TVS Eurogrip has embarked on a multi-faceted brand campaign to leverage its partnership with IPL Franchise Chennai Super Kings. Apart from the set of three interesting and humourous advertising films that continue to be on air on TV and digital in IPL, the brand has launched a slew of surround initiatives, leveraging digital and social media that will help build on the main brand campaign. The company said in a statement that it is in line with the brand’s ambition of building a youthful, vibrant brand that resonates with millennial and Gen Z Indian riders. 

TVS Eurogrip said it has used AI-based tools to develop personalised ads for all the brand’s retailer and influencer (mechanic) partners. The idea is to use CSK’s star players not just for the brand’s advertisements but to extend the same to advertise for affiliated retail counters and mechanics. These customised/personalised ads feature an array of star players from the CSK team including Ravindra Jadeja, Robin Uthappa, Ruturaj Gaikwad, N Jagadeesan and Shivam Dube, it said. 

The players are seen endorsing retail and mechanic outlets of TVS Eurogrip and invite customers to visit the outlets for all their tyre needs. The ads will be made available in English, Hindi and Tamil with mapping of languages to states and specific cities. The brand targets to make these ads for over 30000 partners, the release pointed out.  

To celebrate the joy of riding, TVS Eurogrip has announced the ‘Rider Rap Challenge’, a contemporary musical form extremely relatable for Gen Z and millennials. 

The national level Rap Challenge features participation of celebrity rappers like Arivu of ‘Enjoy Enjaami’ fame and Hip-Hop artist, Enkore, who gained popularity with his album ‘Bombay Soul’. 

Producing the upbeat track are popular musicians, Hashbass and Ankur Tewari, well known in the India rap circuit. The rap video also features star players from CSK shaking a leg and inviting people to participate along with Rap influencers. 

The website of TVS Eurogrip is created to cater to varied user needs at every stage of the consumer decision journey, it said. 

Some of the salient features include an E-Commerce store where one can buy a tyre in less than five minutes, an online extended warranty registration module, a comprehensive search facility to get the best recommendations of tyres and a product comparator and 360-degree view of tyres. (TT)

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Webfleet, Bridgestone’s globally trusted fleet management solution, has earned three prestigious awards across Europe this month. In Germany, its AI-powered tool Fleet Advisor was recognised as the ‘Rising Star’ at the Baugewerbe Produkt des Jahres 2025 awards. Meanwhile, in Poland, Fleet Advisor – which leverages generative AI to deliver swift, insightful answers to critical fleet-related queries – secured the ‘Fleet Derby 2025’ award in the Digital/AI Innovation in Management category.

Additionally, in Spain, Webfleet received the ‘Award for Excellence in the Road Transport Industry’ from Cadena de Suministro, a leading logistics publication, honouring its 25-year legacy of innovation and transformative contributions to the mobility sector. These accolades highlight Webfleet’s continued leadership and technological advancement in fleet management.

Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said, “Together, these awards highlight the strength of Webfleet’s dual commitment to cutting-edge innovation and customer-driven progress.”

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The 3rd Edition of the Passenger Vehicle Forum (PVF), a leading forum focussing on the passenger vehicle segment, is scheduled to take place on 3 September 2025, at Hyatt Regency, Pune.

This 2025 edition of PVF will focus on a wide area of topics such as – software-defined vehicles (SDVs) and E/E architecture transformation, electrification, hybridisation & future powertrains, connected, autonomous & smart mobility technologies, sustainability, alternative fuel, customer behaviour, retail transformation and aftermarket innovation.

The idea is to understand the present and future trends reshaping the passenger vehicle industry.

The event is expected to bring together over 300 senior decision-makers, more than 60 speakers and over 40 solution providers to debate, discuss and plan the way forward.

Since its debut, the Passenger Vehicle Forum is amongst one of the key platforms that brings together various stakeholders – OEMs, auto component manufacturers, mobility providers and policy influencers, all under one roof.

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Chinese tyre major Linglong Tire was recently recognised as one of the Best Managed Companies in China in an event joint held by Deloitte China, the Hong Kong University of Science and Technology (HKUST) Business School and the Harvard Business Review.

The tyre maker was recognised for its capabilities in the areas of strategic leadership, operational efficiency, integrated management and sustainable growth at the annual event.

Linglong Tire stated that the Best Managed Companies program is a globally recognised initiative under the guidance of Deloitte is said to be the only international award in China for the comprehensive evaluation of enterprise management systems.

The award in its 7^th year saw potential companies evaluated on the bases of complex management questions, executive interviews and neutral expert assessments based on Deloitte’s global program. The companies were assessed on four criteria – strategy, expertise, commitment and financial strength.

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Hankook Tire Hungary Ltd received the ‘Key Supporter of Saint Pantaleon Hospital’ award during the hospital's Semmelweis Day ceremony in Dunaújváros, Hungary. This recognition highlights the company's longstanding commitment to enhancing local healthcare quality through consistent contributions.

Marking a new tradition, this year's ceremony expanded beyond honouring healthcare workers to acknowledge institutional supporters. Hankook earned this distinction through multiple initiatives, including recent equipment donations for the paediatric ward and installation of a nurse call system in the surgical department. The company's support extends to previous years' projects such as ventilator procurement, maternity ward renovations, and pandemic-related protective equipment donations.

The award coincides with Hungary's annual Healthcare Day celebrations on 1 July, which since 1992 has honoured medical professionals nationwide. By recognising Hankook's sustained community involvement, Saint Pantaleon Hospital underscores the vital role of corporate partnerships in maintaining quality healthcare services.

Dr Örs Szilágyi, Director General of the Saint Pantaleon Hospital, said, “We are very grateful for the help and commitment of Hankook Tire Hungary. We are working together for a joint goal to improve continuously the standard of healthcare and thus create value for local citizen, help them in maintaining their health and in getting better. Hankook’s Corporate Social Responsibility sets an example to all. We are happy to award Hankook Tire Hungary Ltd as the first company with the ’Key Supporter of Saint Pantateon Hospital’ award.

Receiving the award from Dr Szilágyi on behalf of the company, Ho Taek Lim, Managing Director of Hankook Tire's Hungary Plant, said, “We are honoured to receive this recognition from Saint Pantaleon Hospital. At Hankook, we believe in long-term partnerships and consider the health of the people living here, our employees and their families to be our most important investment, which is why we intend to continue supporting local initiatives and institutions in the future.”

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