Nokian Tyres Partners With Enery for Zero-Emission Energy at New Factory
- By TT News
- November 29, 2024
Nokian Tyres has signed a long-term agreement with renewable energy provider Enery to supply zero-carbon energy to its new passenger car tyre factory in Oradea, Romania. The 11-year contract, which begins in 2025, includes provisions for Enery to construct a new solar power plant in southern Romania.
The Oradea facility will be the world’s first full-scale tyre factory to operate entirely without fossil fuels, achieving zero carbon emissions. Commercial production at the factory is set to begin in early 2025.
“The contract with Enery not only secures the zero CO2 emission energy supply for our new factory in Oradea Romania but also allows Enery to build a new solar power plant in Romania, further supporting Europe’s green transition. The agreement also supports our long-term target to achieve net-zero greenhouse gas emission level by 2050,” says Nokian Tyres SVP for Operation Excellence Adrian Kaczmarczyk.
“This collaboration with Nokian Tyres underscores our mission to deliver meaningful environmental impact through responsible energy practices, while also contributing to Romania’s energy independence and sustainable future,” said Severin Vartigov, Chief Commercial Officer at Enery. “This collaboration underscores our shared commitment to reducing carbon emissions and fostering a cleaner energy future,” he continues.
Vredestein Takes Joint Second In Auto Bild's 2026 All-Season Tyre Manufacturer Rankings
- By TT News
- November 11, 2026
Vredestein, a brand of Apollo Tyres Ltd, has been ranked joint second among the best all-season tyre manufacturers in Auto Bild’s 2026 manufacturer rankings. The German automotive publication’s recognition follows several ‘Exemplary’ ratings earned by Vredestein all-season products in independent tests. Auto Bild’s annual manufacturer rankings assess brands across three categories: summer, winter and all-season tyres.
The brand’s all-season heritage dates to 1993, when it launched the Quatrac as the segment was still emerging. In 2019, Vredestein expanded the range with the Quatrac Pro, designed specifically for high-performance vehicles. The Quatrac Pro 2, introduced earlier this year, succeeded the original Pro as the high-performance flagship of the all-season lineup. It carries an ‘A’ rating for wet grip and is offered in sizes for 17- to 24-inch rims.
In Auto Bild’s recent all-season tyre test, the Quatrac Pro 2 achieved the best overall snow performance and the second-shortest wet braking distance, securing second place overall. In a separate Auto Bild Allrad assessment, the tyre was praised for strong snow capability, the shortest wet braking distance and solid results across other wet criteria, earning second place in a highly competitive test. The latest honour adds to other independent recognition, including a ‘Very good’ rating and a price-performance recommendation for the Quatrac in Auto Moto und Sport’s recent test of ten all-season tyres.
Yves Pouliquen, Vice President, Commercial (Europe, Middle East & Africa), Apollo Tyres Ltd, said, “When Vredestein began developing all-season tyres in 1993, the aim was to give drivers confidence in one set of tyres throughout the year. With the Quatrac Pro 2, we have extended that approach to drivers who also expect the precise handling of an ultra-high-performance tyre. We are proud to see our work on this product and our wider all-season portfolio recognised in Auto Bild’s annual ranking.”
Sri Trang Group Showcases Green Rubber Production At Mukdahan Open House
- By TT News
- November 07, 2026
Sri Trang Group has reiterated its dedication to developing the natural rubber sector while protecting the environment and assisting nearby communities. The company recently held the second edition of its 2026 ‘One Sri Trang, One Environment’ initiative at Rubberland Products Company Limited's Mukdahan Branch. Worayan Bunnarat, Governor of Mukdahan, headed a delegation of senior provincial officials from the Provincial Industry, Labour and Public Health Offices. Community leaders and partner networks also participated to learn about the factory's responsible management approach.
Welcoming the delegation were Chalermpop Khanjan, Executive Director of Sri Trang Agro-Industry Public Company Limited, and Mustopa Longsaman, Factory Manager of the Mukdahan branch. A symbolic tree-watering ceremony opened proceedings, underscoring a collective commitment to environmental stewardship. Attendees then explored an exhibition displaying natural rubber innovations spanning the supply chain, from traceability systems to programmes enhancing local quality of life. A standout initiative converts discarded plastic bottles into eco-friendly brooms, creating income for residents. The exhibition also recognised collaborative efforts, backed by provincial authorities, that enabled the branch's TO BE NUMBER ONE Club to attain national distinction as a ‘Silver-Level Model Workplace, Year 1’.

Visitors witnessed production processes directly, with particular attention to odour prevention and control at the source. Measures include a fully enclosed raw material storage building, ozone-based air treatment and a biofilter system for reducing odours. The Mukdahan facility has further refined its environmental monitoring through E-Nose intelligent electronic nose technology, which identifies odours and evaluates their dispersion in real time while allowing continuous data sharing with local communities. Alongside this, the V-Pass Smart Receive digital system screens raw material transport vehicles from the outset, helping avert rubber serum leakage along transportation routes.

Sri Trang Group is confident the event will reinforce trust between the factory and neighbouring communities through transparent disclosure of its operational practices. The Group continues to pursue the facility's progression towards ‘green factory’ status and remains committed to stable, sustainable growth in partnership with rubber farmers, local communities and the environment.
Hankook Secures First WRC Round Title Sponsorship With Hankook Rally US
- By TT News
- November 07, 2026
Hankook Tire has secured the title sponsorship of Rally US, Round 11 of the 2027 FIA World Rally Championship, the company announced during a signing ceremony at the 2026 SEMA Show in Las Vegas on 3 November. Representatives from Hankook, the WRC Promoter and the Rally US Organizing Committee attended the event.
The agreement grants Hankook naming rights to the rally, which will be staged as Hankook Rally US under the company’s unified global brand. It represents Hankook’s first title sponsorship of a WRC round.
Hankook Rally US will mark the WRC’s return to the United States after 39 years, since the Olympus Rally in Washington State in 1988. Set for 25–29 August 2027, the event will run on gravel stages across Tennessee and Kentucky, with Knoxville serving as rally headquarters and a ceremonial start in Nashville, which also hosts Hankook’s US headquarters.
Through the sponsorship, Hankook seeks to boost brand awareness in North America, especially in the US, one of the world’s largest automotive markets. The company plans to use exposure across rally stages, the WRC Arena, fan zones and podium backdrops to engage local motorsport fans and strengthen ties with customers and partners. Hankook has supplied tyres exclusively to all WRC classes since the 2025 season and supports more than 70 motorsport competitions worldwide, feeding event data into high-performance tyre research and development.
Rob Williams, Senior Vice President of Hankook Tire North America Headquarters, said, “The WRC’s historic return to the US marks a milestone for Hankook as our first title sponsorship of a WRC round. This partnership will showcase our tyre technology, elevate our premium brand presence and strengthen ties with customers and partners across North America.”
Matt Crews, President and CEO, Rally US, said, “We’re proud to represent America’s return to the World Rally Championship, and especially proud to do it alongside Hankook. Tennessee is my home state, and Hankook is a leader in our automotive industry, with its US headquarters in Nashville and its plant in Clarksville. Hankook Rally US gives them a great platform to showcase their brand to fans here at home and to the WRC’s audience around the world.”
Senator Bill Hagerty said, “Hankook has been a great employer and partner for the Tennessee economy since they decided to move operations to our state more than a decade ago. Seeing them serve as title partner for the FIA World Rally Championship’s return to America, right here in Tennessee, will put our state in front of a global audience, and I couldn’t be more pleased of how far that relationship has come.”
Firestone Unveils Pathway AS Tyre, Covering Nearly 77% Of Registered Vehicles
- By TT News
- November 07, 2026
Firestone, a Bridgestone Americas subsidiary, has introduced the Firestone Pathway AS, an all-season touring tyre built for everyday drivers. It comes in 73 sizes, giving it the widest vehicle coverage of any Firestone tyre, and pairs dependable performance and long tread life with value, all backed by a 65,000-mile limited mileage warranty.
Development was shaped heavily by consumer feedback, which pushed improvements in wet traction, tread life and ride comfort over the predecessor. The original plan called for 48 sizes, but 25 more were added mid-development to broaden market reach, helping Firestone cover nearly 77 percent of registered vehicles.
A tread compound engineered for longevity, additional sipes and an optimised see-through void promote even wear and sustained traction. Deep interlocking 3D sipes deliver grip from light snow to dry and wet pavement. Internal testing recorded wet braking gains of 18 percent against the Uniroyal Laredo HT, 11.7 percent against the Firestone All Season and 7.4 percent against the Toyo Extensa AS2, along with shorter dry braking than six leading rivals. Low rolling resistance also supports fuel efficiency in combustion-engine vehicles.
Nationwide availability is underway, with fitments covering popular models such as the Toyota Camry, Toyota RAV4, Subaru Outback, Jeep Grand Cherokee and Chevrolet Equinox.
Leslie Sawyer, Senior Product Design Engineer, Bridgestone Americas, said, "Most drivers want a tyre they can depend on. The Firestone Pathway AS is designed to deliver reliable performance and long-lasting value, giving drivers the confidence they need in everyday driving situations."

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