Reise Moto, a leading tyre manufacturer for two-wheelers and motorcycle accessories, has onboarded Harith Noah, a motorsport rider, as its official Brand Athlete.

Noah is a leading motorcyclist and is among the few Indians to have successfully competed at Dakar Rally, which is considered one of the toughest motorsport event. He has also won many times at the Indian National Rally Championship and also competed in many international competitions making a name for himself.

The company aims to leverage Noah’s image to promote its range of tyres, helmets and motorcycle accessories.  

“Exciting times ahead! I am very thrilled to be associated with Reise Moto! This partnership is a natural fit given our shared passion for pushing boundaries. Together, we aim to create products that inspire confidence and deliver exceptional performance in the toughest conditions," said Noah. 

Yogesh Mahansaria, Founder & MD, Reise Moto, said, “We are thrilled to welcome Harith Noah to the Reise Moto family. His achievements on the global stage reflect our commitment to excellence, and his inspiring journey resonates with our mission to elevate the riding experience for the Indian biking community. While we are committed to nurturing motorsports in India, supporting talent from grassroots initiatives to global icons like Harith Noah, inspiring a new generation of riders to chase their dreams on and off the track, we aim to align our products with the aspirations of both sides of the world."

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ARLANXEO’s Changzhou EPDM facility in China has reached a cumulative production milestone of surpassing the one-million-tonne mark. The plant began operations in 2015 with a nameplate capacity of 160,000 metric tonnes per year and has steadily enhanced its manufacturing capabilities to serve evolving demand in the automotive, construction, infrastructure and industrial sectors.

The achievement stems from employee dedication and expertise, alongside the trust of customers and partners, and underscores ARLANXEO’s commitment to supplying high-quality Keltan EPDM solutions throughout China, Asia and globally. The company expressed appreciation to all contributors and said it looks forward to building on this foundation to create further value for customers and partners in the years ahead.

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Hankook Tire has signed on as an official partner of the Gulf Cup 2026, set to be held in Jeddah, Saudi Arabia, from 23 September to 6 October. The company serves as the tournament's exclusive official tyre brand partner, marking an expansion of its Middle East sports involvement from clubs and leagues to a national-team competition.

The 27th edition of the tournament is organised by the Arab Gulf Cup Football Federation (AGCFF) and features eight national teams from Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Iraq and Yemen. Fifteen matches will take place across two Jeddah venues: King Abdullah Sports City Stadium and Prince Abdullah Al Faisal Stadium.

During the event, Hankook Tire will promote its unified global brand through media backdrops, LED advertising and giant screens before, during and after matches. The company will also pursue fan engagement via social media initiatives and interactive promotional activities, broadening its brand touchpoints across the GCC region.

Jongwoo Kim, Head of Hankook Tire & Technology's Middle East and Asia Division, said, "Our partnership with the Gulf Cup will provide an opportunity to broaden Hankook Tire's brand touchpoints across the GCC, expanding our sports marketing from club- and league-level partnerships to a tournament featuring national teams. Through sports marketing that resonates with local fans, we aim to strengthen Hankook Tire's brand presence across the Middle East."

Jassim Sultan Al Rumaihi, Secretary-General, Gulf Football Federation, said, "This partnership reflects mutual trust and a shared vision to further develop the Gulf Cup and strengthen its presence among fans and across the media landscape. It also demonstrates the Gulf Football Federation's commitment to attracting leading brands with an influential presence and an established position in the region, contributing to expanding the strategic partnership horizons of the tournament and enhancing its value across various levels.

“We are delighted to welcome Hankook Tire & Technology to the partnership family of 'Khaleeji Al Diyar Al Arabiya 27'. The company represents a globally recognised brand with an international presence and extensive experience in supporting sports and major events. We view this partnership as a valuable addition to the tournament's journey and as a strong contribution to our efforts to deliver an exceptional edition that reflects the stature and rich heritage of the Gulf Cup while further enhancing its broad commercial and fan appeal."

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Lion Elastomers has named Intertex World Resources, Inc. as the sole distributor of its Royalene EPDM, SBR and NBR in North America, effective 15 September 2026. These products are manufactured at Lion's Geismar, Louisiana, and Port Neches, Texas, facilities. Following a thorough distribution analysis, Lion chose Intertex based on the company's decades of rubber sales expertise, enduring customer relationships and coverage spanning United States, Mexico and Canada.

George Panagopoulos, Vice President of Sales & Marketing, Lion Elastomers, said, "Intertex knows the rubber market well, and their customers stay with them. Both companies want to win in the marketplace by delivering real value to customers. That is what this partnership is built to do."

Stan Rybalov, President & CEO, Intertex World Resources, Inc., said, “We are excited to partner with Lion Elastomers as the exclusive distributor of Royalene EPDM, SBR and NBR products throughout North America. Lion’s strong portfolio of domestically manufactured rubber products, combined with Intertex’s extensive market knowledge, customer relationships and distribution capabilities, creates a tremendous opportunity to bring additional value to our customers. We look forward to offering a reliable domestic source of EPDM, SBR and NBR, complemented by Intertex’s existing portfolio of carbon black, process oils and other rubber products.

“Our goal has always been to make it easier for our customers to source the materials they need while providing dependable supply, competitive value and exceptional service. This partnership with Lion Elastomers strengthens that commitment and gives our customers access to an even broader range of high-quality rubber products across the US, Mexico and Canada.”

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Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), was a distinguished speaker at the World Elastomer Technology and Engineering Forum (WETEF) in Shanghai from 13 to 16 September 2026. Co-organised with RubberTech China, the event attracted over 100,000 professional visitors, industry leaders, scholars and executives from dozens of countries.

His participation delivered strategic benefits for ANRPC and its members by raising natural rubber's profile amid global discussions dominated by synthetic elastomers and advanced materials. Aligning with WETEF's eco-friendly manufacturing focus, he promoted climate-positive practices, traceability and environmentally sound processing methods.

The forum also created direct dialogue channels with major consuming markets and international technical institutions, strengthening trade synergies. It provided valuable insights into breakthrough elastomer science, helping member nations adapt to shifting international market demands.

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