Trelleborg, a global engineering group focused on polymer technology, announced on Monday that it unveiled its new Adaptive Tyre Management System (ATMS) at SIMA 2022. Awarded the bronze medal at the SIMA Innovation Awards, the ATMS represents the future of agriculture by bringing smart farming to everyday operations, claims Trelleborg. The system acquires real-time tyre data for ultimate tractor performance through its sensors, mounted on a tyre integrated support.

Furthermore, according to Trelleborg, the ATMS detects the tyre working conditions, including each tyre's dynamic load, pressure and temperature. While working, the farmer is constantly informed on how to fully optimise the tractor configuration in each operation through the most appropriate tyre inflation pressure for an optimised footprint and reduced soil compaction, and the correct tractor ballast and implementation set-up for improved drivability on the road, greater traction and lower rolling resistance.

Sharing his thoughts, Gianluca Abbati, Vice President – Technology and Innovation, Trelleborg Wheel Systems, said, “We work hard to make sure farmers can produce more while using fewer resources. That means leveraging new technologies where they need it most. Smart farming and sustainable agriculture must rely on accurate, real-time data. Trelleborg ATMS is a real market differentiator, providing the most important data to achieve a cost-effective agribusiness, by maximising vehicle operations, reducing working time and fuel consumption.”

World-class cyclist and multiple Tour de France champion Tadej Pogačar has joined Continental as its new global ambassador.

This new collaboration with one of the best contemporary cyclists is a logical continuation of Continental's longstanding reputation as a reliable brand in both the automotive and cycling industries. The long-term relationship will place special emphasis on fostering mutual respect and understanding between bikers and drivers. Pogačar and Continental are both dedicated to enhancing communication between drivers and boosting everyone's safety.

In 2024, Pogačar, 26, created history by winning several Monument races and placing first in the Tour de France, the Giro d'Italia and the Road World Championships. Only two riders in history have accomplished this feat. In addition, he earned victories in Liège-Bastogne-Liège and Strade Bianche. He is committed to developing future cycling talent in Slovenia and abroad through his foundation and the ‘Pogi Team’ development squad.

For many years, Continental has maintained a strong presence in the cycling industry. Not only do all of the support cars of the Tour de France use Continental car tyres, but numerous elite teams, including the 2024 winning squad, also use Continental bike tyres. Additionally, Continental is a major sponsor of the Giro d'Italia, providing its automobile tyres to all official support vehicles to increase safety on the difficult 3,000-kilometre course.

Pogačar said, "Top performance is not only the result of talent, but also of the pursuit of continuous development. Continental and I share the ambition to always make the most of our possibilities – both in terms of sport and development. So this partnership was an obvious choice. As a professional cyclist, I know how crucial it is to trust your tyres. Without the right equipment, I wouldn't have become the rider I am today.”

Egemen Atış, Head of Strategy, Analytics & Marketing at Continental Tires EMEA, said, "Tadej Pogačar and Continental both stand for exceptional performance but above all for safe driving. Risky manoeuvres, misjudging situations and thinking only of oneself doesn't win races. Tadej’s ability to see the bigger picture, alongside his extraordinary talent, makes him not only the best cyclist in the world at the moment, but also the perfect partner for Continental."

Indian tyre manufacturer Apollo Tyres Ltd reported a 3% increase in annual revenue to INR 261.23 billion for fiscal year 2024-25, while its net profit fell 35 percent from the previous year.

The company, which markets its products under the Apollo and Vredestein brands, saw its operating profit decline to INR 35.71 billion for the full year, compared with INR 44.47 billion in the previous fiscal year.

For the fourth quarter ended March 31, Apollo Tyres posted a revenue of INR 64.24 billion, up 3% year-on-year, while quarterly net profit dropped to INR 1.85 billion from INR 3.54 billion in the same period last year.

"We acknowledge that our performance over the past few quarters has not met industry benchmarks and our own expectations. After a thorough internal review, we have identified the key challenges that contributed to this underperformance," said Onkar Kanwar, Chairman of Apollo Tyres.

"With targeted strategies now in place to address these issues, we are confident in our ability to deliver stronger results in the coming quarters," he added.

Apollo Tyres, which has manufacturing facilities in India, the Netherlands and Hungary, distributes its products in over 100 countries.

Elmer Wiemer, Chief Financial Officer and designated Chief Executive Officer of Heuver Group, has passed away. The group shared the sad news in a statement announcing that he passed away on 4 May at the age of 48 after a brief illness.

Wiemer has had a lasting impact on the Heuver Group since he took office in 2020. As CFO, he played a pivotal role in bolstering the course, advancing the organisation's professionalism and attaining long-term success. His strategic vision and astute financial sense were always bolstered by a strong sense of accountability and a kind, humane leadership style.

“He was a true inspiration. Elmer’s legacy is tangible in the way we work together, in the culture he helped shape and in the ambitions he helped realise. We lose in him not only a leader, but also a warm personality, a dedicated colleague and a dear friend,” said Heuver Group management.

Goodyear has launched the award-winning Goodyear Eagle F1 Asymmetric 6 tyre in the United States and Canada. The premium summer tyre has emerged the winner in the 2025 AutoBild test for ultra-high-performance (UHP) tyres and is aimed at a wide range of sporty and luxury cars, crossovers and SUVS.

With its unique tread composition that optimises rubber-to-road contact, the Goodyear Eagle F1 Asymmetric 6 offers responsiveness and stability for dynamic driving. While the flexible tyre compound provides better grip in hot weather, the asymmetric tread pattern guarantees rapid responsiveness and traction in turns. To guarantee a peaceful, pleasant ride, the tyre pattern and lightweight design also reduce road noise. Goodyear's SoundComfort and SealTech innovations are two notable features found in certain Eagle F1 Asymmetric 6 fitments. For a more peaceful and elegant driving experience, SoundComfort reduces road noise, while SealTech successfully seals punctures up to five mm. Because of its high load rating and low rolling resistance, it is perfect for contemporary SUVs and electric cars, which require more from their tyres in order to maximise economy and range.

Nearly 90 percent of SKUs for the Goodyear Eagle F1 Asymmetric 6 are 18 inches or greater, with over 100 sizes available in the 17–23-inch range. Numerous well-known automobiles, such as the BMW M3/M4/X3/X4/X5/X6/X7, Audi A4/S4/A5/S5/A3/S3, Mercedes C-Class, Porsche Macan/Boxster/Cayman and Cayenne, and Tesla Model S, may be fitted with the Goodyear Eagle F1 Asymmetric 6. Customers may feel more secure about their purchase with the Goodyear Eagle F1 Asymmetric 6's 30,000-mile (50,000-kilometre) tread life limited guarantee. It is available at authorised Goodyear retailers across the United States and Canada.

Ryan Waldron, President, Goodyear Americas, said, "The Goodyear Eagle F1 Asymmetric 6 represents the next evolution of ultra-high-performance summer tyre, delivering precision, grip and comfort for drivers. As an award-winning tyre designed for a wide range of sporty and luxury vehicles, including the larger rim sizes on many of these vehicles, it provides a driving experience tailored to today's most premium enthusiasts. We're proud to introduce this globally recognised product to North America, bringing advanced technology and innovation that keeps drivers confident on the road."