TVS Srichakra, one of India’s largest manufacturers & exporters of two-, three-wheeler and off-highway tyres has launched its new steel belted agro industrial radial tyres at The Tire Cologne 2024, one of the world’s foremost trade fairs for the tyre industry.

The newly launched steel belted agro industrial radial tyre is the first such product in this segment and has been designed for use predominantly in telescopic handlers, compact wheel loaders and backhoe loaders engaged in both agricultural and industrial applications. The company showcased two sizes out of the three available - 460/70R24 for telehandlers and 340/80R18 - for backhoe loader front axle application.

For the two-wheeler segment, Bee Connect, Roadhound and Protorq Extreme were showcased. While Bee Connect range has best in category scooter tyres for everyday urban riding, Roadhound is a high-performance tyre for sport touring with quadrazone technology. Protorq Extreme is Eurogrip’s steel belt radial - a sporty tyre for both track and road use.  The off-road range includes Climber XC, Climber XC-R and Climber MX Junior, covering the needs of Motocross and Enduro riders.

Soon-to-be-launched: Trail Road range, comprising Trailhound SCR and Trailhound STR were also displayed.

Karthikeyan S, Business Head – OHT, TVS Srichakra said, “We are extremely happy to have launched our new and premier products at The Tire Cologne 2024.  The Tire show provides the most extensive industry overview, a great platform for us to showcase our best-in-class product range. Europe is a key market for us, we believe it will play a pivotal role in our business growth.”

The company also showcased their complete range of agricultural radial patterns at the expo, including the prime mover patterns like the Tigertrac AR 800 tractor radial, RC 900 Rowcrop radial, HS 3000 radial tyre with VF (Very High Felxion) technology and the HS 1000 R-1 tyre for combine harvesters and spreaders. FL 909 steel belted tyre was also showcased in the flotation radial segment. Flotation, tractor rear and front tyres were displayed under the bias agricultural tyres range. 

More than 370 exhibitors presented their innovations at The Tire Cologne 2024. Motor vehicles and tyre workshop equipment featured prominently in addition to tyres and wheels. There was also focus on tyre retreading and the recycling and disposal of old tyres. With an increase in the number of exhibitors by more than 85 percent, the expo offers a major international networking forum for the established and up-and-coming companies that are working together to design the industry of tomorrow.

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The University of Akron (UA) has reclaimed its position as the world’s top-ranked institution for polymer science and plastics engineering programme, according to EduRank.org. After briefly falling behind Japan’s Kyoto University and the University of Tokyo in recent years – though remaining the highest-ranked US programme – UA now leads globally.

This year, UA surpassed prestigious institutions such as MIT, Harvard, the University of Manchester and Germany’s Martin Luther University of Halle-Wittenberg in the rankings, which evaluated over 1,000 programmes worldwide. UA’s School of Polymer Science and Polymer Engineering (SPSPE) offers advanced master’s and doctoral degrees, supported by faculty with more than 300 issued and pending patents. The achievement underscores UA’s continued leadership in polymer research and innovation.

Craig Menzemer, dean of the College of Engineering and Polymer Science, said, "This ranking reaffirms the global reputation of our faculty and programmes. Our sustained leadership in polymer science is built on decades of innovation, excellence in research and close ties with industry. We’re proud to be the destination for students and partners around the world who want to advance the field.”

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Tyrewise, New Zealand’s regulated product stewardship scheme for end-of-life tyres, is inviting innovators, investors and change-makers to submit their best ideas to develop the market for recycled rubber. With substantial funding now available, this initiative aims to transform worn-out tyres into valuable products while driving economic growth.

The first grant funding round is now open for expressions of interest, running from 1 July to 29 July 2025. A total of USD 7 million will be distributed across three rounds within the financial year. Tyrewise has ambitious targets: recycling 80 percent of end-of-life tyres into new products by its fourth year and over 90 percent by its sixth year.

Eligible applicants include registered NZ businesses, research institutes and universities, preferably with at least 12 months of operation. Strong environmental, safety and financial performance will also be key considerations. This is a unique opportunity to advance sustainable innovation in tyre recycling.

Mark Gilbert, Chair of Auto Stewardship New Zealand that governs the Tyrewise scheme, said, “Tyrewise works with the whole industry to ensure tyres are collected for recycling or repurposing. The scheme is achieving a high collection rate and is now focussing on developing high-value, best use recycling and repurposing solutions for the tyres. To enable this goal, Tyrewise is providing contestable funding to help develop end markets for the recycled rubber material from tyres in New Zealand.”

Adele Rose, Tyrewise Scheme Managers, 3R Group, said, “Tyres are a versatile resource that can be turned into many products or used in a number of processes, such as roading, playground surfacing, as a substitute for aggregate or even earthquake-proofing buildings. The market in New Zealand isn’t currently big enough though to take all the recycled rubber from tyres which are collected, so the aim of the fund is to stimulate the development of new products and markets here. The fund is structured into three main ‘streams’ – research and development, emerging markets and community development. This allows funding to back projects across the spectrum of the typical phases of product development. This is a call for expressions of interest. Once we have assessed them, we will ask for a more formal, detailed application. Kiwis are innovators by nature, so we’re excited to see what ideas are out there to create a circular economy for tyres here at home.”

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Vikram Makar, Managing Director, Oriental Rubber Industries and Former President, All India Rubber Industries Association, passed away on 5 July 2025. 

The second-generation entrepreneur was instrumental in expanding Oriental Rubber’s presence not just in India but to over 50 countries globally, including North America, Europe, Australia, Southern Africa and the Middle East. Under his leadership, Oriental Rubber Industries became the leading exporter of conveyor belts from India.

The 62-year-old rubber industry veteran was vocal for India’s rubber MSME sector — passionate, insightful and deeply committed to seeing these small businesses thrive. 

Maker spoke with a rare blend of industry knowledge and empathy, underlining the human side of economic policies. He didn't just highlight the challenges; he offered practical recommendations.

Beyond policy, he exemplified leadership grounded in compassion, seeking systemic change with a sense of urgency and care. Makar’s legacy is one of actionable insight and unwavering belief in the resilience of India’s small enterprises.

Makar will be remembered not just as an expert voice in the rubber industry and finance, but as a thoughtful, empathetic leader.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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