Nexen Tire crafted a significant and multi-faceted presence at this year's SEMA Show, moving beyond a simple product display to foster genuine engagement. The brand’s strategy centred on creating dynamic conversations and providing tangible proof of its products' capabilities. A key initiative, Nexen Live, served as a bustling hub, featuring a continuous schedule of short, unscripted discussions with a diverse array of industry figures. This approach allowed fans and trade professionals alike to see the tyres in action on actual competition vehicles and hear directly from the drivers who depend on them. The core message was one of validated performance, emphasising that Nexen’s passenger and performance lines are rigorously tested and race-proven for dependable daily use.

This narrative was powerfully reinforced early in the event when the N’Fera Sport tyre was distinguished as the runner-up in SEMA’s prestigious New Product Showcase, standing as the only tyre honoured in its category. This accolade amplified the brand's momentum and credibility on the show floor. The company’s outdoor space was consistently active, with presentations that skilfully connected various topics back to a cohesive story about the entire tyre lineup. This provided attendees with a clear understanding of where featured products, such as the EV-compatible N’Priz S and the high-performance N’Fera Sport, fit within the broader range.

The credibility of this full-line story was bolstered by an impressive roster of guests who appeared on the Nexen Live stage. The breadth of perspectives was extensive, featuring product strategy leaders from major OEMs including Nissan, Ford, Toyota and Jeep, who shared insights into manufacturer direction and original equipment performance standards. This high-level industry view was complemented by the real-world, competition-tested experiences of professional racers from Team Nexen and the NHRA. Further depth was added by builders and designers who connected tyre function to vehicle craftsmanship, while influential artists like Cartoon and Mike Giant brought unique visual storytelling that attracted new audiences. Media personalities and content creators effectively translated technical features into relatable benefits for diverse drivers, from truck owners to families. Additional practical context came from aftermarket experts in audio and lubrication, who tied tyre performance into a complete real-world vehicle experience.

This comprehensive SEMA activation is a single component of a larger, sustained effort by Nexen to build market familiarity and trust. This broader plan includes consistent media storytelling, collaborations with digital creators and visible validation from rigorous racing and off-road programmes. The SEMA presence directly followed the company's recent Ride N’ Drive event, where influencers and partners provided direct feedback after hands-on testing. Together, these initiatives delivered a dual spotlight on key products within their full-line context, helping consumers understand each tyre's specific role without overwhelming them with technical specifications. The dialogue from the show is set to continue, as Nexen will release over 40 interviews from its stage across social channels, extending the energy and conversations from Las Vegas throughout the year.

Theresa Kapper, Director of Marketing, Nexen Tire  America, said, “We brought Nexen Tire back to SEMA to make a bigger impression and a bigger impact among the people who live and breathe this industry every day. By opening the stage to racers, builders, creators and partners, we’re not just talking at people, we’re inviting them in. The choice to encourage transparency and open dialogue, and to platform other champions in this space leaves a lasting impression. It tells showgoers exactly who we are: confident in our products, confident in our process and confident enough to let real voices carry the story.” 

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Pirelli's medium and soft compounds shaped the Mexico City Grand Prix, where Max Verstappen took victory for Red Bull and Kimi Antonelli secured the Formula 1 World Championship with a third-place finish. Lewis Hamilton completed the podium in second for Ferrari at the circuit named after the Rodríguez brothers.

Verstappen triumphed through a two-stop strategy, beginning on mediums before switching to softs on lap 27. After 18 laps on the C5 compound, a red flag stopped the race, and the Dutchman used the pause to fit another set of softs, then resisted Hamilton's challenge to the finish. Hamilton had started on softs, moved to mediums and took another set of softs during the Safety Car that preceded the red flag, later choosing a previously run soft set at the restart while setting fastest laps on both compounds.

Antonelli, at 20, becomes Formula 1's youngest World Champion, breaking Sebastian Vettel's record of 23. The Italian started on softs, switched to mediums on lap 43 and used the red flag to fit another used set of softs, a strategy that delivered third place and the title. The podium contained only World Champions, with Verstappen on four titles, Hamilton on seven and Antonelli on his first.

Antonelli is the third Italian driver to claim the championship. His predecessors also won exclusively on Pirelli tyres, with Giuseppe Farina taking the inaugural 1950 title across six races and Alberto Ascari securing his second consecutive crown in 1953 by winning all eight Grands Prix he entered.

Dario Marrafuschi, Pirelli Motorsport Director, said, “Congratulations to Kimi Antonelli on winning the World Championship. It is a thoroughly deserved success, built on the consistency he has demonstrated throughout the season and sealed today with another outstanding performance, culminating in a podium finish in a race packed with drama alongside two World Champions. Without the neutralisations, a one-stop strategy would have been the most competitive option for this Grand Prix. Both the Soft and Medium compounds proved capable of covering around half the race distance, making it possible to complete the event with a single tyre change. The C5 once again confirmed itself as the benchmark compound in terms of grip and driver confidence, although the performance gap to the C4 was very small, with both compounds showing similar levels of degradation. It was therefore no surprise that every driver chose the Soft for the final stint after the Safety Car, despite also having the Hard compound available.

“From a technical perspective, tyre behaviour was very positive. We recorded no significant graining, and degradation remained within expected levels, proving lower than what had been observed on Friday. A lock-up by Leclerc at the restart following the red flag also provided further evidence of the robustness of Formula 1 tyres. The tyre sliding across the asphalt caused particularly severe localised wear on the front-left tyre, bringing it very close to the internal structural layers. This is certainly not a routine occurrence, but it is one that is consistently taken into account throughout Pirelli’s development and validation processes, including through rigorous indoor testing programmes. The ultimate objective is to ensure that the tyre maintains an appropriate level of integrity even under extreme conditions, allowing drivers to continue racing in complete safety.

“The performance of the Soft compound was particularly interesting, as demonstrated by Antonelli’s lengthy stint. He completed 43 laps while maintaining very limited degradation and a competitive pace right through to the closing stages of the race. The C3, meanwhile, was not considered by the teams because, under race conditions, it did not offer any performance advantage over the two softer compounds. Overall, the data collected confirmed a very clear picture, fully consistent with the simulations carried out before the event, both in terms of degradation and the competitiveness of the various strategic options.”

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Goodyear has expanded its presence in Norwood with a new Goodyear Auto Service store at 981 Boston Providence Hwy., situated in the Automile area just off Route 1. The store marked its arrival with a grand opening ribbon-cutting ceremony on 30 September, giving local drivers fresh access to professional tyre and automotive care.

Motorists visiting the location can choose from Goodyear and Cooper tyre lines, which cater to a range of vehicles, budgets and driving preferences. Among the Goodyear offerings are the Eagle F1 All Season for year-round capability, the Wrangler Steadfast HT for dependable comfort, the Assurance WeatherReady 2 for all-weather conditions and the ElectricDrive 2 for electric vehicle performance.

Beyond tyre sales and installation, the Norwood team provides oil changes, alignments, brake service, battery replacement, air conditioning service and preventive maintenance. With heavy commuter traffic along Route 1 wearing down tyres and colder weather elevating the need for proper care, the store invites drivers to receive a complimentary tyre air pressure check or consultation. Tyre rotation, wheel balancing and TPMS inspections are also available.

Several promotional offers are currently available. Through 30 November, customers who purchase and install select Goodyear or Cooper tyres with the Goodyear Credit Card can receive up to USD 200 back, while a full-synthetic oil change is priced at USD 69.99 through 1 December at participating locations. Qualifying oil changes and services also earn up to USD 20 in Valvoline rebates through 31 December. The store operates Monday through Saturday from 7:30 a.m. to 6 p.m.

Marsha Nelson, Store Manager, said, “Backed by more than 125 years of expertise, our Goodyear team is ready to help customers choose the right tyres and provide the service their vehicles need to get them where they’re going with confidence. We’re committed to exceptional customer service and top-quality products, and we look forward to building lasting relationships with Norwood-area drivers and their vehicles.”

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Maxxis International will display its Victra RC-1 tyres on Nissan's Project NAT2 SCCA Touring 2³ car at the SEMA Show 2026, scheduled for 3–6 November at the Las Vegas Convention Center, continuing a partnership with the Nissan Acceleration Team (NAT) that dates to 2020. NAT is an all-volunteer motorsports group staffed by Nissan employees, and the Victra RC-1 has become a popular choice among club racers and enthusiasts for its grip, handling and heat cycle performance.

Project NAT2 is a Nissan Z fitted with upgraded engine, suspension and braking systems for the SCCA T2 road-racing class, which balances performance across production-based sports cars and sedans through rules on eligibility, modifications, weight and tyres. The car will run on 100TW Victra RC-1s in 275/35ZR18, retaining much of its production character while being prepared for serious wheel-to-wheel competition with safety, handling, braking and reliability upgrades.

Visitors can see the Project NAT2 Z and its Victra RC-1 tyres at Nissan's Booth #21521 in Central Hall at the Las Vegas Convention Center. Additional Maxxis tyres are on display at the outdoor booth #82002 in the Silver Lot and the indoor booth #41086 in South Hall Lower near the Bronze Lot.

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Hankook Tire held its 2026 Design Innovation Day on 30 October at Hankook Technodome, the company’s advanced research and development centre in Yuseong-gu, Daejeon, South Korea. The event, themed ‘Shaping Identity, Sculpting Performance’, gave employees a chance to learn about the tyre maker’s design strategies and major accomplishments.

A central highlight was the company’s first public presentation of a unified product design identity framework covering its principal brands: iON, the world’s first full-lineup tyre brand dedicated to electric vehicles; Ventus, its flagship line and Dynapro, its SUV-focused brand. Hankook Tire also introduced a next-generation product design language for the first time and explained how it will be applied to future products, clarifying each brand’s design direction and creating a consistent approach across the portfolio.

The programme featured three sessions. One addressed design strategies for conveying product performance while preserving brand identity and introduced guidelines for turning ‘invisible performance’ developed during R&D into design elements consumers can recognise, with approaches tailored to different product characteristics. Another session presented the next-generation design language for iON, Ventus and Dynapro, translating each brand’s core values into distinctive design elements. Hankook Tire further shared a framework for collaboration among R&D, product planning, marketing and design teams so they can develop products under unified design standards.

Through the event, Hankook Tire seeks to align design strategies and direction across the organisation, improve product development efficiency and speed decision-making while strengthening global brand recognition and its premium image. The company also aims to bolster design competitiveness in original equipment collaborations with global automakers and in product development for global markets. Hankook Tire continues to earn international design recognition, including three Product Design awards at the 2026 Red Dot Design Awards for Ventus evo, iON AT and Laufenn S FIT2, plus six Design Concept awards comprising two Best of the Best honours and four Red Dot awards.

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