Reise Moto, a leading tyre manufacturer for two-wheelers and motorcycle accessories, has onboarded Harith Noah, a motorsport rider, as its official Brand Athlete.

Noah is a leading motorcyclist and is among the few Indians to have successfully competed at Dakar Rally, which is considered one of the toughest motorsport event. He has also won many times at the Indian National Rally Championship and also competed in many international competitions making a name for himself.

The company aims to leverage Noah’s image to promote its range of tyres, helmets and motorcycle accessories.  

“Exciting times ahead! I am very thrilled to be associated with Reise Moto! This partnership is a natural fit given our shared passion for pushing boundaries. Together, we aim to create products that inspire confidence and deliver exceptional performance in the toughest conditions," said Noah. 

Yogesh Mahansaria, Founder & MD, Reise Moto, said, “We are thrilled to welcome Harith Noah to the Reise Moto family. His achievements on the global stage reflect our commitment to excellence, and his inspiring journey resonates with our mission to elevate the riding experience for the Indian biking community. While we are committed to nurturing motorsports in India, supporting talent from grassroots initiatives to global icons like Harith Noah, inspiring a new generation of riders to chase their dreams on and off the track, we aim to align our products with the aspirations of both sides of the world."

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Bridgestone has issued a comprehensive advisory for motorists confronting the perils of summer heatwaves, which present significant challenges for both drivers and their vehicles. The combination of scorching tarmac, fully laden holiday luggage and extensive motorway travel can subject tyres to extraordinary strain. In response, the tyre manufacturer has outlined essential precautions to enhance road safety during elevated temperatures.

When temperatures climb beyond 30 degrees Celsius, the company emphasises the need for drivers to prioritise personal wellbeing. Adequate hydration and regular respite are paramount, as excessive heat can impair concentration and slow reaction times. Experts suggest scheduling a break at least every two hours, while seeking shaded parking areas is recommended to curb heat accumulation inside the vehicle.

Beyond passenger comfort, Bridgestone highlights critical technical considerations for hot weather. Tyres are particularly susceptible to added stress, prompting the company to urge pre-trip inspections. Prior to lengthy excursions, tyre pressure should be checked when cold, as heavier holiday loads require adjustment. Under-inflation can exacerbate heat generation, adversely affecting wear, stability and braking distances, with specific pressure guidelines often available for laden vehicles.

Driving behaviour requires modification under these conditions. High speeds on hot road surfaces generate significant additional heat within tyres, a risk that escalates with a full vehicle or trailer. Bridgestone counsels motorists to moderate speed and adopt a smooth driving style. A visual inspection for cracks, bulges or embedded debris is also imperative, as high temperatures intensify the effects of damage, with older tyres being especially vulnerable.

The advisory also addresses unpredictable summer weather, where heatwaves can abruptly give way to thunderstorms and heavy rain. The sudden shift from hot tarmac to a wet surface places tremendous demands on tyres and drivers. Maintaining sufficient tread depth and equipping the car with high-performance summer tyres is essential for effective water dispersal and control during these sudden changes.

Bridgestone points to its Turanza 6 tyre as a solution for these demands, offering excellent wet grip and short braking distances on wet roads. This premium touring tyre also provides enhanced driving comfort, improved mileage and optimised fuel efficiency. Motorists can therefore navigate changeable summer weather with heightened confidence and peace of mind.

Andy Mathias, Head of Marketing, North Europe, said, “The high temperatures we are currently experiencing in many parts of Europe pose particular challenges for drivers and vehicles. This makes it all the more important to pay special attention to road safety. With well-maintained tyres, regular checks and anticipatory driving, motorists can significantly improve their own safety and that of their passengers.”

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The Alliance for the Future of Tires (AZuR) is broadening its international footprint with a new European project group focused on tyre retreading. An inaugural online meeting for this initiative is scheduled for 22 July 2026, marking the first step in creating a pan-European network uniting companies, research bodies and sector specialists.

Retreading extends the lifespan of premium tyre casings, conserving raw materials and reducing CO₂ emissions while supporting Europe's circular economy. The sector faces regulatory shifts, including the ESPR Regulation, the Digital Product Passport and heightened traceability mandates.

The AZuR project group will serve as a permanent forum for retreaders, tyre makers, equipment suppliers, research institutes and associations. The agenda prioritises innovation, digitalisation, legislation, best practices and joint ventures, with the kick-off session defining the group's mission, thematic focus and structure.

The online meeting via Microsoft Teams on 22 July from 10:00 AM to 12:00 PM CEST invites existing AZuR partners and new European stakeholders. Retreaders, manufacturers, academic institutions and associations are encouraged to participate and shape the platform from its inception.

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Triangle Tyre has secured a position on the 2026 list of China’s 500 Most Valuable Brands, with a recorded valuation of RMB 65.156 billion (approximately USD 9.62 billion). The announcement came during the 23rd World Brand Conference, hosted by World Brand Lab in Beijing on 24 June. The company’s inclusion underscores a consistent upward trajectory in brand equity, driven by comprehensive operational capabilities and sustained industrial focus.

The annual ranking assesses brands through financial metrics, brand strength and consumer behaviour analysis. The entry threshold rose to RMB 5.089 billion (approximately USD 751.62 million), while the collective brand value of the top 500 reached RMB 45.29 trillion (approximately USD 6.69 trillion), a year-on-year increase of RMB 3.26 trillion (approximately USD 481.48 billion). These figures highlight the accelerating expansion and rising influence of indigenous Chinese brands.

Central to Triangle Tyre’s brand prominence is its commitment to proprietary research. The company holds over 1,000 active patents and has achieved breakthroughs in giant engineering radial tyres, direct-pressure vulcanisation and aircraft radial tyres, establishing a fully independent intellectual property system. In May 2026, its self-developed civil aviation tyre received technical authorisation from the Civil Aviation Administration, followed by AS9100D aerospace quality certification in June.

Triangle Tyre has also integrated green design and low-carbon manufacturing across operations, utilising smart factories to enhance digital lean production. These efforts have yielded quality and efficiency gains, while the company’s environmental strategy earned the EcoVadis Gold Medal and strengthened its ESG framework. The brand’s national recognition affirms its innovative capacity and market performance, and the company aims to consolidate its competitive position through continued technological and operational excellence.

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Liberty Tire Recycling, North America’s foremost tyre recycler, has announced that its Chief Executive Officer, Thomas Womble, has been selected as a recipient of the prestigious EY Entrepreneur Of The Year Award for 2026 in the East Central region. The honour, presented by Ernst & Young LLP, distinguishes visionary business leaders who demonstrate exceptional innovation, sustained growth and a commitment to creating lasting value within their industries.

An independent panel of judges recognised Womble for his transformative leadership at the helm of the nation’s largest tyre recycling enterprise. Under his guidance, the organisation has evolved from a regional operator concentrated along the East Coast and Midwest into the only fully integrated, coast-to-coast recycler of its kind in North America. His efforts have been pivotal in pioneering advanced, sustainable applications for scrap tyre materials.

Beyond operational expansion, Womble has spearheaded several industry-first initiatives that underscore his commitment to environmental stewardship. He co-founded the Tire Recycling Foundation and serves on its board while also overseeing the publication of the company’s inaugural Sustainability Report. Additionally, he has forged strategic partnerships to address the collection and recycling of specialised tyres, such as those from bicycles and mining equipment, across both United States and Canada.

Established in 1986, the EY Entrepreneur Of The Year programme subjects nominees to a rigorous evaluation process that weighs financial performance, strategic growth and personal dedication to community impact. Regional winners like Womble are celebrated for their role in reshaping industries and fostering long-term economic and social progress.

Womble said, “Being recognised as Entrepreneur of the Year is one of the highlights of my entire career. I think entrepreneurship is what the American dream is built on. It's certainly what my DNA is built on, and to be honoured with such people that are making such a difference in the world is quite an achievement.”

Shannon Crone, Entrepreneur Of The Year East Central Program Co-Director and EY Executive Director, said, "Through their vision, focus and commitment to growth, they are building companies that move markets forward, create opportunities for their teams and strengthen the communities around them.”

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