Reise Moto, a leading tyre manufacturer for two-wheelers and motorcycle accessories, has onboarded Harith Noah, a motorsport rider, as its official Brand Athlete.

Noah is a leading motorcyclist and is among the few Indians to have successfully competed at Dakar Rally, which is considered one of the toughest motorsport event. He has also won many times at the Indian National Rally Championship and also competed in many international competitions making a name for himself.

The company aims to leverage Noah’s image to promote its range of tyres, helmets and motorcycle accessories.  

“Exciting times ahead! I am very thrilled to be associated with Reise Moto! This partnership is a natural fit given our shared passion for pushing boundaries. Together, we aim to create products that inspire confidence and deliver exceptional performance in the toughest conditions," said Noah. 

Yogesh Mahansaria, Founder & MD, Reise Moto, said, “We are thrilled to welcome Harith Noah to the Reise Moto family. His achievements on the global stage reflect our commitment to excellence, and his inspiring journey resonates with our mission to elevate the riding experience for the Indian biking community. While we are committed to nurturing motorsports in India, supporting talent from grassroots initiatives to global icons like Harith Noah, inspiring a new generation of riders to chase their dreams on and off the track, we aim to align our products with the aspirations of both sides of the world."

Hankook Tire & Technology (Hankook Tire) has inked a title sponsorship deal with professional football team Al-Ittihad of Saudi Arabia. Hankook will be the club's official title sponsor for three seasons, starting in 2024–2025, as per the deal.

By forming a strategic partnership with Al-Ittihad, Hankook Tire hopes to bolster its international sports marketing initiatives. The corporation aims to further strengthen its position as a premium brand in the worldwide market by utilising the club's high profile. Throughout the sponsorship time, the club's official team uniforms, media interview backgrounds and in-stadium LED signs will all prominently display the worldwide Hankook brand emblem. In order to increase sales and brand recognition in the Middle Eastern region, which includes Saudi Arabia, Hankook Tire also intends to implement engagement-driven marketing efforts.

Al-Ittihad is one of the most prominent football clubs in Saudi Arabia, having been founded in 1927. Recently, with two games left in the 2024–2025 season, the squad secured their 10th Saudi Pro League title. Al-Ittihad's back-to-back AFC Champions League victories have further shown their dominance on the global scene.

Through a variety of well-known sponsorships, Hankook Tire keeps up its worldwide brand presence and strengthens its premium brand image among sports enthusiasts. The company is an official partner of prominent worldwide football properties, such as the German football team Borussia Dortmund, the UEFA Europa League, the UEFA Europa Conference League and the coveted Ballon d'Or awards.

German premium tyre manufacturer Continental has inaugurated the Continental Premium Drive dealership in Karimnagar, Telangana, which also makes it the 10^th such facility in the state.

The dealership spread across 1,900 square feet offers a range of services such as wheel alignment, wheel balancing, tyre changing and nitrogen filling among others.

Samir Gupta, Managing Director – India and Head of Central Region Asia-Pacific, Continental Tires, said, "India continues to be a key growth market for Continental Tires, and expanding our retail footprint is another important step in our expansion journey. With our ‘In the Market, For the Market approach’, we are strengthening our commitment to deliver premium products and a seamless experience to customers across the country.” 

“With the new launch in Karimnagar, we aim to bring advanced tyre solutions and superior service standards to automotive customers in southern India. The southern market is strategically important for Continental Tires, and we are excited to accelerate our expansion in this region with several more CPD stores planned in the near future,” said Gupta.

Baddam Srinivas Reddy, Owner, 4 Wheelz and Tyres, said, "We are looking forward to strengthening our association with Continental Tires through the launch of the new Continental Premium Drive store. With this new store, we aim to offer customers high-quality tyre solutions and expert services under one roof. We look forward to building stronger customer relationships with the innovations and support of Continental Tires."

At present, Continental Tires has over 200 brand stores in the country as part of its strategy to be closer to its customers.

A colossal fire engulfed a significant portion of Kumho Tire's Gwangju manufacturing plant on 17 May 2025, forcing a complete halt in production and prompting authorities to issue a nationwide firefighting mobilisation order reported Korea Times. The company is South Korea’s second-largest tyre manufacturer.

The blaze, which began around 7:11 am local time, rapidly consumed factory buildings, with flames reportedly reaching heights of up to 100 metres.

The report further stated that by 5 pm on Saturday, approximately 70 percent of the plant's western section – an area roughly equivalent to five football fields – had been devastated by the fire. Firefighters concentrated their efforts on preventing the flames from spreading to the southern section of the facility, which is separated from the severely impacted western area. The National Fire Agency's had to deploy crucial personnel and equipment from neighbouring regions to help control the disaster.

What’s important to know is that about 400 on-duty workers were safely evacuated. However, one male employee in his 20s sustained non-life-threatening injuries and was transported to a local hospital. Additionally, two firefighters were injured during the ongoing efforts to control the blaze.

The local authorities suspect the fire originated from equipment used for heating raw rubber. Then there was the challenge about the estimated 20 tonnes of raw rubber stored at the factory, which is significantly hindering firefighting efforts.

This incident will not only have financial impact for Kumho Tire but also supply constraint for its major customers such as Hyundai Motor Corporation and Kia Corporation.

Last year, Kumho Tire reported sales of USD 3.21 billion and an operating profit of USD 431 million.

"With the fire now under control, we will soon be able to announce our estimated losses and outline plans for relocating our production lines," the report quoted a company official.

Japan's Yokohama Rubber said it had acquired a former tyre manufacturing facility in Romania for USD 35 million as part of its strategy to bolster production capacity for off-highway tyres in Europe.

The purchase of the plant in Drobeta-Turnu Severin through subsidiary Yokohama TWS Romania S.R.L. includes land, buildings and production machinery for manufacturing tyres used in mining and construction equipment, the company said.

The acquisition represents the latest move in Yokohama's expansion following its purchase of Goodyear Tire & Rubber Co's off-the-road (OTR) business, as the Japanese firm seeks what it calls "Hockey Stick Growth" under its medium-term management plan running through 2026.

The facility spans approximately 200,000 square metres in Romania's Mehedinți County and will manufacture tyres for mining and construction machinery, sectors experiencing robust demand globally.

Yokohama's strategic push into off-highway tyres comes as the company looks to diversify beyond passenger car tyres and capitalise on infrastructure development and mining activity worldwide. The Romanian plant acquisition follows a broader industry trend of Asian tyre manufacturers expanding their European footprint to serve local markets more effectively.

The deal forms part of Yokohama's "Yokohama Transformation 2026" plan, which aims to strengthen the company's market position in the off-highway tyre segment whilst enhancing production and supply capabilities across all OHT categories.