Nokian Tyres has signed a long-term agreement with renewable energy provider Enery to supply zero-carbon energy to its new passenger car tyre factory in Oradea, Romania. The 11-year contract, which begins in 2025, includes provisions for Enery to construct a new solar power plant in southern Romania.

The Oradea facility will be the world’s first full-scale tyre factory to operate entirely without fossil fuels, achieving zero carbon emissions. Commercial production at the factory is set to begin in early 2025.

“The contract with Enery not only secures the zero CO2 emission energy supply for our new factory in Oradea Romania but also allows Enery to build a new solar power plant in Romania, further supporting Europe’s green transition. The agreement also supports our long-term target to achieve net-zero greenhouse gas emission level by 2050,” says Nokian Tyres SVP for Operation Excellence Adrian Kaczmarczyk.

“This collaboration with Nokian Tyres underscores our mission to deliver meaningful environmental impact through responsible energy practices, while also contributing to Romania’s energy independence and sustainable future,” said Severin Vartigov, Chief Commercial Officer at Enery. “This collaboration underscores our shared commitment to reducing carbon emissions and fostering a cleaner energy future,” he continues.

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Scandinavian Enviro Systems AB (publ) has received a ruling from the Gothenburg District Court regarding its ongoing company reorganisation process. The court decided that the reorganisation, which the company has been undergoing, will continue rather than be terminated.

This legal determination follows a request submitted to the court that sought an end to the restructuring proceedings. In response to that request, Enviro had already provided its own statement  to the District Court arguing for the continuation of the process. With the court’s latest decision now formally issued, the company is permitted to move forward with its planned measures without disruption.

Enviro has expressed a positive view of the court’s ruling, seeing it as an endorsement that allows the firm to persist with the necessary actions aimed at securing a long-term and sustainable business operation.

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Michelin India has opened a new Michelin Tyres & Services (MTS) store in Jodhpur through a partnership with Sushil Tyres. Located on Chopasani Road, the facility expands the French tyre giant’s retail footprint across Rajasthan while offering premium tyre solutions to local motorists.

Spanning 1,800 square feet, the outlet features Michelin’s full range of passenger car tyres alongside modern wheel alignment and balancing equipment. The inauguration was led by Prashant Sharma, Michelin India’s National Sales Director, with the site designed to deliver a premium and convenient service experience.

Jodhpur, known as the Blue City and a fast-growing commercial hub in Rajasthan, benefits from a strong tourism economy and rising numbers of premium vehicle owners. Sushil Tyres, a trusted local name since 1984, brings over four decades of aftermarket expertise, making the collaboration a blend of global technology and deep community knowledge focused on safety, durability and performance.

Shantanu Deshpande, Managing Director, Michelin India, said: “Jodhpur represents a key market in Michelin's growth strategy for the region. The city's rapidly evolving mobility landscape, driven by growing infrastructure and a rising base of premium vehicle owners, makes it an important hub for our retail expansion. The launch of our new Michelin Tyres & Services Store in Jodhpur reinforces our commitment to expanding our network and ensuring greater accessibility to Michelin's premium products and services. This expansion is aligned with our plans to introduce Made-in-India passenger car tyres, reinforcing our commitment to delivering globally benchmarked products tailored for Indian consumers”

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Bridgestone India, a wholly-owned subsidiary of Bridgestone Corporation, has introduced a new brand campaign titled ‘Feel the Bridgestone Difference’. The initiative centres on the often-overlooked role of tyres as the sole critical contact point between a vehicle and the road. While every car is designed with a specific performance level in mind, the campaign argues that a vehicle can only realise its true potential when equipped with the appropriate tyres.

According to the campaign, tyres influence control, safety, confidence and driving smoothness far more than most drivers realise. Even the most well-engineered car delivers an incomplete experience without proper tyre fitment. Bridgestone positions its products as the key to unlocking a vehicle’s full capabilities, allowing drivers to feel a tangible difference on every journey. Over the past 30 years, Bridgestone India has focused on technology, manufacturing excellence, innovation and quality to build products that stand apart.

A key highlight of the campaign is the company’s commitment to staying ahead of industry standards without compromise. Bridgestone tyres offer benefits including better grip, stronger braking, smoother handling, lower road noise, improved fuel efficiency and longer tyre life. Drawing inspiration from nature, the campaign features animals such as the mountain goat, cheetah and rhino to symbolise grip, speed, strength and control in challenging terrains. This creative approach mirrors how Bridgestone tyres are engineered to perform across India’s diverse road and driving conditions.

The campaign serves as a reminder that while every car has built-in potential, the right tyres bring it to life. Promoted across multiple platforms nationwide, the initiative reinforces Bridgestone India’s long-standing promise of performance, safety and reliability for every driver.

Rajiv Sharma, Executive Director – Sales and Marketing, Bridgestone India, said, “Bridgestone has been a trusted name for Indian consumers, and that trust has come from consistently delivering safe, high-quality products and a superior driving experience. Our customers have experienced the Bridgestone difference over the years – whether in better control, smoother rides or long-lasting performance. ‘Feel the Bridgestone Difference’ is a campaign people will instantly relate to because it reflects something they have already felt. With this campaign, we want to take that experience to a larger audience and help more people understand how the right tyre fitment can completely transform the way a car performs.”

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ZC Rubber showcased its full brand portfolio at TyreXpo Asia 2026 in Bangkok, drawing attention from customers, distributors and industry partners across Southeast Asia and other global markets. The Chinese manufacturer presented six of its brands at the event: WESTLAKE, GOODRIDE, CHAOYANG, TRAZANO, GOLDEN CROWN and ORNATE.

The Bangkok exhibition, recognised as a key Asian gathering for the tyre industry, brought together resources from the tyre sector, automotive aftermarket and related supply chains. This provided ZC Rubber with a strategic platform to demonstrate its brand strength, exchange market intelligence and pursue deeper regional cooperation.

Among the six brands on display, WESTLAKE and GOODRIDE drew particular interest from professional visitors due to their dependable performance and wide market adaptability. The additional presence of CHAOYANG, TRAZANO, GOLDEN CROWN and ORNATE further broadened the company’s ability to address varied market segments and customer applications. A major highlight was the X-Elite commercial tyre series, launched in 2025, which has already entered multiple overseas markets and gained strong recognition from fleets, dealers and end users for its durability, mileage and resilience in demanding conditions.

Representatives from Thailand’s Ministry of Energy visited the ZC Rubber booth during the show, learning about the company’s brand structure, product uses and Asian market development. Their visit underscored local interest in tyre industry and supply chain progress, reinforcing ZC Rubber’s commitment to deepening its Southeast Asian presence. Moving forward, the company plans to leverage its multi-brand strategy, comprehensive product lineup and global service capabilities to deliver high-value tire solutions and unlock further growth opportunities across the region.

Shen Haoyu, Senior Vice President, ZC Rubber, said, “Asia is a key part of ZC Rubber’s global strategy. Through international platforms such as TyreXpo Asia, we are able to listen more closely to our customers while demonstrating to global partners ZC Rubber’s confidence, upward momentum and strength to grow with the market.”

Justin Cui, Asia Sales Director, ZC Rubber, said, “The Southeast Asian market is highly dynamic and continues to raise expectations for product adaptability and service responsiveness. We will continue to strengthen local market engagement, work closely with our partners and seize new growth opportunities together to create greater value for users across the region.”

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