MESNAC Union Technology (Cambodia) Co., Ltd., a subsidiary of China’s MESNAC Co., Ltd., has broken ground on a new manufacturing facility in the Qilu (Cambodia) Special Economic Zone in Svay Rieng Province, marking the company’s second major investment in Southeast Asia.

Executives from the Qilu Special Economic Zone, MESNAC Chairman and President Guan Bingzheng, and representatives from the tyre sector attended the 30 October ceremony.

Zhou Chuanhai, General Manager of MESNAC Union Technology, said the ceremony underscored the company’s growing international ambitions. “The opening of the MESNAC Vietnam factory and the groundbreaking of the Cambodia factory jointly demonstrated the bold and hardworking spirit, and pragmatic executive force of the MESNAC Union Technology team,” he said. The two projects, he added, “further confirmed the company’s firm determination to expand overseas and serve global tyre enterprises.”

Zhou said Cambodia’s location at the heart of Southeast Asia offered “unique geographical advantages and vast market potential”. He added that the company would continue to uphold its mission “To advance rubber industry to a higher level,” while strengthening its global production and service network to offer more efficient integrated solutions for tyre manufacturers.

The ceremony concluded with guests witnessing the official launch of the project.

The new Cambodia plant follows the commissioning of the firm’s Vietnam facility and forms part of MESNAC’s push to scale up its presence in the region. The company said the investment will expand manufacturing capacity, improve service capability in Southeast Asia and support a more comprehensive product offering for global tyre clients.

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Vredestein, the premium European tyre brand from Apollo Tyres Ltd, has strengthened its Indian market presence with the launch of its first exclusive retail outlet in Coimbatore, Tamil Nadu. This strategic initiative was executed in partnership with Sri Subham Tyres and Alignment, which will host the new store. The inauguration ceremony was attended by the proprietor of the host dealership alongside senior members of the Vredestein India Team, marking a significant milestone in the brand's expansion.

The brand, renowned for its heritage in the luxury segment, initially entered the Indian market in 2021. Its product line for India is domestically manufactured at Apollo's advanced production facilities and is specifically engineered for the country's premium and luxury passenger vehicles. The new Coimbatore outlet features a modern design and an extensive, immersive display of Vredestein's latest tyre range.

The products are intelligently organised by driving style and performance characteristics, assisting customers in selecting the ideal tyres for diverse needs, from robust off-road exploration to ultra-high-performance road driving. This customer-centric retail approach underscores Vredestein's commitment to not only expanding its footprint but also enhancing the driving experience for discerning Indian consumers through its cutting-edge technology and high-quality products.

Rajesh Dahiya, Vice President – Commercial, Apollo Tyres Ltd, said, "Coimbatore’s thriving community of auto enthusiasts makes it an ideal market for our tyre brand. Vredestein’s new store is designed to serve the city’s discerning motorists, offering a premium range of high-performance tyres for luxury cars and superbikes. Through superior products and exceptional service, we aspire to become the go-to destination for driving enthusiasts, building enduring relationships and accelerating sales growth."

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Bridgestone has introduced the Potenza Sport EVO, an ultra-high-performance tyre that represents a significant evolution of its acclaimed Potenza Sport line. This next-generation tyre is engineered to deliver superior sports performance, enhanced safety in wet conditions, increased longevity and greater energy efficiency. A key feature is its expanded size range, ensuring compatibility with a broader spectrum of high-performance vehicles.

Central to the tyre's advancement is the incorporation of Bridgestone's ENLITEN Technology, a forward-thinking engineering approach designed to provide uncompromised performance while supporting sustainability. This technology ensures the Potenza Sport EVO is fully prepared to meet the unique demands of both electric vehicles and traditional internal combustion engines.

The performance gains are substantial. The tyre provides exceptional control and stability during high-speed driving, whether on straightaways or through corners. Its wet grip is best-in-class, achieving a top EU label A-grade and enabling a five percent shorter wet braking distance compared to its predecessor. This is complemented by a two percent improvement in dry braking. These handling and safety benefits are the result of specific innovations, including a high-stiffness compound for stability, a dedicated construction with a stiff carcass and a sporty, asymmetric profile shape. For wet grip, a bespoke compound with optimised fillers works in synergy with a precisely engineered tread pattern.

Beyond performance, the Potenza Sport EVO offers notable practical advantages. It provides a fifteen percent increase in mileage, translating to thousands of additional kilometres of use. Furthermore, its rolling resistance is reduced by up to six percent, which contributes to improved fuel efficiency for conventional cars and extends the driving range of electric vehicles.

Developed in Europe, the Potenza Sport EVO will be available in 139 sizes across a 17- to 23-inch spectrum, a considerable expansion that fulfils 92 percent of the sport market's coverage needs. The launch will occur in two phases, beginning with 92 sizes in January 2026 and the remainder following in 2027, making the tyre available across numerous global markets.

Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA, said, “The new Bridgestone Potenza Sport EVO with ENLITEN Technology is built for high-performance vehicles and drivers, whatever the powertrain. Building on the success of the remarkable Potenza Sport – a tyre chosen as original equipment by many of the world’s most prestigious car brands, like Lamborghini, Maserati and Porsche – it continues the proud Potenza family legacy.”

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Vredestein Tires, the renowned  European tyre brand from Apollo Tyres Ltd, immersed attendees in the vibrant automotive culture of the 1980s and 1990s at the recent RADwood SoCal event. The brand curated a compelling showcase of era-defining vehicles, each fitted with period-correct Vredestein tyres to celebrate its legacy of combining classic authenticity with modern performance. A key attraction was a 1985 Porsche 911 Carrera Cabriolet, equipped with Hitracs tyres and on loan from the Petersen Automotive Museum, which will be awarded in a forthcoming November sweepstakes.

Further demonstrating its product versatility, Vredestein collaborated with Los Angeles automotive influencers Abraham Ruffei, Armagan Sezenol and Steve Ellis. Their vehicles, including an R34 Nissan Skyline, a classic Jeep Grand Wagoneer and a Mercedes-Benz E320 Cabriolet, were prominently displayed on Vredestein tyres.

The complete Vredestein corral featured:

    1994 Mercedes-Benz E320 Cabriolet, on Hypertrac tyres
    1982 Jeep Grand Wagoneer, on Vredestein Pinza AT tyres
    1998 Nissan R34 Skyline, on Hypertrac tyres
    1986 Land Rover Defender, on Vredestein Pinza AT tyres
    1999 Plymouth Grand Voyager Expresso, on Hypertrac tyres
    1985 Porsche 911 Carrera Cabriolet, on Hitrac tyres
    1986 DINAN 635CSI, on Hypertrac tyres
    1987 BMW 325, on Sprint+ tyres

Art Cervantes, Founder, RADwood, said, “Vredestein Tires is a proud supporter of RADwood and this nostalgic era of automobiles. They love helping vehicle owners across the country find those hard-to-source, period-correct sizes that complement their full array of tyre styles. Each tyre delivers performance, a premium driving experience and is aesthetically appropriate for modern classics. It’s a brand for people who love cars and see driving as an experience.”

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Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, is displaying its advanced Serie 02 radial tyres at the ongoing Agritechnica 2025, the world’s largest trade fair for agricultural machinery, which is being held in Hannover, Germany, from 9 to 15 November 2025. The company is featuring its AT02 model, a key part of its agricultural line, within the Sindipeças exhibit, a Brazilian automotive components association. This highlights a natural link to Brazil, where Prometeon manufactures these tyres at its Gravataí and Santo André facilities.

The Serie 02 range, designed for tractors (AT02), harvesters (H02) and sprayers (SX02), incorporates significant technological advancements. Its design includes reinforced lugs and an optimised tread that enhance traction and self-cleaning while reducing fuel consumption. The radial structure utilises advanced polymers to create a larger footprint, which improves load distribution, minimises soil compaction and boosts overall productivity. Built for durability, these tyres offer excellent resistance to cuts, chipping and wear. Their versatility ensures reliable performance across diverse terrains and conditions, including road travel, where they provide safety, comfort and dependable handling.

Dario Gotti, Global Head of OE and Agro Business at Prometeon, said, “Our established presence in the LATAM market has made us a benchmark in terms of performance and brand awareness in the agricultural tyre sector. Prometeon’s strategy is to extend this leadership globally, as we have already done in the Truck & Bus Radial tyres segment. In this context, Agritechnica represents an important opportunity for us to meet key customers and OEMs, with whom we have longstanding partnerships. The agricultural tyre business requires a high level of expertise, both in research and development and in manufacturing processes – elements that are core to Prometeon and allow us to play a leading role in the international market.”

Igor Zucato, Global Head of Agro R&D at Prometeon, said, “The new Serie 02 product line for the Agro business represents the culmination of our research in terms of efficiency, sustainability and performance. Every component – from the radial structure to the material compounds – has been designed to meet the needs of an increasingly technological and productivity-driven sector. Our goal is to provide operators with solutions that enhance agricultural work while reducing fuel consumption and the environmental impact.”

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