The Tire and Rubber Association of Canada has recognised outstanding individuals and businesses for their dedication and commitment to excellence in the tyre and rubber industry including end-of-life tyre management businesses and other businesses focused on sustainability. 

The association said in a statement that the TRAC Awards Ceremony took place immediately following its Annual General Meeting on 14 June 2022, at the Alt Hotel Toronto Airport in Mississauga. 

The inaugural Industry Leadership Awards recognised leadership in the following categories: Leader of the Year, Lifetime Achievement, Sustainability, and Young Leader. 

Carol Hochu, President and CEO, TRAC, said, “To our delight, we received submissions from many highly qualified industry professionals and companies; and picking any one single winner in most categories proved itself a challenge. That is why we chose to recognise multiple winners in several categories. This year, we are pleased to celebrate 11 individuals and companies who have demonstrated leadership and excellence, and whose contribution to the tyre and rubber industry in the areas of business, innovation, and sustainability had been simply outstanding.” 

Emmie Leung, Founder and CEO of TRAC member firm Emterra Group, has been named Leader of the Year, the release said. For over 45 years, Emmie has led Emterra from a one-woman start-up to one of the largest integrated resource management companies. Emmie’s ability to envision business growth and development in the circular economy has led to Emterra’s expansion into several divisions. Emmie created Emterra Tire Recycling (ETR) in 2005 and has continued to make significant contributions to tyres’ circular economy and became a leading supplier of crumb rubber in Canada. 

The Lifetime Achievement Award went to Don Blythe, Don Campbell, Jim Henderson, and Glenn Maidment in recognition of their outstanding achievements and enduring legacies to the Canadian tyre and rubber industry and to the community at large. 

Don Blythe had over 60 years of experience in the industry. He began his career with Goodyear Saskatoon in 1957. He joined OK Tire in 1972 and was instrumental in forming an OK Tire Franchised Dealer Committee to explore the possibility of the Canadian dealers (49) purchasing OK Tire Stores Canada Ltd. from Ashland Oil (Kentucky). In 1973, a 100 per cent OK franchised dealer-owned marketing group OK Tire Stores Inc. was formed. He was named President of OK Tire in 1983. Don was elected to the Board of the Western Canada Tire Dealers and Retreaders Association (today WCTD) in 1982. After retiring from OK Tire in 2003, he became Executive Director for WCTD until 2009. Don was instrumental in establishing Tire Stewardship BC (TSBC) and several end-of-life tire programs in Canada and remained at the helm of TSBC until his passing in 2018. 

The Canadian tyre industry owes Don Campbell a debt of gratitude for his vision and dedication to the industry under Industry Canada and as past president of TRAC (1997–2001). Within the framework of NAFTA negotiations in 1980s, Don championed development of a duty remission programme which allowed rubber companies to claim return of duties in return for new investment in Canada. This duty remission accrued approximately USD 250 million, and the industry invested close to a USD 1 billion in new tyre plants and equipment in Canada. 

Jim has been involved in tire industry, tyre production, and manufacturing for 56 years. He started his life-long tyre industry career with Michelin plants in England and Ireland. 

Glenn Maidment’s tyre and rubber industry career spanned 51 years with 30 years working for the Tire and Rubber Association of Canada (formerly Rubber Association of Canada, RAC), and nearly 20 years as the Association’s President. Under his vision, the tyre industry and governments developed sustainable and self-sufficient non-profit enterprises that meet their financial and recycling obligations. He was instrumental in the development and implementation of tyre stewardship regulations and establishment of stewardship organisations responsible for tyre recycling in British Columbia, Manitoba, and Ontario. 

In the area of Sustainability, TRAC honoured Kal Tire, Maureen Kline, and Tyromer Inc. for their environmental, economic, and social contributions. 

The Young Leader award recognises inspirational and dedicated young leaders who demonstrate industry leadership in management, innovation, technology and/or sustainability within their organisation or community. This year, TRAC recognised Charley Kriksic, Mark Lin, and James O’Reilly, the release said. 

Charley is a motivated and dedicated industry professional. He is Director of Sales and Marketing with Consumers Tire. In 2021, he was elected to the position of President of the Ontario Tire Dealers Association (OTDA) where he oversees the Association’s activities and continues to encourage the growth and prosperity for the sector. 

As OE Account Manager at TRAC member firm MAXXIS, Mark always seeks ways to bring value to the organisation, team members, and customers. He creates strategies to improve partnerships, business processes, products, and marketing activities. 

James O’Reilly, Vice President of the Trail Tire Group, is a second-generation tyre business professional. He is currently overseeing the Distribution Arm (Trail Tire Supply) as well as the Associate Store Program (Trail Tire Auto Centers) at Trail Tire Group, the release added. (TT)

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Pirelli is all set for the winter season with its winter tyre range that is renewed over the past two years. The newly launched Scorpion Winter 3 joins the P Zero Winter 2 for high-performance cars and the Cinturato Winter 3 for saloons and crossovers. The range is available with Pirelli Elect technology for electric vehicles. Independent tests by European organisations have placed Pirelli winter tyres at the front in safety-related areas, while the Cinturato All Season SF3 has recorded four victories and six additional podium finishes.

Winter tyres or suitable equipment are required from 15 November to 15 April. Most winter driving occurs on dry and wet roads. Below 7°C, winter compounds offer more grip than summer compounds, and the tread pattern helps counter aquaplaning and generate traction on snow. Sidewall markings indicate capability: M+S identifies a product for challenging surfaces, while 3PMSF certifies testing in harsh conditions. An appropriate winter driving style includes increased safety distance, avoiding sudden acceleration and reducing brake use in favour of engine braking.

The Cinturato Winter 3 took first place in the 2026 ADAC winter tyre test in size 225/50 R17 against 16 models, earning a highly recommended rating with the best wet score and the highest assessment for driving safety. It won the AvD test in size 225/45 R17 against 15 tyres with a very good rating. It also finished first in the Auto Bild comparison in size 205/55 R16 on a Volkswagen Golf against 14 tyres with an exemplary rating. Podium finishes followed in tests by Auto Express, Auto Bild Allrad and Tyre Reviews, giving six podium finishes in seven tests, including three victories.

The Scorpion Winter 3 debuted with a victory in the alVolante comparison in size 235/60 R18 on an Alfa Romeo Stelvio, ranking first among six winter tyres. Its wet performance, shortest braking distance, fastest lap time and progressive reactions set it apart. It was judged consistent and predictable on snow and balanced on dry roads.

In the annual Auto Bild super comparative test, the P Zero Winter 2 finished on the podium with an exemplary rating, thanks to precise driving behaviour in wet and dry conditions and braking performance on both surfaces. The Cinturato Winter 3, Scorpion Winter 3 and P Zero Winter 2 are available with Pirelli Elect technology on dedicated fitments for Europe's electric vehicle fleet. Elect addresses low rolling resistance for range, acoustic comfort, longer tyre life, grip for immediate torque and a reinforced structure for battery weight.

All-season tyres suit drivers mainly in urban areas covering up to 20,000 km per year without frequent heavy snowfall. Higher mileage, regular mountain travel or high-performance cars generally call for winter tyres. The Cinturato All Season SF3 carries the 3PMSF marking and has four victories in comparisons by Auto Zeitung, Reifentester, Auto Express and Que Choisir, plus six additional podium finishes. The new Scorpion All Season SF3 extends the approach to SUVs.

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Nokian Tyres will withdraw its sponsorship of the 2027 IIHF Ice Hockey World Championship should Russia be permitted to compete, the company has confirmed. The decision follows a Court of Arbitration for Sport (CAS) ruling that cleared Russian national teams to return to international ice hockey. Nokian Tyres stated that continuing the sponsorship under such circumstances would conflict with its values. Tiina Frazer, SVP of Brand, Marketing and Communications, explained that while the 2026 tournament cooperation proved highly successful, the company felt compelled to act on its principles regarding Russian participation.

The tyre manufacturer had been named an Official Sponsor for both the 2026 and 2027 IIHF Ice Hockey World Championships in late 2025. Its 2026 involvement included the ‘Carve the Corners’ contest, running from 6 February to 20 March, which offered fans in the United States and Canada a chance to win a trip to the tournament. The 2026 event, held from 15 to 31 May, featured 64 games with 16 top national teams competing for the title and stands as the world’s largest annual winter sports event.

Frazer said, “Our sponsorship agreement with the IIHF covers the 2026 and 2027 World Championships, and our cooperation around the 2026 tournament was very successful. However, under the current circumstances, continuing the sponsorship if Russia participates would not be aligned with our values. We have therefore decided to end our sponsorship of the 2027 World Championship should Russia be allowed to take part.”

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Sri Trang Agro-Industry Public Company Limited (STA), the world's largest fully integrated natural rubber company, has been honoured at the Intelligent Industry Awards 2026, an accolade bestowed by the National Science and Technology Development Agency (NSTDA). The award was formally received on 30 October 2026 at Bangkok's S31 Sukhumvit Hotel by Executive Director Vitchaphol Sincharoenkul, accompanied by Akarat Mattayangkul, Factory Manager of the Huai Nang Branch, and Poowanart Laoprasert, Factory Manager of the Loei Branch.

Three of the company's production sites earned recognition under the award. The Loei and Huai Nang branches in Trang Province were cited for their technically specified rubber (TSR) operations, while the Kanchanadit Branch in Surat Thani Province was acknowledged for latex production. Evaluators placed weight on technology deployments that yield demonstrable outcomes, alongside sustained organisational development spanning operational processes, personnel, energy and sustainability.

Research and development form a central pillar of STA's strategy, merging its natural rubber know-how with digital tools and artificial intelligence. Among its flagship efforts is the Sri Trang AI Machine (SAM), which harnesses AI to bolster analysis and decision-making in production. The company also runs an ‘AI Clinic’ that invites staff from every department to pitch ideas, exchange experiences and obtain expert advice on embedding AI in routine tasks, thereby streamlining workflows, aiding decisions and lifting operational efficiency while nurturing a culture of technological learning.

The accolade underscores STA's drive towards Industry 4.0 through digital adoption, automation, innovation, workforce development and prudent resource management. It represents a further milestone in Sri Trang Group's evolution, reinforcing its emphasis on technology, people and resource efficiency as it continues to champion the sustainable development of Thailand's rubber sector.

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Professor James Busfield of Queen Mary University of London has been awarded the prestigious IRCO Medal by the International Rubber Conference Organisation (IRCO) in recognition of his longstanding contribution to international rubber conferences. The honour was presented by IRCO Executive Chairman Michael Clayton at IRC 2026 in Aichi, Japan, immediately before Busfield delivered his plenary lecture. The IRCO Committee unanimously approved the award at its meeting in Bangkok on 2 December 2025.

His involvement with the organisation spans more than a decade, having represented the United Kingdom on the IRCO Committee since 2013. He chaired and organised IRC 2019 in London, attracting 550 delegates, and led the organisation of RubberCon events in Manchester in 2014 and Edinburgh in 2023, the latter welcoming over 310 participants from 26 countries. A frequent plenary and keynote speaker, he also regularly involves postgraduate students in these international gatherings, providing opportunities to showcase their research and build professional connections.

Left to right: Michael Clayton, Executive Chairman of IRCO; Professor James Busfield, Queen Mary University of London; and Professor Mikihito Takenaka, Congress Chair of IRC2026 AICHI and Professor at the Institute for Chemical Research, Kyoto University.

Beyond his international conference work, Busfield has headed the Elastomer Group at the Institute of Materials, Minerals and Mining (IOM3) since 1995. Under his leadership, the group has delivered more than 100 meetings and conferences for the rubber sector while introducing hybrid events to expand global accessibility. At Queen Mary, he serves as Professor of Materials, National Teaching Fellow, Deputy Head of School and Head of the UK's largest soft matter research group. His career began in automotive suspension engineering before he completed his doctorate under Professor Alan Thomas.

Busfield's research encompasses rubber friction, fatigue, fracture, recycling and smart materials, supported by more than 190 peer-reviewed publications and industrial collaborations with Bridgestone, Continental, Aston Martin F1 and Schlumberger. Elected a Fellow of the Royal Academy of Engineering in 2020, he has also received the Colwyn Medal (2009), the American Chemical Society Rubber Division's George Stafford Whitby Award (2021) and the IOM3 T B Marsden Medal (2024).

Michael Clayton, Executive Chairman of IRCO, said, “James never travels alone. At every conference he brings his students, and gives them the chance to present, to meet people and to begin their careers in our industry. He is incredibly generous with his time, and one of our industry's most engaging speakers. Professor Busfield is an incredibly worthy recipient of the IRCO Medal.”

Professor James Busfield said, “It is a great honour to receive the IRCO Medal. IRCO has coordinated the International Rubber Conference and RubberCon events for about 60 years, and I have been fortunate to have been a part of that community for about half of that time. I enjoy greatly participating in these conferences and value the opportunity to meet the global rubber experts, discuss with them new innovations and together help to move the discipline and our industry forward. My thanks are extended to all of those from the global rubber community who have worked to make our IRCO events so successful.”

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