MRF Ltd introduced its visionary theme called 'Muscle in Motion' at Bharat Mobility Global Expo 2025 held at Bharat Mandapam, New Delhi. This theme underscored MRF’s relentless commitment to innovation, excellence and its transformative role in shaping the future of mobility across a wide spectrum of applications.

The theme reflects MRF’s unparalleled market leadership, engineering expertise and steadfast dedication to innovation. It highlights the company’s commitment to delivering cutting-edge mobility solutions that enhance vehicle performance, foster progress and redefine the transportation industry. 

The company showcased its innovative prowess with several remarkable exhibits. These include the Aeromuscle tyre range, developed for the Sukhoi aircraft and the LCA Tejas, alongside tyres specifically designed for electric vehicles featuring acoustic foam technology (AFT) to enhance EV performance. Other highlights include an ERC-Type Rally Car equipped with MRF Gravel tyres, high-performance studded tyres engineered for extreme rally conditions and snow-application tyres tailored for harsh winter environments. The company’s flagship truck radial S3C8 tyre and a range of products exported globally further underline MRF’s comprehensive portfolio.

The legacy

MRF’s reputation as India’s leading tyre manufacturer is built on decades of industry leadership with 37 years of dominance in the market. In the fiscal year 2023–24, the company achieved a record turnover of INR 254.86 billion with double-digit growth recorded for the six months ending April and October 2024. This stellar performance propelled MRF’s global ranking to 11th place among the world’s top tyre manufacturers, according to the Global Tire Intelligence report dated November 28, 2024.

The company continues to cater to millions of customers across India and globally, offering the widest range of tyres, from go-kart models to specialised products for aircraft. MRF is at the forefront of electric vehicle (EV) innovation, setting benchmarks in tyre technology and motorsports. Its engineering excellence has positioned the brand as a leader in global motorsports and a pioneer in EV-specific solutions that drive advancements in sustainable mobility.MRF’s commitment to sustainability is deeply embedded in its operations, with 10 advanced manufacturing facilities across India contributing to the nation’s Net Zero emission target by 2070. The company has established phase-wise targets to enhance its sustainability performance, focusing on clean energy adoption, manufacturing efficiency, and resource optimisation. MRF’s vision for the future includes embedding sustainability into its business practices, ensuring long-term environmental and operational excellence.

Innovation in the EV space remains a cornerstone of MRF’s strategy. The company’s advanced EV-specific tyres are designed for efficiency, durability, and performance, supporting a range of key EV models in India, including the Maruti EV, Tata Nexon EV, Mahindra EV, and two-wheelers like the Honda Activa Electric, Bajaj Chetak, Hero Moto Vida, and Ather Rizta. MRF’s partnerships also extend to electric motorcycles such as the Ultraviolette F77 and Revolt, electric buses like those from JBM and Olectra, and commercial EVs including trucks and three-wheelers from leading manufacturers.

Motorsports excellence is another hallmark of MRF’s legacy. The company’s high-performance tyres are synonymous with motorsports in India supporting Formula cars, rallying, motocross, motorcycle racing and go-karting. Globally, MRF’s dominance is evident with titles in the European Rally Championship (ERC) in 2022 and 2023, multiple victories in the Asia-Pacific Rally Championship (APRC), and four consecutive wins in the Italian Gravel Championship. MRF’s philosophy, “Tyres We Race Are the Tyres You Buy,” ensures that innovations born on the racetrack translate into superior durability, performance, and safety for everyday drivers.

MRF’s expertise extends beyond automotive applications as seen in its Aero Muscle Tyres developed for fighter jets. These tyres meet stringent aviation standards, showcasing MRF’s engineering capabilities and its leadership in sectors beyond traditional automotive boundaries.

The 'Muscle in Motion' theme epitomises MRF’s steadfast dedication to innovation, quality and sustainability. As a beacon of progress in mobility solutions, MRF invites attendees of Bharat Mobility 2025 to witness its vision for a future defined by cutting-edge technology and unparalleled performance.

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

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The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

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