned a leadership-tier A- score from CDP for its climate change mitigation efforts for the sixth consecutive year. CDP, a global environmental disclosure non-profit, assesses thousands of companies on their transparency, risk management and tangible actions towards decarbonisation.

An A- rating places Nokian Tyres among the highest performers, reflecting robust ambition, target-setting and operational execution. A prime example of this commitment is the company’s pioneering tyre factory in Romania, which operates as the world’s first full-scale zero-CO₂-emissions production facility. It runs entirely on renewable energy, including wind, hydro, biomass and solar power, and even generates manufacturing steam without fossil fuels.

Supporting these operational milestones, Nokian Tyres has set a long-term goal of achieving net-zero greenhouse gas emissions by 2050. Furthermore, the company’s near-term emission reduction targets have received validation from the Science Based Targets initiative for aligning with the 1.5°C warming limit, underscoring a strategy grounded in contemporary climate science.

Teppo Huovila, Vice President – Quality and Sustainability, Nokian Tyres, said, “Achieving a leadership-level score for the sixth year in a row shows that climate action is deeply embedded in how Nokian Tyres develops its operations and products. We want to deliver solutions that make a real difference, both for the environment and for the drivers who choose our tyres. Our actions for reducing emissions and improving sustainability translate into safer, more efficient and environmentally responsible mobility.”

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Hoosier Racing Tire has appointed a new authorised distributor, Hoosier Tire Western Pennsylvania, to support competitors throughout Western Pennsylvania and Northeastern Ohio. It will cover diverse racing disciplines from asphalt ovals to rally.

The operation is owned and managed by Ryan Hall, whose family business, Big Daddy’s Speed Center, brings over twenty years of racing parts expertise to the role. Meanwhile, Hoosier Tire Mid-Atlantic continues to provide service to customers across Eastern Pennsylvania, Maryland, Delaware and Virginia.

Paul Menting, Vice President – Sales, Hoosier Racing Tire, said, “We’re pleased to welcome Ryan Hall and the Hoosier Tire Western Pennsylvania team as the newest members of our distributor network. Ryan’s long history in the sport, his commitment to local racers, and the reputation Big Daddy’s Speed Center has earned over many years makes this a natural fit for Hoosier.”

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Michelin has expanded its mountain bike tyre portfolio with the introduction of the Wild Enduro and E-Wild Performance Line ranges. The products are now available across North America, following their development for enthusiasts seeking a balance of grip and durability.

The Wild Enduro Performance Line uses a double ply 33 TPI casing to manage rebound and ride feel. To improve reliability across terrains, Michelin has integrated a bead-to-bead shield for sidewall protection and Pinch Protection technology to reduce flats and tears.

The range utilises bi-compound technology, combining Magi-X and Gum-X compounds to manage rolling efficiency and cornering grip. The tyres are available for 29-inch and 27.5-inch wheels in Mixed-Soft (MS), Mixed-Hard (MH) and Rear-specific options.

Brandon Chapel, bicycle brand manager at Michelin North America, said, “Michelin’s history with cycling for more than 130 years is defined by innovations that continuously shape the future of the sport. The new Performance Line tires apply Michelin's expertise from our global racing DNA and relationships with professional teams to create well-balanced tires that meet the demands of everyday riding.”

Designed for the requirements of E-Mountain Bikes, the E-Wild Performance Line adapts technologies from Michelin's Racing Line for daily use.

Key features of the E-Wild range include:

• Gum-X and Magi-X compounds: Used to balance grip and tyre longevity.
• Protection: Anti-pinch and anti-puncture layers to ensure casing durability.
• Reinforcements: Low-pressure reinforcements that allow riders to adjust air pressure for traction.

The E-Wild Performance Line is available in 29-inch and 27.5-inch sizes for both front and rear applications.

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Apollo Tyres Ltd has launched the new Apollo Aspire 5 summer tyre designed for performance sedans and SUVs, including electric vehicles. The next-generation model succeeds the Aspire 4G+ and is offered in 24 sizes to fit rims from 17 to 21 inches. Engineered to provide a premium driving experience at a competitive price, the tyre incorporates several key technological advances.

At its core is Apollo’s Dynamic Contour Technology, which utilises an advanced tread design and specialised compound. This includes integrated ‘diamond ridges’ that absorb road shocks to improve comfort and control. Building upon its predecessor, an evolved Synchronised Tread Pitch system effectively reduces vibrations and road noise, with some sizes achieving a top-tier noise rating.

Performance and durability are enhanced through a structure that ensures even pressure distribution during demanding manoeuvres, promoting stable handling and uniform wear. A novel low-hysteresis carbon black compound reduces heat generation and rolling resistance, contributing to both extended tread life and better fuel efficiency, the latter reflected in a favourable rolling resistance rating for select variants. Furthermore, the tyre promises strong all-weather capability, with an excellent wet grip rating available on certain sizes for confident braking.

The Aspire 5’s development was validated through rigorous global testing. The results indicate that its overall refinement and comfort meet or surpass the standards set by leading premium European tyre brands.

Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “With the Aspire 5, our R&D teams focused on enhancing refinement and comfort without compromising dynamic performance. Every element of the tyre has been developed to meet the expectations of premium and executive car owners seeking both comfort and control, resulting in a tyre that combines quietness and composure with responsive handling and efficiency.”

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