TyreSafe, UK’s leading independent tyre safety charity, has significantly expanded its industry backing with the formal addition of Dunlop and Falken to its roster of official supporters. The move arrives at a crucial juncture, as road safety advocates push for greater public awareness amid rising concerns over vehicle maintenance standards across the country.

Both brands bring considerable market weight to the charity, holding influential positions across premium, performance, SUV and light commercial vehicle categories throughout UK and Europe. Their entry into the TyreSafe fold does more than simply increase membership numbers; it injects fresh technical perspective and broadens the demographic of motorists who can be reached through co-branded safety messaging. This development coincides with the rollout of Britain’s first comprehensive road safety strategy in over a decade, a period in which industry-wide cooperation has become increasingly vital.

Practical benefits for everyday drivers are expected to emerge quickly, as the partnership enables larger-scale distribution of educational content on tyre care fundamentals such as proper inflation, tread evaluation and defect recognition. Beyond public awareness, the alliance creates a framework for joint research ventures and information exchange, potentially yielding richer data on accident causation and tyre performance under varied conditions. These insights are likely to inform future campaign designs and help address gaps in current road safety knowledge.

The collaboration reinforces a growing consensus within the automotive sector that preventable road incidents demand unified responses rather than isolated efforts. TyreSafe will coordinate closely with its new partners on targeted initiatives spanning driver education, industry engagement and policy advocacy. By combining the charity’s strategic oversight with the commercial reach and engineering expertise of Dunlop and Falken, the group aims to foster lasting behavioural shifts among motorists, ultimately contributing to a measurable decline in tyre-related casualties on UK roads.

Stuart Lovatt, TyreSafe Chair, said, “We are absolutely delighted to welcome both DUNLOP and FALKEN to TyreSafe. Their decision to join TyreSafe demonstrates a clear commitment to road safety. This is significant not only for TyreSafe, but for road users. The more leading manufacturers we can bring together around a shared vision for safer roads, the greater our ability to influence behaviour, share expertise, generate evidence and deliver life-saving safety messages. The publication of the Government’s new national Road Safety Strategy has created a renewed focus on casualty reduction across UK. Achieving those ambitious goals will require genuine collaboration between industry, government, enforcement and road safety organisations, and we are excited to have DUNLOP and FALKEN joining us on that journey.”

Markus Bögner, President and Managing Director, Dunlop Tyre Europe and FALKEN Tyres Europe, said, “We are delighted to join TyreSafe and become part of an organisation that has played such an important role in improving tyre safety awareness across UK for more than two decades. At DUNLOP and FALKEN, safety, innovation and performance are at the heart of everything we do. As manufacturers, we recognise that delivering world-class products is only part of the equation; helping road users understand the importance of tyre maintenance and vehicle safety is equally important. TyreSafe has built a strong reputation for bringing together industry, enforcement, government and road safety partners to drive meaningful change, and we are proud to be joining that community. We believe that by working collaboratively and sharing expertise, we can help raise awareness of the vital role tyres play in keeping people safe on the roads. We look forward to supporting TyreSafe’s mission and contributing to initiatives that encourage safer journeys for road users across UK.”

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Lassa Tyres has introduced the Wintus 3, a new winter tyre engineered for light commercial vehicle operators who depend on reliable, durable performance in harsh cold-weather conditions. The company designed the pattern to address the varied demands of business users whose vehicles are central to their operations.

The Wintus 3 features a new-generation tread pattern, advanced construction and innovative compound technologies, delivering gains over its predecessor that include up to 60 percent longer wear life and a 27 percent reduction in rolling resistance for improved efficiency and more sustainable mobility. It also improves wet braking, snow and ice performance, wet handling and dry braking.

The tyre carries the TÜV SÜD Performance Mark, with independent benchmark testing showing measurable advantages over the competitor average in snow acceleration, snow braking, wet braking, wet cornering, dry braking and fuel and energy efficiency, including improvements exceeding 10 percent in dry braking, wet braking and fuel efficiency.

Offered in 22 sizes spanning 14 to 16 inches, the Wintus 3 will be available in Lassa markets during the 2026 winter season, with size availability varying by market.

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Liberty Tire Recycling has published the industry’s first US company-commissioned lifecycle assessment (LCA) centred on rubber-modified asphalt solutions made from recycled tyres. The study was commissioned by Liberty and carried out by Boundless, applying internationally recognised LCA methodology to evaluate the environmental impacts of the company’s asphalt-related products against conventional alternatives used in asphalt modification.

The company described the assessment as a notable step forward for rubber-modified asphalt. Environmental gains are routinely linked to recycled tyre materials in road building, yet Liberty said this analysis supplies quantified evidence behind such assertions. Greenhouse gas emissions tied to its rubber-modified asphalt solutions were tracked throughout their lifecycle.

Results showed that Liberty's asphalt products carried substantially lower greenhouse gas impacts than conventional SBS polymer modifiers. Recovering and reusing end-of-life tyre materials was also found to deliver environmental benefits exceeding the impacts of processing them. Liberty said the findings give transportation agencies, engineers, contractors and infrastructure stakeholders data-driven insights for choosing materials.

Four products were assessed: crumb rubber and three asphalt additives, namely dry mix rubber additives, a DOT additive and combined micronised rubber powder with the Rheopave additive. Dry mix rubber additives yielded the largest carbon benefit, avoiding up to 0.577 kg CO₂e per pound produced, while the tyre-derived products achieved over 100 percent lower greenhouse gas footprint than traditional SBS modifiers. Each product assessed generated a net environmental benefit, with reductions spanning 0.47 to 0.57 kg of CO₂e per pound.

Liberty said the study helps set a benchmark for measuring and communicating environmental impacts as sustainability gains prominence in infrastructure projects, and that transparent, science-based data will matter increasingly to public agencies and industry leaders weighing performance and environmental goals.

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Avon Tyres will make its second consecutive EICMA appearance this year, using the Milan show to unveil a refreshed motorcycle range and a renewed brand identity to a global audience of riders and trade visitors. The company will occupy Hall 9, Booth U65 at Fiera Milano between 3 and 8 November.

The exhibit reflects Avon's ‘made to be different’ philosophy and presents a focused portfolio spanning sport, touring, adventure, cruiser and classic segments. Avon's return also signals progress within Goodyear's motorcycle portfolio, where, since joining the family of brands in 2022, it has paired longstanding heritage with a modern product strategy and upgraded manufacturing.

Four flagship tyres anchor the display: the Spirit ST for sport-touring, the 3D Supersport for hypersport riders, the Roadrider MKII for classics and the Cobra Chrome for cruiser, touring and custom applications, the latter now offered in additional sizes. They are joined by the Trailrider 2, a new adventure-touring tyre launching in January 2027 that carries the ‘made to blaze your own trail’ message, targets an 80:20 road-to-off-road mix and will come in at least 20 sizes for popular adventure bikes.

Together with the existing Trekrider and Streetrunner, the lineup forms Avon's most comprehensive public display of its motorcycle portfolio to date. EICMA, which drew over 600,000 visitors last year including nearly 43,000 trade professionals from 167 countries, gives the brand a truly global stage for engaging riders, dealers and partners. Public-day attendees can also meet stunt rider Rok Bagoros at the stand on Friday 6 November at 11:30.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear, said, “We’re looking forward to speaking with riders and partners at EICMA about our continued growth plans for Avon. EICMA is the world’s largest motorcycle exhibition and provides the ideal place to showcase our refreshed identity and tyre range under the ‘made to be different’ philosophy.”

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Kumho Tire USA has announced that its driver Jack Shanahan finished third overall in the 2026 Formula DRIFT PRO Championship, concluding a strong second season with a runner-up result at Round 8, the Shoreline Showdown, held in Long Beach, California. Competing on KUMHO Ecsta V730 tyres, Shanahan entered the season finale as the top qualifier and recorded his fourth podium of the year in his E82 BMW.

After securing first place in qualifying, Shanahan collected four championship points and received a bye through the Top 32 round. He then won three head-to-head battles to reach the Finals, where he met five-time PRO Champion James Deane in a tightly fought contest. While attempting to stay close to Deane’s Mustang, Shanahan spun in Zone 6 and ultimately took second place at the Shoreline Showdown.

The KUMHO Ecsta V730 is an extreme-performance summer tyre designed to deliver exceptional grip, responsiveness and consistency in demanding track conditions, making it well suited to competitive motorsports and driving enthusiasts.

Ed Cho, CEO, Kumho Tire USA, said, “Jack has delivered an outstanding season, and we couldn’t be prouder of what he’s accomplished in just his second year competing in Formula DRIFT. His four podium finishes and third-place championship standing are a testament not only to his talent and determination but also the reliable performance of our Ecsta V730 tyres. We’re proud to support Jack as he continues to establish himself among the sport’s top competitors.”

Shanahan said, “What an incredible year it’s been for our small but mighty team. To finish second at the final round and third overall in the championship exceeded all our expectations heading into the 2026 season. Having the grip, consistency and reliability of the KUMHO Ecsta V730 tyres gave me the confidence to push my limits every round and I couldn’t be prouder of what we’ve achieved together.”

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