Pirelli hosted an exclusive event at Villa Bicocca degli Arcimboldi, its historic Milan headquarters, to celebrate two decades of collaboration with Sacs Tecnorib that gave rise to the Maxi-Ribs line, redefining nautical excellence by blending performance, design and unmistakable identity – bringing Pirelli’s racing heritage from the road to the open sea.

Over 20 years, this partnership has flourished, with over 1,000 Pirelli-branded boats delivered to discerning owners across 30+ nationalities. From the sun-drenched coasts of Florida to the crystal waters of the Mediterranean, these vessels have carved a legacy of innovation and style. Supported by the Sacs Tecnorib distribution network in 19 countries, the brand has achieved annual revenues exceeding EUR 20 million for the past two years.

The story began with the Pirelli P ZERO™ 770, a model that introduced a bold new aesthetic – defined by taut lines, a dynamic hull and the unmistakable P ZERO tyre tread on its tubulars. This design language became the hallmark of the entire Pirelli marine collection. The Pirelli 1400, launched in 2007, took inspiration from offshore racing and earned the prestigious Red Dot ‘Best of the Best’ Award, cementing the brand’s reputation for cutting-edge design. By 2012, the Pirelli 1100 Cabin emerged as the most successful cabin cruiser in the lineup, merging sleek aesthetics with unmatched comfort.

In 2017, the Pirelli 1900 made its grand debut at the Cannes Yachting Festival, standing as the largest and most formidable model in the range – a maxi-RIB engineered for speed, stability and luxury. The brand’s evolution continued in 2019 with the introduction of jet tenders, compact yet powerful vessels designed for versatility. The year 2020 marked a new chapter with the Pirelli 42, the first walkaround model, offering seamless connectivity between spaces and a truly immersive on-board experience. Today, the Pirelli speedboats collection has expanded to include the 30, 35 and the flagship Pirelli 50 – a masterpiece of engineering and elegance, embodying the pinnacle of the brand’s vision.

Marco Maria Tronchetti Provera, SVP – Pirelli Design & Assets Conversion, said, “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values ​​of the Pirelli brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow.”

Gianni De Bonis, Founder, Tecnorib, said, “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the Pirelli brand by adapting them to the nautical world, with an innovative and international approach.”

Matteo Magni, President & CEO, Sacs Tecnorib, said, “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.”

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The Automotive Tyre Manufacturers’ Association (ATMA) has received a historic Special Recognition Award from UK-based tyre safety charity, TyreSafe. This marks the first time the organisation has presented an international award, highlighting the global resonance of ATMA’s extensive efforts in promoting tyre safety across India.

TyreSafe’s award specifically commended ATMA for its profound dedication and highly innovative approach. The association’s multifaceted initiatives have successfully educated over 20,000 participants and conducted inspections on more than 30,000 tyres. A cornerstone of this effort has been the Ideathons programme, which engages youth to develop creative concepts and inspire future road safety advocates, aligning perfectly with TyreSafe’s global vision for safer roads.

This recognition follows years of expansive activity by ATMA and its technical arm, the Indian Tyre Technical Advisory Committee (ITTAC). Their nationwide outreach has included over 200 safety activations, such as roadside clinics, inspection zones at petrol pumps and workshops for schools and universities. They have forged significant institutional partnerships, providing comprehensive training for over 1,000 tanker drivers in collaboration with Indian Oil Corporation and working with various state transport departments.

Campaigns on major expressways have involved inspecting thousands of vehicles and distributing safety materials, while continuous education is provided through webinars, social media and publications. Supported by its member companies, including Apollo, Bridgestone, CEAT, JK Tyre and MRF, ATMA remains dedicated to scaling this crucial outreach. The association continues to urge all stakeholders – from vehicle users to policymakers – to join this vital movement, reinforcing that tyres are not just components but essential life-safety systems.

Arun Mammen, Chairman, ATMA, said, “We are immensely proud that TyreSafe has recognised ATMA’s work in tyre safety. This award underscores our commitment to elevating public awareness and encouraging responsible tyre maintenance through engagement with motorists and institutional partnerships. Our journey continues with the shared vision of making roads safer across India.”

Sudershan Gusain, Head – Tyre Safety Awareness, ATMA/ITTAC, said, “This recognition by TyreSafe validates our extensive grassroots efforts: from petrol pump tyre clinics and university workshops to Ideathons and expressway campaigns. Educating over 20,000 people and inspecting 30,000 tyres is just the beginning. We will keep amplifying our message: proper tyre maintenance is crucial not just for vehicle performance but for saving lives.”

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Linglong Germany GmbH has officially moved to a new office in Hannover. Located at Hollerithallee 22, the modern 500 sqm space is designed to integrate sustainable principles and collaborative work environments. It will serve as a central hub for 35 employees spanning research and development, logistics, human resources, after-sales, marketing and sales.

The site includes a state-of-the-art 300 sqm workshop, capable of storing 600 tyres and equipped with advanced technology for tyre data analysis and test vehicle preparation. Furthermore, this new headquarters will serve as the central command centre for coordinating testing activities at the company's permanent tracks in Spain (IDIADA) and in Ivalo in Finland (UTAC). This strategic expansion underscores Linglong's firm commitment to its growth and long-term presence in the European market.

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Ceat, the flagship company of the RPG Group, has launched limited edition SecuraDrive Circl, which it claims is India’s first road ready passenger car tyre with up to 90 percent sustainable (bio-based) materials.

The SecuraDrive Circl tyres are said to push the boundaries of sustainability and technology while strengthening the company’s premium positioning. The launch builds on Ceat’s recent introduction spanning CALM technology, ZR-rated tyres and Run-Flat tyres.

Targeted at urban consumers aged 25-45 in Tier 1 cities, particularly from affluent households who view sustainability as both a responsibility and a lifestyle statement, the SecuraDrive Circl combines eco-consciousness, safety and top-tier performance in a single product.

The tyres are developed at Ceat’s state-of-the-art global R&D centre in Halol and is available in two variants – featuring 50 percent and 90 percent sustainable material content. With the latter, Circl becomes the most sustainable passenger car tyre ever road-tested and commercially launched.

The product introduces three global, patented firsts that the company said redefines sustainable tyre technology:

• Unified Biopolymer Inner Liner – a simplified material architecture that reduces manufacturing emissions and sets a benchmark in sustainable design.
• Glycerol-Based Accelerator – a bio-based alternative to petroleum-derived chemicals, ensuring eco-friendliness down to the smallest component.
• Anti-Static Silica Conductive Solution – a novel formulation that eliminates the use of carbon black while preserving electrical conductivity and passenger safety.

Beyond the product, Ceat is pursuing a comprehensive sustainability agenda – from sourcing greener raw materials to introducing circular practices for recycling end-of-life tyres. The SecuraDrive Circl marks a pivotal step in this journey, reinforcing the company’s commitment to shaping a cleaner future for mobility.

The tyres will be available at Ceat’s premium retail outlets and authorised dealerships across key markets from September 2025, priced at INR 12,999 for the 90 percent sustainable variant and INR 8,999 for the 50 percent variant.

Arnab Banerjee, MD & CEO, Ceat, said, “SecuraDrive Circl is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a fully road ready tyre, Ceat is redefining performance and eco innovation, while reinforcing our journey to become a premium, future ready brand. Sustainability is no longer a choice but a responsibility. This launch reaffirms our vision of leading the transition to greener mobility.”

Lakshmi Narayanan B, Chief Marketing Officer, Ceat, said, “Consumers today are increasingly conscious about the choices they make, especially when it comes to sustainability. With SecuraDrive Circl, we are giving them a product that aligns with their values without asking them to compromise on performance, safety, or style. Circl represents the perfect blend of innovation and eco consciousness, and with this launch, Ceat is proud to set a new benchmark for sustainable mobility in India.”

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Sri Lanka has secured a pivotal USD 171 million investment from CEAT OHT Lanka, marking a major advancement for its manufacturing and export sector. This substantial commitment, formalised through an agreement with the Board of Investment of Sri Lanka, stands as one of the most significant recent Indian investments in the country and is set to position Sri Lanka as a premier global hub for off-highway tyre (OHT) production.

A cornerstone of the agreement is a tripartite commitment to workforce stability. A memorandum of understanding between CEAT OHT Lanka, Michelin Lanka and the Inter-Company Employees Union guarantees job security for all 1,483 existing employees. This ensures the full retention of their seniority, salaries and benefits, explicitly ruling out any retrenchments and providing seamless continuity throughout the operational transition.

The project follows CEAT's strategic acquisition of Michelin's Construction Compact Line Business, which includes key manufacturing plants in Midigama and Kotugoda. This move grants CEAT complete global ownership of the Camso brand, cementing its role as a leading international player in this high-value industrial segment.

Arjuna Herath, Chairman, BOI, said, “We welcome CEAT’s significant investment into Sri Lanka, which is among the largest investments from India in recent times. This approval underlines our confidence in CEAT’s vision and will further elevate Sri Lanka’s position as a global manufacturing and export hub.”

Amit Tolani, Chief Executive, CEAT Specialty, said, “BOI’s approval for CEAT OHT Lanka marks a new chapter in our partnership with Sri Lanka. With CEAT’s vision of expanding our global off-highway tyre business, we have great plans for this country. This investment will bring exciting new opportunities for Sri Lanka while playing a central role in our future growth.”

Kumar Subbiah, Chief Financial Officer, CEAT Ltd, said, “Our immediate priority is ensuring a seamless transition while safeguarding jobs and strengthening our operations in Sri Lanka. This investment reaffirms CEAT’s long-term commitment to our employees and to building Sri Lanka as a world-class hub for OHT manufacturing and exports.”

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