Belgian rider and bike enthusiast Thierry Sarasyn has broken the world touring record on 20 June, passing through 13 countries in just 19 hours and 43 minutes. 

He was helped on the way to beating the previous record of 11 countries by Bridgestone’s Battlax Sport Touring T32 tyres, the company said in a statement. 

Sarasyn started at 4.16 am in the Czech Republic and arrived in Arlon, Belgium, at 11.59 pm. 

Sarasyn said, “I still had four hours to get to Holland, which is not too hard from any point in Belgium. But the goal was not to set a record that can never be beaten, just to beat the existing record. I knew I had it once I got to Luxemburg, but after that it was only 10km to get to Belgium. It seemed logical to add the 13th country to the list.”  

The decision not to attempt a 14th country was also due to safety. He said, “I felt I was getting tired. And being tired while riding in the dark is not safe. We put safety first during this travel. I was not riding too fast, took breaks at least every two hours and followed strict nutritional rules to keep my focus.” 

It was recorded using an official tracking system and Sarasyn could be followed throughout every moment of the attempt. 

On his choice of using the Bridgestone Battlax Sport Touring T32 tyre to set this impressive world record, Sarasyn said, “I knew there would be highways but also mountain roads. So, I needed a versatile tyre. And I always loved the way the T32 front tyre handles and the feedback it gives. I had many challenges during the almost 1800km of this trip, but the tyres weren’t one of them.” 

These challenges included physical and mental fatigue, backpain, traffic problems, navigation failure and the excessive heat on the day. From 11am, the temperature remained above 35ºC, peaking at 39ºC in Austria and Liechtenstein. Even when Sarasyn finished in Arlon, the temperature was 35ºC. 

He said, “Hydrating is key in keeping the focus. I drank a lot and I think it was one of the major elements in making this adventure successful. That – and a set of great tyres!” 

Battlax’s next-generation sport touring tyres, the T32 and T32GT, are the result of technical expertise and technological applications that are at the forefront of tyre development. By significantly enhancing the tyre’s connection with the road from the T31, Bridgestone created a tyre that delivers incredible performance even in poor conditions. The objective is to give riders more control and confidence in the wet and this tyre delivers exactly that. 

Nico Thuy, Bridgestone EMIA Head of Motorcycle, said: “On behalf of all of us at Bridgestone, I’d like to say a huge congratulations to Thierry for his incredible achievement. Thierry’s confidence, performance level and versatility exemplifys all that is great about the T32. ‘Emotion’ is a key part of The Bridgestone E8 Commitment and Thierry’s efforts will certainly help to inspire excitement and spread joy to the world of mobility.” (TT)

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The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.

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TyresNmore, the automotive aftermarket e-commerce platform owned by RPG Group, has promoted Rakesh Tatikonda to Chief Executive Officer and announced the change with immediate effect.

Tatikonda, who previously oversaw business operations at the Mumbai-based firm, will spearhead the organisation’s expansion and innovation strategy. The appointment advances RPG Group’s ‘Talent First!’ policy, which rewards internal promotions and develops employees.

The new chief executive brings over 15 years of industry experience, having worked across multiple sectors with companies such as telecommunications giant Reliance Jio and IT services provider Infosys. Before joining TyresNmore in 2022, Tatikonda held senior positions at tyre manufacturer CEAT, where he developed expertise in strategy, operations, marketing and digital transformation.

“My aim is to transform automotive aftercare in India by offering seamless, tech-driven, end-to-end mobility solutions delivered with trust, transparency, and convenience right at the customer’s doorstep,” Tatikonda said in a statement.

TyresNmore operates a doorstep service model for tyre and battery replacement across six major Indian cities: Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Chennai. The platform represents RPG Group’s entry into the growing automotive aftermarket sector, which has seen increased digitisation as consumers seek convenient maintenance solutions.

During his tenure in operations, Tatikonda scaled the business and improved profitability while driving digital transformation initiatives. His track record shows he strengthened operational efficiency and enhanced customer experience in the mobility convenience sector.

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Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has expanded its UK presence by acquiring Tyrefair in Kinross, Scotland.

This strategic acquisition extends the company's award-winning service further north, ensuring Scottish customers receive the same high-quality OTR and truck retread tyres Vaculug has supplied for 75 years. Since the purchase, the Kinross location has already grown by 25 percent, with an ambitious target to double its business within a year and then double it again.

This move is a key part of Vaculug's 2026 growth strategy, focused on strategic acquisitions that enable better, faster and more sustainable customer service. The acquisition reinforces Vaculug’s long-standing environmental mission, marking a new chapter of sustainable growth with a strengthened Scottish operation.

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Nokian Tyres is expanding its US presence through a new nationwide partnership with American Tire Distributors (ATD). This agreement provides Nokian access to ATD’s vast network of over 110 distribution centres, serving roughly 80,000 customers.

The collaboration will efficiently supply tyre shops with Nokian’s complete product lineup, enabling dealers to broaden their inventory. Both companies bring 90 years of experience and a shared dedication to innovation, safety and sustainability. This partnership will offer drivers more choices, supported by Nokian’s award-winning Tennessee factory and ATD’s technology-driven logistics.

This enhanced distribution capability ensures that consumers will have greater access to a full spectrum of high-performance tyres, meeting diverse driving needs and conditions. The alliance strengthens both brands' market positions by combining premium products with an unparalleled delivery system, ultimately improving service for dealers and drivers alike across the country.

Chris Ostrander, SVP, North America, Nokian Tyres, said, “The partnership with ATD enables us to reach more tyre shops and more drivers than ever before. ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”

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