Prometeon Tyre Group has published its 2025 Sustainability Report, reinforcing the company’s commitment to environmental, social, governance and economic priorities. The document illustrates how sustainability considerations are now embedded within operational frameworks and strategic planning across the global tyre manufacturer’s industrial, agricultural and off-the-road segments.

The report highlights notable energy achievements, with renewable and high-efficiency sources accounting for 51.5 percent of total consumption. Certified green electricity and biomass represented 31.3 percent, while combined heat and power systems contributed 20.2 percent. For electricity specifically, the renewable share reached 47.5 percent, with the Milan headquarters and Cinisello Balsamo R&D centre fully powered by certified green energy and a new 116 kWp photovoltaic installation.

The Gravataí plant in Brazil maintained carbon neutrality for Scope 1 and 2 emissions through renewable certificates and a biomass boiler for process steam. Overall energy intensity per finished tonne dropped 14.7 percent since 2016, supporting the company’s ambition to achieve climate neutrality by 2040, in line with the Science Based Targets initiative’s 1.5°C pathway, despite a challenging international policy environment.

Material circularity also advanced, with recycled content reaching approximately seven percent, driven by increased recycled steel, rice husk ash-derived silica and pyrolysis oil-based carbon black. From January 2025, Turkish-produced Coach C02 tyres incorporate 23 percent ISCC+ certified materials via mass balance. The Group also earned a B score for Climate Change and B- for Water Security from CDP, placing it at the Management level for structured environmental governance.

Supply chain oversight intensified with 21 supplier audits covering 18 percent of annual raw material expenditure, assessing labour standards, safety and association rights, while cumulative coverage since 2021 reached 99 percent. Prepared under Global Reporting Initiative standards, the report underscores Prometeon’s systematic approach to measuring and communicating its economic, environmental and social impacts.

Nicolas Marchi, Chief of Internal Audit, Compliance, Sustainability & Institutional Relations Officer, Prometeon, said, “The 2025 Sustainability Report confirms Prometeon’s ability to translate its ESG objectives into tangible and measurable results. The increase in the share of energy from renewable and high-efficiency sources, the growth in the use of recycled materials and the recognition achieved through the CDP assessment demonstrate the soundness of the strategy we are implementing. In a rapidly evolving global scenario, we continue to view sustainability as a key driver of competitiveness, innovation and attractiveness. For this reason, we remain firmly committed to our journey towards net zero by 2040, engaging the entire value chain and further strengthening our commitment to people, customers, partners and the communities in which we operate.”

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Triangle Tyre has secured a position on the 2026 list of China’s 500 Most Valuable Brands, with a recorded valuation of RMB 65.156 billion (approximately USD 9.62 billion). The announcement came during the 23rd World Brand Conference, hosted by World Brand Lab in Beijing on 24 June. The company’s inclusion underscores a consistent upward trajectory in brand equity, driven by comprehensive operational capabilities and sustained industrial focus.

The annual ranking assesses brands through financial metrics, brand strength and consumer behaviour analysis. The entry threshold rose to RMB 5.089 billion (approximately USD 751.62 million), while the collective brand value of the top 500 reached RMB 45.29 trillion (approximately USD 6.69 trillion), a year-on-year increase of RMB 3.26 trillion (approximately USD 481.48 billion). These figures highlight the accelerating expansion and rising influence of indigenous Chinese brands.

Central to Triangle Tyre’s brand prominence is its commitment to proprietary research. The company holds over 1,000 active patents and has achieved breakthroughs in giant engineering radial tyres, direct-pressure vulcanisation and aircraft radial tyres, establishing a fully independent intellectual property system. In May 2026, its self-developed civil aviation tyre received technical authorisation from the Civil Aviation Administration, followed by AS9100D aerospace quality certification in June.

Triangle Tyre has also integrated green design and low-carbon manufacturing across operations, utilising smart factories to enhance digital lean production. These efforts have yielded quality and efficiency gains, while the company’s environmental strategy earned the EcoVadis Gold Medal and strengthened its ESG framework. The brand’s national recognition affirms its innovative capacity and market performance, and the company aims to consolidate its competitive position through continued technological and operational excellence.

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Liberty Tire Recycling, North America’s foremost tyre recycler, has announced that its Chief Executive Officer, Thomas Womble, has been selected as a recipient of the prestigious EY Entrepreneur Of The Year Award for 2026 in the East Central region. The honour, presented by Ernst & Young LLP, distinguishes visionary business leaders who demonstrate exceptional innovation, sustained growth and a commitment to creating lasting value within their industries.

An independent panel of judges recognised Womble for his transformative leadership at the helm of the nation’s largest tyre recycling enterprise. Under his guidance, the organisation has evolved from a regional operator concentrated along the East Coast and Midwest into the only fully integrated, coast-to-coast recycler of its kind in North America. His efforts have been pivotal in pioneering advanced, sustainable applications for scrap tyre materials.

Beyond operational expansion, Womble has spearheaded several industry-first initiatives that underscore his commitment to environmental stewardship. He co-founded the Tire Recycling Foundation and serves on its board while also overseeing the publication of the company’s inaugural Sustainability Report. Additionally, he has forged strategic partnerships to address the collection and recycling of specialised tyres, such as those from bicycles and mining equipment, across both United States and Canada.

Established in 1986, the EY Entrepreneur Of The Year programme subjects nominees to a rigorous evaluation process that weighs financial performance, strategic growth and personal dedication to community impact. Regional winners like Womble are celebrated for their role in reshaping industries and fostering long-term economic and social progress.

Womble said, “Being recognised as Entrepreneur of the Year is one of the highlights of my entire career. I think entrepreneurship is what the American dream is built on. It's certainly what my DNA is built on, and to be honoured with such people that are making such a difference in the world is quite an achievement.”

Shannon Crone, Entrepreneur Of The Year East Central Program Co-Director and EY Executive Director, said, "Through their vision, focus and commitment to growth, they are building companies that move markets forward, create opportunities for their teams and strengthen the communities around them.”

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Prinx Chengshan has successfully concluded its inaugural Latin American distributor brand promotion conference, which drew participants from key markets including Peru, Brazil and Mexico. The event, organised under the theme ‘GROW TOGETHER, WIN TOGETHER’, underscored the manufacturer’s strategic commitment to fortifying its commercial ties and operational presence across the region.

Deputy Director Zhu Deqiang of the Asia-Africa-Latin America Sales Centre offered an extensive overview of the company’s global operations and manufacturing capabilities. His presentation was specifically tailored to address the varied road conditions, diverse vehicular applications and specific consumer preferences found throughout Latin America, with a particular focus on the company’s flagship commercial and passenger tyre ranges. This strategic communication effectively enhanced regional partners’ comprehension of the brand’s technical evolution and historical legacy.

Distributor representatives Rodrigo and Marcelo, handling the Chengshan and Prinx brands in Brazil, respectively, provided valuable frontline insights into channel development, promotional tactics and commercial performance. Their contributions served to illustrate the tangible market traction and upward trajectory of Prinx Chengshan’s product portfolio within the competitive Latin American environment. The conference agenda also included visits to local retail outlets, allowing attendees to observe the brand’s in-store presence firsthand while fostering stronger relational bonds through informal cultural exchange.

With a current commercial presence spanning more than 20 Latin American nations, Prinx Chengshan is leveraging this milestone event to propel its regional expansion strategy forward. Marking the commencement of its 50th anniversary year, the conference represents both a decisive move to consolidate its Latin American foothold and a critical component of its broader global aspirations. The company intends to continue adapting its tyre technology and after-sales support infrastructure to meet evolving local demands, aiming to drive sustained growth throughout the region.

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Citira, a Sweden-based company specialising in circular tyre management, has announced the acquisition of Lidingö Bilcenter, a well-established service point located on the island of Lidingö east of Stockholm. The transaction represents a strategic move to broaden Citira’s service network across the Stockholm metropolitan area, incorporating another essential facility into its growing portfolio.

Originally founded in 1995, Lidingö Bilcenter has cultivated a durable reputation within the local community over several decades. Since assuming ownership in 2016, Niclas Lind has reinforced the business’s standing through attentive, personalised service, ensuring consistent customer loyalty. Its advantageous position in one of Stockholm’s suburbs makes it a critical hub for passenger car maintenance in the region.

Under the new arrangement, the workshop will retain its existing personnel and operate from its current location while gaining access to Citira’s broader resources and logistical network to facilitate future expansion. Furthermore, Lind will assume a co-ownership role within Citira, solidifying the partnership beyond the initial transaction.

Urban Tibbelin, Head of Sweden at Citira, said, "We are thrilled to have Niclas and his team on board. They have built something with real staying power on Lidingö, with the kind of customer loyalty that is hard to earn. We look forward to having their quality service now come to the benefit of our customers and to supporting the continued development of the business on Lidingö.”

Niclas Lind of Lidingö Bilcenter said, "Joining Citira is the right next step for the business. Becoming part of a strong group means we can further strengthen both our service and product range, without changing what our customers value most. You will still meet the same team, in the same place, with the same commitment to quality, now with the added strength and support of Citira behind us. We look forward to this new journey together.”

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