The Tire and Rubber Association of Canada has recognised outstanding individuals and businesses for their dedication and commitment to excellence in the tyre and rubber industry including end-of-life tyre management businesses and other businesses focused on sustainability.
The association said in a statement that the TRAC Awards Ceremony took place immediately following its Annual General Meeting on 14 June 2022, at the Alt Hotel Toronto Airport in Mississauga.
The inaugural Industry Leadership Awards recognised leadership in the following categories: Leader of the Year, Lifetime Achievement, Sustainability, and Young Leader.
Carol Hochu, President and CEO, TRAC, said, “To our delight, we received submissions from many highly qualified industry professionals and companies; and picking any one single winner in most categories proved itself a challenge. That is why we chose to recognise multiple winners in several categories. This year, we are pleased to celebrate 11 individuals and companies who have demonstrated leadership and excellence, and whose contribution to the tyre and rubber industry in the areas of business, innovation, and sustainability had been simply outstanding.”
Emmie Leung, Founder and CEO of TRAC member firm Emterra Group, has been named Leader of the Year, the release said. For over 45 years, Emmie has led Emterra from a one-woman start-up to one of the largest integrated resource management companies. Emmie’s ability to envision business growth and development in the circular economy has led to Emterra’s expansion into several divisions. Emmie created Emterra Tire Recycling (ETR) in 2005 and has continued to make significant contributions to tyres’ circular economy and became a leading supplier of crumb rubber in Canada.
The Lifetime Achievement Award went to Don Blythe, Don Campbell, Jim Henderson, and Glenn Maidment in recognition of their outstanding achievements and enduring legacies to the Canadian tyre and rubber industry and to the community at large.
Don Blythe had over 60 years of experience in the industry. He began his career with Goodyear Saskatoon in 1957. He joined OK Tire in 1972 and was instrumental in forming an OK Tire Franchised Dealer Committee to explore the possibility of the Canadian dealers (49) purchasing OK Tire Stores Canada Ltd. from Ashland Oil (Kentucky). In 1973, a 100 per cent OK franchised dealer-owned marketing group OK Tire Stores Inc. was formed. He was named President of OK Tire in 1983. Don was elected to the Board of the Western Canada Tire Dealers and Retreaders Association (today WCTD) in 1982. After retiring from OK Tire in 2003, he became Executive Director for WCTD until 2009. Don was instrumental in establishing Tire Stewardship BC (TSBC) and several end-of-life tire programs in Canada and remained at the helm of TSBC until his passing in 2018.
The Canadian tyre industry owes Don Campbell a debt of gratitude for his vision and dedication to the industry under Industry Canada and as past president of TRAC (1997–2001). Within the framework of NAFTA negotiations in 1980s, Don championed development of a duty remission programme which allowed rubber companies to claim return of duties in return for new investment in Canada. This duty remission accrued approximately USD 250 million, and the industry invested close to a USD 1 billion in new tyre plants and equipment in Canada.
Jim has been involved in tire industry, tyre production, and manufacturing for 56 years. He started his life-long tyre industry career with Michelin plants in England and Ireland.
Glenn Maidment’s tyre and rubber industry career spanned 51 years with 30 years working for the Tire and Rubber Association of Canada (formerly Rubber Association of Canada, RAC), and nearly 20 years as the Association’s President. Under his vision, the tyre industry and governments developed sustainable and self-sufficient non-profit enterprises that meet their financial and recycling obligations. He was instrumental in the development and implementation of tyre stewardship regulations and establishment of stewardship organisations responsible for tyre recycling in British Columbia, Manitoba, and Ontario.
In the area of Sustainability, TRAC honoured Kal Tire, Maureen Kline, and Tyromer Inc. for their environmental, economic, and social contributions.
The Young Leader award recognises inspirational and dedicated young leaders who demonstrate industry leadership in management, innovation, technology and/or sustainability within their organisation or community. This year, TRAC recognised Charley Kriksic, Mark Lin, and James O’Reilly, the release said.
Charley is a motivated and dedicated industry professional. He is Director of Sales and Marketing with Consumers Tire. In 2021, he was elected to the position of President of the Ontario Tire Dealers Association (OTDA) where he oversees the Association’s activities and continues to encourage the growth and prosperity for the sector.
As OE Account Manager at TRAC member firm MAXXIS, Mark always seeks ways to bring value to the organisation, team members, and customers. He creates strategies to improve partnerships, business processes, products, and marketing activities.
James O’Reilly, Vice President of the Trail Tire Group, is a second-generation tyre business professional. He is currently overseeing the Distribution Arm (Trail Tire Supply) as well as the Associate Store Program (Trail Tire Auto Centers) at Trail Tire Group, the release added. (TT)
Pirelli Signs Partnership With Univrses To Integrate AI Vision Into Cyber Tyre System
- By TT News
- May 01, 2026
Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.
The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.
Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.
A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.
Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
ZC Rubber To Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026
- By TT News
- April 30, 2026
ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.
The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.
Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.
A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.
Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”
Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications
- By TT News
- April 30, 2026
Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.
The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.
Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.
Yokohama Rubber Secures SBTi Validation For 2035 GHG Reduction Targets
- By TT News
- April 30, 2026
The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.
Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.
The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.
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