Nokian Tyres has signed a long-term agreement with renewable energy provider Enery to supply zero-carbon energy to its new passenger car tyre factory in Oradea, Romania. The 11-year contract, which begins in 2025, includes provisions for Enery to construct a new solar power plant in southern Romania.

The Oradea facility will be the world’s first full-scale tyre factory to operate entirely without fossil fuels, achieving zero carbon emissions. Commercial production at the factory is set to begin in early 2025.

“The contract with Enery not only secures the zero CO2 emission energy supply for our new factory in Oradea Romania but also allows Enery to build a new solar power plant in Romania, further supporting Europe’s green transition. The agreement also supports our long-term target to achieve net-zero greenhouse gas emission level by 2050,” says Nokian Tyres SVP for Operation Excellence Adrian Kaczmarczyk.

“This collaboration with Nokian Tyres underscores our mission to deliver meaningful environmental impact through responsible energy practices, while also contributing to Romania’s energy independence and sustainable future,” said Severin Vartigov, Chief Commercial Officer at Enery. “This collaboration underscores our shared commitment to reducing carbon emissions and fostering a cleaner energy future,” he continues.

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Apollo Tyres Ltd has announced a comprehensive price reduction across its entire product portfolio, effective from 22 September 2025. This strategic decision is a direct response to and aligned with the recent fiscal reforms enacted by the GST Council, which approved a substantial reduction in the Goods and Services Tax (GST) rates for the tyre industry.

The revised tax structure slashes the levy on new pneumatic tyres from a previous rate of 28 percent down to 18 percent. In a more pronounced reduction aimed at supporting the agricultural community, the GST on tractor tyres and tubes has been lowered to just five percent. The company has emphasised its commitment to ensuring that the full benefit of these tax cuts is passed through directly to the end consumer, reflecting a customer-centric approach to the policy change.

Apollo Tyres' subsequent price adjustment will be applied universally across all its product lines. This includes tyres for passenger cars, commercial vehicles, two-wheelers and off-highway and agricultural vehicles. The broad-based price cut is anticipated to have a widespread positive impact on vehicle ownership and operational expenses. To guarantee a smooth and uniform transition to the new pricing model across the country, Apollo Tyres has already initiated a coordinated effort with its extensive network of distributors and retail partners, ensuring the revised prices are effectively communicated and implemented at all points of sale.

Rajesh Dahiya, Vice President – Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd, said, “We welcome the GST Council’s progressive decision, which will bring tangible benefits to both the industry and end-users. In keeping with our commitment to transparency and customer value, we are transferring 100 percent of the tax benefits to our consumers.”

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Fuelled by robust domestic vehicle production, aftermarket demand and a surge in automotive exports, India's tyre industry is poised for transformative growth. A joint vision from the Automotive Tyre Manufacturers’ Association (ATMA) and PwC India projects that by 2047, production volumes could quadruple, while revenue is expected to multiply 12-fold to an estimated INR 13 trillion. This exponential financial expansion will be driven by a shift in the industry's revenue mix towards more premium products, rising raw material costs, a growing export share, the transition to electric vehicles and the emergence of servitisation models.

To achieve this ambitious vision, a strategic framework termed CHARGE has been proposed. This approach focuses on six critical levers: enhancing Customer relevance, upholding high-quality standards, fostering adaptability, building resilience through resource efficiency, driving growth via innovation and empowering strategic alliances. The framework is designed to help tyre manufacturers become more agile, customer-centric and technologically advanced to improve operational efficiency and global competitiveness.

Domestic growth will be primarily driven by strong original equipment and replacement markets. Rising incomes are boosting passenger and two-wheeler sales, while significant infrastructure investment is increasing commercial vehicle demand, in turn supporting aftermarket tyre sales. However, challenges such as domestic natural rubber availability and new mobility technologies could impact growth.

Concurrently, tyre exports are positioned for substantial expansion. Key strategies to accelerate international growth include innovation for specific use cases, securing new free trade agreements and enhancing cost competitiveness and brand perception. Nevertheless, exporters must navigate obstacles like volatile regulations and non-tariff barriers.

A significant trend will be the rise of servitisation, where fleet operators increasingly adopt professional tyre management services. Demand for these solutions, including tyre health monitoring and advisory services, will be driven by a focus on operational efficiency and customer requirements. For this market to reach its full potential, tyre companies must develop scalable, economically viable models while addressing data security and regulatory concerns.

Kavan Mukhtyar, Partner and Leader – Automotive, PwC India, said, "India’s journey towards Viksit Bharat 2047 presents a huge opportunity for the tyre industry, not only to meet the aspirations of its domestic customer base but also to exponentially scale up tyre exports, especially in the commercial vehicle and passenger vehicle segments across key markets like US and EU. Emerging consumer trends and mobility shifts, a dynamic global business environment and sustainability imperatives present a unique opportunity for the Indian tyre industry to transform itself and drive sustainable growth through 2047. Innovating at speed for global markets through advanced material engineering, finding sustainable alternatives for natural rubber and addressing sustainability imperatives throughout the value chain will be key to unlocking growth potential for the industry. Additionally, brand strengthening in export markets and investing in digital technologies across the value chain will be essential to drive productivity and a sustained global competitive advantage.”

Arun Mammen, Chairman, Automotive Tyre Manufacturers’ Association (ATMA), said, "The Indian tyre industry stands at the cusp of a transformational journey, driven by rapid economic growth, evolving mobility trends and an expanding global footprint. The findings of the ATMA-PwC report underscore the industry’s immense growth potential, with revenue projected to grow 12-fold by 2047. This growth will be fuelled by a shift towards premiumisation, sustainability-led innovation and a strong focus on technology and exports. As we move towards ‘Viksit Bharat 2047’, the tyre industry is poised to play a pivotal role in enabling India’s automotive ambitions to build a resilient and future-ready sector."

Sanjay Dawar, Partner and Leader – One Consulting, PwC India, said, “The Indian tyre industry is at an inflection point, with the potential to create significant economic value and strengthen India’s global competitiveness. Achieving this 12-fold revenue growth will require a holistic approach – one that brings together innovation, sustainability, digital transformation and strong partnerships across the ecosystem. At PwC, we are committed to working alongside industry stakeholders to co-create strategies that can accelerate momentum, build resilience and help realise the Viksit Bharat 2047 vision."

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Triangle Tyre has earned a distinguished position in the recently unveiled ‘2025 China Brand Evaluation Information’, a highly regarded assessment administered by the China Council for Brand Development. This annual evaluation, widely recognised as a benchmark for brand value in China due to its rigorous and scientific methodology, awarded Triangle Tyre a notable brand valuation of CNY 6.61 billion (approximately USD 928.50 million) and a strength index of 917 within the energy and chemical sector.

The announcement, which took place in May, highlights the collective strength of 779 leading Chinese brands with a combined value exceeding CNY 12.78 trillion (approximately USD 1.80 trillion). The event was organised by a coalition of authoritative bodies, including the China Council for Brand Development and the China Appraisal Society, and drew over 600 attendees from government agencies, regulatory institutions and industry associations.

This accolade serves as a strong testament to Triangle Tyre's comprehensive capabilities, reflecting its sustained excellence in areas such as technological innovation, stringent quality management and significant market influence. The evaluation itself is a key national initiative designed to establish a credible and transparent brand valuation system, promote positive brand development and support the global expansion of Chinese enterprises.

For Triangle Tyre, this recognition is both an authoritative endorsement of its brand power and a reflection of its leading competitiveness within the domestic tyre industry. Looking ahead, the company plans to intensify its focus on innovation and quality enhancement. This strategy is central to its mission of delivering superior products and services to a global customer base and accelerating its growth as an internationally recognised brand.

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The Hankook-equipped 2025 FIA World Rally Championship season continued with its 11th round, Rally Chile Bio Bío, which concluded on 14th September. The four-day event, based in the coastal city of Concepción, presented a formidable challenge for crews and tyres alike. Competitors tackled 16 special stages totalling over 300 kilometres of competitive running on gravel roads in the southern hemisphere spring weather with a volatile mix of conditions.

Throughout these variable conditions, Hankook Tire, the exclusive tyre supplier to the championship, provided its Dynapro R213 gravel tyre to all teams. The Chilean stages, while generally smooth, feature a relentless series of high-speed corners that demand exceptional durability, grip and precise steering response. The reinforced construction and advanced tread design of the Hankook tyre provided the necessary stability and impact absorption across diverse surfaces, allowing drivers to maintain their rhythm and control despite the constantly changing grip levels.

The event was won by Sébastien Ogier of the Toyota GAZOO Racing team, marking his second consecutive victory following his success in Paraguay. This result propelled him into the lead of the drivers' championship standings, now holding a two-point advantage over his teammate Elfyn Evans.

The championship now prepares for a significant shift in terrain as it heads to Europe for Round 12, the Central European Rally, scheduled for mid-October. This unique event will be based in Passau, Germany, and will run on narrow asphalt roads that cross international borders into the Czech Republic and Austria. The transition from gravel to tarmac will place a fresh strategic emphasis on tyre selection and performance. With only three rounds remaining in the season, the outcome is critical to the championship battle.

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