Toyo Tire to Restructure European Operations, Shift Focus to Serbia

Japanese tyre manufacturer Toyo Tire has announced a major reorganisation of its European operations, which will see the company shift its regional headquarters to Serbia and close existing sales subsidiaries in Germany, the Netherlands, Italy and the UK.

The company, based in Itami City, Japan, said the changes are part of its long-term global strategy and will involve the creation of a new sales hub, Toyo Tire Sales and Marketing Europe, based in Indija, Serbia. Sales operations will begin in January 2025, with full management functions transferring from its current European headquarters in Germany by the end of that year.

The decision will also see the phased closure of four European sales subsidiaries: Toyo Tire Deutschland GmbH, Toyo Tire Benelux B.V., Toyo Tire Italia S.p.A., and Toyo Tyre (UK) Ltd., starting in January 2025.

Toyo Tire has invested heavily in Serbia in recent years, opening a factory there in 2022 to strengthen its supply chain for Europe and North America, its main market. The company also established a research and development center in Germany in 2019, parts of which will now relocate to a new R&D facility at the Serbian factory site.

By consolidating its European production, sales, and technology operations in Serbia, Toyo Tire aims to enhance efficiency, adapt more flexibly to market demands, and strengthen its regional business foundation.

The company says the move is part of efforts to boost customer satisfaction in Europe and grow the Toyo Tires brand globally.

Hankook’s iON Race Tyre Ready For Strategic Challenge At Madrid E-Prix

Hankook Tire faces a demanding technical assignment at Round 6 of ABB FIA Formula E World Championship Season 12 as the series descends on Madrid for the first time. The occasion is the 2026 CUPRA Raval Madrid E-Prix, scheduled for 21 March 2026 at the Circuito del Jarama, a storied permanent circuit situated just north of the Spanish capital. Jarama first acquainted itself with the series during pre-season testing in the previous season and now assumes its place as an official race venue. Stretching to 3.934 kilometres with 14 turns, it immediately distinguishes itself as the longest circuit in Formula E history, surpassing any previous track by roughly 400 metres. Its blend of fast, flowing corners and short straights places relentless emphasis on energy management and regenerative braking while simultaneously challenging the grip and thermal resilience of Hankook’s iON Race tyre.

Strategic complexity intensifies at this round with the introduction of PIT BOOST in a single-header setting for the first time since the mechanism debuted in Season 11. Drivers will be obliged to make a pit stop that replenishes the battery with an additional 10 percent energy in approximately 30 seconds. ATTACK MODE will also be available once, lasting six minutes. When coupled with an extended race distance of 23 laps, these factors shift the spotlight squarely onto tyre consistency and energy strategy across the entirety of the event.

From a technical perspective, Jarama imposes a distinctive set of demands that Hankook must navigate carefully. Although teams accumulated initial data during pre-season running at the same circuit in the prior season, March conditions for the race weekend could bring different ambient temperatures and evolving track surface characteristics. The layout subjects the tyres to sustained stress through rapid directional shifts and high cornering loads, making predictable warm-up behaviour, controlled thermal response and stable traction indispensable for both qualifying pace and race efficiency.

The race weekend schedule begins with Free Practice 1 on 20 March, continuing through Saturday’s race on 21 March. A Formula E Rookie Test will follow on 22 March, offering development drivers valuable track time at Jarama.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, “Madrid represents exactly the kind of challenge that tests every aspect of tyre performance. Jarama’s combination of high-speed corners and limited straight sections, together with the introduction of Pit Boost, creates a unique race dynamic. With teams working from a limited data baseline, the iON Race tyre is designed to deliver consistent grip and stable thermal performance across a wide operating window, supporting competitive and closely fought racing.”

Superteam Wheels Deepens European Presence Through Kőbánya Cycling Team Partnership

Superteam Wheels Deepens European Presence Through Kőbánya Cycling Team Partnership

Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has entered into a significant strategic alliance with Hungary’s Kőbánya Cycling Team, a UCI Continental squad. Under this agreement, Superteam will provide custom-engineered S-ALL Carbon Ultra H2 wheelsets to support the team’s rigorous training schedule and participation in high-level competitions, including events on the UCI Europe Tour. This collaboration underscores Superteam’s commitment to expanding its footprint in international professional cycling and highlights the recognition of its advanced carbon fibre technology by European teams.

Based in Budapest, Kőbánya Cycling Team stands as a key force in Eastern European professional cycling. The squad regularly competes in prestigious races such as the Tour of Hungary and the Tour of Szeklerland, where it has achieved notable results, including a stage podium at the Tour of Hungary and multiple top-10 finishes in events like the Tour of Romania. With a diverse roster featuring riders from Hungary, Italy, Norway and beyond, the team brings a wealth of experience and tactical sophistication to the partnership, enabling strong performance across varied racing conditions.

For this collaboration, Superteam has meticulously tailored the S-ALL Carbon Ultra H2 wheelset to meet the specific demands of professional racing. The wheels have been fine-tuned for optimal stiffness, reduced weight and enhanced aerodynamics, ensuring they perform exceptionally in scenarios ranging from high-speed sprints to climbing breakaways. This bespoke engineering embodies the brand’s commitment to delivering race-ready equipment, allowing athletes to compete on wheels that mirror those available to cycling enthusiasts.

Chris Zeng, Overseas Business Manager, Superteam Wheels, said, "The professional racing arena is the ultimate test of product performance. With years of experience in European professional events, Kőbánya Cycling Team has a profound and precise understanding of professional wheelset requirements. This customised collaboration is a practice of integrating our R&D capabilities with the real needs of the professional racing stage and a testament to our brand strength being recognised by the European professional cycling community. In the future, we will continue to refine our products to the stringent standards of UCI events, enabling more professional riders and cycling enthusiasts to experience the elevated riding performance brought by high-quality carbon fibre wheelsets."

Tana Oy Appoints Vest Assistanse As New Aftermarket Partner In Norway

Tana Oy Appoints Vest Assistanse As New Aftermarket Partner In Norway

Tana Oy, a Finnish environmental technology company specialising in manufacturing mobile solid waste shredders, screens and landfill compactors, is expanding its customer support in Norway. The company has entered into a partnership with Vest Assistanse, designating them as a new aftermarket service provider.

This collaboration ensures that TANA machine operators across the country will have access to reliable and efficient maintenance and technical support. Vest Assistanse brings a strong local presence and a team of experienced service professionals, positioning them to deliver swift response times and high-quality field service. Their expertise is aimed at helping customers maintain optimal machine performance and maximise operational uptime.

This strategic appointment reflects Tana’s sustained commitment to the Norwegian market. By strengthening its local service network, the company is enhancing its ability to provide comprehensive after-sales care, ultimately reinforcing its dedication to superior customer service and operational efficiency throughout the region.

Triple Test Triumph For Falken Ahead Of 2026 Summer Season

Triple Test Triumph For Falken Ahead Of 2026 Summer Season

Falken has entered the 2026 summer season with notable achievements in independent tyre evaluations, securing strong ratings for three distinct models. The high-performance AZENIS FK520, versatile ZIEX ZE320 and electric vehicle-focused e.ZIEX each demonstrated their capabilities in assessments conducted by leading automotive clubs and specialist media.

The ultra-high-performance AZENIS FK520 earned high praise in the sportauto summer tyre test, receiving an overall Very Good rating. With a total score of 8.6 out of 10 across all categories, it positions itself among top contenders in its class. The tyre achieved perfect 10 out of 10 points for exceptionally short braking distances on both wet and dry surfaces. Its handling, lateral grip and comfort also received commendable scores. The publication distinguished it as best value for money, highlighting its blend of performance and affordability.

In the Automobile Club of Germany (AvD) test, the Falken ZIEX ZE320 secured a Very Good rating and finished fifth among 15 competitors in the 215/55 R17 size. It delivered outstanding wet performance, earning high marks between 4.4 and 4.6 out of 5 for aquaplaning resistance, cornering stability and braking. The tyre maintained consistent dry performance and was noted for low noise levels. In the Greenovation category, it received a Good rating for efficient rolling resistance and low weight.

The e.ZIEX achieved a Good overall rating in the auto motor und sport summer test. With 7.2 out of 10 points in wet conditions and 8.4 on dry roads, it demonstrated balanced and secure performance. Exceptional ride comfort and very low interior noise, both scoring a perfect 10 out of 10, were particular highlights. Testers described it as an efficiency recommendation for electric vehicles, praising its quiet, predictable handling.

These test results demonstrate Falken's technical expertise and product evolution, reinforcing the brand's commitment to quality as the summer season approaches.