Magna Tyres Group, a leading global manufacturer of premium off-the-road (OTR) and industrial tyres, has signed a strategic partnership with Norgesdekk, one of Norway’s most prominent tyre distributors, to strengthen its presence in the Scandinavian region.

As per the collaboration, Norgesdekk will become the exclusive distributor of Magna Tyres products throughout Norway. Norgesdekk has made a name for itself as a trusted distributor of high-quality tyres for a wide range of industries, including construction, mining, port handling and agriculture. Magna Tyres will leverage Norgesdekk’s extensive distribution network and local market expertise to ensure that Norwegian customers have direct access to its full range of OTR and industrial tyres.

Hein de Wind, Commercial Director, Magna Tyres, said, “We are very pleased with our new partnership with Norgesdekk. Through this cooperation, we are able to serve more customers in the OTR segment specifically in the Scandinavian region. In our search for new partners, we always look for those companies that have the same corporate values as we have, such as flexibility, but foremost a true customer first mentality. With Norgesdekk, we have found such a partner that embraces these values as we do.”

Lars Skår, Product Manager, Norgesdekk, said, "We are very happy and proud to become the official importer of the products of Magna Tyres Group, and we see that the company is very innovative and delivers modern tyres up to premium quality at a significantly lower price."

Goodyear Tire & Rubber Company has reported its first quarter 2025 results, showing progress in its transformation strategy despite mixed financial performance.

The tyre manufacturer posted net sales of USD 4.3 billion, with tyre unit volumes reaching 38.5 million. The company recorded a net income of USD 115 million (40 cents per share), compared to a net loss of USD 57 million (20 cents per share) in the same period last year.

However, after adjustments, Goodyear reported a net loss of USD 11 million, or 4 cents per share, contrasting with adjusted net income of USD 29 million, or 10 cents per share, in Q1 2024.

The quarter’s results included several significant items, notably an estimated USD 260 million gain from the sale of its Off-the-Road (OTR) tyre business, completed in February 2025. This was partially offset by USD 81 million in rationalisation charges and USD 7 million in costs related to the company’s Goodyear Forward transformation initiative.

Segment operating income totalled USD 195 million, representing a USD 52 million decline year-on-year. After adjusting for the OTR business sale, the decline was USD 40 million, which the company attributed primarily to higher raw material costs.

“Our team kicked off the year by delivering the strongest quarter to date in benefits from Goodyear Forward and advanced our goal of building a high-performance culture that is designed to win,” said Chief Executive Officer and President Mark Stewart. “With the sale of the Dunlop brand, we are further optimising our portfolio while strengthening our balance sheet – a critical component of our transformation plan. We remain committed to our targets, including segment operating margin of 10 percent and leverage of 2.0x-2.5x in the fourth quarter of this year.”

The company reported that its Goodyear Forward programme delivered USD 200 million in benefits during the quarter. However, these gains were more than offset by USD 113 million in unfavourable pricing versus raw material costs, USD 56 million in inflation, USD 33 million in lower tyre volume, USD 19 million in unabsorbed fixed costs, and USD 12 million in unfavourable foreign currency translation.

A delegation from WESTLAKE MARKETING (MALAYSIA) SDN. BHD. recently visited ZC Rubber’s headquarters at Hangzhou. The visit provided a chance to deepen the understanding of ZC Rubber's operations, technology and future direction while also strengthening the collaboration.

The visitors were given a tour of ZC Rubber's 5G Future Factory to demonstrate how technologies such as automation, real-time monitoring and smart logistics are integrated into daily operations to improve efficiency, product consistency and sustainability. During their tour of the ZC Rubber Showroom, the visitors learned about the company's whole product line, technological advancements, brand history and global expansion, demonstrating the company’s dedication to performance, safety and innovation. The guests also learned more about ZC Rubber's sustainability development and corporate social responsibility initiatives. In order to strengthen market cooperation, align growth goals and investigate new prospects for the Malaysian market, ZC Rubber organised a strategy conference following the tours.

Justin Cui, Asia Sales Director, said, “Malaysia is one of our key strategic markets in Southeast Asia. We highly value our partnership with WESTLAKE MARKETING (MALAYSIA) and look forward to working even more closely to deliver high-quality products and strong support to our local customers.”

The N Vision intelligent tyre from Maxxis has strengthened its resolve for innovation and sustainability by winning the gold A’ (A-Prime) Design award. The tyre was recognised in the Vehicle Parts, Auto Accessories and Care Products design category.

N Vision, which was created for the autonomous vehicles that are expected to be commercially available in 2030, makes use of information from several sensors to forecast tyre condition, vehicle load, speed and road conditions. By modifying the spokes' stretch and bending in response to such circumstances, it gives the tread area the best possible pre-compression or pre-tension. In the end, this lowers the cost of travel per mile. In order to maximise sustainability, N Vision was built using recycled materials made from fishing nets, tyres and PET bottles, as well as bio-based components made from rice husks and sunflower seeds. Tyre scrapping is decreased by its environmentally friendly design and materials, which also give customers an inexpensive, renewable travel choice.

A jury composed of 316 top designers, scholars and prominent members of the press selected the winners of the international A' Design Award competition, which recognises excellence in design in a wide range of fields, including transportation, hospitality, furniture, beauty and much more.

The Victra Sport 6 and HP6 tyres from Maxxis have won the Red Dot Product Design Award for 2025 in the Vehicle Accessories category.

The Maxxis Premitra HP6 features improved rolling resistance, effective braking, a smooth ride, improved mileage for longer travel and accurate handling in wet situations. Designed for sport and luxury automobiles, the Maxxis Victra Sport 6 is an ultra-high-performance tyre that works well with electric and plug-in hybrid vehicles. It offers outstanding handling and performs quite well at sporty, faster driving. Both the tyres are available in Europe.

Red Dot Award winners are selected by a panel of 40 worldwide professionals who test, analyse and assess each entry in one of the biggest design contests in the world. The categories for awards include Design Concept, Brand Communication and Product Design. Winners will receive the Red Dot trophies during a banquet in Essen, Germany, on 8 July.