Radar Tyres, a brand owned by Singapore-headquartered Omni United, held a landmark dealer event last month in Krugersdorp, South Africa, titled ‘Mission: African Terrain’ to unveil its latest product and initiatives and announce some of the upcoming ranges. The event was graced by over 150 attendees including key dealers from South Africa and Zimbabwe.

Radar’s latest launch, the Renegade A/T Sport, is a next-generation all-terrain tyre and part of its Premium Collection. The tyre has been extensively tested and engineered to offer drivers exceptional off-road performance as well as smooth on-road ride. It is currently available in 14 sizes and comes with several safety and performance-related features that are listed below:

Ultra-Shield System: It is a combination of stone ejectors, serrations on the bottom tread and strong tie bars designed to enhance durability, increase puncture resistance and casing protection.

Gravel-Trac Technology: This features an optimised interlocking tread block design in combination with reverse radius on shoulder blocks to provide good all-terrain performance on gravel roads and exceptional traction on sand and mud.

Enduramax Compound: This is a special silica-based compound for improved cut and chip resistance and maximum grip in all conditions.

Snake-Bite Tread Block Design: This unique tread block design creates torsional strength in all directions, protecting the aggressive shoulder block, and works in tandem with the wide circumferential centre block design to provide increased stability and handling performance.

Project Safedrive

Radar Tyres also announced its Project Safedrive initiative at the event in line with its commitment to prioritising driver and vehicle safety through advanced yet affordable tyre technology.

Under this initiative, Radar announced run-flat technology in seven key sizes under its Dimax Sport and Dimax Sprint ranges for CUV drivers in South Africa. These seven key sizes will be available at subsidised rates to its dealers and are expected to be available in South Africa by the end of 2024.

The second offering under this initiative is the bulletproof tyre range, branded as Renegade Ultra, which is currently under development and undergoing ballistics testing. The range will be introduced under the Renegade series of light truck and 4x4 tyres. It will be available by Q1 of 2025.

"South Africa represents a key market for Radar Tyres, and we are proud to showcase our Radar Premium Collection – a range of tyres that rivals the performance of leading brands but comes at a much more accessible price point. The objective of Mission African Terrain is not just about showcasing products; it’s about forging strong connections with retailers and demonstrating the essence of our brand, which has always been rooted in giving back to the community. Project SafeDrive is a prime example of this commitment. We recognise the unique challenges faced by everyday drivers in South Africa, especially women, who prioritise safety and reliability on the road. By subsidising key run-flat tyre sizes, we are ensuring that safety isn't a luxury but a standard – one that is affordable and within reach for all drivers. This initiative isn't just about tyres; it’s about empowering the community, providing peace of mind, and reinforcing our dedication to making a tangible difference in the lives of South African drivers," said GS Sareen, President and CEO of Omni United.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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