Sime Motors, the foremost automotive leader in the Asia Pacific region, has entered into a collaboration with Evergreen Corporate Sdn. Bhd. to launch a groundbreaking zero-waste tyre recycling programme, setting a new benchmark for environmental responsibility and industry innovation in Malaysia. The initiative will be implemented nationwide across all Sime Motors dealerships in Peninsular Malaysia starting 1 July 2025.

Under this initiative, used tyres collected from Sime Motors’ service operations – including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection – will be processed at Evergreen Corporate’s facility using Advanced Thermal Recovery Green Technology. This cutting-edge method ensures 100 percent material recovery with minimal emissions, converting waste into valuable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen Corporate’s commitment to sustainability is further validated by its ESG Gold rating from MARC (Malaysian Rating Corporation Berhad), highlighting its excellence in eco-conscious waste management.

Aligned with Department of Environment (DOE) guidelines, the partnership reinforces national ESG and sustainability goals. As a socially responsible corporation, Sime Motors is dedicated to reducing its environmental footprint through practical, customer-centric solutions that benefit both communities and the planet.

Jeffrey Gan, Managing Director – Southeast Asia, Sime Motors, said, “This programme reflects our commitment to sustainability and innovation in waste management. With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero-waste tyre recycling within the industry.”

Wan Afif Azizul, CEO, Evergreen Corporate, said, “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.”

Kwan Meng Kian, Co-Founder, Evergreen Corporate, said, “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”

Comments (0)

ADD COMMENT

Link Copied!

Gurugram-headquartered tyre major Apollo Tyres has announced the appointment of Mahalakshmi Ramaswami as its new Chief Human Resources Officer, effective immediately, the company said in a regulatory filing.

Ramaswami’s appointment was approved by the board of directors following a recommendation from the Nomination and Remuneration Committee.

Prior to joining Apollo Tyres, she most recently served as the Head of HR for the Southeast Asia Cluster based in Singapore at Mondelez International.

She brings over two decades of experience across multinational organisations spanning fast-moving consumer goods, telecommunications, pharmaceuticals and consulting sectors.

During her tenure at Mondelez, Ramaswami is credited to have a played pivotal role as the HR Director for India Region in the business turnaround by aligning people strategy with organisational objectives.

She also has held leadership roles at prominent Indian and multinational companies including Bharti Group, Ranbaxy, Ballarpur Industries and EY.

Ramaswami holds an MBA from IMT Ghaziabad and a Bachelor’s degree in Physics (Hons.) from Delhi University.

On the other hand, as part of the Management Restructuring at Apollo Tyres, Dipankar Ghosh, Group Head of HR Business Partnership for Manufacturing & Projects, will no longer be part of the senior management structure as defined under securities regulations, effective 16 July.

The restructuring reflects Apollo Tyres’ strategic focus on strengthening its human capital capabilities as the company navigates competitive pressures in both domestic and international markets.

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone India has presented the European Alignment Certificate to the Automotive Research Association of India (ARAI), recognising the successful completion of their Rolling Resistance (RR) Lab Alignment. The certificate was presented to Dr Reji Mathai, Director of ARAI, by Rajarshi Moitra, Deputy Managing Director of Bridgestone India, during a ceremony attended by senior leaders from both organisations.

This milestone strengthens the partnership between Bridgestone and ARAI, India’s leading automotive R&D institution for testing and standardisation. Rolling resistance plays a crucial role in enhancing fuel efficiency, aligning with both organisations’ commitment to advancing tyre technology. The certification underscores their shared dedication to fostering innovation, improving testing capabilities and promoting sustainable mobility solutions in India.

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber has been recognised for its sustainability leadership with continued inclusion in three prestigious FTSE Russell ESG indexes. The company marks its 21st consecutive year on the FTSE4Good Index Series, a global benchmark for responsible investing. Additionally, it maintains its ninth straight year on the FTSE Blossom Japan Index and fourth year on the FTSE Blossom Japan Sector Relative Index – both key indicators of Japanese ESG excellence endorsed by Japan's Government Pension Investment Fund (GPIF).

These indexes, developed by London Stock Exchange Group's FTSE Russell, help investors identify companies with strong environmental, social and governance (ESG) performance. Yokohama Rubber's sustained inclusion reflects its long-term commitment to sustainable business practices.

Comments (0)

ADD COMMENT

Link Copied!

The fourth round of the 2025 Lamborghini Super Trofeo Asia Series, a racing competition hosted by Italian supercar brand Automobili Lamborghini S.p.A and powered by Hankook Tire, will take place from 18 to 20 July at INJE SPEEDIUM in Gangwon Province. As the exclusive tyre supplier, Hankook Tire continues to elevate Korean motorsports through its partnership with Lamborghini, showcasing its high-performance Ventus racing tyres on the Huracán Super Trofeo EVO2.

The 3.91-km INJE SPEEDIUM circuit, featuring 19 corners and a 40-metre elevation change, demands exceptional tyre performance under extreme conditions, including high-speed straights and scorching summer temperatures. Hankook’s Ventus tyres are engineered to deliver superior grip, durability and heat resistance, ensuring peak performance in challenging racing environments.

Beyond the races, Hankook will host the ‘Ventus Experience’, inviting European automotive influencers to test the Ventus Super Sports line and explore its advanced R&D facilities.

The 2025 Lamborghini Super Trofeo spans Asia, Europe and North America, with six rounds per series. Top contenders will advance to the Grand Final in Misano, Italy, this November, competing for the season championship.

Comments (0)

ADD COMMENT

Link Copied!